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220:. In 1912, Rich and his brother, R.J., acquired full ownership. They changed the name of the firm to Simoniz Company and located the first office and backroom factory at 2121 South Michigan Avenue in Chicago, which was at the time was known as "Automobile Row". Elmer Rich used the prominence of radio to promote his product with the slogan "Motorists Wise, Simoniz".
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In 1986, as a part of the divestiture of Union
Carbide, a management-led LBO formed First Brands Corp. and Simoniz was among the brands purchased. In 1988, First Brands entered into a license agreement with Syndet Products, Inc. to manufacture and distribute on-line Simoniz brand products nationally
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An
Institutional Division was officially organized in 1954, which offered a line of floor waxes, finishes, polishes, cleaners and sponges formulated and packaged expressly for business and large-volume public users.
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is an
American manufacturer of automobile and janitorial cleaning products. The original Simoniz Company was founded in 1910, making it the oldest car care brand in the United States.
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purchased the controlling interest in
Simoniz Company, adding Master Wax-Detergent Proof and Smooth-Pre Softened products to the line.
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to the car wash industry, which eventually expanded to include detail shop and janitorial/sanitation (JanSan) cleaning products.
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In 1997, Syndet
Products purchased the Simoniz brand from First Brands Corp., and renamed the company Simoniz USA, Inc.
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The Simons
Manufacturing Company was founded in 1910 by George Simons, who had developed a cleaner and a
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The term "Simoniz" or "Simonizing" has entered the public lexicon as a means to wax one's car.
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