295:, whose properties were located mostly east of the Mississippi River, and thus not in direct competition with Best Western. This partnership made sense geographically, but was not successful in the long run, and was eventually abandoned. In 1964 Best Western launched an expansion effort of its own operations east of the Mississippi under the name "Best Eastern" for those properties with the same typeset and Gold Crown logo as "Best Western." By 1967 the "Best Eastern" name was dropped and all motels from coast-to-coast got the "Best Western" name and Gold Crown, a move that would further enhance an already successful marketing brand into the "World's Largest Hotel Chain" by the 1970s.
415:
429:
27:
401:
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376:
912:
291:. By 1962 Best Western had the only hospitality reservations service covering the entire United States, and in 1963, was the largest motel brand in the industry with 699 member properties and 35,201 rooms. From 1946 to 1964 Best Western had a marketing partnership with Quality Courts, the forerunner of the chain known today as
391:
Since 2014 the brand has created 12 additional brands, for a total of 15 brands with distinctive logos. The Best
Western website has a picture of all of their past logos in their "timeline and story" section. Best Western also owns (acquired in February 2019) the WorldHotels Collection which includes
338:
began in 1978 when
Interchange Hotels of the United Kingdom consisting of independent hoteliers from key locations in the UK elected to trade under the brand name Best Western United Kingdom, effectively an affiliate of Best Western International in the US. Now there are over 260 Best Western hotels
387:
The logo stayed the same, but the descriptors of Plus and
Premier were added, and all hotels were either a Best Western, Best Western Plus, or Best Western Premier. In 2015, a complete overhaul of the Best Western logo resulted in a very different logo from the previous years, with the most notable
298:
Best
Western's "Gold Crown" logo was introduced in 1964 and would continue with a few minor revisions over the next 32 years, until it was replaced by a blue and yellow logo in 1996. In 2015, Best Western introduced a new family of logos, replacing the core logo and adding signage for Best Western
350:
In early 2007 Best
Western Australia took over the rights to operate Best Western properties in New Zealand from the previous company, the Motel Federation of New Zealand. This was a bold but beneficial move for the brand as it made way for better quality properties to be brought into the brand.
383:
As of August 2023, BWH Hotels has 19 brands and logos. Since 1948 the Best
Western logo has had approximately 13 modification to the main brand logo, with the last brand logo change made in 2015. In 2010 Best Western divided the brand into 3 descriptors.
302:
Best
Western purchased WorldHotels in February 2019 adding approximately 360 additional hotels and 81,248 more rooms to its brand. BWH Hotel Group was formed as the parent company of Best Western and WorldHotels following this acquisition.
275:
of each other to travelers. This "referral system" consisted of phone calls between one desk operator and another. This small and informal network eventually grew into the modern Best
Western hotel brand founded by
347:
In 1981, Homestead Motor Inns of
Australia affiliated with Best Western. This move put 'International' after the Best Western name. The company has since been known as Best Western International.
315:
membership association and, as such, could be seen as a co-op. Around 1985, it abandoned the "cooperative" terminology after courts insisted on calling it a
3292:
392:
4 additional brands, whose logos are all the same, except for the addition of the distinguishing descriptors of Luxury, Elite, Distinctive, and
Crafted.
201:
owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. The franchise, with its corporate headquarters in
3302:
3297:
682:
3317:
3312:
3282:
799:
367:. The acquisition gave the Best Western brand a place presence in Myanmar (Burma) as its first hotel establishment in the country.
954:
577:
2935:
916:
706:
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2237:
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2212:
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1392:
2731:
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619:
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1452:
992:
657:
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3158:
2721:
2696:
2629:
1780:
359:
On 21 May 2013 Best Western International announced that it will take over management of the Green Hill Hotel in
3287:
2853:
2813:
2564:
1963:
1462:
1402:
1324:
1422:
283:
The name "Best Western" originated from the fact that most of the chain's original operators were west of the
2843:
2726:
2170:
2157:
1968:
1800:
1457:
863:
825:
2741:
351:
Currently, Best Western Australia has 205 properties in the group (11 in New Zealand and 194 in Australia).
190:
3272:
3040:
3005:
2985:
2893:
2519:
2392:
2185:
2129:
2008:
963:
267:. At the time, most hotels were either large urban properties or smaller family-owned roadside hotels. In
209:. The brand was founded by M. K. Guertin in 1946. As of December 2021, Larry Cuculic is the president and
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decided that Best Western was a franchisor and had to comply with the appropriate laws and regulations.
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2023:
2018:
2013:
1948:
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1412:
731:
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3128:
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1958:
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1983:
1899:
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133:
560:
8:
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1953:
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26:
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change being the removal of the crown which had been a part of the logo since 1962.
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1908:
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202:
76:
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2529:
2489:
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2082:
1998:
1510:
1042:
887:
594:
537:
532:
436:
272:
243:.) In 2011, the chain's branding system-wide changed to a three-tiered system:
220:
In 1964 Canadian hotel owners joined the system. Best Western then expanded to
157:
2003:
3266:
3063:
3020:
2950:
2898:
2858:
2833:
2664:
2539:
2454:
2444:
2175:
1993:
1889:
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1538:
1515:
1369:
1319:
1314:
1299:
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1284:
1276:
1062:
1012:
442:
Best Western operates the following 19 brands in three different categories:
408:
292:
288:
206:
116:
3208:
3168:
3143:
3078:
3073:
2873:
2828:
2756:
2706:
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2397:
2147:
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2072:
1988:
1874:
1770:
1750:
1625:
1354:
1339:
1261:
1149:
1134:
1079:
1047:
277:
264:
1032:
3188:
3133:
3123:
3103:
3068:
3015:
2995:
2945:
2913:
2848:
2736:
2469:
2419:
2257:
2222:
1760:
1755:
1740:
1447:
1359:
1329:
1309:
1089:
1084:
312:
229:
3000:
2970:
2883:
2654:
2624:
2579:
2484:
2387:
2336:
2137:
1864:
1846:
1841:
1836:
1828:
1813:
1735:
1548:
1119:
316:
268:
37:
3153:
2874:
Red Roof Inn / Red Roof Plus / The Red Collection / HomeTowne Studios
2818:
2808:
2776:
2732:
Margaritaville / Camp Margaritaville / Compass Hotels / St. Somewhere
2634:
2614:
2609:
2382:
2286:
2067:
1432:
1427:
1364:
1266:
1129:
225:
214:
375:
3218:
3098:
2639:
2534:
2524:
2296:
2217:
1973:
1017:
2771:
2669:
1818:
1417:
1074:
1057:
1002:
422:
364:
239:
in Europe and Asia. (The other hotels in the chain were known as
2960:
2439:
2326:
1898:
932:
911:
360:
221:
925:
172:
3030:
1712:
1707:
1697:
1692:
1687:
1682:
1677:
1672:
1667:
1657:
1639:
971:
47:
620:"Best Western's membership votes down for-profit conversion"
342:
210:
683:"Best Western Hotels & Resorts Acquires WorldHotels"
271:, a network of independent hotel operators began making
658:"Company Overview of Best Western International, Inc"
1616:
864:"The Brands of Best Western Hotels & Resorts"
3264:
800:"Best Western to open its first hotel in Burma"
354:
2193:
724:
948:
584:." Best Western. Retrieved February 21, 2010.
235:In 2002 Best Western International launched
555:
553:
323:, 354 N.W.2d 656 (N.D. 1984), in which the
3293:Hospitality companies of the United States
955:
941:
766:
263:Best Western began in the years following
25:
756:Quist v. Best Western International, Inc.
1102:
775:"Best Western opens first Myanmar hotel"
772:
550:
427:
413:
399:
374:
595:"About Best Western Hotels and Resorts"
3303:American companies established in 1946
3265:
343:Best Western Australia and New Zealand
936:
748:
205:, includes more than 2,000 hotels in
701:
699:
677:
675:
213:of Best Western. As of 2018, it was
3298:Companies based in Phoenix, Arizona
497:Executive Residency by Best Western
370:
311:Best Western used to call itself a
13:
3318:Hospitality companies of Hong Kong
330:
14:
3329:
3313:1946 establishments in California
3283:Cooperatives in the United States
905:
773:Calderon, Justin (May 24, 2013).
707:"Best Western Timeline and Story"
696:
672:
321:Quist v. Best Western Int'l, Inc.
319:despite its nonprofit status. In
217:owned by its franchisee members.
3247:
3246:
3224:United Hotels Company of America
2253:Country Hearth Inns & Suites
962:
910:
482:Best Western Hotel & Resorts
306:
199:Best Western International, Inc.
3159:Nickelodeon Resorts by Marriott
2697:The Leading Hotels of the World
880:
856:
842:
818:
792:
299:Plus and Best Western Premier.
186:Footnotes / references
650:
636:
612:
587:
567:
1:
2665:InTown Suites / Uptown Suites
543:
516:SureStay Signature Collection
2243:3 Palms Hotels & Resorts
1801:Indian Hotels Company (IHCL)
355:Best Western Myanmar (Burma)
7:
2505:Center Parcs UK and Ireland
2263:Lexington Hotels & Inns
526:
379:Logo used from 1996 to 2015
59:; 78 years ago
10:
3334:
3308:Hotels established in 1946
3164:Parliament House Motor Inn
2752:Millennium & Copthorne
826:"The Brands of BWH Hotels"
504:
464:
325:North Dakota Supreme Court
258:
3242:
3039:
2370:
2277:
2233:Red Lion Inn & Suites
2184:
2156:
2128:
1926:
1855:
1827:
1799:
1726:
1698:Hyatt Zilara / Hyatt Ziva
1638:
1607:
1524:
1486:
1383:
1275:
1252:
1167:
970:
445:
395:
184:
166:
156:
143:
129:
107:
97:
87:
71:
53:
43:
33:
24:
16:International hotel chain
3054:Alamo Plaza Hotel Courts
2475:Budget Suites of America
2203:Americas Best Value Inns
1305:Country Inn & Suites
1295:Clarion / Clarion Pointe
660:. Bloomberg Businessweek
2208:Canadas Best Value Inns
1902:(outside North America)
1202:BW Signature Collection
470:BW Signature Collection
457:WorldHotels Distinctive
2031:Marriott Vacation Club
1574:Hilton Grand Vacations
761:354 N.W.2d 656
439:
425:
411:
380:
339:within Great Britain.
3288:Hospitality companies
3184:Royal Inns of America
2879:Relais & Châteaux
2620:Extended Stay America
1959:The Luxury Collection
1385:Global Hotel Alliance
1325:Park Plaza / Park Inn
1197:BW Premier Collection
919:at Wikimedia Commons
763: (N.D. 1984).
736:www.bwhhotelgroup.com
685:. www.worldhotels.com
494:Aiden by Best Western
491:Sadie by Best Western
473:BW Premier Collection
431:
417:
403:
378:
3139:The Hotel Collection
2839:Pousadas de Portugal
2019:Executive Apartments
1984:Autograph Collection
1618:Deutsche Hospitality
1408:The Doyle Collection
1350:Radisson Individuals
1192:Best Western Premier
476:Best Western Premier
253:Best Western Premier
237:Best Western Premier
3273:Best Western Hotels
3229:Vantage Hospitality
2500:Center Parcs Europe
2248:America's Best Inns
1914:Rezidor Hotel Group
1766:Holiday Inn Express
1418:Fauchon Hospitality
1345:Radisson Collection
1242:SureStay Collection
1207:Executive Residency
917:Best Western Hotels
868:www.bestwestern.com
830:www.bestwestern.com
460:WorldHotels Crafted
145:Number of employees
122:Larry Cuculic (CEO)
89:Number of locations
21:
3204:Summerfield Suites
2772:Motel 6 / Studio 6
2645:Hard Rock / Reverb
2590:Disney Experiences
2435:The Ascott Limited
2014:Conference Centers
1713:Unbound Collection
1413:Elewana Collection
888:"About BWH Hotels"
580:2010-02-08 at the
561:"Why Best Western"
451:WorldHotels Luxury
440:
426:
412:
381:
191:Hoover's factsheet
19:
3260:
3259:
3084:Cross Country Inn
2936:Santika Indonesia
2799:Oetker Collection
2727:Mandarin Oriental
2273:
2272:
1922:
1921:
1791:Staybridge Suites
1746:Candlewood Suites
1634:
1633:
1569:Hilton Garden Inn
1473:Sun International
1375:WoodSpring Suites
1285:Ascend Collection
1187:Best Western Plus
1163:
1162:
1145:Morgans Originals
915:Media related to
850:"WorldHotels.com"
732:"BWH Hotel Group"
479:Best Western Plus
454:WorldHotels Elite
433:Best Western Plus
419:Best Western Plus
285:Mississippi River
249:Best Western Plus
196:
195:
93:4,700 (worldwide)
3325:
3250:
3249:
3094:Esso Motor Hotel
2585:Dedica Anthology
2560:Cordis / Langham
2312:Howard Johnson's
2191:
2190:
2036:Grand Residences
1909:PPHE Hotel Group
1896:
1895:
1870:Jin Jiang Hotels
1776:InterContinental
1614:
1613:
1544:Curio Collection
1501:Master Host Inns
1370:Suburban Studios
1100:
1099:
957:
950:
943:
934:
933:
929:
928:
926:Official website
914:
899:
898:
896:
894:
884:
878:
877:
875:
874:
860:
854:
853:
846:
840:
839:
837:
836:
822:
816:
815:
813:
811:
796:
790:
789:
787:
785:
770:
764:
758:
752:
746:
745:
743:
742:
728:
722:
721:
719:
717:
703:
694:
693:
691:
690:
679:
670:
669:
667:
665:
654:
648:
647:
640:
634:
633:
631:
630:
624:Hotel Management
616:
610:
609:
607:
605:
591:
585:
571:
565:
564:
557:
371:Corporate design
203:Phoenix, Arizona
180:
179:
176:
174:
77:Phoenix, Arizona
67:
65:
60:
29:
22:
18:
3333:
3332:
3328:
3327:
3326:
3324:
3323:
3322:
3263:
3262:
3261:
3256:
3238:
3059:Allegro Resorts
3035:
2366:
2269:
2228:Red Lion Hotels
2195:Red Lion Hotels
2180:
2152:
2124:
1918:
1894:
1851:
1823:
1795:
1722:
1630:
1603:
1599:Waldorf Astoria
1589:Homewood Suites
1520:
1496:Downtowner Inns
1482:
1379:
1320:MainStay Suites
1315:Everhome Suites
1271:
1248:
1232:SureStay Studio
1159:
1098:
966:
961:
924:
923:
908:
903:
902:
892:
890:
886:
885:
881:
872:
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861:
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848:
847:
843:
834:
832:
824:
823:
819:
809:
807:
798:
797:
793:
783:
781:
779:Inside Investor
771:
767:
754:
753:
749:
740:
738:
730:
729:
725:
715:
713:
705:
704:
697:
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673:
663:
661:
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655:
651:
642:
641:
637:
628:
626:
618:
617:
613:
603:
601:
599:bestwestern.com
593:
592:
588:
582:Wayback Machine
572:
568:
559:
558:
551:
546:
529:
522:SureStay Studio
507:
467:
448:
398:
373:
357:
345:
336:Best Western GB
333:
331:Best Western GB
309:
261:
188:
171:
170:
162:BWH Hotel Group
146:
125:
110:
100:
90:
83:
79:
63:
61:
58:
17:
12:
11:
5:
3331:
3321:
3320:
3315:
3310:
3305:
3300:
3295:
3290:
3285:
3280:
3275:
3258:
3257:
3255:
3254:
3243:
3240:
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3237:
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3231:
3226:
3221:
3216:
3211:
3206:
3201:
3196:
3191:
3186:
3181:
3176:
3171:
3166:
3161:
3156:
3151:
3146:
3141:
3136:
3131:
3129:Great Southern
3126:
3121:
3119:Friendship Inn
3116:
3111:
3106:
3101:
3096:
3091:
3086:
3081:
3076:
3071:
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3061:
3056:
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3037:
3036:
3034:
3033:
3028:
3023:
3018:
3013:
3008:
3003:
2998:
2993:
2988:
2986:Swiss-Belhotel
2983:
2978:
2973:
2968:
2963:
2958:
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2948:
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2928:
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2801:
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2714:
2709:
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2699:
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2657:
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2647:
2642:
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2602:
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2567:
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2557:
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2537:
2532:
2527:
2522:
2517:
2512:
2507:
2502:
2497:
2492:
2487:
2482:
2477:
2472:
2467:
2462:
2457:
2452:
2450:Bahia Principe
2447:
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2427:
2422:
2417:
2416:
2415:
2405:
2400:
2395:
2390:
2385:
2380:
2374:
2372:
2368:
2367:
2365:
2364:
2359:
2357:Wyndham Garden
2354:
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2334:
2329:
2324:
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2314:
2309:
2304:
2299:
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2260:
2255:
2250:
2245:
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2220:
2215:
2210:
2205:
2199:
2197:
2188:
2182:
2181:
2179:
2178:
2173:
2168:
2162:
2160:
2154:
2153:
2151:
2150:
2145:
2140:
2134:
2132:
2126:
2125:
2123:
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3144:Imperial 400
3109:Four Pillars
3074:Capital Bars
2981:Sutton Place
2904:Royal Orchid
2829:Penta Hotels
2757:Minor Hotels
2630:Four Seasons
2515:Cheval Blanc
1964:Ritz-Carlton
1875:Jinjiang Inn
1847:WelcomHotels
1771:Hotel Indigo
1751:Crowne Plaza
1703:JdV by Hyatt
1584:Home2 Suites
1355:Radisson Red
1340:Radisson Blu
1254:BTG Homeinns
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136:247,000,000
72:Headquarters
34:Company type
20:Best Western
3134:Hiway House
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3114:Fred Harvey
3069:AmeriSuites
3049:Adam's Mark
2889:Rocco Forte
2854:Prime Plaza
2849:Premier Inn
2814:Pan Pacific
2747:MGM Resorts
2737:Masters Inn
2555:Continental
2545:Cobblestone
2470:Budget Host
2430:Archipelago
2258:Jameson Inn
2223:Knights Inn
2130:Okura Nikko
2093:Four Points
2043:Renaissance
2004:Le Méridien
1954:JW Marriott
1761:Holiday Inn
1688:Hyatt Place
1683:Hyatt House
1668:Grand Hyatt
1663:Destination
1463:Pan Pacific
1448:Nikki Beach
1360:Rodeway Inn
1330:Quality Inn
1310:Econo Lodge
983:Banyan Tree
810:October 27,
313:cooperative
230:New Zealand
99:Area served
3267:Categories
3001:Toyoko Inn
2971:Starhotels
2869:Red Planet
2702:lemon tree
2655:Hotel Sogo
2625:Fiesta Inn
2485:Canad Inns
2425:Aqua-Aston
2388:Aerowisata
2337:Travelodge
2238:Settle Inn
2213:GuestHouse
2171:Shangri-La
2158:Shangri-La
2118:TownePlace
2113:SpringHill
1865:7 Days Inn
1829:ITC Hotels
1708:Park Hyatt
1549:DoubleTree
1438:Marco Polo
1130:JO&JOE
1120:The Hoxton
1115:Gleneagles
873:2020-09-20
835:2020-09-20
741:2021-09-14
689:2020-09-20
664:August 21,
629:2020-04-12
575:Contact Us
544:References
317:franchisor
269:California
189:Data from
109:Key people
38:Subsidiary
3154:Jurys Inn
2844:Preferred
2819:Paradores
2809:OYO Rooms
2777:Motel One
2660:Iberostar
2615:ExecuStay
2610:easyHotel
2565:Corinthia
2317:La Quinta
2287:AmericInn
2138:Hotel JAL
2088:Fairfield
2078:Courtyard
1969:St. Regis
1885:Metropolo
1468:Sukhothai
1458:Outrigger
1433:The Leela
1428:Kempinski
1403:Corinthia
1365:Sleep Inn
1267:Motel 168
1103:Ennismore
1039:Midscale
1033:Swissôtel
1023:Mövenpick
893:1 January
804:USA Today
280:in 1946.
273:referrals
232:in 1976.
226:Australia
215:nonprofit
119:, founder
103:Worldwide
3252:Category
3219:Tage Inn
3194:Starwood
3149:Jack Tar
3099:Exel Inn
2966:Standard
2894:Rosewood
2722:Mamaison
2717:Magnuson
2687:Jumeirah
2680:Symphony
2640:Grecotel
2535:Club Med
2525:citizenM
2520:Cinnamon
2322:Microtel
2307:Hawthorn
2297:Days Inn
2218:Hotel RL
2048:Sheraton
2009:Marriott
1980:Premium
1928:Marriott
1900:Radisson
1857:Jinjiang
1718:Graduate
1559:Graduate
1488:hihotels
1393:Anantara
1335:Radisson
1227:SureStay
1140:MONDRIAN
1071:Economy
1018:MGallery
1009:Premium
988:Fairmont
604:June 13,
578:Archived
527:See also
513:SureStay
44:Industry
3214:Swallow
3199:Statler
3089:Denizen
3041:Defunct
3026:Warwick
2991:Thistle
2941:Scandic
2931:Sandman
2924:Beaches
2919:Sandals
2834:Pestana
2792:Trident
2767:Montage
2692:Kuriftu
2675:Jetwing
2670:Isrotel
2650:Hoshino
2595:Dorsett
2570:Couples
2495:Carlton
2490:Canalta
2465:Belmond
2460:Beaches
2455:B&B
2378:A&O
2352:Wyndham
2347:Wingate
2332:Super 8
2292:Baymont
2279:Wyndham
2186:Sonesta
2176:Traders
2083:Element
2064:Select
2053:Tribute
1999:Gaylord
1949:EDITION
1944:Bulgari
1940:Luxury
1837:Fortune
1819:Vivanta
1781:Kimpton
1564:Hampton
1443:Niccolo
1300:Comfort
1290:Cambria
1262:Homeinn
1075:HotelF1
1058:Novotel
1053:Mercure
1028:Pullman
1003:Sofitel
998:Raffles
979:Luxury
784:May 29,
716:May 20,
505:Economy
465:Upscale
423:Yerevan
365:Myanmar
287:in the
259:History
167:Website
130:Revenue
62: (
54:Founded
3278:Motels
3174:Promus
3021:Virgin
2976:Summit
2961:Soneva
2956:Sonder
2951:Serena
2909:Rydges
2899:Rotana
2859:Prince
2787:Oberoi
2762:Miyako
2575:Dalata
2530:Citrus
2510:Ceylon
2480:Cachet
2445:Azimut
2440:Azerai
2371:Others
2327:Ramada
2103:Protea
2058:Westin
1994:Design
1890:Vienna
1809:Ginger
1786:Regent
1609:Huazhu
1579:Hilton
1539:Conrad
1534:canopy
1526:Hilton
1478:Tivoli
1110:DELANO
1090:Styles
1085:Budget
1048:Mantra
1043:Adagio
759:,
446:Luxury
396:Brands
361:Yangon
251:, and
228:, and
222:Mexico
158:Parent
151:(2012)
149:1,254
138:(2019)
48:Hotels
3169:Patio
3104:Forte
3079:Crest
3031:Yotel
3011:Trump
2914:Sahid
2742:Meliá
2712:Lotte
2707:Loews
2605:Dusit
2600:Drury
2413:Coast
2403:Amaya
2302:Dolce
2166:Kerry
2148:Okura
2143:Nikko
2073:Aloft
1989:Delta
1673:Hyatt
1658:Andaz
1648:Alila
1640:Hyatt
1626:Zleep
1398:Avani
1217:Sadie
1177:Aiden
1150:Rixos
972:Accor
437:Banff
3179:Real
3016:Tune
2996:Thon
2946:Seda
2804:Omni
2550:COMO
2420:Apex
2398:Aman
2342:TRYP
2098:Moxy
2024:Golf
1932:list
1756:Even
1741:Avid
1453:Oaks
1125:HYDE
1080:Ibis
895:2024
812:2013
786:2013
718:2019
666:2014
606:2018
177:.com
134:US$
82:U.S.
64:1946
57:1946
2884:RIU
2580:Dan
2408:APA
2383:Ace
1842:ITC
1814:Taj
1736:ANA
1728:IHG
1653:ALG
1594:tru
1423:GLO
1222:Vīb
1212:GLō
1155:SLS
488:Vīb
485:Glō
435:in
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407:in
211:CEO
173:www
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