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151:. The concept was to encourage patrons to donate $ 1 or more for the tap water they usually enjoy for free. The funds would go towards providing impoverished children with clean drinking water; with $ 1, UNICEF can provide a child with access to clean, safe water for 40 days. That first year the campaign was only on World Water Day, since then it has centered on World Water Week.
485:'s International ANDY Awards, for Public Service and with Silver for Integrated Branding.(Gold / 2008 Richard T. O. Reilly) for Public Service Also, in the same year Jay Aldous, who is the former Chief Marketing and Communications Officer for the U.S. Fund for UNICEF, was co-recipient of the inaugural Non-profit Marketer of the Year award from the
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In order to increase its funds towards the Tap
Project, in 2011, UNICEF created Celebrity Tap, which consisted of packing water from the faucets of celebrities' homes into fancy bottles. For every $ 5 donated through the Tap Project website, participants were entered for a chance to win a case of the
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created the campaign "Acqua for Life". This campaign incorporated the use of his fragrance "Acqua di Giò" for men, through which he raised awareness and funds towards the Tap
Project. In 2011, Armani expanded his campaign by adding the women's fragrance called "Acqua di Gioia". Giorgio Armani donates
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joined the UNICEF's efforts towards providing clean and safe water to children around the world through the Tap
Project in 2009. The company created a campaign called GivingWorks, in which eBay gives its customers and sellers the opportunity to donate a percentage of their profit made through eBay.
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is an advertising agency created in 2006 and partnered with the UNICEF in 2007 to aid with the Tap
Project campaign. Droga5 creates promotional material that supports the initiative, by promoting the project in various media prior and during World Water Week, which brings awareness about the UNICEF
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In 2014, UNICEF launched a new campaign challenging users to go without something far less vital than clean water—their cell phones. By going to the Tap
Project website on their smartphones, users were challenged to not touch their phone for as long as they could. For every 15 minutes they went,
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The first Tap
Project that took place in New York City had the support of thousands of patrons at over three hundred restaurants, which helped to raise about $ 100,000 in funds. Since 2007, the UNICEF Tap Project has raised nearly $ 2.5 million for water and sanitation programs for children.
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has participated in the Tap
Project campaign for four consecutive years. This organization sponsors UNICEF Tap Project Volunteer Program by providing funds to aid in the recruitment and training of volunteers, resources and free advertisement to raise awareness for the Tap Project campaign.
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This campaign involved restaurants, dining patrons, students, and volunteers along with corporate, community, celebrity, and government supporters. During World Water Week restaurants across the United States encouraged patrons to donate $ 1 or more for the
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The UNICEF Tap
Project funds raised throughout the campaign go towards different UNICEF programs that include water, hygiene and sanitation programs. Money raised through the Tap Project has helped children, to have access to clean water, in countries like
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Since its implementation in 2007, the UNICEF Tap
Project has gained public recognition by various organizations, which have granted the project prizes and awards. In June 2007, the Tap project won the Titanium Lion, at the
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Today, nearly 990 million people worldwide are without access to safe and clean drinking water. Meanwhile, every day 4,100 children die from water related diseases. The UNICEF Tap
Project helps support UNICEF's work towards the
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448:. Aside from providing water from their own home, celebrities that participated in this project volunteered their time for commercials and advertising campaigns to promote the UNICEF Tap Project.
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The project garnered over 2.6 million users that spent on average over an hour on the site, raising $ 1.6 million from a grand total of over 250 million minutes gone without phones.
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The money raised from Celebrity Tap was used to provide children with clean and safe water around the world. Some of the celebrities participating in this project were
345:$ 1 for every purchased bottle of these two fragrances, during the month of March. The campaign takes into account bottles purchased within the 50 U.S. states,
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they usually enjoy for free. In tandem, UNICEF Tap Project volunteers support their efforts by conducting local fundraising events and activities.
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was a nationwide campaign that provides children in impoverished nations with access to safe, clean water. The campaign culminated during
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The UNICEF Tap Project was created in 2007 by a New York City based advertising/communications agency called
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Since 2007, UNICEF Tap Project has had various sponsors that have collaborated to the campaign. In 2010,
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People can also donate money when checking out products or shop listings that support the cause.
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UNICEF's sponsors donated the monetary equivalent of one day of water to help children in need.
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The UNICEF Tap Project also relies on the promotional help of different providers like
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These companies provide free advertising and media exposure to the campaign.
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Bennett, A. "Celebrating the Tap Project." Unicef.org. 17 February 2009
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In 2008, the Tap Project was awarded with the distinction of Gold by
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Next Post » Paul McKenna Can Make You Thin! (2008-03-18).
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deal primarily with the United States and do not represent a
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won, with the UNICEF Tap Project as his benefiting charity
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The project was retired by UNICEF USA in March 2016.
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31:The examples and perspective in this article
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