45:
308:
215:
Studebaker exited the auto manufacturing and sales business in 1966 and launched new strategies to expand and develop its other corporate business units including the
Studebaker petroleum division. Under the new Studebaker strategy, STP sales continued to grow. to the point where it was spun off
346:, but their deal almost fell apart before their first race. Granatelli insisted the car be STP day-glo red. Petty held out for his iconic Petty blue, and neither would budge. The resulting two-tone red and blue scheme became more famous than either color alone.
189:
of STP to help raise the product’s image. At the same time, Granatelli became the public face of STP, often wearing a white suit emblazoned with the red oval STP logo to races, distributing thousands of all-weather STP stickers. Granatelli ran two
282:
order that required it to have scientific backing for certain statements and prohibited making false claims. In 1978, it paid a $ 500,000 civil penalty over claims. In 1995, STP paid $ 888,000 to settle
656:
904:
446:
549:
162:
Chemical
Compounds was founded in 1953 by three businessmen, Charles Dwight (Doc) Liggett, Jim Hill and Robert De Hart, with $ 3,000 in start-up capital in
208:
874:
879:
170:. Their sole product was STP Oil Treatment; the name was derived from “Scientifically Treated Petroleum”. In 1961, the company was acquired by the
894:
899:
869:
177:
Studebaker briefly tied STP into its advertising as an abbreviation for “Studebaker Tested
Products”. However, Studebaker-Packard CEO
682:
884:
522:
752:
436:
601:
575:
270:
bought the
Spectrum's auto care brands (including Armor All, A/C Pro and STP) for $ 1.25 billion in cash and stock.
17:
171:
492:
919:
316:
365:. STP and the Petty family hold the second-longest relationship in automobile racing history (1972–2000) (
889:
370:
827:
806:
785:
605:
400:
284:
131:
745:
335:
259:
602:"STP To Pay $ 888,000 Civil Penalty To Settle Charges Over Ad Campaign For STP Engine Treatment"
262:. It named the business Armored AutoGroup. In April 2015, the Armored AutoGroup was acquired by
914:
848:
392:
195:
232:, were subject to a leveraged buyout. The resulting company, First Brands, was purchased by
822:
412:
396:
296:
163:
28:
8:
909:
388:
279:
244:
693:
738:
240:
384:
358:
331:
377:
228:
the next year. In 1986, Union
Carbide's auto products, which included Prestone and
467:
843:
366:
323:
263:
182:
178:
100:
44:
404:
350:
327:
312:
221:
863:
354:
343:
225:
199:
76:
550:"HRG Group, Inc. Announces Armored AutoGroup Acquisition By Spectrum Brands"
609:
143:
692:(Press release). Martinsville, Virginia. February 21, 2013. Archived from
631:
330:
was hired to drive. The team competed in a total of five races running a
203:
191:
376:
In August 2012, STP announced that it would be the title sponsor of the
349:
STP sponsored Petty through the end of his driving career in 1992, then
55:
437:"Energizer adds Armor All, STP brands in $ 1.25 billion Spectrum deal"
361:' famous #43. That partnership ended shortly after its acquisition by
307:
780:
775:
761:
730:
683:"Iconic Motorsports Brands STP and Martinsville Speedway Join Forces"
267:
255:
181:
felt that STP could one day outpace its parent company and recruited
151:
139:
135:
66:
216:
into a publicly traded company in 1969. In 1976, it was acquired by
500:
167:
441:
408:
248:
229:
217:
362:
339:
302:
233:
212:
was made of the 1964 and 1965 races, centering on the Novis.
239:
In the fall of 2006, STP fuel additives began being used in
206:
were the drivers. An hour-long black and white film called
186:
582:. Washington. Bloomberg Business News. December 4, 1995
383:
On
February 21, 2013, STP announced a return to NASCAR
334:
chassis, their best result being a third place at the
723:
114:
905:
Non-renewable resource companies established in 1953
430:
428:
425:
861:
547:
395:along with a return as primary sponsor of the
746:
303:Involvement in motor racing and sponsorships
753:
739:
43:
875:Automotive companies of the United States
663:. Concord, North Carolina. August 9, 2012
387:sponsorship in a multi-year deal for the
576:"U.S. Settlement Reached on STP Oil Ads"
306:
880:Chemical companies of the United States
338:. In 1972 Granatelli agreed to sponsor
146:. The name began as an abbreviation of
34:American automotive products brand name
14:
895:American companies established in 1953
862:
760:
523:"Marathon Gasoline with STP Additives"
485:
369:and his son Brandon were sponsored by
734:
900:Energy companies established in 1953
434:
373:for two years longer (1979–2009)).
24:
870:Oil companies of the United States
608:. December 1, 1995. Archived from
548:HRG Group, Inc. (April 28, 2015).
326:founded the STP Formula One Team.
243:gasolines, likely to compete with
25:
931:
715:
290:
148:Scientifically Treated Petroleum
675:
449:from the original on 2019-04-25
273:
649:
624:
594:
568:
541:
515:
460:
287:charges of false advertising.
224:in 1984. Beatrice sold STP to
220:which itself was purchased by
172:Studebaker-Packard Corporation
150:. The brand has been owned by
13:
1:
435:Balu, Nivedita (2018-11-15).
418:
317:Phoenix International Raceway
7:
885:Companies based in Missouri
657:"STP Becomes Title Sponsor"
380:Sprint Car Series in 2013.
295:STP Oil Treatment contains
10:
936:
391:starting April 7, 2013 at
299:as an anti-wear additive.
157:
26:
836:
828:Eveready Industries India
815:
799:
768:
556:(Press release). New York
403:. STP also sponsored the
397:Richard Petty Motorsports
109:
90:
82:
72:
62:
51:
42:
807:Eveready Battery Company
606:Federal Trade Commission
401:2013 STP Gas Booster 500
285:Federal Trade Commission
130:is an American brand of
336:1970 Spanish Grand Prix
260:Avista Capital Partners
849:Edgewell Personal Care
319:
132:automotive aftermarket
527:MarathonPetroleum.com
411:from 2011 to 2013 at
393:Martinsville Speedway
310:
278:In 1976, STP faced a
254:In 2010, Clorox sold
196:1964 Indianapolis 500
154:since November 2018.
134:products, especially
920:St. Joseph, Missouri
823:Eveready East Africa
468:"The history of STP"
413:Chicagoland Speedway
297:zinc dithiophosphate
58:performance products
29:STP (disambiguation)
27:For other uses, see
781:Energizer Batteries
472:studebaker-info.org
389:STP Gas Booster 500
280:consumer protection
39:
890:Energizer Holdings
786:Eveready Batteries
762:Energizer Holdings
580:The New York Times
320:
311:The #43 driven by
152:Energizer Holdings
67:Energizer Holdings
37:
857:
856:
503:on March 10, 2015
385:Sprint Cup Series
359:Petty Enterprises
332:March Engineering
322:In 1970, STP CEO
209:Way of a Champion
125:
124:
97:Armored AutoGroup
16:(Redirected from
927:
755:
748:
741:
732:
731:
727:
726:
724:Official website
709:
708:
706:
704:
699:on March 8, 2013
698:
687:
679:
673:
672:
670:
668:
653:
647:
646:
644:
642:
628:
622:
621:
619:
617:
598:
592:
591:
589:
587:
572:
566:
565:
563:
561:
545:
539:
538:
536:
534:
529:. August 6, 2012
519:
513:
512:
510:
508:
499:. Archived from
489:
483:
482:
480:
478:
464:
458:
457:
455:
454:
432:
378:World of Outlaws
121:
118:
116:
47:
40:
36:
21:
935:
934:
930:
929:
928:
926:
925:
924:
860:
859:
858:
853:
844:Energizer Bunny
832:
811:
795:
764:
759:
722:
721:
718:
713:
712:
702:
700:
696:
685:
681:
680:
676:
666:
664:
655:
654:
650:
640:
638:
632:"Richard Petty"
630:
629:
625:
615:
613:
612:on June 6, 2011
600:
599:
595:
585:
583:
574:
573:
569:
559:
557:
546:
542:
532:
530:
521:
520:
516:
506:
504:
493:"FAQs: General"
491:
490:
486:
476:
474:
466:
465:
461:
452:
450:
433:
426:
421:
399:No. 43 for the
367:Kenny Bernstein
324:Andy Granatelli
305:
293:
276:
264:Spectrum Brands
183:Andy Granatelli
179:Sherwood Egbert
160:
113:
105:
101:Spectrum Brands
91:Previous owners
35:
32:
23:
22:
18:STP Corporation
15:
12:
11:
5:
933:
923:
922:
917:
912:
907:
902:
897:
892:
887:
882:
877:
872:
855:
854:
852:
851:
846:
840:
838:
834:
833:
831:
830:
825:
819:
817:
813:
812:
810:
809:
803:
801:
797:
796:
794:
793:
788:
783:
778:
772:
770:
766:
765:
758:
757:
750:
743:
735:
729:
728:
717:
716:External links
714:
711:
710:
674:
648:
623:
593:
567:
554:PRNewswire.com
540:
514:
484:
459:
423:
422:
420:
417:
405:Xfinity Series
351:Bobby Hamilton
328:Mario Andretti
313:Bobby Hamilton
304:
301:
292:
289:
275:
272:
222:Beatrice Foods
159:
156:
123:
122:
111:
107:
106:
104:
103:
98:
94:
92:
88:
87:
84:
80:
79:
74:
70:
69:
64:
60:
59:
53:
49:
48:
33:
9:
6:
4:
3:
2:
932:
921:
918:
916:
915:Richard Petty
913:
911:
908:
906:
903:
901:
898:
896:
893:
891:
888:
886:
883:
881:
878:
876:
873:
871:
868:
867:
865:
850:
847:
845:
842:
841:
839:
835:
829:
826:
824:
821:
820:
818:
814:
808:
805:
804:
802:
798:
792:
789:
787:
784:
782:
779:
777:
774:
773:
771:
767:
763:
756:
751:
749:
744:
742:
737:
736:
733:
725:
720:
719:
695:
691:
684:
678:
662:
661:WoOSprint.com
658:
652:
637:
633:
627:
611:
607:
603:
597:
581:
577:
571:
555:
551:
544:
528:
524:
518:
502:
498:
494:
488:
473:
469:
463:
448:
444:
443:
438:
431:
429:
424:
416:
414:
410:
406:
402:
398:
394:
390:
386:
381:
379:
374:
372:
368:
364:
360:
356:
355:John Andretti
352:
347:
345:
344:Richard Petty
341:
337:
333:
329:
325:
318:
314:
309:
300:
298:
291:Oil treatment
288:
286:
281:
271:
269:
265:
261:
257:
252:
250:
246:
242:
237:
235:
231:
227:
226:Union Carbide
223:
219:
213:
211:
210:
205:
201:
200:Jim Hurtubise
197:
193:
192:Novi specials
188:
184:
180:
175:
173:
169:
165:
155:
153:
149:
145:
144:oil additives
141:
137:
133:
129:
120:
112:
108:
102:
99:
96:
95:
93:
89:
85:
81:
78:
77:United States
75:
71:
68:
65:
61:
57:
54:
50:
46:
41:
30:
19:
800:Subsidiaries
790:
701:. Retrieved
694:the original
689:
677:
665:. Retrieved
660:
651:
639:. Retrieved
635:
626:
614:. Retrieved
610:the original
596:
584:. Retrieved
579:
570:
558:. Retrieved
553:
543:
533:February 27,
531:. Retrieved
526:
517:
505:. Retrieved
501:the original
496:
487:
475:. Retrieved
471:
462:
451:. Retrieved
440:
382:
375:
348:
321:
294:
277:
274:Legal issues
253:
238:
214:
207:
176:
161:
147:
127:
126:
52:Product type
258:and STP to
204:Bobby Unser
910:Motor oils
864:Categories
816:Affiliates
453:2019-06-26
445:. London.
419:References
251:additive.
164:St. Joseph
142:and motor
136:lubricants
83:Introduced
56:Automotive
776:Armor All
371:Budweiser
342:champion
268:Energizer
256:Armor All
236:in 1998.
140:motor oil
769:Products
703:July 31,
667:July 31,
641:July 31,
616:July 31,
586:July 31,
560:July 31,
507:July 31,
477:July 31,
447:Archived
241:Marathon
168:Missouri
138:such as
690:STP.com
636:STP.com
497:STP.com
442:Reuters
409:STP 300
249:Techron
245:Chevron
230:Simoniz
194:at the
185:as the
158:History
110:Website
73:Country
363:Clorox
353:, and
340:NASCAR
234:Clorox
218:Esmark
837:Other
697:(PDF)
686:(PDF)
407:race
63:Owner
705:2016
669:2016
643:2016
618:2016
588:2016
562:2016
535:2013
509:2016
479:2016
202:and
119:.com
117:.stp
86:1954
791:STP
357:in
315:at
247:'s
187:CEO
128:STP
115:www
38:STP
866::
688:.
659:.
634:.
604:.
578:.
552:.
525:.
495:.
470:.
439:.
427:^
415:.
266:.
198:.
174:.
166:,
754:e
747:t
740:v
707:.
671:.
645:.
620:.
590:.
564:.
537:.
511:.
481:.
456:.
31:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
_(logo).png)