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441:, which acquired the brand from Innovative Brands in March 2010. Since being acquired by Helen of Troy in the United States, Sure is now marketed exclusively as a woman's antiperspirant. Although the brand already exists in the United States, Sure exists as a brand in the UK, Ireland and India, as the localized branding of Rexona, which has no connection to Sure's branding in the US.
358:
Unilever integrated Rexona into its global personal care line-up of brands. The products are available in varying forms including as aerosols, pumps, roll-ons, sticks and creams. In 2015, the brand launched a new range of fragrances with a new canister design, at the same time changing the formula.
759:
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in 1972, marketed to both men and women. Innovative Brands, LLC, a portfolio company of Jahm Najafi
Companies, acquired the brand from Procter & Gamble in September 2006, after P&G had acquired
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Rexona was created in
Australia in 1908 by Alice Sheffer, the wife of Samuel Fuller, who established the Sheldon Drug Company. In about 1930, Rexona was taken over by British soap manufacturer
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388:. As Hindustan Unilever already uses Rexona as a soap brand, the Sure brand was used instead for deodorants, as it is in the United Kingdom and Ireland.
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In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Sure to
Tengram Capital Partners (High Ridge Brands).
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itself by the protective seal. For example, "Cool Rush" comes with the slogan "Take The Risk". The Degree brand name was created by
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782:"LaLiga and Unilever reach worldwide sponsorship agreement for Clear Men and Rexona brands"
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338:. All the Rexona deodorant types (roll ons, etc.) are now manufactured in the Philippines.
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called "Power
Pamplona", which involves a bull runner racing across various countries.
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695:"HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy"
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499:. Rexona and Sure brands also sponsor the top Spanish football competition,
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While marketed under the Rexona name in most countries, it is known as
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665:"UPDATE 2-Helen of Troy to buy privately held Kaz for $ 260 mln"
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Rexona, Rexena, and Sure brands are the sponsors of the
English
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752:"Rexona signs global partnerships with Premier League giants"
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The Rexona aerosol spray deodorant range are manufactured in
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Unilever
Research & Development Port Sunlight Laboratory
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60:, and by adding encyclopedic content written from a
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458:The Rexona and Sure brands were sponsors for the
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465:team. The brands had previously sponsored the
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469:team before from the 2014 F1 season onwards.
428:, Sure is an antiperspirant brand created by
16:Australian deodorant and antiperspirant brand
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846:
832:
100:
758:. SBG Companies Limited. 10 August 2018.
80:Learn how and when to remove this message
720:Glendenning, Matthew (29 October 2020).
635:"Procter & Gamble Acquires Gillette"
602:
376:, it was launched in 1947 as a rival to
561:
437:. The brand's ownership transferred to
1823:
1750:William Lever, 1st Viscount Leverhulme
565:"Unilever Agrees to Buy Helene Curtis"
543:from the original on 20 September 2020
354:following a merger with Dutch company
41:contains content that is written like
1640:(except the United States and Canada)
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732:from the original on 22 November 2022
584:from the original on 16 November 2017
1803:
675:from the original on 17 January 2021
605:"P&G Sells Sure Deodorant Brand"
260:brand owned by British conglomerate
25:
562:Collins, Glenn (15 February 1996).
416:, which Unilever acquired in 1996.
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645:from the original on 3 August 2020
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615:from the original on 9 March 2012
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217:(Degree in the US & Canada)
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603:Dealbook (26 September 2006).
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472:Rexona also developed a flash
1:
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454:Australia's Greatest Athlete
447:
147:; 116 years ago
7:
1851:Products introduced in 1908
10:
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1606:(except for North America)
1555:(except for North America)
1437:(except for North America)
1421:(except the United States)
786:Liga de FĂștbol Profesional
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1745:Antonius Johannes Jurgens
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1484:Degree/Rexona/Sure/Shield
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756:SportBusiness Sponsorship
728:. SBG Companies Limited.
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187:(Japan & South Korea)
171:(UK, Ireland & India)
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1499:Campaign for Real Beauty
404:that is manufactured by
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19:Not to be confused with
1779:Eugenio Minvielle Lagos
1770:Sidney J. van den Bergh
1700:Lipton Institute of Tea
493:Wolverhampton Wanderers
1690:Lever Brothers Factory
957:Gorton's of Gloucester
1841:Helen of Troy Limited
1090:Hellmann's/Best Foods
982:United Africa Company
934:Elizabeth Arden, Inc.
788:. 29 September 2018.
439:Helen of Troy Limited
396:Degree is a brand of
226:It won't let you down
62:neutral point of view
1846:Personal care brands
1765:Samuel van den Bergh
430:Procter & Gamble
1775:Simon van den Bergh
1710:Unilever Gloucester
1029:(outside of the UK)
1023:Buavita (Indonesia)
671:. 9 December 2010.
96:
54:promotional content
1425:Seventh Generation
1408:) (brand owned by
1299:Good Humor-Breyers
883:Hindustan Unilever
570:The New York Times
386:Hindustan Unilever
94:
56:and inappropriate
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1513:Dollar Shave Club
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1054:Ben & Jerry's
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947:(Fragrances only)
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1652:Predecessors
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1483:
1402:Persil Power
1134:
944:Calvin Klein
864:Subsidiaries
794:. Retrieved
776:
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317:South Africa
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109:Product type
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52:by removing
48:Please help
40:
1755:Paul Polman
1695:Lever House
1489:Dermalogica
1074:Continental
1020:Bru (India)
913:Philippines
893:Australasia
485:Southampton
293:South Korea
1825:Categories
1564:Pears soap
1388:Lever 2000
1331:Dickie Dee
1319:Choco Taco
1304:Good Humor
1277:Paddle Pop
1189:Heartbrand
1149:Pot Noodle
1079:Cup-a-Soup
898:Bangladesh
705:9 February
533:"About Us"
519:References
503:, for the
474:platformer
420:Sure brand
142:Introduced
70:April 2016
50:improve it
1569:Pepsodent
1553:Mentadent
1505:Evolution
1464:Brylcreem
1294:HB Wall's
1284:Viennetta
1192:Ice cream
1033:Sariwangi
1011:Beverages
977:Palm Line
908:Indonesia
679:4 October
649:4 October
619:4 October
588:4 October
578:0362-4331
547:17 August
515:markets.
463:Formula 1
448:Marketing
410:deodorant
400:for both
380:, then a
336:Australia
254:deodorant
206:Worldwide
136:Australia
116:deodorant
1797:Category
1625:Vaseline
1620:TRESemmé
1538:Lifebuoy
1479:Close-Up
1459:Bed Head
1454:Axe/Lynx
1445:Personal
1430:Sunlight
1381:Domestos
1353:products
1326:Popsicle
1314:Klondike
1239:Langnese
1214:GB Glace
1204:Cornetto
1154:Pot Rice
1136:Monumite
1064:Colman's
1027:Horlicks
918:Pakistan
856:Unilever
790:Archived
760:Archived
730:Archived
673:Archived
643:Archived
613:Archived
609:DealBook
582:Archived
541:Archived
481:football
467:Lotus F1
460:Williams
435:Gillette
406:Unilever
352:Unilever
273:Japanese
262:Unilever
126:Unilever
1831:Hygiene
1809:Commons
1633:Zendium
1615:Timotei
1610:Sunsilk
1559:Noxzema
1528:Impulse
1391:Neutral
1385:Finitex
1373:Comfort
1359:Bio-Tex
1309:Breyers
1267:Streets
1257:Selecta
1199:Calippo
1169:Talenti
1130:Marmite
1069:Conimex
987:Upfield
952:Fabergé
871:Current
669:Reuters
509:African
501:La Liga
495:, and
489:Chelsea
424:In the
342:History
323:in the
305:Ireland
299:in the
239:.rexona
232:Website
222:Tagline
203:Markets
150: (
132:Country
1736:People
1678:Places
1599:Simple
1594:Signal
1579:Q-Tips
1574:Pond's
1415:Probat
1410:Henkel
1398:Persil
1377:Closan
1363:Breeze
1289:Wall's
1262:Solero
1249:Nogger
1244:Magnum
1159:Rafhan
1144:Pfanni
1125:Maille
1120:Lizano
1095:Hertog
1059:Bovril
1002:Brands
927:Former
888:Maille
796:4 July
766:4 July
736:4 July
576:
537:Rexona
483:clubs
329:Canada
321:Degree
319:, and
313:Shield
307:, and
281:Korean
269:Rexena
250:Rexona
191:Shield
183:Rexena
175:Degree
95:Rexona
21:Resona
1604:Suave
1584:Radox
1543:Liril
1533:Lakmé
1518:Hamam
1474:Clear
1469:Camay
1419:Rinso
1351:Home
1229:Kibon
1209:Frigo
1110:Knorr
1100:Kibon
1049:Amora
903:Ghana
378:Hamam
374:India
368:India
309:India
289:Japan
287:) in
122:Owner
1638:Zest
1494:Dove
1447:care
1435:Surf
1404:and
1179:Unox
1105:Klik
1085:Grom
1042:Food
939:BiFi
798:2023
768:2023
738:2023
707:2024
681:2019
651:2019
621:2019
590:2019
574:ISSN
549:2020
511:and
382:Tata
327:and
297:Sure
291:and
256:and
241:.com
167:Sure
152:1908
145:1908
1548:Lux
1394:Omo
1368:Cif
1253:OlĂĄ
372:In
315:in
285:ë ìžë
277:ăŹă»ă
237:www
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