Knowledge

Referral chain

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Often, motel owners would organize "referral chains" in which each member lodge would voluntarily meet a set of standards and each property would promote the others. Each property would display the group's name alongside its own; a printed directory of all member locations would generally be freely
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Independent hotels traditionally accounted for well over half of the hotels in Europe, unlike North America where chains have long dominated the market. While the proportion of chain hotels in Europe is constantly on the rise, the survival and indeed fight-back of the independent hotels sector is
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Quality Courts was converted to a franchise operation in 1963, ending a long-running cross-promotion in which Best Western (a western US referral chain) and Quality Courts (originally an eastern US referral chain) were largely marketed together. The brand still exists as franchised
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While the function of referral chains may have declined in the USA, it has not done so in Europe. Best Western have expanded into Europe, where they are competing with European referral chains, more commonly marketing themselves as "brands", such as the expanding
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United Motor Courts, founded 1933 by a group of motel owners in the southwestern US, published a guidebook until the early 1950s; those who met its standards advertised its name on their signs and motel postcards. A splinter of this group established
56:(1939, forty motels in the eastern US) because of difficulties in removing existing properties from the large and inclusive United Motor Courts network when they failed to upgrade and modernize. 224:
The one notable survivor of the referral chains, Best Western, offers the centralized purchasing and reservation systems of a franchise system but nominally remains member-owned.
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franchise. It is a type of hotel that operates independently but maintains affiliation with a given chain. To stay within the chain, the hotel must meet certain minimum criteria.
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By 1987, franchise chains controlled 64 percent of the market and independent referral chains were being converted to franchises or disappearing.
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The referral chain in lodging began in the early 1930s, promoting the cabins and tourist courts which were the predecessors to the standardised
85:, became a franchise chain in 1985) once enlisted many older, marginal properties; its trademark was eventually sold as a low-end brand to 63:
Other referral chains included "Superior Courts United" (1950, renamed "A Superior Motel" in 1964, last membership renewals 1979) whose
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chain of independently owned hotels (formerly Logis de France), and other chains in France, Britain, Spain and other parts of Europe.
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logo ("Travel Superior Courts United Inc. And Be Sure!") graced over 500 motels (mostly on the Atlantic coast) in the mid-1960s.
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dependent on the use and development of referral chains or brands.
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Jakle, John A.; Sculle, Keith A.; Rogers, Jefferson S. (1996).
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The Great Depression in America: a cultural encyclopedia
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Motel postcard displaying the United Motor Courts badge
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MICE (Meetings, Incentives, Conferences, Exhibitions)
1239:World Federation of Travel Journalists and Writers 1184:American Hotel & Lodging Educational Institute 320: 1489: 103:(1982) were among the last of this dying breed. 287: 75:, which is a brand division of Choice Hotels. 358: 314: 148:. Unsourced material may be challenged and 93:Motels, Master Hosts, and Courtesy Courts. 40:distributed at each member hotel or motel. 1331:Impact of the COVID-19 pandemic on tourism 365: 351: 294:William and Nancy Young (March 30, 2007). 1434:UNESCO Intangible Cultural Heritage Lists 1234:Travel and Tourism Competitiveness Report 212:Learn how and when to remove this message 42: 1490: 1179:American Hotel and Lodging Association 1224:South-East Asian Tourism Organisation 346: 264: 1462: 146:adding citations to reliable sources 113: 1472: 13: 918:Destination marketing organization 325:. Johns Hopkins University Press. 14: 1514: 1402:Convention and exhibition centers 109: 1471: 1461: 1452: 1451: 1397:Cities by international visitors 1256:World Travel and Tourism Council 265:Bardi, James A. (15 June 2011). 118: 1439:World Heritage Sites by country 1219:Pacific Asia Travel Association 300:. Greenwood. pp. 315–318. 1194:Caribbean Tourism Organization 818:Hospitality management studies 723:Visiting friends and relatives 258: 1: 1280:Akwaaba African Travel Market 1204:Historical Archive on Tourism 271:Hotel Front Office Management 251: 101:Independent Motels of America 1351:Tourism improvement district 7: 372: 239: 36:architecture of the 1950s. 10: 1519: 1244:World Tourism Organization 1199:European Travel Commission 27: 1447: 1364: 1318: 1269: 1164: 1126: 900: 758: 380: 99:(1976, 57 locations) and 1326:Heritage commodification 1174:American Bus Association 58:The Best Western Motels 1249:World Tourism rankings 1189:BEST Education Network 48: 1285:Arabian Travel Market 54:Quality Courts United 46: 1295:Festival del Viaggio 1261:World Travel Monitor 913:Convention (meeting) 760:Hospitality industry 323:The Motel in America 142:improve this section 1372:Adjectival tourisms 1290:Cruise of the Kings 1209:Life Beyond Tourism 988:Roadside attraction 20:chain is a type of 1429:Passenger airlines 1336:Impacts of tourism 1166:Trade associations 1141:Outdoor literature 1033:Tourist attraction 978:Perpetual traveler 246:Retail cooperative 49: 1498:Hotel terminology 1485: 1484: 1310:World Tourism Day 1128:Travel literature 1093:Travel technology 1018:Tourism geography 778:Convention center 768:Bed and breakfast 629:Recreational drug 222: 221: 214: 196: 1510: 1475: 1474: 1465: 1464: 1455: 1454: 1151:Travel magazines 1146:Tourism journals 1078:Travel insurance 1023:Tourism minister 1003:Tour bus service 367: 360: 353: 344: 343: 337: 336: 318: 312: 311: 291: 285: 284: 262: 217: 210: 206: 203: 197: 195: 161:"Referral chain" 154: 122: 114: 65:four-leaf clover 1518: 1517: 1513: 1512: 1511: 1509: 1508: 1507: 1488: 1487: 1486: 1481: 1443: 1360: 1314: 1265: 1160: 1122: 1083:Travel medicine 1073:Travel document 1068:Travel behavior 1038:Tourist gateway 963:Journey planner 896: 788:Destination spa 754: 425:Bicycle touring 376: 371: 341: 340: 333: 319: 315: 308: 292: 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Index

hotel
motel

Quality Courts United
The Best Western Motels
four-leaf clover
Quality Inn
Salt Lake City
Choice Hotels
Imperial 400
Budget Host

cite
sources
improve this section
adding citations to reliable sources
removed
"Referral chain"
news
newspapers
books
scholar
JSTOR
Learn how and when to remove this message
Logis
Retail cooperative
"1"
ISBN
9781118135785
The Great Depression in America: a cultural encyclopedia

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