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a series of meetings with consumers to better understand the needs of Kenyan women. This led to the launch of #GenerationOfChange – a campaign that celebrated women who speak up and mobilise. Always Kenya also introduced two new innovations designed for maximum skin comfort - New Always
Feather Soft pads (Kenya) and New Always Pure Organic Top Sheet (South Africa). These two were in addition to the existing portfolio of Always sanitary pads that the brand has in Kenya and South Africa. Through the campaign, Always Kenya also reinforced the idea of the rigorous process that goes behind the manufacturing of its blue and pink pads in the region. The campaign's message - “You spoke, we listened, we improved” acknowledged the positive role that dialogue plays in product innovation.
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in the region. In Kenya, where Always sells sanitary pads (blue and pink variant) and pantyliners, this program has helped thousands of schoolgoing teenage girls learn about period and menstrual hygiene. Always Kenya also routinely distributes sanitary pads and other menstrual products to schoolgirls
533:
started #MyAlwaysExperience (a trend on
Twitter) to share the concerns of Kenyan consumers of the Always Kenya brand. Okore highlighted the need for gentler skin products (sanitary pads, pantyliners, tampons) to be made available in African markets. Following this, the Always Kenya brand team hosted
611:
Always has been running its 'Keeping Girls in School
Program' in South Africa, Kenya, Uganda, and India for many years. In 2020, recognizing their girls are disproportionately impacted by the pandemic; Whisper established a mobile education program called “Whisper MobileShaala” to Keep Girls in
457:
In June 2020, Always launched a bold new campaign against the backdrop of the global pandemic and national lockdowns. “The New Brave” is a movement that honoured the resilience of women around the world during – facing the challenges of the new world with courage and determination. The campaign
377:, Canada at a 700,000-sq.-ft. plant with 175,000-sq.-ft. of warehouse. The plant is one of Procter & Gamble's largest in North America. Although Always has local factories in the countries that it sells in, in some cases, its products are manufactured and exported.
514:
In 2018, Always ran a campaign called End Period
Poverty, which would donate one pad to a woman/girl in need for every package sold. This campaign primarily ran in African countries like Kenya to raise awareness about period poverty and menstrual health.
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highlighted the self-empowerment of women during the pandemic, including those fighting isolation at home, not seeing family for long periods of time, managing remote work and school, teaching and learning with children and adapting to a new definition.
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School even when at home. MobileShaala provides underprivileged girls in India access to school through web-based learning including subjects like
Science, Geography, English, Mathematics and Puberty Education in 6 Indian languages.
477:. The commercial asked the question "When did doing something 'like a girl' become an insult?" Running, throwing, or fighting like a girl are seen by adults as equivalent to weak, but by young girls as strong.
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to motivate them to use hygienic sanitary napkins instead of cloth and tissue papers. This is done via P&G's FemCare unit, which is responsible for the safe production of sanitary pads and tampons.
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In 2020 and 2021 Always campaign #EndPeriodPoverty was done in
Estonia, Latvia and Lithuania, where for each purchase from the store the company donated hygiene products to girls in need.
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in 1983 by Tom Osborn, a mid-level employee at
Procter & Gamble, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the
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In the UK, the price of branded products such as Always pads were a subject of the End Period
Poverty Task-Force in Westminster. P&G was a member of the task force.
247:. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product.
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484:) has helped teach young girls about female hygiene in a country where menstruation is still a big taboo. Always has also undertaken similar programs in
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Serial
Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms, by Abbie Griffin, Raymond L. Price, and Bruce A. Vojak
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The 'Always
Keeping Girls in School' program undertaken by Always Africa is an ongoing attempt by the brand to raise awareness about menstruation and
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Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. It sells them under the brand names of
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website. This program was also shared in Kenya and other African nations via Always Africa's official social platforms.
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In 2020, the brand claimed that 60% of women wore the wrong size pad, and built a campaign around this idea.
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The "Like a Girl" campaign, which was released worldwide with more focus on US and African markets, from
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996:"We Caught Up With Schoolgirls Impacted by Always' Sanitary Pad Programme in South Africa"
412:. In some countries like Cambodia and Kenya, it sells only sanitary pads and pantyliners.
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In 2001 Pakistani versions of the brand have their own touch in their packaging.
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883:"What Types of Always Pads in Kenya and South Africa Are in Offer for Women?"
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble
905:"Always' Hard-Hitting 'Like a Girl' Wins 2015 Outstanding Commercial Emmy"
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is nicknamed the Always Ultra Bridge for its resemblance to the maxi-pad.
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946:"Whisper urges consumers to #KeepGirlsInSchool with its latest campaign"
1044:"A Not-So-Simple Plan to Keep African Girls in School (Published 2007)"
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Always sanitary pads and other products are sold under the brand name
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In 2019, the brand removed the female symbol from their marketing.
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1246:"Are Always Pads Safe to Use in Kenya and Africa? Here's My Take"
1177:"Always Feminine Products and Menstrual Information | Always.com"
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1219:"Kenyan women share their experience using Always sanitary pads"
384:, Always was Procter & Gamble's "first truly global brand."
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directed the spot, which debuted in June 2014 and aired during
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350:. The 'Always' name is applicable to products sold in the US,
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932:"Rhetorical Analysis of Always's 'Like a Girl' Advertisement"
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Educational marketing for the product includes the company's
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from the original on 2021-12-21 – via www.youtube.com.
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1260:"Always Kenya : Know What's In An Always Sanitary Pad"
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American feminine hygiene brand by Procter & Gamble
1201:"#GenerationOfChange | Always Kenya Supports You"
1014:"Girl Empowerment Throughout the World with Always"
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1145:"Always Removes Female Symbol From Sanitary Pads"
971:"Why India must battle the shame of period stain"
836:. Harvard Business Press. pp. 190–191, 421.
1815:
1090:"5 rules for marketing in niche social networks"
807:"UPDATED: P&G plant in Belleville important"
207:, disposable underwear for night-time wear, and
1345:. Bradt Travel Guides – via Google Books.
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215:, it was first invented and introduced in the
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579:. Unsourced material may be challenged and
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903:Diaz, Ann-Christine (September 13, 2015).
1042:Deutsch, Claudia H. (November 12, 2007).
599:Learn how and when to remove this message
1278:"What Are Always Sanitary Pads Made Of?"
830:Davis, Dyer; et al. (May 1, 2004).
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529:In 2019, Kenyan activist and politician
525:#MyAlwaysExperience controversy in Kenya
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719:Discreet Normal - Always (Africa) pads
480:The school program run by Whisper (in
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1120:"Join Always to End Period Poverty!"
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577:adding citations to reliable sources
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369:Always products are manufactured in
1244:Kasyoka, Anne (February 11, 2021).
881:Wanjiru, Naomi (February 8, 2021).
13:
1721:Arbora & Ausonia Joint Venture
1088:Nutter, Blaise (August 31, 2009).
430:Ultra 3in1 (Long & Extra Long)
14:
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1793:Procter & Gamble Philippines
1772:Procter & Gamble Co. v. OHIM
1057:Palmer, Alex (January 1, 2011).
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671:Different sizes of Always pads
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743:Always Sensitive sanitary pad
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811:The Belleville Intelligencer
777:Menstrual hygiene management
731:Always Platinum sanitary pad
469:for outstanding commercial.
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445:Always Girls Can Do Anything
7:
1834:Products introduced in 1983
1824:Procter & Gamble brands
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424:Dreamzzz (Extra Long Night)
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86:; 41 years ago
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1798:Consumption of Tide Pods
1046:– via NYTimes.com.
195:is an American brand of
1829:Feminine hygiene brands
695:Always Dailies long pad
1456:William Cooper Procter
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211:. A sister company of
1320:"GeorgianDaily Forum"
1063:Direct Marketing News
950:The Financial Express
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494:Menstrual Hygiene Day
1600:Head & Shoulders
1405:Procter & Gamble
573:improve this section
213:Procter & Gamble
199:products, including
65:Procter & Gamble
1431:Norman R. Augustine
1069:on October 15, 2014
755:Always Platinum pad
707:Discreet pantyliner
203:, ultra thin pads,
25:
1726:The Art of Shaving
1446:Lynn Morley Martin
1149:The New York Times
1100:on October 6, 2012
934:. October 2, 2014.
632:
630:, Tbilisi, Georgia
619:In popular culture
170:Stay Happy, always
84:February 1983
19:
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1541:Crest/Blend-A-Med
1461:John F. Smith Jr.
1324:georgiandaily.com
1264:always-africa.com
659:Always ultra pads
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471:Lauren Greenfield
427:Ultra Herbal 3in1
197:menstrual hygiene
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1330:on May 12, 2014.
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1495:
1427:(co-founder)
1425:James Gamble
1421:(co-founder)
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38:Product type
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1625:New Chapter
1471:Meg Whitman
1441:A.G. Lafley
805:nurun.com.
463:Leo Burnett
435:Advertising
366:countries.
334:, and both
284:Philippines
280:South Korea
205:pantyliners
53:Pantiliners
1818:Categories
1761:Port Ivory
1670:Seven Seas
1305:2020-10-02
1186:2020-10-02
1181:always.com
1162:2020-10-02
1129:2020-10-02
1124:always.com
1028:2021-03-07
1018:always.com
981:2020-09-17
956:2020-09-17
868:always.com
849:2013-05-07
816:2017-10-12
783:References
467:Emmy Award
371:Belleville
268:Bangladesh
237:Arab world
113:countries)
81:Introduced
1741:Chemicals
1736:BeingGirl
1640:Old Spice
1620:Mr. Clean
1343:"Georgia"
1157:0362-4331
1104:March 30,
1073:March 30,
916:March 16,
887:Femme Hub
560:does not
509:BeingGirl
453:Marketing
316:Indonesia
308:Australia
292:Hong Kong
260:Singapore
201:maxi pads
160:Worldwide
107:Australia
1778:Tyneside
1766:Pringles
1581:Gillette
1501:Ambi Pur
1229:11 March
1205:Archived
975:BBC News
761:See also
449:In 2009
440:Pakistan
416:Pakistan
388:Products
364:European
348:Portugal
312:Cambodia
304:Malaysia
288:Thailand
241:Pakistan
146:Portugal
1756:PG Tips
1714:Related
1705:more...
1685:Swiffer
1655:Pantene
1650:Pampers
1571:Febreze
1531:Charmin
1486:Current
646:Gallery
636:Tbilisi
581:removed
566:sources
490:Nigeria
410:Ausonia
394:Whisper
375:Ontario
360:Nigeria
340:Ausonia
300:Vietnam
252:Whisper
233:Germany
182:.always
175:Website
165:Tagline
157:Markets
138:Ausonia
103:Whisper
91:1983-02
89: (
71:Country
1690:Tampax
1665:Secret
1645:Oral-B
1521:Bounty
1511:Aussie
1496:Always
1488:brands
1412:People
1300:GOV.UK
1155:
840:
772:Tampax
408:, and
352:Africa
332:Turkey
296:Taiwan
245:Africa
229:France
225:Canada
193:Always
151:Tampax
129:Turkey
22:Always
1751:MDVIP
1700:Vicks
1680:Scope
1675:SK-II
1660:Puffs
1605:Ivory
1595:Gleem
1566:Fairy
1561:Dreft
1556:Downy
1536:Cheer
1526:Braun
1506:Ariel
486:Kenya
482:India
402:Orkid
398:Lines
356:Kenya
344:Spain
328:Orkid
324:Italy
320:Lines
276:China
272:Nepal
264:India
256:Japan
142:Spain
125:Orkid
120:Italy
116:Lines
111:Asian
61:Owner
1695:Tide
1635:Olay
1615:Luvs
1576:Gain
1546:Dawn
1516:Bold
1231:2021
1153:ISSN
1106:2012
1075:2012
918:2017
838:ISBN
564:any
562:cite
406:Evax
358:and
346:and
338:and
336:Evax
314:and
243:and
184:.com
144:and
134:Evax
109:and
1610:Joy
1551:Daz
634:In
575:by
342:in
330:in
322:in
254:in
180:www
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