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internationally in the 1930s. The shop floors had mainly wooden furnishings and, in the absence of air conditioning, a large number of windows. Again owing to the absence of air conditioning, the food hall was situated in the basement. The name of the store was displayed in lettering some 2.28
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meters in height and illuminated after dark. The booklet which he designed for the opening features
Mendelsohn's coloured sketch. He also created a logo and branding style based on the lettering on the façade of the store.
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was a strikingly modern design in what was then a traditional urban context. The sweeping horizontal lines, juxtaposed by a vertical semicircular all-glass projection, were elements later refined and developed as the
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movement in German architecture, and demolished despite protests in 1960. Along with other departments stores designed by its architect
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built across the street at the same time, created an impressive ensemble of modern architecture, and was damaged only slightly in
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in the 1920s, which by 1930 had 20 stores across southern
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This article about a Baden-Württemberg building or structure is a
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The
Schocken department store chain was established by
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