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There are two things not commonly known which I want to put on the record today. Very early on at one fell swoop, Ted Bates gave away 90 percent of his agency to his key people. When I asked him why, he said, 'Rosser, I would rather own 10 percent of a success than 100 percent of a failure.' And that
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A one-page, 1967 Tobacco
Institute document is the text of a proposed print ad designed to confuse the public about the link between smoking and lung cancer. It was one of five ads drafted and tested by Ted Bates & Company, Inc. Advertising for the Tobacco Institute in the wake of the publication
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One statistical inference is very clear. In each pair of countries, the higher cancer rate is in the country closer to the Iron
Curtain...By the same means that some public servants are using to indict cigarettes, we've just proved that Communism causes cancer. But you know and we know, Communism
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You don't believe it? Well, wait a second. Let's use the same kind of statistical analysis the Public Health
Service is using to 'prove' that cigarettes cause cancer. We'll use only statistical facts taken from bona fide population surveys.
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leads to the other thing. By making us rich and therefore making us work like demons, Ted built an agency that for the first 26 consecutive years did not lose a client...
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in 1995. In 1997, Cordiant spun off both
Saatchi & Saatchi and Bates Worldwide, and Bates became the primary subsidiary firm of a newly formed holding company,
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The
Australians smoke a lot and some of them die of lung cancer. The British smoke as much as the Australians, but twice as many British have lung cancer.
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Americans smoke a lot and some of them die of lung cancer. The Dutch smoke less than
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fraternity. He founded Ted Bates & Co. in 1940, which evolved into the 21st-century advertising agency
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Ted Bates, Communism Causes Cancer, Tobacco
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took inspiration from Bates and Rosser in the development of their characters.
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of the 1967 Surgeon
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This article about an
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Jackson, Kenneth T.; Keller, Lisa; Flood, Nancy (December 2010).
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is not guilty. And nobody yet knows about cigarettes."
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Bates' advertising firm was founded by him in 1940 as
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162:Backer Spielvogel Bates Worldwide, Inc.
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427:"Ted Bates, Ad Agency Founder, Dies"
203:melt in your mouth, not in your hand
182:In 2003, Cordiant was purchased by
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377:"Rosser Reeves - Marketing Master"
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75:Theodore Lewis Bates
288:Bernice Fitz-Gibbon
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308:References
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62:Occupation
268:Manhattan
216:TV drama
199:M&M's
184:WPP Group
138:Hong Kong
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34:Ted Bates
96:Born in
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402:"Home"
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274:Legacy
122:Manila
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286:and
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