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323:"Old media" as an idea only ever existed because "new media" does. In the research of Simone Natale, the use of the term "old media" in a survey of books only began to become popular in the late twentieth century once the developments of new media, such as the Internet, became widely available. Natale writes of old media as a social construct because of this; because no media is old, one compares old to new in hindsight.
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Disney, Warner Media, ViacomCBS, Bertelsmann
Publishers, and NewsCorp., owners of Fox News and Entertainment, and span from books to audio to visual media. These conglomerates are often owned and inherited between families, such as the Murdochs of NewsCorp. Due to traditional media's heavy use in economics and political structures, it remains current regardless of new media's emergence.
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lost many of their classified advertisements to the
Internet. Additionally, a depressed economy forced more readers to cancel their newspaper subscriptions, and business firms to cut their advertising budget as part of the overall cost-cutting measurements. As a result, closures of newspapers, bankruptcy, job cuts and salary cuts are widespread.
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This has made some representatives of the US newspaper industry seek bailouts from the government by allowing U.S. newspapers to recoup taxes they paid on profits previously to help offset some of their current losses. Accusations are being made toward search engine giants by publishers such as Sir
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The advent of new communication technology (NCT) has brought forth a set of opportunities and challenges for conventional media. The presence of new media, and the
Internet in particular, has posed a challenge to conventional media, especially the printed newspaper. The new media have also affected
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to be inaccurate to the realities of mass communication's progression. McLuhan, specifically, argues that a medium's information is contingent upon the medium itself. In so doing, it never dies and always remains current. Therefore, the binary of old and new media, with new media making old become
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The challenges faced by old media, especially newspapers, has to do with the combination of the global economic crisis, dwindling readership and advertising dollars, and the inability of newspapers to monetize their online efforts. Newspapers, especially in the West and the US in particular, have
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Old media companies have diminished in the last decade with the changing media landscape, namely the modern reliance on streaming and digitization of formerly analog content, and the advent of simple worldwide connection and mass conversation. Old media, or "legacy media" conglomerates include
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obsolete, is inaccurate. It would be far more accurate, according to the theoretical argument of authors like Ernst, to view new and old media as a spectrum. The challenges faced by old media, therefore, will never completely remove them from the public mass media sphere.
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the way newspapers get and circulate their news. Since 1999, almost 90% of daily newspapers in the United States have been actively using online technologies to search for articles and most of them also create their own news websites to reach new markets.
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Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience. By definition, it is often contrasted with
285:, claimed it was the newspapers in America who allowed Google to steal their content, and therefore credited themselves for providing Google with their content.
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Domingo, D. & A. Heinone. 2008. "Weblogs and
Journalism: A Typology to Explore the Blurring Boundaries." Nordicom Review, 29 (1): 3-15. )
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Communication
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in early April 2009, questioning if Google “should…steal all our copyrights.” Likewise, Sam Zell, owner of the
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Yap, B. 2009. "Time running out for newspapers." The
Malaysian Insider. Retrieved 31 October 2010 from
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http://www.themalaysianinsider.com/index.php/opinion/brianyap/28538-time-running-out-for-newspapers
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Mahmud, S. 2009. "Is the newspaper industry at death's door?" Retrieved 30 October 2009 from:
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Old media, opposed to its newer counterpart, has been found by theorists and historians like
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Television is the New
Television: The Unexpected Triumph of Old Media in the Digital Age
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Please help update this article to reflect recent events or newly available information.
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of "stealing" the contents of newspapers. A similar allegation came from media mogul
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Culture, Technology, Communication: Towards an
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Anthropology & Mass
Communication: Media and Myth in the New Millennium
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by adding information on neglected viewpoints, or discuss the issue on the
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platforms, with mass use and availability through the Internet
677:(1st ed.). New York: Public Affairs. pp. 280–282.
558:"Interactivity: The New Media Use Option—State of the Art"
429:"The Changing Figure/Ground Relation with the 'New Media'"
652:(8th ed.). Los Angeles: Sage. pp. 56, 67, 73.
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and comparatively decentralized, enabling people to
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Understanding New Media: Extending Marshall McLuhan
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Old media as a cultural construct and colloquialism
738:http://www.mysinchew.com/node/24415?tid=14.Straits
675:Murdoch's World: The Last of the old Media Empires
757:Natale, Simone (2016). "There Are No Old Media".
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305:The Long Tail Phenomenon of Mass Communication
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650:Mass Communication: Living in a Media World
244:Challenges faced by old media conglomerates
64:Learn how and when to remove these messages
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396:"How Old Media Can Survive in a New World"
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512:. In Ess, Charles; Sudweeks, Fay (eds.).
229:with one another peer-to-peer or through
186:institutions that dominated prior to the
161:Learn how and when to remove this message
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510:"Electronic Networks and Civil Society"
508:Becker, Barbara; Wehner, Josef (2001).
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273:that publishes the
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348:Media intelligence
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380:21 December
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847:Categories
837:Television
801:Journalism
518:SUNY Press
359:References
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212:television
184:mass media
182:, are the
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176:Old media
136:talk page
96:June 2022
56:talk page
575:23 April
541:23 April
493:23 April
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412:23 April
406:Archived
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577:2017
566:OCLC
543:2017
532:OCLC
522:ISBN
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484:OCLC
474:ISBN
448:2017
437:OCLC
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382:2018
303:and
261:and
307:),
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