554:
advertising misled consumers by purporting to be "impartial and objective", when it fact it wasn't. The ACCC case started in the
Federal Court of Australia in September 2019. In January 2020, the court found that Trivago breached Australian consumer law by misleading consumers on which hotel deals were best and made false representations to consumers. The ACCC argued Trivago promised customers impartial, objective and transparent hotel price comparisons which would allow them to quickly and easily identify the cheapest offer available. Instead, Trivago promoted its best advertisers, the ACCC claimed. The ACCC claimed Trivago failed to properly disclose its operating model and used misleading "strike-through" price comparisons that compared a more expensive luxury room with a standard room.
1659:
277:
218:
449:
2251:
27:
196:
481:
Many commenters asked why
Trivago chose not to have the actor wear a belt. According to the actor, that was an accident. "Unfortunately none of the belts fit the belt loops that I had on," Williams said. "I think that was probably the best break we could have gotten." Following the large response for
430:
The tRI aggregates all ratings for destinations listed on
Trivago and ranks them between 0 and 100. The index includes criteria such as location, price, food, internet, room and facilities, and is used to create annual Trivago rankings and awards such as the Reputation Ranking, Island Ranking, Ski
397:
Trivago also offers free and fee-based versions of its Hotel
Manager product, which hoteliers use to market their facilities on the Trivago site. Trivago claims to be the world's largest online hotel search site, comparing rates from over 1 million hotels and more than 250 booking sites worldwide.
553:
that the company had misled consumers on their website and in their television advertising. The court found that search results were ordered giving preference to the highest paying "cost per click" advertisers, rather than outright cheapest prices. It was also found that the company's television
320:, in January 2005. Seeing an opportunity in the hotel search space, the founding team developed Germany's first hotel search engine. Shortly after launch, Stephan Stubner resigned as Managing Director, but the three other founders (Rolf Schrömgens, Peter Vinnemeier and Malte Siewert) remained.
1247:
439:
The
Trivago Hotel Price Index (tHPI) displays the average overnight accommodation prices for the most popular cities worldwide. Prices are based on the cost of a standard double room, taken from over 2 million daily price inquiries over the past month.
1255:
682:
474:
to star in the ad. The
Trivago guy became an unexpected celebrity, with some people noting his unbuttoned shirt and creepy vibe, while others found his scruffy appearance and deep voice "inexplicably sexy".
497:
For Latin
America (the whole Spanish-speaking region) Trivago's commercials are presented by Spanish actor Gonzalo Peña. In Brazil, the man shown on screen is the well-known actor and model Willian Mello.
327:
1.14 million in Series B funding from the
British company HOWZAT media LLP. In December 2010, Trivago sold a quarter of the company for US$ 52.86 million to a US investment fund, Insight Venture Partners.
1183:
478:
Trivago responded to the comments by launching a contest that invited people to give the
Trivago guy a makeover. The Trivago guy inspired parodies, fan fiction and a large gay following.
1432:
1576:
1559:
1329:
464:
When the company aired its first U.S. TV advertisement in 2012, the ad's spokesman inspired a trending
Twitter hashtag, #trivagoguy, based on his unusual look. According to
338:
In December 2014, Trivago acquired mobile app product and development company Rheinfabrik. After the acquisition, Rheinfabrik remains independent from Trivago in its work.
1376:
690:
394:(CPC) business model. Booking platforms, hoteliers and other providers list rates and advertise on the Trivago site, paying for the clicks received from Trivago users.
398:
Since their majority shareholder is Expedia, the effort is to direct bookings to their sites by way of various "adjustments" to how other sites' rates are perceived.
505:
with Abhinav Kumar. Abhinav became popular and an internet sensation for his role in ubiquitous Trivago ads in India. As of now the Trivago guy has turned into an
1895:
2322:
323:
Initially, Trivago received €1 million from investors, including the Samwer brothers, Florian Heinemann, and Christian Vollmann. In 2007, Trivago received
845:
1111:
2317:
1797:
1308:
1037:
1016:
1413:
2307:
1395:
970:
2327:
534:
357:
On November 5, 2019, CEO Rolf Schrömgens announced he will step down at the end of the year and be replaced by Chief Financial Officer Axel Hefer.
1201:
546:
819:
537:, who uses the pseudonym "Strae" in the United States. In Malaysia, actress and TV host Dahlia Shazwan has starred in Trivago's advertisements.
2277:
1595:
764:
1450:
1888:
2292:
1504:
335:, an American travel company, announced that it would acquire a stake in Trivago for $ 632 million. The deal was completed in 2013.
382:
Trivago is headquartered in Düsseldorf, where the international operations are conducted and 100% of the company's employees work.
2297:
1708:
2287:
2282:
1530:
1093:
367:
In January 2021, Trivago acquired weekend.com, a startup focused on finding travelers inspirational weekend getaway packages.
2337:
2255:
1881:
526:
945:
1600:
995:
1129:
1622:
431:
Ranking, the Top Hotel Awards, and the Best Value Destinations (based on an algorithm combining the tRI with price).
619:
482:
the U.S. Trivago guy, the company decided to create French and Spanish Trivago guys. From 2016 until June 2017, the
292:, is a German technology company specializing in internet-related services and products in the hotel, lodging and
2312:
565:
90 million. Justice Moshinsky of the Federal Court noted Trivago's breaches of the law were "extremely serious".
1220:
1356:
1075:
853:
456:
Trivago focuses on online marketing (SEM and display advertising), public relations and brand marketing (TV).
683:"HOWZAT media invests in trivago, the German-based travel website focused on hotels, reviews & community"
658:
1282:
737:
364:, Trivago 2020 had to cut many jobs. In March 2020, sales had fallen by 95% compared to the previous year.
1673:
2332:
1701:
921:
550:
390:
As a hotel price comparison website, Trivago makes money from advertising partners primarily using a
1287:
217:
712:
168:
162:
156:
2302:
2136:
1694:
76:
1055:
347:
In April 2016, Trivago reached 1,000 employees and began building a new campus in Düsseldorf.
344:
In March 2016, Trivago announced it had acquired a portion of Cloud-PMS company Base7booking.
1563:
1248:"Trivago es uno de los comparadores de precios de hoteles más grandes del mundo - Entrevista"
371:
2206:
1535:
893:
561:
44.7 million, plus legal costs for misleading consumers. The ACCC had pushed for a fine of
471:
324:
8:
1658:
1468:
1377:"Who is Trivago ad guy: Meet Abhinav Kumar; this man has become internet sensation now"
1334:
898:
276:
1455:
LallanTop - News with most viral and Social Sharing Indian content on the web in Hindi
1396:"Trivago guy Abhinav Kumar reconnects with his father after 10 years, thanks to media"
2211:
2116:
1147:
361:
181:
58:
2121:
1861:
1531:"Trivago misleads consumers into believing they get the 'best price', ACCC alleges"
793:
2231:
2151:
1981:
1762:
1361:
1225:
820:"Trivago Acquisition of Hotel-Tech Startup Highlights Evolution of Booking Sites"
2191:
2056:
2021:
1996:
1165:
518:
236:
37:
1623:"Australians warned about booking online after Trivago cops $ 44 million fine"
470:, Trivago "wanted someone real, approachable and genuine" when it chose actor
2271:
2111:
1907:
1717:
1596:"Trivago fined $ 45 million for misleading customers on hotel pricing claims"
1577:
Trivago misled consumers in favour of advertiser dollars, federal court finds
1313:
506:
466:
391:
332:
301:
241:
48:
1668:
1433:"Trivago ad guy: Abhinav Kumar, the man who is an unlikely brand ambassador"
313:
297:
128:
102:
2226:
2016:
1991:
1946:
1731:
1469:"Who is the trivago girl? 12 things you didn't know about Gabrielle Miller"
487:
2186:
2176:
2166:
2161:
2041:
1986:
1936:
1818:
1787:
1772:
627:
1873:
2146:
2141:
2081:
2066:
2061:
2011:
1961:
1830:
1767:
1678:
1486:
1309:"What's the Deal With the Trivago Guy? Meet TV's Sloppy, Sexy Pitchman"
1017:"Trivago Joins Chelsea Football Club as Official Training Wear Partner"
448:
293:
249:
208:
40:
533:, Trivago is represented in their TV commercials by singer/songwriter
2171:
2156:
2091:
2071:
2046:
1951:
769:
522:
80:
1560:
Hotels? Trivago's best deals were with best advertisers, ACCC claims
1184:"6 Greek destinations among best winter skiing resorts in the world"
867:
26:
2221:
2181:
2131:
2106:
2051:
2036:
1941:
1836:
1060:
1202:"Seven Bath hotels listed in trivago's inaugural Top Hotel Awards"
868:"trivago N.V. American Depositary Shares Quote & Summary Data"
2201:
2076:
2031:
2006:
1976:
1966:
1757:
1580:
742:
491:
317:
68:
1686:
341:
In 2015, Trivago reported more than US$ 500 million in revenue.
2236:
2216:
2126:
2101:
2001:
1931:
1921:
1904:
1792:
1414:"Unveiling the mystery behind the Trivago man - ET BrandEquity"
872:
594:
574:
483:
351:
199:
54:
549:(ACCC) alleged in a court case brought against Trivago in the
2096:
2026:
1971:
1956:
1926:
1824:
1782:
824:
530:
502:
72:
1593:
1112:"Edmonton hotels fail to make online list of country's best"
350:
On December 16, 2016, Trivago became publicly traded on the
2086:
1840:
1802:
1652:
713:"Insight steigt zu 160-Millionen-Bewertung bei Trivago ein"
267:
562:
558:
1130:"La Angostura y San Martín se destacan por su hotelería"
595:"Today's Stock Market News and Analysis from Nasdaq.com"
1148:"trivago releases global hotel reputation ranking 2015"
1451:"मालूम है, 'ट्रिवागो' के चाटू ऐड वाला ये आदमी कौन है?"
1357:"You're Not the Only One With a Crush on Trivago Guy"
1505:"Gadis Trivago Dahlia Shazwan dapat anak perempuan"
1330:"Trivago spokesman to undergo 'celebrity' makeover"
434:
1166:"European Islands trivago Reputation Ranking 2016"
894:"Expedia's Hotel Search Service Trivago Plans IPO"
1283:"The Trivago Guy As You've Never Seen Him Before"
788:
786:
2269:
971:"Tourismuskrise: Trivago baut massiv Stellen ab"
547:Australian Competition & Consumer Commission
738:"Expedia to acquire stake in German hotel site"
557:In April 2022, the Federal Court fined Trivago
512:
783:
652:
650:
648:
646:
644:
459:
374:as the club’s Official Training Wear Partner.
1889:
1702:
1276:
1274:
1272:
1038:"trivago helps hotels manage online presence"
794:"trivago Unveils Plans for New Global Campus"
425:
1555:
1553:
2323:Information technology companies of Germany
1594:David Chau and Michael Janda (2022-04-22).
1094:"Trivago startet Direct Connect für Hotels"
641:
1896:
1882:
1709:
1695:
1657:
1570:
1327:
1269:
521:, Trivago's advertisements are fronted by
275:
216:
25:
2318:Hospitality companies established in 2005
1903:
1550:
762:
2308:German subsidiaries of foreign companies
1048:
447:
401:
304:owns a majority of the company's stock.
296:fields. The company is headquartered in
2328:Internet properties established in 2005
1221:"The 25 Best Value Cities in the World"
1218:
846:"Mit Altbier zu neuen Startup-Visionen"
838:
420:
354:exchange under the ticker symbol TRVG.
2270:
1393:
1280:
922:"Trivago closes up 8% in public debut"
817:
735:
710:
1877:
1690:
1620:
1430:
1328:Krashinsky, Susan (August 28, 2014).
1076:"Trivago inaugura oficinas en España"
763:Vom Rhein, Macher (October 2, 2015).
300:. The American online travel company
288:, marketed with lowercase styling as
2278:German companies established in 2005
1528:
919:
765:"Mit 29 Jahren den 'Exit' geschafft"
1601:Australian Broadcasting Corporation
736:Jacobs, Karen (December 12, 2016).
656:
13:
1487:"Natalie Emmons プロフィール (Japanese)"
1473:Trivago Australia official website
1281:Harold, Kelly (October 22, 2015).
689:. January 14, 2008. Archived from
501:In 2016, the company aired ads in
14:
2349:
1716:
1644:
946:"Trivago-CFO Axel Hefer wird CEO"
920:Roof, Katie (December 16, 2016).
385:
2250:
2249:
1664:Business data for trivago N.V.:
1621:Elmas, Matthew (22 April 2022).
1431:Kapur, Manavi (25 August 2017).
1252:Revista Turismo & Tecnología
818:Schaal, Dennis (March 1, 2016).
711:Wimmer, Justin (April 5, 2011).
435:Trivago Hotel Price Index (tHPI)
195:
194:
1614:
1587:
1522:
1497:
1491:Natalie Emmons official website
1479:
1461:
1443:
1424:
1406:
1394:Taneja, Parina (12 July 2018).
1387:
1369:
1349:
1321:
1301:
1240:
1212:
1194:
1176:
1158:
1140:
1122:
1104:
1086:
1068:
1030:
1009:
988:
963:
938:
913:
886:
860:
540:
2298:Companies listed on the Nasdaq
1529:Chau, David (23 August 2018).
996:"trivago Acquired weekend.com"
811:
756:
729:
704:
675:
612:
587:
214:−127,218,000 Euro (2022)
1:
2293:Companies based in Düsseldorf
2288:2016 initial public offerings
2283:2013 mergers and acquisitions
580:
377:
2338:Travel ticket search engines
1254:(in Spanish). Archived from
1219:Trivago (December 6, 2017).
902:. Reuters. November 14, 2016
659:"Trivago, auf leisen Sohlen"
443:
370:In May 2021, Trivago joined
7:
1056:"25 Apps to Save You Money"
568:
312:The company was founded in
92:; 19 years ago
10:
2354:
551:Federal Court of Australia
426:Trivago Rating Index (tRI)
307:
2245:
1914:
1854:
1811:
1750:
1741:
1724:
262:
248:
235:
225:
206:
190:
177:
149:
139:
123:
109:
86:
64:
46:
33:
24:
1346:(updated March 25, 2017)
1734:(Chairman of the Board)
1437:Business Standard India
145:190 countries worldwide
2313:German travel websites
2137:Scout (travel website)
950:www.finance-magazin.de
453:
77:Information technology
1744:brands, and divisions
1564:Sydney Morning Herald
1381:The Financial Express
525:actress and musician
451:
410:Trivago Hotel Manager
402:Products and features
372:Chelsea Football Club
186:trivago Hotel Manager
173:Andrej Lehnert (CPO)
16:German travel company
2207:Voyagermoinscher.com
975:www.handelsblatt.com
657:Neuhaus, Elisabeth.
545:In August 2018, the
421:Indices and rankings
202:361.5 million (2021)
1400:www.indiatvnews.com
1152:Hotel News Resource
227:Number of employees
161:Matthias Tillmann (
21:
2333:Metasearch engines
1827:(spun off in 2015)
1821:(spun off in 2011)
1335:The Globe and Mail
800:. February 2, 2016
513:The "Trivago girl"
454:
331:In December 2012,
19:
2265:
2264:
2117:Rail Europe, Inc.
1871:
1870:
1850:
1849:
1833:(defunct in 2016)
1567:September 9, 2019
1418:ETBrandEquity.com
1170:Travel Daily News
687:Stellant Partners
460:The "Trivago guy"
413:Hotel Manager Pro
362:COVID-19 pandemic
283:
282:
155:Johannes Thomas (
90:January 2005
2345:
2253:
2252:
2122:Raileurope.co.uk
1898:
1891:
1884:
1875:
1874:
1862:Expedia Building
1748:
1747:
1711:
1704:
1697:
1688:
1687:
1661:
1656:
1655:
1653:Official website
1638:
1637:
1635:
1633:
1618:
1612:
1611:
1609:
1608:
1591:
1585:
1584:January 21, 2020
1574:
1568:
1557:
1548:
1547:
1545:
1543:
1526:
1520:
1519:
1517:
1515:
1501:
1495:
1494:
1483:
1477:
1476:
1465:
1459:
1458:
1447:
1441:
1440:
1428:
1422:
1421:
1410:
1404:
1403:
1391:
1385:
1384:
1373:
1367:
1366:
1353:
1347:
1345:
1343:
1342:
1325:
1319:
1318:
1305:
1299:
1298:
1296:
1295:
1278:
1267:
1266:
1264:
1263:
1244:
1238:
1237:
1235:
1234:
1216:
1210:
1209:
1198:
1192:
1191:
1180:
1174:
1173:
1162:
1156:
1155:
1144:
1138:
1137:
1126:
1120:
1119:
1116:Edmonton Journal
1108:
1102:
1101:
1090:
1084:
1083:
1080:Mercado Continuo
1072:
1066:
1065:
1052:
1046:
1045:
1034:
1028:
1027:
1025:
1024:
1013:
1007:
1006:
1004:
1003:
992:
986:
985:
983:
982:
967:
961:
960:
958:
957:
942:
936:
935:
933:
932:
917:
911:
910:
908:
907:
890:
884:
883:
881:
880:
864:
858:
857:
852:. Archived from
842:
836:
835:
833:
832:
815:
809:
808:
806:
805:
790:
781:
780:
778:
777:
760:
754:
753:
751:
750:
733:
727:
726:
724:
723:
708:
702:
701:
699:
698:
679:
673:
672:
670:
669:
654:
639:
638:
636:
635:
626:. Archived from
616:
610:
609:
607:
605:
591:
527:Gabrielle Miller
279:
274:
271:
269:
221:
220:
198:
197:
184:for hotel prices
117:Peter Vinnemeier
113:Rolf Schrömgens
100:
98:
93:
29:
22:
18:
2353:
2352:
2348:
2347:
2346:
2344:
2343:
2342:
2268:
2267:
2266:
2261:
2241:
2152:StudentUniverse
1982:Expedia Cruises
1910:
1902:
1872:
1867:
1846:
1807:
1763:Expedia Cruises
1743:
1737:
1720:
1715:
1683:
1651:
1650:
1647:
1642:
1641:
1631:
1629:
1619:
1615:
1606:
1604:
1592:
1588:
1575:
1571:
1558:
1551:
1541:
1539:
1527:
1523:
1513:
1511:
1503:
1502:
1498:
1485:
1484:
1480:
1467:
1466:
1462:
1449:
1448:
1444:
1429:
1425:
1412:
1411:
1407:
1392:
1388:
1383:. 29 July 2017.
1375:
1374:
1370:
1355:
1354:
1350:
1340:
1338:
1326:
1322:
1307:
1306:
1302:
1293:
1291:
1279:
1270:
1261:
1259:
1246:
1245:
1241:
1232:
1230:
1226:Huffington Post
1217:
1213:
1200:
1199:
1195:
1182:
1181:
1177:
1164:
1163:
1159:
1146:
1145:
1141:
1128:
1127:
1123:
1110:
1109:
1105:
1092:
1091:
1087:
1074:
1073:
1069:
1054:
1053:
1049:
1042:Hotel Marketing
1036:
1035:
1031:
1022:
1020:
1015:
1014:
1010:
1001:
999:
994:
993:
989:
980:
978:
969:
968:
964:
955:
953:
944:
943:
939:
930:
928:
918:
914:
905:
903:
892:
891:
887:
878:
876:
866:
865:
861:
844:
843:
839:
830:
828:
816:
812:
803:
801:
792:
791:
784:
775:
773:
761:
757:
748:
746:
734:
730:
721:
719:
709:
705:
696:
694:
681:
680:
676:
667:
665:
655:
642:
633:
631:
618:
617:
613:
603:
601:
593:
592:
588:
583:
571:
543:
515:
462:
446:
437:
428:
423:
404:
388:
380:
310:
266:
257:
255:
228:
215:
211:
185:
172:
166:
160:
152:
142:
135:
131:
118:
116:
115:Stephan Stubner
114:
96:
94:
91:
51:
17:
12:
11:
5:
2351:
2341:
2340:
2335:
2330:
2325:
2320:
2315:
2310:
2305:
2300:
2295:
2290:
2285:
2280:
2263:
2262:
2260:
2259:
2246:
2243:
2242:
2240:
2239:
2234:
2229:
2224:
2219:
2214:
2209:
2204:
2199:
2194:
2192:Tripfez Travel
2189:
2184:
2179:
2174:
2169:
2164:
2159:
2154:
2149:
2144:
2139:
2134:
2129:
2124:
2119:
2114:
2109:
2104:
2099:
2094:
2089:
2084:
2079:
2074:
2069:
2064:
2059:
2057:lastminute.com
2054:
2049:
2044:
2039:
2034:
2029:
2024:
2022:HotelsCombined
2019:
2014:
2009:
2004:
1999:
1997:Google Flights
1994:
1989:
1984:
1979:
1974:
1969:
1964:
1959:
1954:
1949:
1944:
1939:
1934:
1929:
1924:
1918:
1916:
1915:Search engines
1912:
1911:
1908:search engines
1901:
1900:
1893:
1886:
1878:
1869:
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2017:HotelTonight
1992:FromAtoB.com
1947:Cheapflights
1855:Headquarters
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254:Base7booking
250:Subsidiaries
141:Areas served
124:Headquarters
34:Company type
20:Trivago N.V.
2187:Tripadvisor
2177:Travelstart
2167:Travelocity
2162:Travelgenio
2042:Justfly.com
1987:FareCompare
1937:Booking.com
1819:Tripadvisor
1788:Travelocity
1773:Hotwire.com
1674:SEC filings
1457:(in Hindi).
977:(in German)
952:(in German)
624:trivago.com
620:"Our Story"
407:Trivago app
360:Due to the
256:Rheinfabrik
2272:Categories
2147:Skyscanner
2142:Skiplagged
2082:MSN Travel
2067:MakeMyTrip
2062:Liligo.com
2012:Hotels.com
1962:EaseMyTrip
1831:Venere.com
1768:Hotels.com
1607:2022-04-22
1341:2018-03-13
1294:2018-03-13
1262:2016-06-22
1233:2018-03-13
1228:: The Blog
1188:Torno News
1023:2022-06-01
1002:2022-06-01
981:2021-02-01
956:2021-02-01
931:2017-02-21
926:TechCrunch
906:2017-02-21
879:2018-03-13
831:2018-03-13
804:2018-03-13
776:2018-03-13
749:2017-02-21
722:2018-03-13
697:2018-03-13
668:2018-03-13
634:2021-11-15
599:NASDAQ.com
581:References
523:Australian
378:Operations
314:Düsseldorf
298:Düsseldorf
294:metasearch
231:800 (2022)
209:Net income
182:Metasearch
151:Key people
129:Düsseldorf
103:Düsseldorf
41:subsidiary
2172:Traveloka
2157:Trainline
2092:OpenTable
2072:Mobissimo
2047:Kayak.com
1952:Cleartrip
1206:Bath Echo
1134:Imneuquen
770:RP Online
444:Marketing
258:TripHappy
105:, Germany
81:Marketing
49:Traded as
2256:Category
2222:Wego.com
2182:Trip.com
2132:Rome2rio
2107:Oui.sncf
2052:Kiwi.com
2037:JetRadar
1942:Cheapair
1864:(former)
1837:HomeAway
1632:24 April
1542:18 April
1536:ABC News
1514:18 April
1288:ABC News
1061:Mashable
604:18 April
569:See also
490:was the
270:.trivago
178:Products
110:Founders
65:Industry
2212:Wanderu
2202:Via.com
2197:trivago
2077:Momondo
2032:Jetcost
2007:GotoBus
1977:Expedia
1967:eDreams
1778:Trivago
1758:Expedia
1751:Current
1581:The Age
899:Fortune
743:Reuters
517:In the
333:Expedia
318:Germany
308:History
290:trivago
263:Website
191:Revenue
134:Germany
97:2005-01
95: (
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1932:Busbud
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1725:People
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