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Batavus

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under license in 1972. In 1977, Batavus made more bicycles and mopeds than any other company in the Netherlands. It was the biggest Dutch exporter of machines, with 55 percent of production going outside the Netherlands to accommodate interest for fuel-efficient transport in the USA during the 1970s. Batavus set up its USA headquarters in Atlanta, GA.
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By 1954, the company's assorted buildings produced a variety of machines, but in 1956, 52 years after Gaastra opened his shop, a new factory opened in the industrial park in Heerenveen. It had an area of 6000 square meters and the workforce had grown to 300. Further extensions and developments became
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In the early 1970s, bicycle demand continued to increase, prompting Batavus to expand the factory to 25,000 square meters. Moped demand declined, and although there was a significant increase in moped popularity in the USA during the fuel crisis of the 1970s, Batavus built and shipped the last moped
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The early Go-Go V was a rigid frame machine, discontinued, but after the introduction of the Go-Go VA, four new machines were added to the UK market in 1974 and two more in 1976. By this time the company had a reputation for quality machines, which, while not the cheapest, were good to look at and
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At Earls Court, London, in 1976, Batavus showed the seven-model range; six machines were powered by the 48cc Laura engine, with V-belt primary drive and automatic clutch. The exception was the top-of-the-range Mk 4S, with motorcycle styling and the Sachs four-speed motor. Specification include an
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As early as 1972 total production of bicycles was 250,000 and mopeds 60,000 a year. Of these, 60,000 bicycles and 27,000 mopeds went abroad. Sales were strong in West Germany and Switzerland. Iran, Israel, Belgium and Greece were also important. In Turkey, Batavus mopeds began to be manufactured
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used on Batavus mopeds in the UK, except the Sachs-powered sports machine and the Mk 4S. First imports to the UK were in 1973, with the setting up of Harglo by two former BSA/Triumph executives, Wilf Harrison and Peter Glover. They imported and distributed Batavus mopeds in the UK and Ireland.
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necessary and today the company employs about 650. After the new premises opened the company continued primarily to be a bicycle manufacturer and benefited from growing demand all over the world. However, in 1969, Batavus acquired the bicycle and motorcycle production of another Dutch company,
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plant employed 700 to produce 70,000 Batavus mopeds and 250,000 bicycles a year. During this time, Batavus was exporting 55 percent of its production with the remainder going to the Netherlands, which had more than two million mopeds in 1977.
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electronic tachometer, battery-operated turn signals and heavy-duty suspension front and rear. This model, which has the overall dimensions of a full-sized motorcycle was the biggest machine sold by Batavus.
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twice, riding Batavus bicycles. In the U.S.A., the Agrati-Garelli Corp., the importer of Batavus bicycles, sponsored an amateur men's and women's team from 1983-1985 which was managed by
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saw the temporary shutdown of the factory. Business resumed in 1945 when the war ended and demand for bicycles increased. The company invested in a new factory with modern
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was successful in placing a number of Batavus riders on the U.S. National team during these years and later went on to coach at the national and international levels.
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during the 1970s. During its most productive years, the company’s 350,000 sq ft (33,000 m).
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European Cycle conglomerate. Batavus Intercycle Corporation was the leading manufacturer of bicycles and
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By 1917, Batavus had taken over a large bicycle factory. The 1930s proved difficult as much of
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In 1988, Batavus began to invest in research and development from 1996. The company won the
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was in economic recession, but Batavus continued growing by diversifying to include carrier
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Fourth Floor Distribution (North American Distribution Partner)
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In 1970, Batavus joined the Dutch Laura group, which includes
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won a bronze medal during the 1992 Olympics on a Batavus.
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Bicycle and related components, mopeds and motorcycles
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Index


Bicycles
mopeds
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Heerenveen
Netherlands
Parent
Accell Group

BV
bicycle
Accell Group
mopeds
Netherlands
Heerenveen
Andries Gaastra
clocks
farm machinery
Europe
tricycles
motorcycles
ice skates
World War II
assembly lines
moped

Dutch Roadster

Magneet
Laura Motoren

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