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The glass-roofed design made the building unique at the time of construction. The roof, the diameter of which is 14 m (46 ft), looks light, but it is a firm construction made of more than 50,000 metal pods (about 743 t (819 short tons)), capable of supporting snowfall accumulation.
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period (1921–28), however, GUM as a State
Department Store operated as a model retail enterprise for consumers throughout Russia regardless of class, gender, and ethnicity. GUM's stores were used to further Bolshevik goals of rebuilding private enterprise along socialist lines and "democratizing
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Illumination is provided by huge arched skylights of iron and glass, each weighing some 740 t (820 short tons) and containing in excess of 20,000 panes of glass. The facade is divided into several horizontal tiers, lined with red
Finnish granite,
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687:"Arkhitektura i mnimosti": The origins of Soviet avant-garde rationalist architecture in the Russian mystical-philosophical and mathematical intellectual tradition"
304:, tried to convert GUM into an exhibition hall and museum showcasing the achievements of the Soviet Union and Communism, without the knowledge of General Secretary
104:. During most of the Soviet period it was essentially a department store as there was one vendor: the Soviet State. Before the 1920s the location was known as the
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At the end of the Soviet era, GUM was partially, then fully, privatized, and it had a number of owners before it ended up being owned by the supermarket company
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With the façade extending for 242 m (794 ft) along the eastern side of Red Square, the Upper
Trading Rows were built between 1890 and 1893 by
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distributor and boutique operator. As a private shopping mall, it was renamed in such a fashion that it could maintain its old acronym. The first word
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710:
Rainer Graefe, Jos Tomlow: "Vladimir G. Suchov 1853–1939. Die Kunst der sparsamen
Konstruktion." 192 S., Deutsche Verlags-Anstalt, Stuttgart, 1990,
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were unsuccessful and arguably "only succeeded in alienating consumers from state stores and instituting a culture of complaint and entitlement".
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After reopening as a department store in 1953, GUM became one of the few stores in the Soviet Union that did not have shortages of
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Hilton, Marjorie L. (2004). "Retailing the
Revolution: The State Department Store (GUM) and Soviet Society in the 1920s".
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Inside the store in 1893: elongated shop galleries are bridged with innovative metal-and-glass vaults, designed by
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described the GUM building as "a tribute both to
Shukhov's design and to the technical proficiency of
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marble, and limestone. Each arcade is on three levels, linked by walkways of reinforced concrete.
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As of 2021, GUM carries over 100 different brands, and has cafes and restaurants inside the mall.
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157:(responsible for engineering). The trapezoidal building features a combination of elements of
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694:"Retailing the Revolution: The State Department Store (GUM) and Soviet Society in the 1920s"
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Several times during the 1960s and 1970s, the Second
Secretary of the Communist Party
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consumption for workers and peasants nationwide". In the end, GUM's efforts to build
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converted it into office space in 1928 for the committee in charge of his first
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of shoppers were long, often extending entirely across Red Square.
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235:. In turn, the current structure opened in 1894, replacing Bove's.
675:, University of California Press, Berkeley, Los Angeles, Oxford,
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498:. Berkeley, Los Angeles, Oxford: University of California Press.
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Inside view of the structure and finish applied to the building
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Cultural heritage monuments of federal significance in Moscow
469:"Cafes and restaurants in the main department of the country"
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689:, a dissertation in architecture, University of Pennsylvania
525:Верхние торговые ряды на Красной площади в Москве. 1890–1893
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100:. Originally, and today again, the building functions as a
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528:(in Russian). Russian Educational Portal. Archived from
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in 1932, the GUM was used briefly to display her body.
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GUM continued to be used as a department store until
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700:, (Oxford University Press) 37 (4): 939–964; 1127.
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673:The Origins of Modernism in Russian Architecture
495:The Origins of Modernism in Russian Architecture
169:roof, a similar style to the great 19th-century
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88:The most famous GUM is the large store facing
559:(4). Oxford University Press: 939–964, 1127.
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315:. In May 2005, a 50.25% interest was sold to
300:, who hated having a department store facing
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343:, another large department store in Moscow.
77:; similarly named stores operated in some
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394:), which means 'Main Universal Store' in
231:and replaced by trading rows designed by
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420:«Государственный универсальный магазин»
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826:Commercial buildings completed in 1893
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96:area – itself traditionally a mall of
801:Department stores of the Soviet Union
185:toward the end of the 19th century".
242:, the building contained some 1,200
811:Roof structures by Vladimir Shukhov
685:English, Elizabeth Cooper (2000).
153:(responsible for architecture) and
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831:Shopping malls established in 1893
806:Buildings and structures in Moscow
623:(in Russian). Official GUM website
370:Today it's an abbreviation of the
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642:Thelman, Joseph (December 2012).
492:Brumfield, William Craft (1991).
402:), the abbreviation was used for
327:('state') has been replaced with
671:Brumfield, William Craft (1991)
246:. After the Revolution, GUM was
596:"Chronicles of Stalin's family"
391:«Главный универсальный магазин»
69:, Russia. It was also the main
34:The GUM façade faces Red Square
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27:Russian department store group
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816:Tourist attractions in Moscow
744:Vladimir Grigorievich Shukhov
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398:. During Soviet times (until
159:Russian medieval architecture
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73:in many cities of the former
692:Hilton, Marjorie L. (2004).
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796:Department stores of Russia
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50:Upper Trading Rows by night
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240:Russian Revolution of 1917
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65:) is a shopping center in
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553:Journal of Social History
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846:Shopping malls in Russia
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349:, a department store in
118:Verhnije torgovyje rjady
522:Pomeratzev, Alexander.
179:William Craft Brumfield
42:Aerial view of GUM roof
351:St. Petersburg, Russia
221:Catherine II of Russia
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772:55.75472°N 37.62139°E
644:"The Man in Galoshes"
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151:Alexander Pomerantsev
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110:Верхние торговые ряды
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183:Russian architecture
133:Design and structure
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445:"All stores of GUM"
238:By the time of the
229:1812 Fire of Moscow
777:55.75472; 37.62139
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106:Upper Trading Rows
83:post-Soviet states
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302:Lenin's Mausoleum
278:of Stalin's wife
225:Giacomo Quarenghi
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16:(Redirected from
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79:Soviet republics
71:department store
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749:The Roof of GUM
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532:on 4 March 2016
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289:goods, and the
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722:External links
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274:. After the
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75:Soviet Union
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775: /
653:28 February
313:Perekrestok
261:consumerism
233:Joseph Bove
94:Kitai-gorod
836:Red Square
790:Categories
763:37°37′17″E
760:55°45′17″N
738:Structurae
478:2020-10-14
454:2020-10-14
431:References
128:Moscow GUM
108:(Russian:
90:Red Square
706:0022-4529
581:144010294
573:0022-4529
257:communism
143:Shukhov's
627:20 April
605:20 April
600:Librusek
536:20 April
335:See also
287:consumer
280:Nadezhda
259:through
666:Sources
396:English
378:lavnyj
372:Russian
347:Passage
329:glavnyj
276:suicide
197:History
92:in the
81:and in
59:Russian
714:
704:
679:
579:
571:
502:
415:agazin
386:agazin
291:queues
244:stores
191:Tarusa
175:London
161:and a
98:Moscow
67:Moscow
577:S2CID
358:Notes
167:glass
163:steel
712:ISBN
702:ISSN
677:ISBN
655:2021
629:2013
607:2013
569:ISSN
538:2013
500:ISBN
400:1991
341:TsUM
145:roof
735:at
733:GUM
561:doi
252:NEP
173:of
121:).
63:ГУМ
55:GUM
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417:(
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