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Vegemite

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was designed in response to consumer demand for foods with lower sugar and salt content plus additional health benefits. Immediate reaction and media reports regarding the new formula were largely positive, but Kraft Foods Australia discontinued the "My First Vegemite" product line in 2012 due to poor sales performance.
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In 2011, Kraft Foods Australia launched "My First Vegemite", a special formulation of original Vegemite for children aged older than one year. According to Kraft, the new formula has a "milder taste" and "additional health benefits including iron, B6 and B12 vitamins as well as 50% less sodium", and
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and, following the failure of Parwill, in 1935 he used the success of Kraft Walker Cheese to promote Vegemite. In a two-year campaign to promote sales, Vegemite was given away free with Kraft Walker cheese products (with a coupon redemption) and this was followed by poetry competitions with imported
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A common way of eating Vegemite is on toasted bread with a layer of butter or margarine. Only a small amount of Vegemite is required due to its strong flavour. A Vegemite sandwich consists of two slices of buttered bread and Vegemite, but other ingredients such as cheese, lettuce, avocado or tomato
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In March 2007, Kraft announced that they were trying to trace the eight original children from the campaign to celebrate the advertisement's 50th anniversary and to take part in a new campaign. The 1956 commercial was to be remade with the original children, now grown, to forge a link between "the
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prisons, with the bans beginning to come into effect from the 1990s, to prevent inmates from brewing alcohol using the paste's high yeast content—even though Vegemite contains no live yeast. Similar bans were proposed in 2015 for a number of dry communities in outback Australia, but they were not
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and Vegemite, into one, thus creating Vegemite-flavoured cheese. This extension of the Vegemite product line was an attempt by Kraft to capitalise on the enormous popularity of Vegemite and cheese sandwiches (made by placing a slice of cheese into a Vegemite sandwich). Vegemite Singles were later
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Vegemite first appeared on the market in 1923 with advertising emphasising the value of Vegemite to children's health, but it failed to sell well. Faced with growing competition from Marmite, from 1928 to 1935 the product was renamed "Parwill" to make use of the advertising slogan "Marmite but
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First aired on radio in 1954, the jingle was transferred to television in 1956. This advertising campaign continued until the late 1960s but, as it was targeted to children, it was discontinued in favour of ads promoting the product to all ages. In the late 1980s the original black and white
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name, admitting that it may have been a mistake. Two days later, Kraft opened a new poll on its website, and the final name was announced on 7 October 2009 as "Vegemite Cheesybite", with Kraft claiming that the name had received 36% of the 30,357 votes that were cast for a name option, or
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stated that neither spread had been banned but that the respective companies had not applied for licences to market their products in Denmark. In 2004, Denmark had passed legislation prohibiting the sale of food products fortified with vitamins as a danger to health.
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manufacturing facility, which produces more than 22 million jars annually. Virtually unchanged from Callister's original recipe, Vegemite now far outsells Marmite and other similar spreads in Australia. The billionth jar of Vegemite was produced in October 2008.
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tried to dispel the rumour, stating on its website that "there is no known prohibition on the importation of Vegemite" and "there is no official policy within CBP targeting Vegemite for interception". The story of the "ban" later took on the status of
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new generation and the old ad". The media took up the search on Kraft's behalf with all eight children identified in eight days and resulted in many TV specials and interviews in the Australian national media. The 50-year reunion campaign won the
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50 (equivalent to $ 2,224 in 2022), "Vegemite" was selected by Fred Walker's daughter Sheilah, and it was registered as a trademark in Australia in 1919; the name of the person who coined the name is not known.
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block updated by mixing vegemite with the chocolate. Critics described the taste as similar to salted caramel with a pleasant umami aftertaste. Criticism varied from "love it" to "tastes like they mixed the
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The official Vegemite website contains several recipes using Vegemite in foods such as pasta, burgers, pizzas, casseroles, and even ice cream. It has also suggested using Vegemite as an additive to soups or
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Following newspaper reports in May 2011 that Vegemite and Marmite had been banned and were being removed from shelves in Denmark, outraged fans set up several Facebook groups. In response, Denmark's
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Vegemite fights with the men up north! If you are one of those who don't need Vegemite medicinally, then thousands of invalids are asking you to deny yourself of it for the time being.
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and reintroduced. This commercial was to be broadcast periodically from 1991 to 2010. The two young twin girls who sang this advertising jingle were known as the "Vegemite Twins".
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2019 that it received vegan certification from the Vegan Australia Certified program. A Vegemite nutritionist said that "the spread had always been a fitting choice for vegans".
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Vegemite were first produced in the 1980s; a 2004 decision to cease certification was reversed after a backlash from Jewish consumers. Around 2009, Kraft contracted with the
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MacDonald" insisted that Vegemite was essential for "infant welfare" in magazines. Later advertisements began to promote the importance of the B complex vitamins to health.
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in a US$ 460,000,000 agreement for full Australian ownership after Bega would buy most of Mondelez International's Australia and New Zealand grocery and cheese business.
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A low-salt version of Vegemite was introduced in September 2014. It has a 25% reduction in sodium content. The low-salt version is also fortified with vitamin B6 and
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In 2017, a premium variety, Vegemite Blend 17, was released for a limited time. It promised a "richer bolder taste" but at double the price of the standard product.
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Authority in New South Wales for their kashrut supervision services, and by 2010, all jars and tubes of ordinary Vegemite were labelled with the authority's
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Back in the '80s Kraft started distinguishing the first batch of vegemite made on the newly-kosher equipment, by putting a K next to the use-by date.
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filling with a lot of salt" to "needs more salt", with several tasters commenting that they thought the aftertaste was unpleasant.
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During the 1990s, Kraft released a product in Australia known as Vegemite Singles. It combined two of Kraft's major products,
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Vegemite was also produced in New Zealand for over 50 years, but as of August 2006 New Zealand production had ceased. (The
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of sodium. Australia only defines low salt foods, but by UK standards Vegemite is classified as a high salt content food.
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later stated that there were no plans to subject Vegemite to an import ban, or withdraw it from supermarket shelves. The
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White, Robert (1994). "A Brief Cultural History of Vegemite". In Craven, Ian; Gray, Martin; Stoneham, Geraldine (eds.).
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In October 2006, an Australian news company reported that Vegemite had been banned in the United States, and that the
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announced that it was to release a Vegemite-flavoured block of chocolate on 1 June. The chocolate block is Cadbury's
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approximately 10,900 votes. It was noted that the popular suggestion "Cheesymite", long associated with the popular
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In April 1984, a 115-gram (4.1 oz) jar of Vegemite became the first product in Australia to be electronically
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had gone so far as to search Australians entering the country for Vegemite because it naturally contains
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on the new name and that of its competitor; i.e. "If Ma might... then Pa will." This attempt to expand
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jars and in sizes up to a 2.7 kg (6 lb) tin, from 1956 Vegemite was sold in clear glass jars.
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While the makers of Vegemite have long claimed that Vegemite was suitable for vegans, it was not until
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On 13 June 2009, Kraft released a new version of Vegemite. The formula combines Vegemite and Kraft
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cars being offered as prizes. Sales responded and in 1939 Vegemite was officially endorsed by the
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was unsuccessful and the name reverted to Vegemite, but it did not recover its lost market share.
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In 1925, Walker had established the Kraft Walker Cheese Co. as a joint venture company with
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flavour. Vegemite does not contain any fat, added sugar or animal content. It contains
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Pepper, Chris (27 September 2009). "So, how bad were the other Vegemite names?".
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that began in 1954, using groups of smiling, healthy children singing a catchy
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Vegemite's rise to popularity was helped by the marketing campaigns written by
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The procedure for obtaining Kashrut Authority certification is detailed in:
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refer to a "Vegemite sandwich" in the second verse of their 1981 hit song "
696: 568: 376: 343: 2184:. Australian Division of World Action on Salt & Health. Archived from 1461: 1221:. Milsons Point, New South Wales: Random House Australia. pp. 34–35. 3253: 2185: 2121: 2084:. Cambridge, United Kingdom: Cambridge University Press. pp. 19–20. 892: 848: 779: 650: 556: 515: 296: 2559:"Vegemite chocolate taste test: is Cadbury's new block awesome or evil?" 1744: 48: 3235: 3142:
The man who invented Vegemite: The true story behind an Australian icon
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until 2012) until January 2017, when it was acquired by the Australian
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The Vegemite brand returned to Australian ownership in 2017 when the
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and by the late 1940s was used in nine out of ten Australian homes.
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Following a competition to name the new spread with a prize pool of
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this morning that he also likes the Australian-made rival Vegemite.
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One 5 gram serving contains 173 mg of sodium, which is 8% of the
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Fred Walker's company first created and sold Vegemite in 1922.
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Vegemite has a strong flavour. It is salty, slightly bitter,
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Vegemite can be used as a filling for pastries, such as the
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Originally promoted as a healthy food for children, during
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to break down the yeast cells from waste obtained from the
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as well as a filling for pastries, Vegemite is similar to
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For the song by King Gizzard & the Lizard Wizard, see
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Other commercial products with Vegemite flavour include
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Different Vegemite jars – National Museum of Australia
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Vegemite is a source of B vitamins, specifically
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Frost, Natasha; Varney, Abigail (12 November 2023).
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Arts, Entertainment & Media Campaign of the Year
141: 123: 135: 120: 1612:"16 ways to cook with Vegemite this Australia Day" 956:(2005). Melbourne, The Macquarie Library Pty Ltd. 724:, was already trademarked by other organisations. 2287:"Modern tots replace the veteran happy Vegemites" 1397:"'Marmageddon': There's always Vegemite, says PM" 691:The newer Cheesybite beside the original Vegemite 457: 3348: 1985:"Vegemite officially certified as a vegan brand" 1214: 3191:BBC News article: "The slow spread of Vegemite" 2589: 656:Originally introduced in 57 g (2 oz) 2999:"Ban shows Danes not happy little Vegemites", 1922:Vegemite: all sizes. Updated: Tue 11 Aug 2009. 3220: 3140:Jamie Callister with Rod Howard (2011, 2012) 2336: 2200: 1866: 1864: 413: 291:In 1919, following the disruption of British 3367:Food and drink companies established in 1923 2775:"Four'N Twenty Just Launched A Vegemite Pie" 571:advertising emphasised its medicinal value: 3154: 3014: 1358: 828:Ministry of Food, Agriculture and Fisheries 816:United States Customs and Border Protection 797: 562: 446:, or it may be used in more exotic dishes. 398:Vegemite is produced in Australia at their 303:. Callister had been hired by the chairman 3227: 3213: 1870: 1861: 1089:Farrer, K.T.H. "Fred Walker (1884–1935)". 493: 100: 82: 64: 36:Australian brand of spread made from yeast 2919: 2071: 1982: 1906:"Kosher Product Directory » Spreads" 736: 529:, which contains a high concentration of 270:purchased it alongside other assets from 3362:Australian companies established in 1923 2836:"Authorities probe Vegemite ban reports" 2583: 2367: 1256: 1254: 1252: 1250: 1210: 1208: 686: 649: 643:award at the November 2007 Asia Pacific 545:) as the yeast is derived from brewing. 320: 161:food spread made from leftover brewers' 2284: 2250: 2248: 1366:Te Ara: The Encyclopedia of New Zealand 594:titled "We're happy little Vegemites". 408:New Zealand–specific version of Marmite 14: 3349: 3087:from the original on 11 September 2023 2941: 2400: 2394: 2098:from the original on 11 September 2023 1235:from the original on 11 September 2023 682: 610:Our mummies say we're growing stronger 481: 3208: 2967: 2897:"US govt denies it's banned Vegemite" 2816:from the original on 29 December 2018 2620: 2571:from the original on 14 February 2017 2473: 2419:"New Vegemite spread named iSnack2.0" 2349:from the original on 29 November 2022 2266:from the original on 29 November 2022 2077: 1983:Srivastav, Taruka (1 November 2019). 1871:Hargreaves, Wendy (24 January 2010). 1833: 1775:"How to use Vegemite in your cooking" 1725:from the original on 15 December 2017 1247: 1205: 1124: 1106:from the original on 16 February 2008 842: 349: 2848:from the original on 8 November 2012 2337:O'Connell, Jan (21 September 1970). 2245: 2210:. The Eureka Council. Archived from 2026:from the original on 4 November 2019 2013: 1995:from the original on 4 November 2019 1815:from the original on 7 December 2022 1785:from the original on 7 December 2022 1755:from the original on 7 December 2022 1691:. Mondelez Australia. Archived from 1665:. Mondelez Australia. Archived from 1639:. Mondelez Australia. Archived from 1532:from the original on 18 January 2017 1514: 1409:from the original on 11 January 2014 1070:from the original on 20 October 2018 997:"On this day: The birth of Vegemite" 953:Macquarie Dictionary, Fourth Edition 761: 727: 3105: 3057:from the original on 13 August 2015 3027:from the original on 17 August 2015 2894: 2866: 2803: 2785:from the original on 12 August 2018 2538:from the original on 9 October 2009 2431:from the original on 9 October 2009 1562:from the original on 1 January 2023 1468:from the original on 29 August 2006 1340:from the original on 8 October 2008 1331: 1159:. Kraft Foods. 2010. Archived from 1007:from the original on 27 August 2021 669: 588:J. Walter Thompson advertising 525:The main ingredient of Vegemite is 24: 3134: 2755:from the original on 29 April 2018 2633:from the original on 30 April 2018 2621:Brown, Vanessa (11 October 2017). 2451:"Vegemite abandons iSnack2.0 name" 1886:from the original on 19 April 2018 1215:Sheedy, Chris; Jenny Bond (2006). 1100:Australian Dictionary of Biography 1088: 474:. In 2010, Vegemite also received 25: 3438: 3175: 2725:from the original on 5 April 2018 2474:Prior, Flip (30 September 2009). 1836:"Re: Vegemite [Sandwich]" 1361:"New Zealanders take to Vegemite" 1334:"Vegemite produces billionth jar" 1037:from the original on 20 June 2021 984:Dictionary.com Unabridged (v 1.1) 855:", from their debut studio album 769: 165:with various vegetable and spice 3392:Condiment companies of Australia 3335: 3118:from the original on 31 May 2011 2368:McNaught, Megan (15 June 2009). 2285:Canning, Simon (15 March 2007). 1592:from the original on 7 July 2011 1377:from the original on 22 May 2010 1193:from the original on 8 June 2023 885: 871: 418:The Vegemite brand was owned by 259:. It is known for being high in 116: 47: 3144:Millers Point, N.S.W.: Pier 9. 3099: 3069: 3039: 3015:Reid Sexton (14 October 2007). 3008: 2993: 2888: 2860: 2828: 2804:Rao, Shoba (19 December 2018). 2797: 2767: 2737: 2707: 2677: 2645: 2614: 2590:Time Out Sydney (20 May 2015). 2557:Delaney, Brigid (18 May 2015). 2550: 2524: 2498: 2467: 2443: 2411: 2361: 2330: 2311: 2278: 2226: 2170: 2140: 2110: 2014:Hook, Chris (1 November 2019). 2007: 1976: 1946: 1898: 1827: 1797: 1767: 1737: 1707: 1681: 1655: 1629: 1604: 1574: 1544: 1483: 1454: 1428: 1389: 1352: 1332:Tan, Winston (5 October 2008). 1325: 1306: 1272: 382: 3234: 3106:Pop, Classic (1 August 2009). 2927:"Why is CBP Seizing Vegemite?" 2869:"US denies Vegemite clampdown" 2745:"Please, leave Vegemite alone" 1175: 1149: 1118: 1082: 1049: 1019: 989: 966: 945: 622:It puts a rose in every cheek. 607:For breakfast, lunch, and tea. 458:Kosher and halal certification 433: 13: 1: 3407:National symbols of Australia 3357:2017 mergers and acquisitions 2464:. West Australian Newspapers. 2055:. Kraft foods. Archived from 1928:"KA Certification Guidelines" 1264:. Kraft Foods. Archived from 938: 804:United States Customs Service 664: 286: 3017:"Mite not right – in prison" 2556: 2378:. p. 13. Archived from 2295:. p. 13. Archived from 2208:"History of Vegemite – 1922" 1954:"FAQs – Start with Vegemite" 1359:John Wilson (4 March 2009). 1280:"History of Vegemite – 1922" 1027:"FAQs – Start with Vegemite" 812:Food and Drug Administration 616:Because we love our Vegemite 598:We're happy little Vegemites 316:Carlton & United brewery 7: 3372:Products introduced in 1923 2319:Asia Pacific PR Awards 2007 1805:"VEGEMITE 2-minute Noodles" 1183:"VEGEMITE Story - VEGEMITE" 986:. Random House. 4 May 2009. 864: 601:As bright as bright can be. 533:, the source of Vegemite's 410:remains successful there.) 369:British Medical Association 96:http://www.vegemite.com.au/ 10: 3443: 2081:Australian Popular Culture 1745:"VEGEMISO and Ginger Soup" 627:television commercial was 518:(cobalamin) although both 414:Acquisition by Bega Cheese 281: 26: 3333: 3272: 3249: 3242: 2841:The Sydney Morning Herald 2596:sydneyland.au.timeout.com 1834:zsero (28 January 2010). 1318:25 September 2013 at the 847:The Australian rock band 619:We all adore our Vegemite 604:We all enjoy our Vegemite 157:) is a thick, dark brown 91: 73: 58: 46: 3200:Australian Screen Online 2975:"US denies Vegemite ban" 2343:Australian Food Timeline 1586:about-australia-shop.com 1092:Walker, Fred (1884–1935) 929:(beef and yeast extract) 834:Vegemite is banned from 798:Bans and rumours of bans 563:Advertising and branding 550:recommended daily intake 3274:Bega Dairy & Drinks 2895:AAP (25 October 2006). 2867:AAP (25 October 2006). 2508:. Kraft. Archived from 2049:"Reduced Salt Vegemite" 1840:Chowhound » Kosher 1528:News. 19 January 2017. 1492:Marmite Fact or Fiction 1125:Hanan (25 April 2020). 494:Nutritional information 239:(because it is rich in 188:for sandwiches, toast, 3196:Happy Little Vegemites 2719:www.ausfoodnews.com.au 2689:www.calorieking.com.au 2233:Happy Little Vegemites 1402:The New Zealand Herald 1371:New Zealand Government 1157:"Fred Walker, Founder" 921:Guinness Yeast Extract 737:Chocolate and Vegemite 692: 679:taken off the market. 661: 577: 462:Limited quantities of 420:Mondelez International 326: 272:Mondelez International 169:. It was developed by 3427:Yeast extract spreads 3387:Brand name condiments 3382:Australian condiments 2449:(30 September 2009). 2427:. 27 September 2009. 2238:22 April 2011 at the 1809:Tastes Like Australia 1749:Tastes Like Australia 1187:Tastes Like Australia 1001:Australian Geographic 690: 653: 573: 356:J.L. Kraft & Bros 338:Parwill", a two-step 324: 3108:"Down Under-covered" 3053:. 12 November 2013. 2476:"iSnack 2.0 crashes" 2260:populartimelines.com 1873:"Vege spite spreads" 1715:"Vegemite Icy Poles" 1284:eurekacouncil.com.au 1262:"The Vegemite Story" 1163:on 20 September 2013 978:4 March 2016 at the 701:2009 AFL Grand Final 371:as a rich source of 3412:New Zealand cuisine 2955:on 16 December 2008 2907:on 24 February 2011 2901:news.ninemsn.com.au 2844:. 24 October 2006. 2751:. 16 January 2018. 2721:. 21 October 2015. 2665:on 26 February 2022 2602:on 6 September 2015 2480:The West Australian 2462:The West Australian 2456:13 May 2012 at the 2324:17 May 2008 at the 2317:(14 November 2007) 2242:. australianscreen. 1781:. 21 January 2020. 1719:Start with Vegemite 1066:. 19 January 2017. 1003:. 7 November 2013. 683:Vegemite Cheesybite 579:At the same time, " 482:Vegan certification 235:flavour similar to 202:New Zealand Marmite 43: 3397:Australian cuisine 3161:The New York Times 3023:. Melbourne, VIC. 3005:p. 63, 27 May 2011 2534:. 7 October 2009. 2506:"Vegemite Name Me" 2158:on 29 January 2012 2128:on 19 January 2012 1912:on 23 October 2013 1846:on 23 October 2013 1695:on 25 January 2014 1669:on 25 January 2014 1663:"Snacking recipes" 1643:on 21 January 2014 1442:on 26 January 2014 1137:on 6 November 2020 843:In popular culture 786:crisps, sausages, 693: 662: 613:Every single week, 452:two-minute noodles 350:Commercial success 327: 216:, OzEmite, German 41: 3377:Australian brands 3344: 3343: 3331: 3330: 3083:. 9 August 2015. 2779:lifehacker.com.au 2512:on 4 October 2009 1499:on 29 August 2006 1405:. 20 March 2012. 1322:About NSW NSW.gov 1268:on 19 March 2012. 1228:978-1-74166-501-7 933:Shelf-stable food 858:Business as Usual 762:Vegemite Blend 17 728:My First Vegemite 722:Cheesymite scroll 569:World War II 444:cheesymite scroll 109: 108: 53:Vegemite on toast 16:(Redirected from 3434: 3339: 3292:Dare Iced Coffee 3247: 3246: 3229: 3222: 3215: 3206: 3205: 3187: 3186: 3184:Official website 3171: 3169: 3167: 3128: 3127: 3125: 3123: 3103: 3097: 3096: 3094: 3092: 3073: 3067: 3066: 3064: 3062: 3043: 3037: 3036: 3034: 3032: 3012: 3006: 2997: 2991: 2990: 2988: 2986: 2971: 2965: 2964: 2962: 2960: 2945: 2939: 2938: 2936: 2934: 2923: 2917: 2916: 2914: 2912: 2903:. 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It is low 242: 238: 237:beef bouillon 234: 231:, and has an 230: 225: 223: 219: 215: 211: 207: 204:, Australian 203: 199: 195: 191: 187: 182: 180: 176: 172: 168: 164: 163:yeast extract 160: 156: 155: 146: 113: 103: 97: 94: 90: 85: 79: 76: 72: 67: 61: 57: 50: 45: 39: 34: 30: 19: 3263: 3164:. Retrieved 3160: 3141: 3120:. Retrieved 3111: 3101: 3089:. Retrieved 3071: 3059:. Retrieved 3050: 3041: 3029:. Retrieved 3020: 3010: 3000: 2995: 2983:. Retrieved 2979:the original 2969: 2957:. Retrieved 2953:the original 2943: 2931:. Retrieved 2921: 2909:. Retrieved 2905:the original 2900: 2890: 2878:. Retrieved 2872: 2862: 2850:. Retrieved 2839: 2830: 2818:. Retrieved 2809: 2799: 2787:. Retrieved 2778: 2769: 2757:. Retrieved 2748: 2739: 2727:. Retrieved 2718: 2709: 2697:. Retrieved 2693:the original 2688: 2679: 2667:. Retrieved 2662:the original 2656: 2647: 2635:. Retrieved 2626: 2616: 2604:. Retrieved 2600:the original 2595: 2585: 2573:. Retrieved 2564:The Guardian 2562: 2552: 2540:. 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Index

Parwill
Vegemite (song)

Edit this on Wikidata
Bega Group
Edit this on Wikidata
http://www.vegemite.com.au/
Edit this on Wikidata
/ˈvɛimt/
VEJ-ee-myte
Australian
yeast extract
additives
Cyril Callister
Melbourne
Victoria
spread
crumpets
cracker biscuits
British Marmite
New Zealand Marmite
Promite
MightyMite
AussieMite
Vitam-R
Cenovis
malty
umami
beef bouillon
glutamates

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