222:, and other perceived IBM competitors. To create a cost-effective alternative to those companies' products, Estridge realized that it would be necessary to rely on third-party hardware and software. This was a marked departure from previous IBM strategy, which centered on in-house vertical development of complicated mainframe systems and their requisite access terminals. Estridge also published the specifications of the IBM PC, allowing a booming third-party aftermarket hardware business to take advantage of the machine's expansion card slots.
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mini-computer. After this project, in 1979, he was assigned to manage a Series/1 special bid development group. This engineering and planning organization was responsible for responding to custom system solutions requested by large account sales and marketing representatives. One of the largest and
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His efforts to develop the IBM PC began when he took control of the IBM Entry Level
Systems in 1980 (and was later named president of the newly formed IBM Entry Systems Division (ESD) in August 1983), with the goal of developing a low-cost personal computer to compete against increasingly popular
153:(PC), and thus is known as the "father of the IBM PC". He opened its specifications, which revolutionized the computer industry, resulting in a vast increase in sales of personal computers and creating an entire industry of
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Ken
Polsson Accidental Empires - How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date, by Robert X. Cringely, 1992
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in 1959. He married Mary Ann
Hellier in September, 1958, and they had three daughters: Patricia Ann, Mary Evelyn and Sandra Marie. He completed a
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on August 2, 1985. He was 48 years old. At the time of his death, IBM ESD, which included the development and manufacturing of the IBM PC,
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in electrical engineering at the
University of Florida and worked at the Army, designing a radar system using computers, IBM and finally
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Insurance company. In mid-1980, he was rewarded with the opportunity to lead IBM's efforts in the emerging personal computer business.
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most successful special bids ever won by IBM was the Series/1 Agent
Computer System for the
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offered
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The competitive cost and expandability options of the first model, the
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Estridge has been honored many times. In 1999, he was identified in
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magazine as one of the people who "invented the enterprise". The
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Victims of aviation accidents or incidents in the United States
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Estridge and wife Mary Ann were killed in the crash of
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American personal computer industry pioneer (1937–1985)
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The Father of the PC Revolution: Philip "Don" Estridge
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University of
Florida College of Engineering alumni
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272:References
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