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ordered one million cans of beef to feed his troops. The task of providing this went to John Lawson
Johnston, a Scottish butcher living in Canada. Large quantities of beef were available across the British Dominions and South America, but transport and storage were problematic. Therefore, Johnston
304:
In 2004, Unilever removed beef ingredients from the Bovril formula, rendering it vegetarian. This was mainly due to concerns about decreasing sales, particularly from exports due to an export ban on
British beef, as a result of the growing popularity of
313:. In 2006, Unilever reversed that decision and reintroduced beef ingredients to their Bovril formula once sales increased and the beef export bans were lifted. Unilever now produces Bovril using beef extract and a chicken variety using chicken extract.
163:(1871), the plot of which revolves around a superior race of people, the Vril-ya, who derive their powers from an electromagnetic substance named "Vril". Therefore, Bovril indicates great strength obtained from an ox.
118:") by diluting with hot water or, less commonly, with milk. It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite.
424:
389:
in the early 20th century. Advertisements recommended people to dilute it into a tea or spread it on their morning toast. Some adverts even claimed that Bovril could protect one from
941:
271:
where "the orderlies were just beginning to make Bovril for the wounded, when the bearers and ambulance wagons were shelled as they were bringing the wounded into the hospital".
1993:
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882:
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Bovril's instant beef stock was launched in 1966 and its "King of Beef" range of instant flavours for stews, casseroles and gravy in 1971. In 1971,
1006:
842:
193:
2104:
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appeared in TV commercials for Bovril in the 1970s and 1980s in which he recalled melting snow and ice on
Everest to make hot drinks.
864:
812:
126:
477:, the officers on the bridge are served "Bovril rather heavily laced with sherry" to warm them up, after being rescued during the
2018:
275:
246:
during the war. The ration came in the form of a pocket-sized tin can that contained the beef on one half alongside a dried
2109:
1087:
996:"Shackleton's men kept hope of rescue high; Marooned Scientists, Living on Penguin and Seaweed, Watched Daily for Relief"
506:
465:
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created a product known as 'Johnston's Fluid Beef', later called Bovril, to meet
Napoleon's needs. By 1888, over 3,000
650:
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408:
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Knowles Mill, Wyre Forest, Bewdley, Worcestershire - Historic
Building Recording, Archaeological Evaluation
1698:
1166:
1083:
995:
99:. It is sold in a distinctive bulbous jar and as cubes and granules. Bovril is owned and distributed by
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2013:
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2003:
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749:"1899-1902 British Emergency Ration Field Service Oldest MRE Beef Eaten Survival Food Review Test"
297:
operations to finance further take-overs. The brand is now owned by the Anglo-Dutch multinational
2038:
1968:
1937:
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on another half. The dried beef could be eaten alone, or mixed with water to create a beef tea.
1958:
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meat to a jelly and serving it as a beef tea-like mixture. Bovril also produced concentrated,
2099:
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were selling Bovril. In 1889, Bovril Ltd was formed to develop
Johnston's business further.
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942:"Bovril: It's a drink, a spread, even a crisp flavouring, and it was created in Edinburgh"
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415:. During the winter, British football fans in stadium terraces drink it as a tea from
278:
inherited and took over the Bovril business. In 1929, George Lawson
Johnston was made
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Bovril jars are commonly excavated as part of archaeological assemblages, such as at
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214:, a Bovril-like paste was produced from horsemeat within the garrison. Nicknamed
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stadium, where meat-based products had been removed from sale some years prior.
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seated on his throne, bearing a mug of Bovril. The campaign slogan read:
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446:. An advertising campaign of the early 20th century in Britain depicted
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Bovril holds the unusual distinction of having been advertised with a
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acquired the Bovril
Company but then sold most of its dairies and
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announced a collaboration with the makers of Bovril to create a
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267:. It describes the drink being prepared for the casualties at
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Bovril can be made into a drink (referred to in the UK as a "
1994:
Unilever
Research & Development Port Sunlight Laboratory
309:, religious dietary requirements, and public concerns about
111:; however, unlike these products, Bovril is not vegetarian.
1447:
1207:
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With the Royal army medical corps (R.A.M.C.) at the front
930:. Birmingham: Birmingham Archaeology. pp. 14–22.
925:
718:(6). Die Suid-Afrikaanse Krygshistoriese Vereniging.
438:: The Pope & Bovril"; poster for Bovril, c. 1900
130:
Copper alloy promotional medal or token for Bovril,
695:. No. 32638. London. 5 March 1889. p. 12.
645:. New York: Workman Publishing Company. p. 2.
1456:
926:Halsted, Jon; Hewitson, Chris; Booth, Tim (2010).
452:The Two Infallible Powers – The Pope & Bovril.
1033:Bovril advert featuring Chris Bonington from 1979
583:In Malaysia they stir it into porridge and coffee
257:and was frequently mentioned in the 1930 account
2091:
968:
253:Bovril continued to function as a "war food" in
140:The first part of the product's name comes from
643:Gastro obscura : a food adventurer's guide
1108:
324:-based version of Bovril to be sold at their
103:UK. Its appearance is similar to the British
87:is the trademarked name of a thick and salty
751:. 16 April 2018 – via www.youtube.com.
636:
634:
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456:Bovril beef tea was the only hot drink that
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800:
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403:Since its invention, Bovril has become an
27:
835:"Unilever puts the beef back into Bovril"
629:
282:, of Pavenham, in the county of Bedford.
803:"Bovril drops the beef to go vegetarian"
708:"Intombi Military Hospital and Cemetery"
607:
568:"Bovril drops the beef to go vegetarian"
429:
378:Bovril advertising token issued for the
373:
355:
351:
274:When John Lawson Johnston died, his son
170:
125:
801:Wainwright, Martin (18 November 2004).
755:
611:Handbook of patent law of all countries
460:'s team had when they were marooned on
2092:
2019:William Lever, 1st Viscount Leverhulme
1070:BBC: No beef over Bovril's veggie move
761:
728:
691:"Money-Market and City Intelligence".
565:
331:
1909:(except the United States and Canada)
1096:
1066:the reintroduction of beef to Bovril.
664:
662:
2072:
1080:Documents and clippings about Bovril
735:The Record of a Regiment of the Line
641:Wong, Cecily; Thuras, Dylan (2021).
1012:from the original on 9 October 2022
608:Thompson, William Phillips (1920).
13:
971:"Tribute to Scots Bovril inventor"
969:Alexander Lawrie (7 August 2009).
919:
737:. Hutchinson & Co. p. 88.
659:
260:Not So Quiet: Stepdaughters of War
149:, meaning "ox". Johnston took the
14:
2146:
2105:Food brands of the United Kingdom
1051:
889:. 1 November 2020. Archived from
845:from the original on 1 March 2017
815:from the original on 1 March 2017
423:in Scotland, where thermoses are
380:Diamond Jubilee of Queen Victoria
318:Forest Green Rovers Football Club
2071:
2060:
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768:. Hodder and Stoughton. p.
705:
311:bovine spongiform encephalopathy
238:-like dried beef as part of the
1024:
988:
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905:
875:
857:
827:
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762:Vivian, Evelyn Charles (1914).
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301:, which bought Bovril in 2001.
175:Poster for Bovril, about 1900;
1898:VO5 (except the United States)
722:
699:
684:
588:
559:
547:"Try Bovril and milk (advert)"
539:
107:and its Australian equivalent
1:
883:"Rovers bringing Bovril back"
865:"Bovril Unilever food brands"
532:
365:
226:, and Bovril) it was made by
131:
1122:
360:Advertisement for Bovril at
121:
95:, developed in the 1870s by
52:; 135 years ago
7:
2110:Products introduced in 1888
1084:20th Century Press Archives
614:. London: Stevens. p.
495:
483:British Expeditionary Force
10:
2151:
1875:(except for North America)
1824:(except for North America)
1706:(except for North America)
1690:(except the United States)
555:. 1 July 1931. p. 23.
340:Bovril is produced by the
166:
2055:
2014:Antonius Johannes Jurgens
2002:
1946:
1920:
1753:Degree/Rexona/Sure/Shield
1713:
1619:
1310:
1279:
1268:
1236:Lipton Teas and Infusions
1195:
1139:
1132:
385:Bovril was promoted as a
72:
64:
46:
38:
26:
1938:W. H. Burford & Sons
1768:Campaign for Real Beauty
712:Military History Journal
507:Liebig's Extract of Meat
411:. It is associated with
2048:Eugenio Minvielle Lagos
2039:Sidney J. van den Bergh
1969:Lipton Institute of Tea
887:Forest Green Rovers F.C
427:from football stadiums.
157:'s then-popular novel,
33:Bovril (250 g jar)
1959:Lever Brothers Factory
1226:Gorton's of Gloucester
439:
382:
371:
276:George Lawson Johnston
180:
145:
137:
1359:Hellmann's/Best Foods
1251:United Africa Company
1203:Elizabeth Arden, Inc.
1005:. 11 September 1916.
915:. pioneerfoods.co.za.
464:during the 1914–1917
433:
377:
359:
352:Cultural significance
174:
129:
2034:Samuel van den Bergh
841:. 1 September 2016.
566:Wainwright, Martin.
488:British mountaineer
466:Endurance Expedition
400:in Worcestershire.
155:Edward Bulwer-Lytton
97:John Lawson Johnston
91:paste, similar to a
42:John Lawson Johnston
2125:Scottish inventions
2044:Simon van den Bergh
1979:Unilever Gloucester
1298:(outside of the UK)
1292:Buavita (Indonesia)
332:Licensed production
201:dispensing chemists
185:Franco-Prussian War
23:
16:Meat extract (food)
1694:Seventh Generation
1677:) (brand owned by
1568:Good Humor-Breyers
1152:Hindustan Unilever
1036:, 13 December 2012
1003:The New York Times
893:on 2 November 2020
790:on 5 January 2009.
729:Jacson, M (1908).
479:Dunkirk evacuation
440:
383:
372:
316:In November 2020,
218:(a portmanteau of
208:Siege of Ladysmith
181:
138:
21:
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2029:Morris Tabaksblat
1916:
1915:
1782:Dollar Shave Club
1615:
1614:
1323:Ben & Jerry's
1264:
1263:
1217:
1216:(Fragrances only)
1075:The Bovril Shrine
871:on 11 April 2012.
522:Bovril, Argentina
474:In Which We Serve
458:Ernest Shackleton
436:Infallible Powers
419:flasks – or from
265:Helen Zenna Smith
82:
81:
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1858:Salon Selectives
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73:Current supplier
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2115:Scottish drinks
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2100:Drink brands
1921:Predecessors
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1671:Persil Power
1403:
1327:
1213:Calvin Klein
1133:Subsidiaries
1038:, retrieved
1032:
1026:
1014:. Retrieved
1002:
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978:. Retrieved
974:
964:
952:. Retrieved
947:The Scotsman
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895:. Retrieved
891:the original
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869:the original
859:
847:. Retrieved
839:The Guardian
838:
829:
817:. Retrieved
808:The Guardian
806:
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788:the original
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674:. Retrieved
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619:. Retrieved
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575:. Retrieved
572:The Guardian
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527:Bovril boats
487:
472:
471:In the film
470:
455:
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398:Knowles Mill
395:
384:
344:division of
338:South Africa
335:
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244:field ration
240:British Army
228:boiling down
223:
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189:Napoleon III
182:
158:
153:suffix from
150:
139:
115:
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89:meat extract
84:
83:
65:Manufacturer
18:
2024:Paul Polman
1964:Lever House
1758:Dermalogica
1343:Continental
1289:Bru (India)
1182:Philippines
1162:Australasia
784:"Goldsmith"
369: 1914
255:World War I
248:cocoa drink
2094:Categories
1833:Pears soap
1657:Lever 2000
1600:Dickie Dee
1588:Choco Taco
1573:Good Humor
1546:Paddle Pop
1458:Heartbrand
1418:Pot Noodle
1348:Cup-a-Soup
1167:Bangladesh
1040:11 October
980:20 October
954:20 October
897:2 November
676:12 October
533:References
280:Baron Luke
242:emergency
1838:Pepsodent
1822:Mentadent
1774:Evolution
1733:Brylcreem
1563:HB Wall's
1553:Viennetta
1461:Ice cream
1302:Sariwangi
1280:Beverages
1246:Palm Line
1177:Indonesia
1062:Unilever
706:Watt, S.
693:The Times
434:"The Two
391:influenza
387:superfood
230:horse or
122:Etymology
47:Inception
2066:Category
1894:Vaseline
1889:TRESemmé
1807:Lifebuoy
1748:Close-Up
1728:Bed Head
1723:Axe/Lynx
1714:Personal
1699:Sunlight
1650:Domestos
1622:products
1595:Popsicle
1583:Klondike
1508:Langnese
1483:GB Glace
1473:Cornetto
1423:Pot Rice
1405:Monumite
1333:Colman's
1296:Horlicks
1187:Pakistan
1125:Unilever
1064:explains
1007:Archived
843:Archived
813:Archived
670:"Bovril"
621:5 August
496:See also
362:Southsea
326:New Lawn
299:Unilever
236:pemmican
116:beef tea
109:Vegemite
101:Unilever
77:Unilever
39:Inventor
2078:Commons
1902:Zendium
1884:Timotei
1879:Sunsilk
1828:Noxzema
1797:Impulse
1660:Neutral
1654:Finitex
1642:Comfort
1628:Bio-Tex
1578:Breyers
1536:Streets
1526:Selecta
1468:Calippo
1438:Talenti
1399:Marmite
1338:Conimex
1256:Upfield
1221:Fabergé
1140:Current
1086:of the
1082:in the
849:1 March
819:1 March
481:of the
417:Thermos
216:Chevril
210:in the
167:History
146:bovīnus
105:Marmite
55: (
2005:People
1947:Places
1868:Simple
1863:Signal
1848:Q-Tips
1843:Pond's
1684:Probat
1679:Henkel
1667:Persil
1646:Closan
1632:Breeze
1558:Wall's
1531:Solero
1518:Nogger
1513:Magnum
1428:Rafhan
1413:Pfanni
1394:Maille
1389:Lizano
1364:Hertog
1328:Bovril
1271:Brands
1196:Former
1157:Maille
1016:11 May
649:
596:bovine
577:28 May
425:banned
342:Bokomo
220:cheval
85:Bovril
22:Bovril
1873:Suave
1853:Radox
1812:Liril
1802:Lakmé
1787:Hamam
1743:Clear
1738:Camay
1688:Rinso
1620:Home
1498:Kibon
1478:Frigo
1379:Knorr
1369:Kibon
1318:Amora
1172:Ghana
1010:(PDF)
999:(PDF)
502:Bonox
224:horse
151:-vril
142:Latin
1907:Zest
1763:Dove
1716:care
1704:Surf
1673:and
1448:Unox
1374:Klik
1354:Grom
1311:Food
1208:BiFi
1042:2023
1018:2009
982:2013
956:2013
899:2020
851:2017
821:2017
731:"II"
678:2015
647:ISBN
623:2009
579:2018
444:Pope
405:icon
322:beet
269:Mons
232:mule
57:1889
50:1889
1817:Lux
1663:Omo
1637:Cif
1522:Olá
1088:ZBW
517:Oxo
407:of
336:In
289:'s
263:by
2096::
1493:HB
1001:.
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661:^
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616:42
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366:c.
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194:UK
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59:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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