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Inverted pyramid (journalism)

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sparked its development by encouraging reporters to condense material, to reduce costs, or to hedge against the unreliability of the telegraph network. Studies of 19th-century news stories in American newspapers, however, suggest that the form spread several decades later than the telegraph, possibly
177:'s apartment and under pretense of having a prescription was shown to the Secretary's sick chamber. The assassin immediately rushed to the bed and inflicted two or three stabs on the chest and two on the face. It is hoped the wounds may not be mortal. My apprehension is that they will prove fatal. 651:
One of the occupational hazards of getting a Ph.D. is a distinct predilection for the traditional pyramid style ... After plowing through twenty pages of basics the patient reader may find a section entitled results ... and after an additional five pages of this, a page or so of conclusions is
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are addressed in the first paragraph. As the article continues, the less important details are presented. An even more pyramid-conscious reporter or editor would move two additional details to the first two sentences: That the shot was to the head, and that it was expected to prove fatal. The
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This system also means that information less vital to the reader's understanding comes later in the story, where it is easier to edit out for space or other reasons. This is called "cutting from the bottom." Rather than petering out, a story may end with a
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information that the writer means to convey, illustrating that this kind of material should head the article, while the tapering lower portion illustrates that other material should follow in order of diminishing importance.
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and has wide adaptability to other kinds of texts, such as blogs, editorial columns and marketing factsheets. It is a way to communicate the basics about a topic in the initial sentences. The inverted pyramid is taught to
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This format is valued for two reasons. First, readers can leave the story at any point and understand it, even if they do not have all the details. Second, it conducts readers through the details of the story by the end.
101:, or question-and-answer format. The inverted pyramid may also include a "hook" as a kind of prologue, typically a provocative quote, question, or image, to entice the reader into committing to reading the full story. 184:, who was in an adjoining rented room, and he hastened to the door of his father's room, when he met the assassin, who inflicted upon him one or more dangerous wounds. The recovery of Frederick Seward is doubtful. 364: 513:
Emde, Katharina; Klimmt, Christoph; Schluetz, Daniela M. (3 July 2016). "Does Storytelling help Adolescents to Process the News?: A comparison of narrative news and the inverted pyramid".
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The inverted or upside-down pyramid can be thought of as a triangle pointing down. The widest part at the top represents the most substantial, interesting, and
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because the reform era's social and educational forces encouraged factual reporting rather than more interpretive narrative styles.
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The structure and layout of a news report is important as it ensures that readers can find the most important information quickly
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Other styles are also used in news writing, including the "anecdotal lead", which begins the story with an eye-catching tale or
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The assassin then leaped upon the stage, brandishing a large dagger or knife, and made his escape in the rear of the theatre.
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Pöttker, Horst (November 2003). "News and its communicative quality: the inverted pyramid—when and why did it appear?".
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Ytreberg, Espen (January 2001). "Moving out of the Inverted Pyramid: narratives and descriptions in television news".
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The pistol ball entered the back of the President's head and penetrated nearly through the head. The wound is mortal.
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transitional sentence about the Grants suggests that less-important facts are being added to the rest of the story.
622:"Turning the Inverted Pyramid Upside Down: How Australian Print Media Is Learning to Love the Narrative" 219:
did not use this format when covering the assassination, instead adopting a chronological organization.
621: 544:"Inverting the Inverted Pyramid: A Conversation about the Use of Feminist Theories to Teach Journalism" 342: 634: 406: 390: 137:
Chip Scanlan's essay on the form includes this frequently cited example of telegraphic reporting:
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and other writers to illustrate how information should be prioritised and structured in
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The President has been insensible ever since it was inflicted, and is now dying.
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It is not probable that the President will live through the night.
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Walker, Danna L.; Geertsema, Margaretha; Barnett, Barbara (2009).
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About the same hour an assassin, whether the same or not, entered
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Historians disagree about when the form was created. Many say the
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and journalism students, and is systematically used in
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and his wife were advertised to be at the theatre...
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Communication of major details before minor details
512: 659: 117:the pyramid. This is particularly common in 388: 405: 590: 431:"An examination of the inverted pyramid" 288:"The evolution of the summary news lead" 281: 279: 149:, while sitting in his private box with 18: 632: 483: 428: 97:rather than the central facts; and the 660: 23:The inverted pyramid method visualised 450: 276: 254:"Lesson 11: Structuring news reports" 619: 209:Who, when, where, why, what, and how 141:This evening at about 9:30 p.m. at 13: 477: 285: 14: 684: 635:"Inverted Pyramids in Cyberspace" 338:"The Inverted Pyramid Structure" 215:Other news outlets such as the 673:Metaphors referring to objects 451:Izadi, Elahi (14 April 2015). 444: 422: 398:Universidade da Beira Interior 382: 357: 330: 305: 246: 1: 527:10.1080/1461670X.2015.1006900 239: 429:Scanlan, Chip (2003-06-23). 286:Errico, Marcus; et al. 7: 633:Nielsen, Jakob (May 1996). 626:Asia Pacific Media Educator 498:10.1080/1461670032000136596 365:"Birth of Inverted Pyramid" 222: 10: 691: 131:invention of the telegraph 124: 88: 389:Canavilhas, João (2007). 343:Purdue Online Writing Lab 67:It is sometimes called a 641:. Nielsen Norman Group 605:10.1080/14616700118194 229:Glossary of journalism 206: 180:The nurse alarmed Mr. 24: 139: 22: 73:bottom line up front 433:. Poynter Institute 593:Journalism Studies 560:10.1353/ftr.0.0048 515:Journalism Studies 486:Journalism Studies 50:mass communication 25: 580:Project MUSE 69:summary news lead 680: 654: 652:reached. Phew... 648: 646: 629: 620:Johnston, Jane. 616: 587: 548:Feminist Teacher 538: 509: 471: 470: 468: 466: 448: 442: 441: 439: 438: 426: 420: 419: 409: 395: 386: 380: 379: 377: 376: 367:. Archived from 361: 355: 354: 352: 351: 334: 328: 327: 325: 323: 317:sites.google.com 309: 303: 302: 300: 299: 290:. Archived from 283: 274: 273: 268: 266: 250: 217:Associated Press 204: 203:, April 15, 1865 182:Frederick Seward 82:burying the lede 54:English-language 29:inverted pyramid 690: 689: 683: 682: 681: 679: 678: 677: 658: 657: 644: 642: 639:www.nngroup.com 480: 478:Further reading 475: 474: 464: 462: 458:Washington Post 449: 445: 436: 434: 427: 423: 393: 387: 383: 374: 372: 363: 362: 358: 349: 347: 336: 335: 331: 321: 319: 311: 310: 306: 297: 295: 284: 277: 264: 262: 252: 251: 247: 242: 234:Spiral approach 225: 205: 200:New York Herald 197: 127: 91: 17: 12: 11: 5: 688: 687: 676: 675: 670: 656: 655: 630: 617: 599:(3): 357–371. 588: 554:(3): 177–178. 539: 521:(5): 608–627. 510: 492:(4): 501–511. 479: 476: 473: 472: 443: 421: 381: 356: 329: 304: 275: 244: 243: 241: 238: 237: 236: 231: 224: 221: 195: 159:Major Rathburn 143:Ford's Theatre 126: 123: 90: 87: 15: 9: 6: 4: 3: 2: 686: 685: 674: 671: 669: 666: 665: 663: 653: 640: 636: 631: 627: 623: 618: 614: 610: 606: 602: 598: 594: 589: 585: 581: 577: 573: 569: 565: 561: 557: 553: 549: 545: 540: 536: 532: 528: 524: 520: 516: 511: 507: 503: 499: 495: 491: 487: 482: 481: 461: 459: 454: 447: 432: 425: 417: 413: 408: 407:10.1.1.524.22 403: 399: 392: 385: 371:on 2015-12-12 370: 366: 360: 345: 344: 339: 333: 318: 314: 308: 294:on 2015-02-18 293: 289: 282: 280: 272: 261: 260: 255: 249: 245: 235: 232: 230: 227: 226: 220: 218: 213: 210: 202: 201: 194: 192: 191:General Grant 188: 185: 183: 178: 176: 171: 168: 165: 162: 160: 156: 152: 148: 144: 138: 135: 132: 122: 120: 119:feature style 116: 112: 106: 102: 100: 96: 86: 84: 83: 78: 74: 70: 65: 62: 57: 55: 51: 46: 42: 38: 34: 30: 21: 650: 643:. Retrieved 638: 625: 596: 592: 551: 547: 518: 514: 489: 485: 463:. Retrieved 456: 446: 435:. Retrieved 424: 397: 384: 373:. Retrieved 369:the original 359: 348:. Retrieved 346:. 2013-04-06 341: 332: 320:. Retrieved 316: 307: 296:. Retrieved 292:the original 270: 263:. Retrieved 259:The Guardian 257: 248: 214: 207: 198: 189: 186: 179: 172: 169: 166: 163: 151:Mrs. Lincoln 140: 136: 128: 114: 107: 103: 92: 80: 72: 68: 66: 58: 45:news stories 28: 26: 668:Newswriting 628:(18): 1–15. 265:11 November 155:Mrs. Harris 37:journalists 662:Categories 460:Style Blog 437:2006-07-04 375:2015-04-20 350:2013-08-26 298:2005-10-06 240:References 175:Mr. Seward 121:articles. 71:style, or 613:144926277 576:146348480 535:142660416 506:144045303 402:CiteSeerX 147:President 61:important 645:20 March 568:40546099 465:14 April 416:40777446 223:See also 196:—  95:anecdote 35:used by 33:metaphor 322:Apr 28, 125:History 99:Q&A 89:Purpose 56:media. 611:  584:316520 582:  574:  566:  533:  504:  414:  404:  145:, the 111:kicker 609:S2CID 572:S2CID 564:JSTOR 531:S2CID 502:S2CID 412:S2CID 394:(PDF) 115:after 41:prose 31:is a 647:2024 467:2015 324:2020 267:2021 157:and 77:BLUF 27:The 601:doi 556:doi 523:doi 494:doi 664:: 649:. 637:. 624:. 607:. 595:. 578:. 570:. 562:. 552:19 550:. 546:. 529:. 519:17 517:. 500:. 488:. 455:. 410:. 400:. 396:. 340:. 315:. 278:^ 269:. 256:. 153:, 85:. 615:. 603:: 597:2 586:. 558:: 537:. 525:: 508:. 496:: 490:4 469:. 440:. 418:. 378:. 353:. 326:. 301:. 109:" 75:(

Index


metaphor
journalists
prose
news stories
mass communication
English-language
important
BLUF
burying the lede
anecdote
Q&A
kicker
feature style
invention of the telegraph
Ford's Theatre
President
Mrs. Lincoln
Mrs. Harris
Major Rathburn
Mr. Seward
Frederick Seward
General Grant
New York Herald
Who, when, where, why, what, and how
Associated Press
Glossary of journalism
Spiral approach
"Lesson 11: Structuring news reports"
The Guardian

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