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Sportradar

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for thousands of games across 40 sports. The odds are created by feeding sports data collected by Sportradar into mathematical models. For in-game betting odds, this requires continuous recalculation of the outcomes using the live data that Sportradar collects or acquires through licenses. These odds
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Sportradar started as a software program that extracted betting odds from sports betting companies on the Internet. The program was developed by two Norwegians, Petter Fornass and Tore Steinkjer, who formed the company Market Monitor AS in 2001. Carsten Koerl was a major investor, buying 51% of the
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The Fraud Detection System works by comparing odds movement patterns from online bookmakers with the expected odds' movement patterns for a given match. When suspicious matches are found, they are analyzed and then reported to the relevant federation. The federation can then start their own
449:, a software company from Bosnia and Herzegovina that offers an omnichannel betting solution for betting and gambling operators. That same year, EQT's Expansion Capital Fund II reinvested in Sportradar by selling its minority stake in the company to its flagship fund, EQT VI. 662:
In 2020, the Board of Control for Cricket in India (BCCI) partnered with Sportradar to support its Anti Corruption Unit (ACU) in monitoring all games that were played in the 2020 season of the India Premier League (IPL).
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Sportradar will also use its integrity services to monitor betting on all NFL games and will have the right to distribute live audio-visual feeds of NFL games to sportsbooks in certain international markets.
582:. The use of this system was one of the measures Bundeslinga took for preventing further match-fixing. Later versions included live monitoring, and was relaunched in 2009 as Fraud Detection System (FDS). 642:
Sportradar launched its Intelligence & Investigation Services (I&I) in 2013. In November 2020, Sportradar announced extending its I&I capabilities to specifically supporting more US clients.
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In 2012, Sportradar merged with Kilka. That same year, private equity firm EQT invested in Sportradar. In 2013, Sportradar made several acquisitions, including Attainment GmbH and Venatrack Ltd.
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signed a multi-year deal with Sportradar in late 2019, to extend its international broadcasting. This resulted in coverage reaching a record number of territories during the 2020 season.
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Since the launch of the Fraud Detection System, Sportradar has been involved in several match fixing cases, such as the Austrian case including
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announced a multi-year partnership with Sportradar involving integrity services, data distribution and video streaming.
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are sold as odds suggestions to bookmakers, for matches for which the bookmakers are unable to create their own odds.
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investigations. As of 2016, the Fraud Detection System monitors more than 31,000 European football matches per year.
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In 2016, Sportradar agreed to a deal to acquire the shares and core business of media agency Sportsman Media Group.
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as their official data collection service partner. In 2016, Sportradar entered into a partnership with the
1549:"Police swoop to arrest Nepal national team players in match-fixing investigation - Inside World Football" 651:
Sportradar has partnered with several sports feder ations to collect or distribute sports data, including
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Sportradar provides federations and law enforcement agencies with a system for detecting betting-related
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Through the brand Betradar, Sportradar provides bookmakers with several sports-betting services.
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companies. As of 2024, the company has 29 offices in 20 countries around the world, including
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In 2016, Sportradar acquired Sportman Media Holding, including Laola1. Later that year, the
378: 1619:"Chinese Basketball League and Sportradar extend global broadcast and integrity partnership" 550: 81: 801: 8: 652: 616:. Sportradar has also signed agreements with several law enforcement agencies, including 596:
FDS has since then expanded its partnerships to other sports and federations, including
1630: 1168:"Partnership in profile: Borussia Dortmund and Sportradar deliver OTT launch lessons" 887:"Air Jordan endorsement, Sportradar wants to use numbers to tell good sports stories" 308: 111: 63: 1493: 1476:"Sportradar Extends Austrian Federal Police MOU for Continued Anti-Doping Services" 473: 923: 578:
Initial services included an Early Warning System developed in 2005 following the
1575:"Sportradar's I&I Launches Intelligence and Due Diligence Services in The US" 905: 632: 762: 465: 418: 76: 45: 1739: 1025:
Glanz, James; Armendariz, Agustin; Williams, Jacqueline (December 18, 2015).
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As of 2015, Sportradar has partnered with roughly 450 bookmakers including
1068:"Sportradar Expands Norsk Tipping Agreement with ISSBT Retail Integration" 1008:"Sportradar expands content portfolio with acquisition of Sportsman Media" 575:. These services are operated by Sportradar's Security Services division. 1431:"Sportradar, IOC Sign Deal To Share Info About Betting In Olympic Sports" 503: 300: 86: 469: 370: 367: 356: 312: 296: 243: 142: 507: 360: 348: 328: 320: 304: 1652:"DKB Handball Bundesliga and Sportradar Renew Integrity Partnership" 1193:"K League engages Sportradar in multi-year global media rights deal" 464:. The same year, Revolution LLC led investments in the company from 1413:"IOC and Sportradar sign agreement to tackle match fixing in sport" 601: 590: 560: 511: 510:. The Sportradar services are also used by state lotteries such as 194: 1696:"Sportradar extends Bundesliga partnership through 2031-32 season" 777:"Student Programming Project becomes Multi-Million Dollar Company" 401:. At the end of 2015, Sportradar renewed the partnership with the 26: 1457:"Europol and Sportradar join forces to protect sport's integrity" 617: 340: 1245:"New Sportradar Report Details Increase in Match-Fixing in 2021" 1219:"Sportradar brings the K League to record number of territories" 963:"Jordan, Cuban, Leonsis Put Millions on Sports Betting's Future" 759:"CPP-backed Sports Gambling Firm in Deal Talks with Boehly SPAC" 1286:"UEFA availing of helping hand in the war against match-fixing" 1049:"2 Huge Plays on U.S. Sports Betting: Which is the Better Bet?" 495: 453: 413: 382: 352: 344: 336: 332: 324: 263: 59: 1330:"AFC names Sportradar as video and data distribution partner" 681:"Tennis Gamblers' Demand for Live Betting Nets ITF Data Deal" 446: 416:
CEO Jeff Yabuki as Sportradar's new chairman. In March 2021,
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In September 2014, Sportradar became a 40% shareholder of
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In 2015, Sportradar obtained distribution rights for
733:"Sportradar Finds New Chairman in FOrmer Fiserv CEO" 585:
The development of FDS was done in cooperation with
1260: 1258: 412:In January 2021, the company announced that former 1027:"N.F.L.'s Deal Over Data Blurs a Line on Gambling" 1368:"Sportradar to Provide UFDS Services to FIBA 3-3" 1306:Forrest, David; McHale, Ian G. (September 2015). 1737: 1255: 1042: 1040: 840: 838: 16:Swiss multinational sports data services company 635:in 2013, the Australian case in 2013,, and the 373:, Sportradar is the official data provider for 1087:"NFL data set to be distributed to bookmakers" 862: 860: 1349:"CONCACAF and Sportradar Extends Partnership" 1305: 1037: 835: 730: 707:"The NBA's Six Year, $ 250 Million Data Deal" 476:in Sportradar US as part of the partnership. 303:, that collects and analyzes sports data for 700: 698: 1113:"Sportradar in major Sportsman acquisition" 938:"EQT Deal Caps Off Strange Month for Exits" 869:"EQT Deal Caps Off Strange Month for Exits" 857: 1473: 1365: 646: 486: 25: 1346: 1138:"Sportradar and World Rally Championship" 1005: 844: 695: 538:Audio-visual, OTT, and broadcast services 422:reported that Sportradar was in talks to 1675: 1756:Norwegian companies established in 2000 1517: 1515: 1065: 989:"The Sportsman Purchased By Sportradar" 866: 549:and Borussia Dortmund to deliver their 1746:Software companies established in 2000 1738: 1591: 1486: 1410: 1283: 1165: 1084: 1046: 822: 731:Novy-Williams, Eben (7 January 2021). 159:29 offices in 20 countries (2024) 1676:Fletcher, Robert (October 26, 2021). 1386:"Sportrader and ESL Form Partnership" 1242: 1110: 566: 1761:Companies based in St. Gallen (city) 1573:Adam, Mathilde (November 13, 2020). 1572: 1512: 1366:Orme-Claye, Ted (November 9, 2021). 1327: 1264: 847:"EQT Sells Sports Company to Itself" 673: 1423: 1378: 930: 845:Bobeldijk, Yolanda (May 21, 2014). 769: 756: 704: 13: 1592:Murphy, Chris (12 November 2020). 1474:Orme-Claye, Ted (April 22, 2022). 1411:Butler, Nick (November 21, 2015). 1006:Nicholson, Paul (April 25, 2016). 14: 1797: 1649: 1546: 1347:Allermand, Daniel (May 2, 2021). 903: 1771:Sports mass media in Switzerland 1328:Hunt, Holly (January 14, 2021). 1265:Cook, David (January 12, 2016). 1085:Purdum, David (12 August 2019). 1047:Jaffer, Aamir (April 18, 2022). 1712: 1706: 1688: 1669: 1643: 1611: 1585: 1566: 1540: 1467: 1449: 1404: 1359: 1340: 1321: 1277: 1236: 1211: 1185: 1166:Bassam, Tom (29 January 2019). 1159: 1130: 1104: 1078: 1059: 1018: 999: 981: 955: 916: 897: 879: 823:Pavlin, Barbara (May 8, 2018). 430:, Horizon Acquisition Corp II. 403:International Tennis Federation 222:Odds monitoring and suggestions 1786:Companies listed on the Nasdaq 1066:Menmuir, Ted (April 8, 2022). 816: 790: 750: 724: 1: 1781:2021 initial public offerings 1766:Sports records and statistics 1284:Malone, Emmet (May 5, 2017). 867:Dunkley, Dan (May 21, 2014). 825:"Vodilni v športni analitiki" 757:Tan, Gillian (3 March 2021). 685:Washington Post Business Page 666: 307:, national and international 213:Sports results and statistics 1243:Wayne, Jacob (May 3, 2022). 1111:Lloyd, Tom (21 April 2016). 906:"Osta Sportradar Osake 2022" 851:Private Equity International 598:Asian Football Confederation 257:Bayes Esports Solutions GMBH 207:Advertising digital services 7: 101:; 23 years ago 10: 1802: 1635:: CS1 maint: url-status ( 904:P, Teresa (June 4, 2022). 545:They have worked with the 433: 798:"Sikrer gambling-gevinst" 622:Australian Federal Police 293:multinational corporation 272: 242: 232: 210:Audio visual distribution 200: 190: 163: 153: 137: 117: 95: 69: 51: 41: 33: 24: 547:World Rally Championship 216:Managed trading services 1656:www.gamblinginsider.com 942:The Wall Street Journal 873:The Wall Street Journal 647:Federation partnerships 487:Sports betting services 1315:Sports Trading Network 1117:www.sportspromedia.com 1751:Web service providers 1553:Inside World Football 1435:Sports Business Daily 1197:www.SportBusiness.com 1012:Inside World Football 637:Nepal scandal in 2015 295:with headquarters in 172:Carsten Koerl (group 1719:www.espncricinfo.com 472:. NFL also acquired 82:Sports entertainment 1199:. December 16, 2019 1142:sportstechgroup.org 804:on 20 February 2016 653:Handball-Bundesliga 525:Sportradar creates 234:Number of employees 155:Number of locations 21: 1500:. 19 November 2010 1031:The New York Times 591:UEFA member nation 567:Integrity services 309:sports federations 225:Integrity services 19: 1437:. 9 November 2015 969:. 27 October 2015 705:Heitner, Darren. 439:company's stock. 286: 285: 238:3,900 (2024) 112:Trondheim, Norway 37:Market Monitor AS 1793: 1730: 1729: 1727: 1725: 1710: 1704: 1703: 1692: 1686: 1685: 1673: 1667: 1666: 1664: 1662: 1647: 1641: 1640: 1634: 1626: 1615: 1609: 1608: 1606: 1604: 1589: 1583: 1582: 1570: 1564: 1563: 1561: 1559: 1544: 1538: 1537: 1535: 1533: 1527:Gambling Insider 1519: 1510: 1509: 1507: 1505: 1490: 1484: 1483: 1471: 1465: 1464: 1453: 1447: 1446: 1444: 1442: 1427: 1421: 1420: 1417:Inside the Games 1408: 1402: 1401: 1399: 1397: 1392:. 8 October 2015 1382: 1376: 1375: 1363: 1357: 1356: 1344: 1338: 1337: 1325: 1319: 1318: 1312: 1303: 1294: 1293: 1281: 1275: 1274: 1271:Gambling Insider 1262: 1253: 1252: 1240: 1234: 1233: 1231: 1229: 1215: 1209: 1208: 1206: 1204: 1189: 1183: 1182: 1180: 1178: 1172:Sports Pro Media 1163: 1157: 1156: 1154: 1153: 1144:. 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Archived from 677: 282: 279: 179:Gerard Griffin ( 109: 107: 102: 29: 22: 18: 1801: 1800: 1796: 1795: 1794: 1792: 1791: 1790: 1736: 1735: 1734: 1733: 1723: 1721: 1711: 1707: 1694: 1693: 1689: 1682:iGamingBusiness 1674: 1670: 1660: 1658: 1648: 1644: 1628: 1627: 1617: 1616: 1612: 1602: 1600: 1598:sbsamericas.com 1590: 1586: 1571: 1567: 1557: 1555: 1545: 1541: 1531: 1529: 1523:"Fixers beware" 1521: 1520: 1513: 1503: 1501: 1492: 1491: 1487: 1472: 1468: 1455: 1454: 1450: 1440: 1438: 1429: 1428: 1424: 1409: 1405: 1395: 1393: 1390:CSGOBetting.com 1384: 1383: 1379: 1364: 1360: 1345: 1341: 1326: 1322: 1310: 1304: 1297: 1290:The Irish Times 1282: 1278: 1267:"Fixers beware" 1263: 1256: 1241: 1237: 1227: 1225: 1217: 1216: 1212: 1202: 1200: 1191: 1190: 1186: 1176: 1174: 1164: 1160: 1151: 1149: 1136: 1135: 1131: 1121: 1119: 1109: 1105: 1095: 1093: 1083: 1079: 1064: 1060: 1045: 1038: 1023: 1019: 1004: 1000: 987: 986: 982: 972: 970: 961: 960: 956: 946: 944: 936: 935: 931: 922: 921: 917: 902: 898: 885: 884: 880: 865: 858: 843: 836: 831:(in Slovenian). 821: 817: 807: 805: 796: 795: 791: 781: 779: 775: 774: 770: 755: 751: 741: 739: 729: 725: 715: 713: 703: 696: 679: 678: 674: 669: 649: 569: 540: 489: 436: 276: 268: 251:MOCAP Analytics 235: 228: 186: 166: 156: 149: 145: 133: 105: 103: 100: 91: 56: 17: 12: 11: 5: 1799: 1789: 1788: 1783: 1778: 1776:Data companies 1773: 1768: 1763: 1758: 1753: 1748: 1732: 1731: 1705: 1687: 1668: 1642: 1610: 1584: 1565: 1539: 1511: 1485: 1466: 1448: 1422: 1403: 1377: 1358: 1339: 1320: 1295: 1276: 1254: 1235: 1210: 1184: 1158: 1129: 1103: 1077: 1058: 1036: 1017: 998: 995:. 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Index


Public
Traded as
Nasdaq
SRAD
Sports betting
Sports entertainment
Sports data
Trondheim, Norway
St. Gallen
CEO
CFO
Betradar
Subsidiaries
Laola1
sportradar.com
multinational corporation
St. Gallen
Switzerland
bookmakers
sports federations
media
New York City
Las Vegas
London
Trondheim
Munich
Warsaw
Wroclaw
Vienna

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