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Entrants begin at the local level through more than 140 local AAF affiliate chapters in competitions usually held in
January and February. Local ADDY Award winners are then eligible to advance to one of 15 regional AAF District competitions. Winners at the District level are then entered in the
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AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500
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They are one of the U.S. advertising industry's largest competitions and is unique in its three-tier structure. The competition attracts more than 35,000 professional and student entries each year through local
American Advertising Federation Club (Ad Club) competitions.
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AAF operates programs and initiatives, including the
Advertising Hall of Fame, formerly known as the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in
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A Gold ADDY Award is recognition of the highest level of creative excellence in that tier of competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY Award.
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The AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
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The mission of the
American Advertising Awards competition is to recognize and reward the nation's finest creative advertising. the
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National competition, and
National ADDY Award winners are recognized at ADMERICA, the AAF's national conference held each June.
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the
American Advertising Federation, which includes advertisers, agencies and media companies as members
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211:"Letters fly fast and furious as the 2 associations representing agencies and advertisers square off"
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AAF has 15 district operations, each located in and representing a different region of the nation.
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The awards are sponsored by Ad 2, a division of the AAF focused on young adults.
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This article about a business, industry, or trade-related organization is a
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422:"ISC Students Win Gold, Silver at AAF Lexington Awards"
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Logo of the
American Advertising Federation until 2021
277:Raymond Hernandez; Stuart Elliott (June 14, 2004).
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234:"Who We Are: The Unifying Voice for Advertising"
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300:"Ad Federation Plans Multiculturalism Center"
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334:"American Advertising Awards: The Details"
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563:1973 establishments in the United States
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568:Organizations based in Washington, D.C.
401:"Lowe & Partners Receives 35 Addys"
279:"Groups Recognize Agencies' Creativity"
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254:Philip H. Dougherty (May 28, 1981).
209:Stuart Elliott (November 13, 1998).
131:Gold and Silver National ADDY Awards
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420:Sloan, Bridgette (21 March 2019).
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356:. American Advertising Federation
236:. American Advertising Federation
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374:Stuart Elliott (May 28, 1996).
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256:"The New Chairman For A.A.F."
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506:. You can help Knowledge by
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399:Nat Ives (March 24, 2003).
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34:February 16, 1973
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305:The New York Times
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460:24 October
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360:2018-03-01
339:2018-03-01
320:"Programs"
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197:References
42:1973-02-16
31:Formation
180:See also
60:Location
147:Chicago
82:Website
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