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In modern terms, McElroy defined the role as: analyzing product distribution, optimize working distribution strategies, diagnosing and solving distribution issues, optimize product positioning and product marketing, and collaborate with regional distribution managers.
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are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning,
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Product managers analyze information including customer research, competitive intelligence, industry analysis, trends, economic signals, and competitive activity, as well as documenting requirements, setting
1063:. McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance.
1138:, and delivering products to their target market. Depending on the company's size, industry, and history, product management has a variety of functions and roles. Frequently there is an
1043:
are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the
1155:, and creating the roadmap. Product managers align across departments within their company including product design and development, marketing, sales, customer support, and legal.
1960:
1035:
is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to
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Where brand development is heavy ... examine carefully the combination of effort that seems to be clicking, and try to apply this same treatment to other territories.
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Keep whatever records are necessary and make whatever field studies are necessary to determine whether the plan has produced the expected results.
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Sees district manager a number of times a year to discuss with him any possible faults in our promotion plans for that territory.
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The concept of product management originates from a 1931 memo by
Procter & Gamble President
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After uncovering our weaknesses, develop a plan that can be applied to this local sore spot.
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Take full responsibility ... for the general printed word plans for his brands.
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Prepare sales helps and all other necessary material for carrying out the plan.
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McElroy's memo requesting headcount to manage
Procter & Gamble's Products.
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adapts the fundamentals of product management for digital products.
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Take full responsibility for all other advertising expenditures.
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1961:
Association of
Technology, Management, and Applied Engineering
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71:
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Study the advertising and promotion history of the brand.
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Outline this plan in detail for the division manager.
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Study carefully the shipments of his brands by units.
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1110:Experiment with and recommend wrapper revisions.
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1006:
1074:The memo defined a brand man's work as:
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14:
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1273:." Published by McGraw Hill. Page 390.
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1271:The Product Manager's Desk Reference
1997:Bachelor of Business Administration
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24:
2098:Organizational behavior management
1084:Where brand development is light:
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2012:Doctor of Business Administration
2002:Master of Business Administration
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994:Business and economics portal
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27:Organizational role in companies
1976:Chartered Management Institute
1327:
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1:
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649:management information system
300:Chief human resources officer
1345:Index of management articles
643:Enterprise resource planning
471:Financial statement analysis
7:
1981:Critical management studies
1844:Full range leadership model
1196:Software product management
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1049:Software product management
10:
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1971:Certified Business Manager
1201:Service product management
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305:Chief information officer
137:Limited liability company
2093:Organization development
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318:Chief technology officer
252:Mergers and acquisitions
222:Constitutional documents
47:Management of a business
30:Not to be confused with
1874:Social entrepreneurship
1834:Earned value management
1246:Requirements management
1186:Product differentiation
378:Environmental economics
358:International economics
309:Chief marketing officer
295:Chief financial officer
290:Chief operating officer
286:Chief executive officer
247:International trade law
41:Business administration
2120:Systems science portal
2063:Management development
2058:Management cybernetics
2043:Executive compensation
1879:Sustainable management
1741:Information technology
1721:Environmental resource
1251:Aggregate project plan
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947:International business
932:Business judgment rule
277:Chief business officer
177:Annual general meeting
157:State-owned enterprise
147:Privately held company
2083:Managerial psychology
2048:Management consulting
1869:Scientific management
1652:Customer relationship
1340:Outline of management
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623:Customer relationship
559:Business intelligence
521:Financial institution
496:International finance
446:Cash conversion cycle
353:Development economics
314:Chief product officer
62:Management accounting
2078:Managerial economics
2038:Corporate governance
1945:Oliver E. Williamson
1824:Collaborative method
1294:at Wikimedia Commons
1226:Marketing management
564:Business development
408:Economic development
170:Corporate governance
67:Financial accounting
1940:Eliyahu M. Goldratt
1269:By Steven Haines. "
1221:Customer experience
1132:product development
974:Business statistics
957:International trade
942:Business operations
638:Electronic business
543:Types of management
431:Financial statement
413:Economic statistics
281:Chief brand officer
237:Corporate liability
152:Sole proprietorship
132:Joint-stock company
2140:Product management
2103:Pointy-haired Boss
2053:Management control
1889:Virtual management
1292:Product management
1241:Project management
1236:Product (business)
1231:Mass customization
1206:Technology roadmap
1191:Program management
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1033:Product management
937:Consumer behaviour
739:Product life-cycle
526:Capital management
491:Managerial finance
182:Board of directors
32:Project management
2127:
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2073:Management system
2007:PhD in management
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1519:Product lifecycle
1290:Media related to
1181:Product marketing
1166:Product lifecycle
1136:product marketing
1045:product lifecycle
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917:Business analysis
486:Corporate finance
456:Capital budgeting
393:Knowledge economy
187:Supervisory board
18:Product portfolio
16:(Redirected from
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1854:Management style
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511:Financial market
348:Labour economics
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102:Corporation sole
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451:Insider dealing
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633:Earned value
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383:Open economy
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112:Conglomerate
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1829:Distributed
1736:Information
1713:On resource
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1441:(top-level)
1368:Association
962:Trade route
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724:Performance
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628:Distributed
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142:Partnership
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1900:activities
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1258:References
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711:Operations
591:Commercial
584:innovation
574:Capability
466:Derivative
55:Accounting
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1819:Adhocracy
1784:Positions
1756:Materials
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1662:Logistics
1576:Marketing
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1421:within an
1419:By focus,
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882:Hierarchy
802:Strategic
689:Materials
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596:Marketing
441:Factoring
436:Insurance
338:Commodity
331:Economics
1928:scholars
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1430:On scope
1400:Military
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887:Patterns
867:Conflict
852:Behavior
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717:services
674:Incident
613:Conflict
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272:Chairman
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1990:Degrees
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425:Finance
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1761:Skills
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1405:Public
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780:crisis
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684:Legal
554:Brand
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