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centre of the bottle and simply filled and placed directly into the drum. As it was made of soft heat resistant plastic, it could be washed with the laundry and make no banging noises. This campaign was launched with the tagline "For whatever life throws". The bottle was redesigned in 2020 to include recycled plastic and the dosing device removed.
594:; and under the name "Wipp" in Spain and China. In Belgium, where both Henkel's Persil and Dixan can be found at major retailers, the Persil brand name is given priority by Henkel in its marketing. Henkel sells its Persil formulation in France under the name "Le Chat", as Unilever owns the licence to the Persil trademark in that country.
643:
detergent formulation—is found only in these markets.) Unilever also sells Persil in France. In this market, the brand focuses on "natural" ingredients and "skin-friendly" formulations. Persil, Skip, Breeze, Surf, Ala and Rinso serve as the local version in these markets of
Unilever's other international detergent brand
538:
Persil was the first commercially available laundry detergent that combined bleach with the detergent. The invention of Persil was a significant breakthrough. The name, "Persil", is derived from two of the original ingredients, sodium perborate and silicate. This name was however deemed unsuitable as
550:
In France, the
Marseillais Jules Ronchetti launched a soap under the brand "Le Persil" in 1906. During the First World War, the company of Electro-Chimie, concessionaire for France of the Henkel laundry, signed an agreement with Ronchetti by which it would no longer sell detergents under the Persil
642:
markets Persil in the United
Kingdom, Ireland, France, Latin America (except Mexico), Malaysia, Singapore, China, and New Zealand (but not Australia) since acquiring rights to the brand (one of its first such acquisitions) in 1931. (The "Small and Mighty" product line—a highly concentrated liquid
601:
acted as a direct importer of Henkel's Persil products into Canada and the United States, where they could be purchased only at licensed appliance dealers. It was marketed as a premium German detergent that was the "officially recommended" detergent for its washing machines. Due to this exclusive
650:
In 2007 Unilever launched its new Persil Small and Mighty variant in the UK and
Ireland. A 2013 update showcased a new design of bottle that enabled consumers to use the flexible plastic ball as a measurer and stain removal pre-treatment device. The ball was contained in a circular cutout in the
551:
brand. A legal battle ensued which resulted in an agreement in 1927 reserving the use of the mark to the
English company Lever Brothers (which bought the company from Jules Ronchetti) in France and the United Kingdom, and to the German company Henkel in the rest of the world.
558:, non-enzymatic, and colour care (containing enzymes, but bleach-free) formulations as well. The Persil line also includes specialist care products for wool and silk items. Additionally in the UK, Unilever formerly marketed a range of Persil
503:
The chore of washing the laundry began to change with the introduction of washing powders in the 1880s. These new products originally were simply pulverized soap. New cleaning product marketing successes, such as the 1890s introduction of
630:
Persil ProClean was released in Canada in 2016. Power Pearls and liquid are available, including a Canada-only cold water liquid version. Caps are also available. In the United States, Persil is sold in liquid and pack form.
605:
In April 2007, Henkel announced a global relaunching of the Persil brand and packaging to mark its 100th anniversary. Persil's other sub-brands (Le Chat, Dixan, and Wipp) were to be redesigned shortly afterward.
476:. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients,
612:
In March 2015, Henkel introduced Persil ProClean in the United States, a line of premium detergents available in Power-Liquid, Power-Caps and Power-Pearls. It was initially sold exclusively at
148:
602:
import agreement and specialty positioning at appliance dealerships, it retailed for up to $ 40/box in Canada. It was later replaced by Miele's own brand laundry products.
1906:
528:), creating what the marketing department called a "self-activating powder" detergent. During the washing process, oxygenated perborate forms small bubbles, doing the "
935:
509:
587:
Henkel AG manufactures, distributes, and markets Persil in
Germany, Poland and most of Europe, Egypt, Lebanon, Saudi Arabia, Syria and the United States.
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520:
in 1876, pursued the opportunity, and on 6 June 1907 launched the first of its kind product, Persil. The manufacturer had found a method to add
753:
2219:
1931:
535:"—saving consumers time and rendering the historic method of "sun-bleaching" (by laying clothes out in the sun) unnecessary.
516:
Company in the United States), proved that there was a ready market for better cleaning agents. Henkel & Cie, founded in
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an international brand because the pronunciation of this spelling is not clear or easy in some languages. Coincidentally,
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In French, Persil means "Parsley", which lends itself to being a more herbal, natural product.
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Persil is sold in powder, liquid detergent, liquid capsule, gel, and tablet forms. There are
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936:"UK Plastics Pact cuts plastic packaging by 10% and doubles recycled content"
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958:"1950s: Improved Persil' Washes Even Whiter [What's News To A Mum?]"
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was six years-old when he did a TV commercial for Persil washing powder.
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60: in this article. Unsourced material may be challenged and removed.
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Henkel markets Persil under the name "Dixan" in Greece, Italy and
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Unilever
Research & Development Port Sunlight Laboratory
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627:, and soon discontinued Wisk and replaced it with Persil.
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713:. Henkel AG & Co. December 22, 2006. Archived from
918:"Laundry Detergents – Things to Do with Kids – Persil"
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152:
Persil logo used by Henkel (top) and
Unilever (bottom)
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597:For a time, upscale German appliance manufacturer
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524:—a bleaching agent—to its base washing agents (
2018:
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472:, where it is manufactured and marketed by
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987:https://www.persilproclean.com/ca/en.html
981:https://www.persilproclean.com/us/en.html
768:"Unilever to axe Persil washing up brand"
694:
609:Persil was introduced to Mexico in 2011.
120:Learn how and when to remove this message
1002:. (1927-09-17). Retrieved on 2010-12-21.
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491:
48:Relevant discussion may be found on the
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1932:William Lever, 1st Viscount Leverhulme
2006:
1822:(except the United States and Canada)
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431:
2048:Henkel North American Consumer Goods
1985:
840:"Persil ProClean Laundry Detergents"
58:adding citations to reliable sources
25:
566:Markets, licensing and distribution
13:
14:
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543:is the French word for the herb,
16:German brand of laundry detergent
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41:needs additional citations for
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619:In June 2016, Henkel acquired
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998:Persil and skywriting (1927)
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440:manufactured and marketed by
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202:; 117 years ago
7:
2210:Products introduced in 1907
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10:
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1788:(except for North America)
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842:. Henkel Corporation. 2016
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938:. Wrap. November 30, 2021
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19:For the music group, see
1851:W. H. Burford & Sons
1681:Campaign for Real Beauty
737:Holland Evening Sentinel
506:Gold Dust Washing Powder
496:Persil advertisement in
456:, Latin America (except
2225:Cleaning product brands
1961:Eugenio Minvielle Lagos
1952:Sidney J. van den Bergh
1882:Lipton Institute of Tea
436:) is a German brand of
1872:Lever Brothers Factory
1139:Gorton's of Gloucester
866:www.persilproclean.com
754:"la revue des marques"
623:, the manufacturer of
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500:
1272:Hellmann's/Best Foods
1164:United Africa Company
1116:Elizabeth Arden, Inc.
711:"100 Years of Persil"
578:
495:
429:German pronunciation:
1947:Samuel van den Bergh
717:on December 14, 2010
579:The Persil clock in
54:improve this article
1957:Simon van den Bergh
1892:Unilever Gloucester
1211:(outside of the UK)
1205:Buavita (Indonesia)
136:
2200:Laundry detergents
2073:20 Mule Team Borax
1607:Seventh Generation
1590:) (brand owned by
1481:Good Humor-Breyers
1065:Hindustan Unilever
808:"Persil Pro Clean"
774:. November 9, 2009
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560:washing up liquids
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433:[pɛʁˈziːl]
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52:. Please help
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110:December 2008
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71: –
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65:Find sources:
59:
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44:
39:This article
37:
33:
28:
27:
22:
21:Persil (band)
2097:
2041:Subsidiaries
1834:Predecessors
1686:
1584:Persil Power
1579:
1316:
1126:Calvin Klein
1046:Subsidiaries
961:
952:
940:. Retrieved
930:
921:
912:
900:. Retrieved
890:
881:
869:. Retrieved
865:
856:
844:. Retrieved
834:
826:www.wisk.com
825:
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788:
776:. Retrieved
771:
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748:
736:
731:
719:. Retrieved
715:the original
682:Persilschein
672:Persil Power
660:Simon Le Bon
653:
649:
638:
629:
621:Sun Products
618:
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608:
604:
596:
589:
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530:work of the
529:
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395:
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328:Saudi Arabia
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174:, licensee:
158:Product type
131:
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107:
97:
90:
83:
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64:
43:verification
40:
2164:Right Guard
2159:Fels-Naptha
1937:Paul Polman
1877:Lever House
1671:Dermalogica
1256:Continental
1202:Bru (India)
1095:Philippines
1075:Australasia
1000:Pionnair-GE
942:December 4,
902:December 4,
871:November 3,
810:. Facebook.
778:December 4,
656:Duran Duran
510:James Boyce
470:New Zealand
312:New Zealand
308:Netherlands
241:Bailan (白蘭)
2184:Categories
1746:Pears soap
1570:Lever 2000
1513:Dickie Dee
1501:Choco Taco
1486:Good Humor
1459:Paddle Pop
1371:Heartbrand
1331:Pot Noodle
1261:Cup-a-Soup
1080:Bangladesh
993:persil.com
898:. Unilever
794:"Historia"
688:References
518:Düsseldorf
197:Introduced
192:(Unilever)
80:newspapers
1751:Pepsodent
1735:Mentadent
1687:Evolution
1646:Brylcreem
1476:HB Wall's
1466:Viennetta
1374:Ice cream
1215:Sariwangi
1193:Beverages
1159:Palm Line
1090:Indonesia
658:frontman
654:In 1964,
583:, Germany
556:enzymatic
532:washboard
466:Australia
238:(Sweden)
233:(France)
50:talk page
2154:Dry Idea
2149:Creme 21
2123:Sunlight
1979:Category
1807:Vaseline
1802:TRESemmé
1720:Lifebuoy
1661:Close-Up
1641:Bed Head
1636:Axe/Lynx
1627:Personal
1612:Sunlight
1563:Domestos
1535:products
1508:Popsicle
1496:Klondike
1421:Langnese
1396:GB Glace
1386:Cornetto
1336:Pot Rice
1318:Monumite
1246:Colman's
1209:Horlicks
1100:Pakistan
1038:Unilever
896:"Persil"
741:obituary
666:See also
640:Unilever
635:Unilever
616:stores.
526:silicate
512:for the
474:Unilever
320:Portugal
243:(Taiwan)
176:Unilever
69:"Persil"
2118:Snuggle
2113:Renuzit
2093:Loctite
1991:Commons
1815:Zendium
1797:Timotei
1792:Sunsilk
1741:Noxzema
1710:Impulse
1573:Neutral
1567:Finitex
1555:Comfort
1541:Bio-Tex
1491:Breyers
1449:Streets
1439:Selecta
1381:Calippo
1351:Talenti
1312:Marmite
1251:Conimex
1169:Upfield
1134:Fabergé
1053:Current
963:YouTube
614:Walmart
545:parsley
488:History
450:Ireland
385:.henkel
378:Website
360:Ukraine
324:Romania
300:Lebanon
288:Ireland
280:Germany
256:Austria
252:Albania
248:Markets
227:Le Chat
205: (
186:Germany
182:Country
94:scholar
2098:Persil
2066:Brands
2034:Henkel
1918:People
1860:Places
1781:Simple
1776:Signal
1761:Q-Tips
1756:Pond's
1597:Probat
1592:Henkel
1580:Persil
1559:Closan
1545:Breeze
1471:Wall's
1444:Solero
1431:Nogger
1426:Magnum
1341:Rafhan
1326:Pfanni
1307:Maille
1302:Lizano
1277:Hertog
1241:Bovril
1184:Brands
1109:Former
1070:Maille
922:Persil
822:"Wisk"
592:Cyprus
581:Köthen
571:Henkel
541:persil
498:Wismar
458:Mexico
454:France
442:Henkel
396:Persil
364:Russia
348:Turkey
344:Taiwan
332:Serbia
316:Poland
304:Mexico
292:Israel
284:Greece
276:France
268:Cyprus
260:Canada
172:Henkel
135:Persil
96:
89:
82:
75:
67:
2144:Coast
2108:Purex
2103:Pritt
2078:Breck
1786:Suave
1766:Radox
1725:Liril
1715:Lakmé
1700:Hamam
1656:Clear
1651:Camay
1601:Rinso
1533:Home
1411:Kibon
1391:Frigo
1292:Knorr
1282:Kibon
1231:Amora
1085:Ghana
599:Miele
462:China
340:Syria
336:Spain
296:Italy
272:Egypt
264:China
223:Dixan
168:Owner
101:JSTOR
87:books
2169:Wisk
2128:Surf
2083:Dial
1820:Zest
1676:Dove
1629:care
1617:Surf
1586:and
1361:Unox
1287:Klik
1267:Grom
1224:Food
1121:BiFi
995:(UK)
989:(CA)
983:(US)
944:2021
904:2021
873:2023
848:2016
780:2021
735:The
723:2016
625:Wisk
480:and
468:and
387:.com
231:Skip
219:Wipp
207:1907
200:1907
73:news
1730:Lux
1576:Omo
1550:Cif
1435:Olá
645:Omo
460:),
411:ɜːr
383:www
236:Via
229:or
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