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Generic trademark

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1379:(Thus, in the Architectural FORUM for March 1946, appears an advertisement beginning as follows: "Otis elevators Otis escalators." From this it is seen that the word "escalators" is used generically or descriptively and without any trademark significance just as is the word "elevators." Also, in the same magazine for January 1946, on page 184 thereof, appears the advertisement of the Otis Elevator Company with the name "OTIS," in a circle, prominently displayed near the middle of the page, beneath which is this notation in bold letters "THE MEANING OF THE OTIS TRADEMARK." Beneath this, in part, is the following: "To the millions of daily passengers on the Otis elevators and escalators, the Otis trademark or name plate means safe, convenient, energy-saving transportation. To thousands of building owners and managers, the Otis trademark means the utmost in safe, efficient economical elevator and escalator operation." It is obvious to me from this advertisement that the trademark emphasis is on the word "Otis" and its significant mark because here, again, the word "escalator" or "escalators" is written in small letters and in the same manner and same context as the word "elevator" or "elevators" which obviously has no trademark significance.) 1610:, p.512 (S.D.N.Y 1921) ("Disregarding this, however, it was too late in the autumn of 1915 to reclaim the word which had already passed into the public domain. If the consuming public had once learned to know 'Aspirin' as the accepted name for the drug, perhaps it is true that an extended course of education might have added to it some proprietary meaning, but it would be very difficult to prove that it had been done in 17 months, and in any case the plaintiff does not try to prove it. Yet, had it not been indifferent to the results of selling to the consumer, it could have protected itself just as well at the time when consumers began to buy directly as in 1915. Nothing would have been easier than to insist that the tablet makers should market the drug in small tin boxes bearing the plaintiff's name, or to take over the sale just as it did later. Instead of this, they allowed the manufacturing chemists to build up this part of the demand without regard to the trade-mark. Having made that bed, they must be content to lie in it. Hence it appears to me that nothing happening between October, 1915, and March, 1917, will serve to turn the word into a trade-mark."). 590: 619: 177: 701: 2377: 53: 150: 1510: 780:. This process typically occurs over a period of time in which a mark is not used as a trademark (i.e., where it is not used to exclusively identify the products or services of a particular business), where a mark falls into disuse entirely, or where the trademark owner does not enforce its rights through 729:
the original company has failed to prevent such use. Once it has become an appellative, the word cannot be registered any more; this is why companies try hard not to let their trademark become too common, a phenomenon that could otherwise be considered a successful move since it would mean that the
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rights that attach to the use or registration of the mark, as long as the mark continues to exclusively identify the owner as the commercial origin of the applicable products or services. If the mark does not perform this essential function and it is no longer possible to legally enforce rights in
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following the expiration of Lego's last major patents in 1978. Lego manuals and catalogs throughout the 1980s included a message imploring customers to preserve the brand name by "referring to bricks as 'LEGO Bricks or Toys', and not just 'LEGOS'." In the early 2000s, the company acquired the
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Trademark owners may take various steps to reduce the risk, including educating businesses and consumers on appropriate trademark use, avoiding use of their marks in a generic manner, and systematically and effectively enforcing their trademark rights. If a trademark is associated with a new
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in order to redirect customers to the Lego.com website and deliver a similar message. Despite these efforts, many children and adults in the United States continue to use "Legos" as the plural form of "Lego," but competing and interchangeable products, such as those manufactured by
921:(meaning 'ungoogleable') on its list of new Swedish words from 2012. The Language Council chose to remove the word to avoid a legal process, but in return wrote that "e decide together which words should be and how they are defined, used and spelled". 1005:". Although a geographical indication for specialty food or drink may be generic, it is not a trademark because it does not serve to identify exclusively a specific commercial enterprise and therefore cannot constitute a genericized trademark. 1008:
The extension of protection for geographical indications is somewhat controversial. A geographical indication may have been registered as a trademark elsewhere; for example, if "Parma Ham" was part of a trademark registered in
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based on a drug's chemical structure. This circumvents the problem of a trademarked name entering common use by providing a generic name as soon as a novel pharmaceutical enters the market. For example,
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produced in Parma but sliced outside the Parma region. The European Court ruled that pre-packaged ham must be produced, sliced, and packaged in Parma in order to be labeled for sale as "Parma ham".
850:, the trademark owner may also consider developing a generic term for the product to be used in descriptive contexts, to avoid inappropriate use of the "house" mark. Such a term is called a 511:
Trademark owners can inadvertently contribute to genericization by failing to provide an alternative generic name for their product or service or using the trademark in similar fashion to
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and can be commercially exploited by anyone. Nevertheless, there exists the possibility of a trademark becoming a revocable generic term in German (and European) trademark law.
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company gained an exceptional recognition. An example of trademark erosion is the verb "to hoover" (used with the meaning of "vacuum cleaning"), which originated from the
1746: 2391: 2511: 1882: 539:" in multiple advertisements without any trademark significance. Therefore, trademark owners go to extensive lengths to avoid genericization and trademark erosion. 901:
struck a balance between acknowledging widespread use of the verb coinage and preserving the particular search engine's association with the coinage, defining
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Generic use of a trademark presents an inherent risk to the effective enforcement of trademark rights and may ultimately lead to genericization.
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was genericized in the U.S. when the first competing generic version was approved by the FDA in November 2011. In this same context, the term
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is an example of a brand that successfully fought trademark erosion, having managed to replace excessive use of its name with the term "
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due to a lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a
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attempted to prevent the genericization of its core trademark through an extensive public relations campaign advising consumers to "
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Aspirin for sale in the U.S., where the store brand can also be sold as aspirin since the trademark was ruled generic a century ago
2253: 957:, are often referred to simply as building blocks or construction blocks. The company has successfully put legal pressure on the 344: 117: 1859: 89: 2776: 2714: 2210: 302: 17: 2840: 2761: 2452: 492:, becoming so widely used for similar products or services that it is no longer associated with the trademark owner, e.g., 359: 261: 1991: 1655: 2689: 854:
and is frequently used immediately after the trademark to provide a description of the product or service. For example, "
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television commercial jingle from, "I am stuck on Band-Aids, 'cause Band-Aid's stuck on me" to "I am stuck on Band-Aid
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The process by which trademark rights are diminished or lost as a result of common use in the marketplace is known as
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Whether or not a mark is popularly identified as genericized, the owner of the mark may still be able to enforce the
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not just suggesting, but actually describing the product or service yet still understood as indicating source
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However, in highly inflected languages, a tradename may have to carry case endings in usage. An example is
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Where a trademark is used generically, a trademark owner may need to take aggressive measures to retain
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Svensson, Anders (2024). "Orden som försvinner i tysthet" [The words that silently disappear].
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ending) as a verb meaning "use the Google search engine to obtain information on the Internet". The
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in the pharmaceutical industry refers to products whose patent protection has expired. For example,
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are examples of geographical indications. Compare Russian use of "Шампанское" (= Shampanskoye) for
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having almost entirely reference to the product or service but capable of becoming "distinctive".
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has experienced mixed success with preventing the genericization of their trademarked software,
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A trademark is prone to genericization, or "genericide", when a brand name acquires substantial
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Genericization may be specific to certain professions and other subpopulations. For example,
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has gone to lengths to prevent this process, discouraging publications from using the term '
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relation to the mark, the mark may have become generic. In many legal systems (e.g., in the
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having primarily trademark significance but with suggestion as to the nature of the product
870: 725:. It happens when a trademark becomes so common that it starts being used as a common name 1336: 865:
Another common practice among trademark owners is to follow their trademark with the word
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Monopolising Names? The Protection of Geographical Indications in the European Community
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existing words with little if any reference to the nature of the product or service
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are somewhat protected from genericization due to the modern practice of assigning
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cited the company's own use of the term "escalator" alongside the generic term "
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One risk factor that may lead to genericization is the use of a trademark as a
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refers to the process of a brand drug losing market exclusivity to generics.
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for sale in Canada, next to generic store equivalent described as "ASA (
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American Proprietary Eponyms, a project by R. Krause, December 1997
1854: 1798: 1536:(3). Canadian Academy of Child and Adolescent Psychiatry: 250–260. 1150: 1034: 874: 826: 757: 737: 668: 645: 536: 493: 408: 354: 191: 35: 1943:"Susan Williams: The Most Famous LEGO Employee That Never Existed" 1530:
Journal of the Canadian Academy of Child and Adolescent Psychiatry
1251:"15 Product Trademarks That Have Become Victims Of Genericization" 1513:(Press release). Bristol-Myers Squibb Company. November 20, 2007. 862:-brand fasteners" for Velcro brand name hook-and-loop fasteners. 855: 781: 766: 704: 679: 660: 595: 2231: 2098:(Pro Gradu). Faculty of Law, Helsinki University. Archived from 1085:
A trademark is said to fall somewhere along a scale from being "
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that, because of its popularity or significance, has become the
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original words with no meaning as to the nature of the product
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by third parties outside the EU by enforcing laws regarding "
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tissues" ("facial tissues" being the generic descriptor) or "
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cid) tablets", since the trademark is still recognized there
2664: 2017:"How Mattel Is Challenging Lego's Building Brick Dominance" 1061: 796: 481:, usually against the intentions of the trademark's owner. 2126:"'Barmy' ruling bans Asda from undercutting its Parma ham" 1067:
chain to prevent it using the description "Parma ham" on
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In the 1990s, the Parma consortium successfully sued the
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has worked to prevent the genericization of its plastic
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Examples of genericization before the modern system of
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BrickNerd - All things LEGO and the LEGO fan community
1486:"NDA 21-436: Letter to Otsuka Pharmaceutical Co., Ltd" 1013:
by a Canadian manufacturer, then ham manufacturers in
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received a complaint from Google for its inclusion of
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United States Department of Health and Human Services
30:"Genericide" redirects here. Not to be confused with 1773:"A cost effective way to protect against genericide" 77:. Unsourced material may be challenged and removed. 2198: 988: 889:' in reference to Web searches. In 2006, both the 2179:Cornell Law School Legal Information Institute, " 1192:"Trade Names Come and Go and Now There's — Exxon" 2853: 2124:Owen, Richard; Elliott, Valerie (21 May 2003). 1524:Greenaway, Masa’il; Elbe, Dean (August 2009). 27:Common terms used to name products or services 2422:Uniform Domain-Name Dispute-Resolution Policy 2247: 1523: 1318:. European Union Intellectual Property Office 966: 916: 430: 1874: 1744: 1649: 1647: 473:for, or synonymous with, a general class of 2123: 1656:"Sometimes a trademark is too 'successful'" 1074: 997:has actively sought to restrict the use of 227:Integrated circuit layout design protection 2254: 2240: 1786: 1620: 1618: 1616: 1316:"Invalidity and revocation (cancellation)" 1146:List of generic and genericized trademarks 837: 696:List of generic and genericized trademarks 523:" was cancelled following a petition from 437: 423: 43:List of generic and genericized trademarks 1812: 1653: 1644: 1578: 1541: 533:United States Patent and Trademark Office 137:Learn how and when to remove this message 2039: 1367:"Haughton Elevator Company v. Seeberger" 985:throughout the Internet and mass media. 869:to help define the word as a trademark. 699: 663:, introduced to the market in 1897, and 148: 1910:"Building a Legal Case, Block by Block" 1847: 1795:"Google calls in the 'language police'" 1627:"'Genericide': When brands get too big" 1624: 1613: 1189: 345:Limitations and exceptions to copyright 14: 2854: 2151:"Asda slams 'ham-fisted' Parma ruling" 2088: 1940: 1907: 1880: 1483: 1275: 2235: 1792: 898:Merriam Webster Collegiate Dictionary 574: 303:Artificial intelligence and copyright 2196: 1965: 1565:Lim, Gregory B. (14 December 2017). 1484:Temple, Robert (November 15, 2002). 1245: 1243: 689: 542: 262:Supplementary protection certificate 75:adding citations to reliable sources 46: 2690:International Trademark Association 2070:. Adobe. Adobe Systems Incorporated 1662:. LexisNexis Canada. Archived from 1654:Schofield, John (26 January 2017). 1564: 963:Institute for Language and Folklore 769:) a generic mark forms part of the 24: 2190: 1722:. 3Com Corporation. Archived from 1692:. 29 November 2012. Archived from 881:, 'cause Band-Aid's stuck on me." 582:Aspirin with and without trademark 25: 2888: 2261: 2220: 1862:from the original on 17 June 2019 1745:Microsoft Oy (10 November 2011). 1294:"How Long Does a Trademark Last?" 1240: 1228:LII / Legal Information Institute 751: 2375: 2201:Dictionary of Trade Name Origins 2159:British Broadcasting Corporation 2048:] (in Swedish). No. 3. 1992:"Please -- it's LEGO, not Legos" 1793:Duffy, Jonathan (20 June 2003). 1625:Marsden, Rhodri (10 June 2011). 1392:"The Life and Death of the Luer" 1291: 936:" instead of "xerox" documents. 617: 588: 392:Outline of intellectual property 217:Indigenous intellectual property 175: 51: 2710:Deutsches Patent- und Markenamt 2596:Protected designation of origin 2173: 2143: 2117: 2082: 2060: 2033: 2009: 1984: 1959: 1934: 1901: 1848:Fanning, Sean (26 March 2013). 1841: 1765: 1738: 1708: 1678: 1595: 1558: 1517: 1503: 1477: 1456: 1432: 1408: 1003:protected designation of origin 989:Protected designation of origin 153:A sign in a supermarket using " 62:needs additional citations for 2089:Rovamo, Oskari (August 2006). 2068:"General trademark guidelines" 1881:Carton, Bruce (30 June 2010). 1824:Merriam-Webster.com Dictionary 1384: 1359: 1329: 1308: 1300:. Hyra IP, PLC. Archived from 1285: 1269: 1216: 1190:Shenker, Israel (1972-11-20). 1183: 674:A different sense of the word 13: 1: 2741:Unregistered trademark symbol 2576:Electronic registration marks 2183:" (last visited Feb. 3, 2024) 1828:Merriam-Webster, Incorporated 1176: 648:, originally introduced as a 1603:Bayer Co. v. United Drug Co. 1493:Food and Drug Administration 873:changed the lyrics of their 157:" generically, rather than " 7: 2731:Registered trademark symbol 1941:Cooper, John (2023-08-18). 1466:. World Health Organization 1278:"Overview of Trademark Law" 1124: 1057:-type wine made in Russia. 340:Idea–expression distinction 10: 2893: 2322:Initial interest confusion 2181:Abercrombie Classification 1908:Austen, Ian (2005-02-02). 1078: 693: 519:'s trademark of the word " 40: 29: 2826: 2785: 2749: 2723: 2677: 2647: 2604: 2548: 2510: 2501: 2430: 2384: 2373: 2269: 1580:10.1038/nrcardio.2017.172 1571:Nature Reviews Cardiology 1081:Trademark distinctiveness 971:from their dictionaries. 892:Oxford English Dictionary 529:Haughton Elevator Company 1276:Fisher, William (n.d.). 1075:Scale of distinctiveness 999:geographical indications 913:Swedish Language Council 2591:Geographical indication 1753:(in Finnish). Microsoft 1716:"Trademarks and Brands" 1371:The Trade-Mark Reporter 1171:Counteraction principle 907:(all lower case, with - 838:Avoiding genericization 717:, is a special case of 557:Port-a-Cath (portacath) 252:Plant genetic resources 222:Industrial design right 212:Geographical indication 2831:Category:Trademark law 2818:World Trademark Review 2803:Trademark infringement 2535:Unregistered trademark 2317:Functionality doctrine 1093:"Fanciful" or "coined" 967: 917: 790:trademark infringement 707: 515:. In one example, the 323:Criticism of copyright 247:Plant breeders' rights 162: 2566:Collective trademarks 2352:Reputation parasitism 2307:Coexistence agreement 2197:Room, Adrian (1983). 2046:The Language Magazine 1280:. Harvard Law School. 871:Johnson & Johnson 703: 553:Phoroptor (phoropter) 517:Otis Elevator Company 455:genericized trademark 169:Intellectual property 152: 18:Genericized trademark 2571:Defensive trademarks 2520:Registered trademark 2417:Community Trade Mark 2367:Well-known trademark 2312:Confusing similarity 2105:on 18 September 2018 1686:"Generic Trademarks" 1444:www.macmillan.org.uk 1117:"Merely descriptive" 1029:), cheeses (such as 734:company brand name. 637:nonproprietary names 549:Luer-Lok (Luer lock) 71:improve this article 2777:Washington Redskins 2736:Service mark symbol 2619:Hologram trademarks 2556:Certification marks 2337:Secondary liability 2327:Good faith doctrine 1968:"1985 Lego Catalog" 1726:on 10 February 2009 1440:"Implantable ports" 1347:(110). 1963-10-01. 1341:Indiana Law Journal 1304:on 25 January 2010. 965:to remove the noun 313:Copyright abolition 86:"Generic trademark" 2872:Product management 2798:Trademark examiner 2793:Trademark attorney 1996:The Globe and Mail 1914:The New York Times 1660:The Lawyer's Daily 1608:272 F. 505 1396:www.mddionline.com 1292:Hyra, Clifford D. 1196:The New York Times 1166:Trademark dilution 983:photo manipulation 928:to the trademark. 852:generic descriptor 744:", at that time a 708: 575:In pharmaceuticals 459:proprietary eponym 453:, also known as a 405:Higher categories: 397:Outline of patents 163: 2849: 2848: 2841:WP:MOS/Trademarks 2673: 2672: 2624:Motion trademarks 2614:Colour trademarks 2287:Generic trademark 2212:978-0-7102-0174-4 1751:Microsoft TechNet 1696:on 30 August 2017 930:Xerox Corporation 711:Trademark erosion 690:Trademark erosion 571:or generic term. 559:have genericized 543:In subpopulations 451:generic trademark 447: 446: 147: 146: 139: 121: 16:(Redirected from 2884: 2862:Brand management 2639:Sound trademarks 2634:Shape trademarks 2629:Scent trademarks 2606:Non-conventional 2508: 2507: 2412:Singapore Treaty 2397:Madrid Agreement 2392:Paris Convention 2379: 2378: 2256: 2249: 2242: 2233: 2232: 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