185:. Technically, it was a lighter Packard, built in Detroit alongside the senior cars. The next generation of cars would have to be concentrated on one location, and there was a detailed program for sharing as much sheet metal as possible. Although Nance was presumably right, dealer resistance against the Clipper as a new entry in the intermediate field was big. Dealers complained that the only thing that allowed them to sell Clippers was the prestige, though declining, of the Packard name on the car itself.
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V8 engine, would have been supplied the basis of a new
Packard. Additional work was done with the Ford Motor Company to use the 1956 Lincoln Bodies that Ford was eliminating. Studebaker Corporation in 1965 sold back to Daimler Benz, Mercedes Benz of North America which was distributing Mercedes in
204:
with a redesigned Front Clip using
Packard Parts and redesigned interior and tail of the car also using Packard Parts. The vehicles were referred to as "Packardbakers". The final Packard rolled off the assembly line on July 25, 1958. That year, Studebaker instructed company personnel to sell their
176:
Packard executives soon discovered that
Studebaker had been less than forthcoming in all of its financial and sales records. The situation was considerably more dire than Nance and his team were led to believe; Studebaker's break-even point was an unreachable 282,000 cars at a time when the company
137:
It was hoped that
Packard would benefit from Studebaker's larger dealer network. Studebaker hoped to gain through the additional strength that Packard's cash position could provide. Once both companies stabilized their balance sheets and strengthened their product line, the original plan devised by
273:
was appointed company president. He was expected to help diversify the company. In the spring of 1962, four years after the last
Packard car rolled off the assembly line, and eight years following the merger between Packard and Studebaker, the company dropped 'Packard' from its legal name, which
180:
Studebaker-Packard tried a company reorganization in which
Studebaker took the part of the volume and commercial car and truck seller from South Bend while Packard was to re-occupy the luxury market - one of Nance's targets since he took over Packard's presidency in 1952. The gap in between was
192:. Curtiss, led by Roy T. Hurley, insisted on major changes. All of Studebaker-Packard's defense contracts and plants where defense work was carried out were picked up by Curtiss, Packard production in Detroit was stopped and all remaining automotive efforts were shifted to South Bend.
173:) and disputes over parts-sharing arrangements between the companies doomed any chance of completing the proposed merger. This failure to combine the companies effectively sealed the fates of all four, though American Motors survived until its own buyout by Chrysler in 1987.
128:
in 1979. In 2008, the
Studebaker and Packard trademarks were acquired by Silver Knight Group, Inc. In 2021, Silver Knight Group announced that they were forming a new Studebaker-Packard Corporation entity, aiming to revive the brand in 2025.
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101:
In the spring of 1962, Studebaker-Packard reverted its name to "Studebaker
Corporation". The following year, the South Bend plant was closed, while its Canadian plant in
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could add to the company's bottom line and as another product that the
Studebaker dealer network could sell in the event that the company quit building its own cars.
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98:. While Studebaker was the larger of the two companies, Packard's balance sheet and executive team were stronger than that of the South Bend company.
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had barely sold 82,000 cars in 1954. Furthering the new company's problems was the loss of about 30% of
Studebaker's dealer network by 1956.
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208:
Hurley was able to negotiate the distribution rights of the Mercedes Benz automobile brand in the USA exclusively owned by SP.
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Following a disastrous sales year in 1956, Nance resigned and Studebaker-Packard entered a management agreement with the
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Had the complicated set of combinations gone through as planned, the new company would have immediately surpassed the
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Studebaker-Packard Corporation made numerous attempt at resurrecting the Packard nameplate. The Franco-American
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was that the combined Studebaker-Packard company would join a combined Nash-Kelvinator Corporation and
105:, continued to produce Studebaker cars until 1966. The South Bend plant would later be acquired by the
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was a diversified American manufacturer operating the various business units of Studebaker,
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Langworth, Richard. 1957-58 "Packardbaker": America's First Replicar, pp. 8–20,
169:" automobile manufacturers. However, the sudden death of Mason in 1954 (succeeded by
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212:. The agreement was looked on as a necessity both for the income that
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and Worthington Corporation. The company was in turn acquired by
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In 1960, the company began diversification efforts by buying:
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Clarke Floor Machine Company - Floor cleaners & buffers
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Studebaker: One can do a lot of remembering in South Bend
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Defunct motor vehicle manufacturers of the United States
78:
is the entity created in 1954 by the purchase of the
200:The Packards (for 1957 and 1958) were essentially
1193:
853:
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274:returned to being 'Studebaker Corporation'.
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246:Cincinnati Testing Labs - Plastics Research
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25:
289:
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223:four-door sedan, which was powered by a
306:. pp. 228–275. Vol X, 3rd Q, 1972.
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284:
261:Chemical Compounds Company - Maker of
249:Gering Plastics - Plastics Manufacture
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326:
132:
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205:Packards and use only Studebakers.
13:
293:
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165:to become the third of America's "
14:
1223:
1173:
1162:
1161:
1031:
317:Collectible Automobile Magazine
1144:Studebaker-Packard Corporation
736:Studebaker-Packard Hawk series
603:Studebaker-Packard Corporation
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76:Studebaker-Packard Corporation
20:Studebaker-Packard Corporation
16:Former automobile manufacturer
1:
277:
112:Studebaker Corp. merged with
663:Affiliated automotive brands
319:April 1985, Vol.5, Number 6.
7:
867:
695:Flanders Automobile Company
156:American Motors Corporation
144:Nash-Kelvinator Corporation
60:; 70 years ago
10:
1228:
618:Studebaker Proving Grounds
613:Studebaker National Museum
243:- Generators & engines
190:Curtiss-Wright Corporation
181:filled by a new make, the
154:in an all-new four-marque
1157:
1139:Studebaker-based Packards
1086:
1040:
1029:
875:
749:
662:
626:
590:
524:
378:
360:
88:Packard Motor Car Company
54:
46:Packard Motor Car Company
33:
24:
152:Hudson Motor Car Company
114:Worthington Corporation
118:Studebaker-Worthington
80:Studebaker Corporation
41:Studebaker Corporation
777:Albert Russel Erskine
767:Frederick Samuel Fish
649:Starlight (body type)
627:Associated tradenames
241:D. W. Onan & Sons
202:Studebaker Presidents
1068:William Doud Packard
812:Delmar "Barney" Roos
304:Automobile Quarterly
258:- Quality lawnmowers
163:Chrysler Corporation
107:Avanti Motor Company
294:Hendry, Maurice M.
84:South Bend, Indiana
21:
1063:James Ward Packard
782:Harold Sines Vance
757:Clement Studebaker
731:Studebaker-Garford
138:Packard president
133:Purposes of merger
19:
1189:
1188:
968:Continental Eight
835:
834:
726:SPA Truck Company
675:E-M-F Automobiles
608:Studebaker Canada
436:Gran Turismo Hawk
103:Hamilton, Ontario
72:
71:
1219:
1177:
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1165:
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1104:Clipper (marque)
1094:Aircraft engines
1078:Jesse G. Vincent
1048:Henry Bourne Joy
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256:Gravely Tractors
171:George W. Romney
116:one year later.
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1124:Proving Grounds
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1023:Packard-Bentley
958:Clipper (model)
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822:Sherwood Egbert
772:Walter Flanders
762:John Studebaker
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711:Packard Clipper
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639:Gravely Tractor
634:Automatic Drive
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586:
520:
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271:Sherwood Egbert
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232:Diversification
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196:"Packardbakers"
148:George W. Mason
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122:Wagner Electric
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1087:Related topics
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1058:James J. Nance
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1053:Alvan Macauley
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827:Brooks Stevens
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817:James J. Nance
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787:Paul G Hoffman
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557:M-series truck
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552:K-series truck
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547:J-series truck
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542:E-series truck
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140:James J. Nance
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963:Constellation
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700:Mercedes-Benz
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537:Coupe Express
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126:McGraw-Edison
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1003:Pan-American
807:Virgil Exner
802:Helen Dryden
716:Pierce-Arrow
602:
567:2R/3R trucks
506:Standard Six
466:Land Cruiser
426:Electric car
316:
295:
268:
235:
218:
210:Daimler Benz
207:
199:
187:
179:
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160:
136:
111:
100:
75:
73:
34:Predecessors
1073:Dick Teague
702:(1958–1966)
644:Hill-holder
496:Special Six
456:Silver Hawk
441:Golden Hawk
431:Flight Hawk
1207:Studebaker
1196:Categories
1149:Ultramatic
598:Studebaker
562:M29 Weasel
476:Light Four
451:Power Hawk
354:Studebaker
300:New Albany
278:References
221:Facel-Vega
146:president
1013:Patrician
988:Model A-F
973:Executive
948:Caribbean
690:Excalibur
582:US6 truck
516:Wagonaire
511:Starlight
501:Speedster
486:President
481:Light Six
406:Conestoga
401:Commander
265:additives
228:the USA.
167:Big Three
86:, by the
1168:Category
1129:Showroom
1099:Building
953:Cavalier
908:Twin Six
876:Vehicles
577:Transtar
572:Scotsman
491:Scotsman
461:Sky Hawk
421:Dictator
396:Champion
370:Category
365:Vehicles
269:In 1961
225:Chrysler
96:Michigan
1212:Packard
1180:Commons
1134:Station
1109:Factory
1008:Panther
998:Pacific
993:Model G
983:Mayfair
903:Super 8
898:Light 8
869:Packard
741:Tincher
706:Packard
685:Everitt
680:Erskine
670:Clipper
591:History
416:Daytona
411:Cruiser
391:Big Six
183:Clipper
92:Detroit
63: (
55:Founded
1119:Museum
1114:Jingle
1041:People
750:People
721:Rockne
525:Trucks
386:Avanti
532:Champ
978:Hawk
471:Lark
446:Hawk
379:Cars
142:and
74:The
65:1954
58:1954
943:400
938:300
933:250
928:200
923:180
918:120
913:110
654:STP
263:STP
90:of
82:of
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302::
298:.
286:^
158:.
109:.
94:,
893:8
888:6
883:4
861:e
854:t
847:v
346:e
339:t
332:v
67:)
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