415:
285:
consumers. The posters were uniquely designed as the Empire
Marketing Board “used a series of five posters in a sequence, a little like a cartoon strip, with each of the posters telling a part of the story in pictures, or with copy and slogans… erected in over 1700 sites, in 450 British cities and towns”. This ad campaign flooded British markets and was to a lesser extent across to the Dominions. The messaging on the posters was tailored to men and women separately in order to support the old styled imagery connected to the Empire. The posters that were released by the Empire Marketing Board “depicted men as ‘Empire Builders’ and showed women buying empire products, especially food. The idea of women as citizen-consumers was spread further by the BBC's Household Talks in 1928 in collaboration with the EMB to encourage and instruct women in the use of empire materials and goods”. These advertisements attempted to use bold colours and stir patriotic feelings amongst citizens of the Empire but the effectiveness of the campaign also drew criticism.
343:
391:
379:
355:
101:
commission’ which would undertake a ‘national movement’ to increase Empire buying by the
British public”. The Empire Marketing Board would implement its budget on a variety of projects including scientific research and advertisement. The clear purpose of the Empire Marketing Board was to boost Empire trade through the promotion of Dominion and British goods while also improving their production to become more advantageous to foreign competition. The Empire Marketing Board's formal objectives were declared shortly after its creation in saying that scientific research and marketing tactics were primary objectives for the board to assist private industries across the Empire. This message is found in the first annual report of the Empire Marketing Board with an address by Secretary
403:
367:
955:
905:
829:
778:
30:
22:
354:
342:
390:
296:
reported that the poster series were “ineffective as sellers of produce and of little practical value… The whole empire propaganda work is carried out from the political angle of impressing the dominions with what it is doing rather than from the point of selling Empire
Produce”. What opinions may
183:
The mandate to focus on scientific research would prove to be a large undertaking when accompanied by an aggressive advertising campaign that would run until 1933. The scientific research was large and widespread across the Empire encompassing a multitude of the branches of the sciences with large
109:
Fundamentally the stimulation of Empire marketing must depend on the private enterprise of producers and traders… The best service that can be done to the Empire producer is to place freely at his disposal the resources of science and economic investigation – to see that he is made aware of sowing
284:
Efforts by the Empire
Marketing Board to increase consumer purchasing of Empire produced goods was pursued through a large scale aggressive advertisement campaign. The primary method of advertisement came through the use of posters and printed media with large print and vibrant colours to entice
100:
In 1925 the
Imperial Economic Committee; a board which hosted representatives from the Dominions and Britain; conceived the Empire Marketing Board to generate public support for purchasing Empire goods. The committee wrote “that the grant of £1 million per annum should be spent by an ‘executive
110:
and planting, of tending and harvesting; to show him how his produce should be graded and packed to ensure that it is transported safely and without deterioration: to suggest lastly how its presentation, in the shop window or on the counter, may be fitted to win the housewife’s critical eye.
414:
378:
575:
549:
523:
402:
360:"1907 First Oranges from South Africa, 1903 First Sultanas and Currants from Australia: Buy Empire Every Day" by R.T. Cooper, London, Dunstable and Watford, England, United Kingdom, circa 1926–1934. Color lithograph on wove paper
1083:
366:
194:
to help producers. Tallents decided that EMB's staff should employ personnel directly from the media and the advertising industry – as well as giving commissions to some of the most talented poster artists of the day.
297:
exist about the Empire
Marketing Board and its short campaign for inter-Empire trade did have a lasting impact through the posters, shopping weeks, radio shows and numerous other advertisements it ran.
187:
The research would continue across the Empire with investigations into improving Empire production and industry with large amounts of funding until 1933 with the closure of the Empire
Marketing Board.
51:
trade and to persuade consumers to 'Buy Empire'. It was established as a substitute for tariff reform and protectionist legislation and this is why it was eventually abolished in 1933, as a system of
348:
1882 First Frozen Lamb from New
Zealand, 1880 First Butter from Australia, by R. T. Cooper, London, Dunstable and Watford, England, United Kingdom, circa 1926–1934. Color lithograph on wove paper.
396:
The
Produce of the Home Country Crowns the Christmas Feast, by Austin Cooper, London, Dunstable and Watford, England, United Kingdom, circa 1926–1934. Color lithograph on wove paper.
384:
From
Christmas to Christmas. May Empire Trade Increase, by Austin Cooper, London, Dunstable and Watford, England, United Kingdom, circa 1926–1934. Color lithograph on wove paper
68:
1091:
1158:
55:
replaced free trade. During its brief existence, the Empire Marketing Board was unsuccessful in raising Britain's imports of products from the Empire.
1153:
987:
Barnes, Felicity (1 January 2014). "Bringing Another Empire Alive? The Empire Marketing Board and the Construction of Dominion Identity, 1926–33".
1143:
1138:
456:
1069:
408:"The Empire Christmas Pudding: A Christmas Pudding Recipe", London, England, United Kingdom. Circa 1926–1934, color lithograph on wove paper.
273:. None of the "empire shops" proposed in the 1920s ever opened. A public art exhibit in 2016 used the empire shops as a way of thinking about
156:
372:"The Good Shopper " by F.N., London, Dunstable and Watford, England, United Kingdom, CIRCA 1926–1934. Color lithograph on wove paper.
292:
of the Empire protested that the posters did not have an effect on their exports and there were unintended effects. The government of
155:. For these two purposes £189,000 has been pledged. Another example is a grant of £65,000 for the study of animal health problems, to
148:
1039:
644:
72:
1163:
41:
850:
723:
975:
1112:
328:
33:'Making the Empire Christmas pudding', artwork by F C Harrison produced for the Empire Marketing Board
1128:
163:, the sum of £58,000 to a wide investigation into the deficiencies of natural pasture centred at the
171:, and £160,000 to the Low Temperature Research Station at Cambridge, with its allied Cold Store at
143:
a large group of grants is made towards the fostering of Central Institutions are trained, such as
119:
Scientific research took up a large proportion of the EMB's work and budget. It also assisted 126
1133:
64:
1148:
320:
867:
740:
428:
324:
244:
144:
954:
904:
8:
305:
301:
83:
52:
828:
300:
The EMB was ended September 1933 as a result of government cuts and the introduction of
1063:
1012:
777:
669:
602:
257:
191:
132:
29:
25:'Buy Irish Free State Bacon, Buy Australian Sultanas' - Empire Marketing Board poster.
1035:
1016:
1004:
971:
949:
899:
846:
823:
772:
719:
640:
610:
505:
996:
495:
228:
164:
124:
102:
1000:
791:
688:
313:
274:
484:"Britain's Empire Marketing Board and the failure of soft trade policy, 1926–33"
21:
48:
1122:
1008:
614:
509:
278:
224:
136:
1032:
At Home With The British Empire: Metropolitan Culture and the Imperial World
139:
detailed the research programs of the Empire Marketing Board in saying that
500:
483:
309:
172:
120:
917:
660:
Elliot, Walter (26 June 1931). "The Work of the Empire Marketing Board".
293:
236:
207:
campaigns, exhibitions, 'Empire Shopping Weeks', Empire shops, lectures,
1111:'Buy and Build: The Advertising Posters of the Empire Marketing Board',
942:
892:
816:
765:
673:
216:
249:
128:
44:
289:
288:
Colonial governments were reluctant to join the EMB, however. Some
168:
160:
152:
90:
252:
212:
1056:
Empire Marketing Board Report, Economic Affairs, Imperial Trade
239:
204:
1058:. EA1 154/4/15 Part 1. Archives New Zealand. 17 October 1930.
208:
220:
176:
190:
The EMB made links with buyers and produced analyses of
639:. Manchester: Manchester University Press. p. 34.
603:"Imperial Images: The Empire Marketing Board, 1926-32"
231:, which produced around 100 films with such names as
219:
and of shop window displays. Most famous was the EMB
1034:. London: Cambridge University Press. p. 295.
482:Higgins, David M; Varian, Brian D (31 March 2021).
922:Colonial Film: Moving Images of the British Empire
319:There is a collection of the EMB's posters at the
840:
713:
637:Public Relations and the Making of Modern Britain
1120:
989:The Journal of Imperial and Commonwealth History
689:"Empire Marketing Board Film Unit (1926-1933)"
481:
127:projects and issued many Intelligence Notes,
845:. Manchester University Press. p. 214.
718:. Manchester University Press. p. 209.
457:"Selling Empire: The Empire Marketing Board"
215:, advertisements in the national and local
1159:Government agencies disestablished in 1933
1068:: CS1 maint: location missing publisher (
953:
903:
827:
776:
198:
184:amounts of funding put into each program.
968:The Empire Remains Shop: Cooking Sections
499:
1030:Hall, Catherine; Rose, Sonya O. (2006).
1029:
966:Daniel Fernández Pascual, Alon Schwabe,
600:
227:, often considered the father of modern
149:Imperial College of Tropical Agriculture
75:was chairman of its research committee.
28:
20:
1154:Government agencies established in 1926
634:
1144:The National Archives (United Kingdom)
1139:History of the Commonwealth of Nations
1121:
1090:. Government of Canada. Archived from
986:
924:. Arts and Humanities Research Council
659:
114:
859:
841:John M. MacKenzie, ed. (1986). "9".
783:
732:
714:John M. MacKenzie, ed. (1986). "9".
662:Journal of the Royal Society of Arts
450:
448:
446:
444:
865:
686:
680:
488:European Review of Economic History
13:
970:, Columbia University Press 2018,
789:
738:
601:Meredith, David (1 January 1987).
78:The EMB had three principal aims:
63:Amery was its first chairman, Sir
14:
1175:
441:
454:
413:
401:
389:
377:
365:
353:
341:
1076:
1048:
1023:
980:
960:
936:
910:
886:
843:Imperialism and Popular Culture
834:
810:
759:
716:Imperialism and Popular Culture
707:
135:. In 1931 Walter Elliot of the
653:
628:
594:
568:
542:
516:
475:
40:was formed in May 1926 by the
1:
434:
304:. The film unit was moved to
211:talks, schools tour, its own
71:its assistant secretary, and
1001:10.1080/03086534.2013.826456
556:. 29 January 1968. p. 8
7:
1088:Library and Archives Canada
868:"Industrial Britain (1931)"
422:
329:National Archives of Canada
327:, Zimbabwe, as well as the
96:publicity for Empire trade.
69:Edward Mayow Hastings Lloyd
58:
10:
1180:
1164:State-owned film companies
334:
323:and some originals at the
38:The Empire Marketing Board
582:. 20 May 1927. p. 11
530:. 21 May 1926. p. 16
312:was reorganised into the
263:Wheatfields of the Empire
874:. British Film Institute
798:. British Film Institute
747:. British Film Institute
695:. British Film Institute
524:"Empire Marketing Board"
792:"Song of Ceylon (1934)"
635:Anthony, Scott (2012).
199:Advertisement campaigns
65:Stephen George Tallents
321:Manchester Art Gallery
181:
112:
34:
26:
463:. The Open University
157:Onderstepoort Station
141:
107:
32:
24:
501:10.1093/ereh/heab005
494:(heab005): 780–805.
429:Colonial goods store
325:Victoria Falls Hotel
145:Cambridge University
1113:Stephen Constantine
550:"Mr E. M. H. Lloyd"
302:Imperial Preference
115:Scientific research
84:scientific research
53:imperial preference
894:Industrial Britain
818:The Song Of Ceylon
267:Industrial Britain
258:The Song of Ceylon
203:The EMB organised
42:Colonial Secretary
35:
27:
1084:"Archives Search"
1041:978-1-139-46009-5
741:"Drifters (1929)"
668:(4101): 736–748.
646:978-0-7190-8457-7
576:"Empire Products"
47:to promote intra-
1171:
1129:Marketing boards
1104:
1103:
1101:
1099:
1080:
1074:
1073:
1067:
1059:
1052:
1046:
1045:
1027:
1021:
1020:
984:
978:
964:
958:
957:
940:
934:
933:
931:
929:
914:
908:
907:
890:
884:
883:
881:
879:
872:BFI Screenonline
866:Anthony, Scott.
863:
857:
856:
838:
832:
831:
814:
808:
807:
805:
803:
796:BFI Screenonline
787:
781:
780:
763:
757:
756:
754:
752:
745:BFI Screenonline
736:
730:
729:
711:
705:
704:
702:
700:
693:BFI Screenonline
687:Anthony, Scott.
684:
678:
677:
657:
651:
650:
632:
626:
625:
623:
621:
598:
592:
591:
589:
587:
572:
566:
565:
563:
561:
546:
540:
539:
537:
535:
520:
514:
513:
503:
479:
473:
472:
470:
468:
452:
417:
405:
393:
381:
369:
357:
345:
235:(which promoted
229:documentary film
165:Rowett Institute
125:medical research
103:Stephen Tallents
1179:
1178:
1174:
1173:
1172:
1170:
1169:
1168:
1119:
1118:
1108:
1107:
1097:
1095:
1082:
1081:
1077:
1061:
1060:
1054:
1053:
1049:
1042:
1028:
1024:
985:
981:
965:
961:
941:
937:
927:
925:
916:
915:
911:
891:
887:
877:
875:
864:
860:
853:
839:
835:
815:
811:
801:
799:
790:Sexton, Jaime.
788:
784:
764:
760:
750:
748:
739:Sexton, Jaime.
737:
733:
726:
712:
708:
698:
696:
685:
681:
658:
654:
647:
633:
629:
619:
617:
599:
595:
585:
583:
574:
573:
569:
559:
557:
548:
547:
543:
533:
531:
522:
521:
517:
480:
476:
466:
464:
453:
442:
437:
425:
418:
409:
406:
397:
394:
385:
382:
373:
370:
361:
358:
349:
346:
337:
314:Crown Film Unit
275:postcolonialism
201:
117:
67:its secretary,
61:
17:
12:
11:
5:
1177:
1167:
1166:
1161:
1156:
1151:
1146:
1141:
1136:
1134:British Empire
1131:
1117:
1116:
1115:, PRO, London.
1106:
1105:
1094:on 1 June 2013
1075:
1047:
1040:
1022:
979:
959:
935:
909:
885:
858:
852:978-0719018688
851:
833:
809:
782:
758:
731:
725:978-0719018688
724:
706:
679:
652:
645:
627:
593:
567:
541:
515:
474:
439:
438:
436:
433:
432:
431:
424:
421:
420:
419:
412:
410:
407:
400:
398:
395:
388:
386:
383:
376:
374:
371:
364:
362:
359:
352:
350:
347:
340:
336:
333:
233:Solid Sunshine
200:
197:
116:
113:
98:
97:
94:
87:
60:
57:
15:
9:
6:
4:
3:
2:
1176:
1165:
1162:
1160:
1157:
1155:
1152:
1150:
1149:Protectionism
1147:
1145:
1142:
1140:
1137:
1135:
1132:
1130:
1127:
1126:
1124:
1114:
1110:
1109:
1093:
1089:
1085:
1079:
1071:
1065:
1057:
1051:
1043:
1037:
1033:
1026:
1018:
1014:
1010:
1006:
1002:
998:
994:
990:
983:
977:
976:9781941332375
973:
969:
963:
956:
951:
947:
945:
939:
923:
919:
913:
906:
901:
897:
895:
889:
873:
869:
862:
854:
848:
844:
837:
830:
825:
821:
819:
813:
797:
793:
786:
779:
774:
770:
768:
762:
746:
742:
735:
727:
721:
717:
710:
694:
690:
683:
675:
671:
667:
663:
656:
648:
642:
638:
631:
616:
612:
608:
607:History Today
604:
597:
581:
577:
571:
555:
551:
545:
529:
525:
519:
511:
507:
502:
497:
493:
489:
485:
478:
462:
458:
451:
449:
447:
445:
440:
430:
427:
426:
416:
411:
404:
399:
392:
387:
380:
375:
368:
363:
356:
351:
344:
339:
338:
332:
330:
326:
322:
317:
315:
311:
308:, and during
307:
303:
298:
295:
291:
286:
282:
280:
279:globalization
276:
272:
268:
264:
260:
259:
254:
251:
247:
246:
241:
238:
234:
230:
226:
225:John Grierson
222:
218:
214:
210:
206:
196:
193:
188:
185:
180:
178:
174:
170:
166:
162:
158:
154:
150:
146:
140:
138:
137:Royal Society
134:
130:
126:
122:
111:
106:
104:
95:
93:analysis; and
92:
89:promotion of
88:
85:
81:
80:
79:
76:
74:
73:Walter Elliot
70:
66:
56:
54:
50:
46:
43:
39:
31:
23:
19:
1096:. Retrieved
1092:the original
1087:
1078:
1055:
1050:
1031:
1025:
995:(1): 61–85.
992:
988:
982:
967:
962:
943:
938:
926:. Retrieved
921:
918:"One Family"
912:
893:
888:
876:. Retrieved
871:
861:
842:
836:
817:
812:
800:. Retrieved
795:
785:
766:
761:
749:. Retrieved
744:
734:
715:
709:
697:. Retrieved
692:
682:
665:
661:
655:
636:
630:
618:. Retrieved
606:
596:
584:. Retrieved
579:
570:
558:. Retrieved
553:
544:
532:. Retrieved
527:
518:
491:
487:
477:
465:. Retrieved
460:
455:Hack, Karl.
318:
310:World War II
299:
287:
283:
270:
266:
262:
256:
243:
232:
223:unit led by
202:
189:
186:
182:
173:East Malling
142:
121:agricultural
118:
108:
99:
77:
62:
37:
36:
18:
16:Organization
294:New Zealand
237:New Zealand
82:to support
1123:Categories
944:One Family
620:19 October
435:References
271:One Family
105:who wrote
1064:cite book
1017:159834992
1009:0308-6534
615:0018-2753
580:The Times
554:The Times
528:The Times
510:1361-4916
461:OpenLearn
290:Dominions
250:North Sea
129:pamphlets
45:Leo Amery
767:Drifters
674:41358812
423:See also
245:Drifters
169:Aberdeen
161:Pretoria
153:Trinidad
147:and the
91:economic
59:Overview
335:Gallery
261:(tea),
253:herring
213:library
192:markets
133:surveys
1098:7 June
1038:
1015:
1007:
974:
952:
946:(1930)
928:7 June
902:
896:(1933)
878:7 June
849:
826:
820:(1934)
802:7 June
775:
769:(1929)
751:7 June
722:
699:7 June
672:
643:
613:
609:: 31.
586:7 June
560:7 June
534:7 June
508:
467:7 June
240:butter
205:poster
49:Empire
1013:S2CID
670:JSTOR
217:press
209:radio
1100:2013
1070:link
1036:ISBN
1005:ISSN
972:ISBN
950:IMDb
930:2013
900:IMDb
880:2013
847:ISBN
824:IMDb
804:2013
773:IMDb
753:2013
720:ISBN
701:2013
641:ISBN
622:2015
611:ISSN
588:2013
562:2013
536:2013
506:ISSN
469:2013
277:and
269:and
221:film
177:Kent
131:and
123:and
997:doi
948:at
898:at
822:at
771:at
496:doi
306:GPO
255:),
242:),
175:in
167:at
159:at
151:in
1125::
1086:.
1066:}}
1062:{{
1011:.
1003:.
993:42
991:.
920:.
870:.
794:.
743:.
691:.
666:79
664:.
605:.
578:.
552:.
526:.
504:.
492:25
490:.
486:.
459:.
443:^
331:.
316:.
281:.
265:,
1102:.
1072:)
1044:.
1019:.
999::
932:.
882:.
855:.
806:.
755:.
728:.
703:.
676:.
649:.
624:.
590:.
564:.
538:.
512:.
498::
471:.
248:(
179:.
86:;
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
