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once each quarter. The Ecast chief executive said that the figure was 98 percent. The average Wal-Mart, by contrast, carries 4,500 different CD's and the top 20 albums account for 90 percent of its music revenue. Mr. Anderson had hit on something. Remove the limitations of bricks-and-mortar retailers—like scarce shelf space, which leads companies to concentrate on the most popular products—and the infrequent sellers or undistributed merchandise suddenly start to acquire more value. ... This is not a new thought. The atomization of culture has been going on for years.
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began life in 2004 as an article for Wired after Mr. Anderson found himself blowing a pop quiz in the offices of a digital jukebox company called Ecast. He had badly underestimated what percentage of the 10,000 albums available on the company's
Internet-connected jukeboxes had a track chosen at least
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The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term
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strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris
Anderson popularized the concept in an October 2004
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The Long Tail: Why the Future of
Business is Selling Less of More by Chris Anderson (Goodreads Author)
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The Long Tail: Why the Future of
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The Wrong Tail: How to turn a powerful idea into a dubious theory of everything.
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The Long Tail: Why the Future of
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The Long Tail: Why the Future of
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magazine. The book was initially published on July 11, 2006, by
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Nonfiction Best
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306:25 December
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185:long tail
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
