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160:. Rockstar launched into what was the fastest-growing segment of the U.S. beverage market at the time, energy drinks. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars," Rockstar sought to differentiate itself from the market leader,
177:
and had sold over a billion cans. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries. Among those countries are Sold: in the United States, Canada, the United
Kingdom, Ireland, Germany, Spain, Japan, Hong Kong, Australia, Mexico, Malta, New Zealand,
250:
content: either 10 mg of caffeine per ounce, or 15 mg of caffeine per ounce. Rockstar Energy Drink
Original contains 160 mg of caffeine per 16 ounce can, while the Rockstar Punched and Pure Zero energy drinks contain 240 mg of caffeine per 16 ounce can.
336:: "I still wish Gavin well. I always will." But he said that with the donation rejected, "I'm taking this money and I'm donating it to charity. We're telling them to name a charity of their choosing, and if they don't want it, we'll donate it to
239:-seed extract. The amount of guarana used to be higher, but "after being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced". It also includes 1000 mg of
254:
Several alcoholic versions of
Rockstar are available in Canada; an alcoholic version in the US was discontinued in 2007, possibly in response to criticism that young people were confusing the alcoholic version with the regular one.
314:, Janet Weiner, is Savage's wife and CFO of his production company. The boycott was motivated by allegations that Savage had made homophobic, racist, antisemitic, and discriminatory comments. In May 2009, then San Francisco mayor
327:, Newsom aide Eric Jaye stated the money was returned because "there was some statements made during (Weiner's) 1998 campaign in the GOP primary which conflicted with the mayor's position and we're returning the check," he said.
164:, by using a 16 US fluid ounces (470 ml) can size as opposed to Red Bull's 8 US fluid ounces (240 ml) can, and drawing attention to this fact with the slogan "twice the size of Red Bull for the same price".
278:
Lo-Carb, with 20 calories, was suggested as a replacement. Rockstar has responded to this kind of criticism by introducing a line of low calorie energy drinks that include electrolytes called "Rockstar
Recovery".
343:
Janet Weiner stepped down from her role as CFO of Savage
Productions "as an apparent statement of solidarity with equality advocates" which had not been requested as part of the agreement.
875:
351:
Rockstar, saying that the "truthaboutrockstarenergydrink.com" domain name was registered and used in bad faith, obtained control of that site under a decision from the
745:
644:"Red Bull Is Determined to Defend Its Territory; The top energy- drink brand is taking action to protect its market share and trade name, including suing bars."
140:. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. Since March 2020 Rockstar is a part of
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In 2021, the company altered the flavor of the "Original" version and can styling underwent a re-design as part of a new marketing campaign.
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Argentina, the
Netherlands, Finland, South Africa, Morocco and Colombia. Rockstar switched distributors from
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Caffell, Paul (22 May 2008) "Rockstar the 5 million can brand in the UK.... and counting...."
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746:"Rockstar Energy to air its first-ever Super Bowl ad to introduce new branding under PepsiCo"
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997:"Rockstar Energy Drink CFO breaks ties with Savage Productions | The Bilerico Project"
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1041:"FMQB: Radio Industry News, Music Industry Updates, Nielsen Ratings, Music News and more!"
8:
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816:"Study finds dangers in energy drinks with booze, Golden gate X-press, 6 December 2007"
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returned a $ 25,000 donation which
Rockstar had made to his 2010 re-election campaign.
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846:"Golden Gate [X]press : Energy Drinks More Dangerous than Efficient"
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526:"PepsiCo to acquire energy drink maker Rockstar Energy in a $ 3.85 billion deal"
423:
Rockstar also sponsors a large number of action sports competitors, such as the
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205:, This contract was terminated in 2020, following the acquisition by PepsiCo.
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400:, Rockstar sponsors a range of action sports and music events, including the
302:
community have spoken out against
Rockstar because the company's founder and
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71:
771:"PepsiCo repositions Rockstar as it looks to shake off its 'immature' image"
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936:"Rockstar Exec, Son of Michael Savage, Disavows Homophobia - CBS News"
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festival touring the United States in
September and October, and the
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and rock festival touring the United States in July and August, the
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290:. Used in moderation no detrimental side effects have been known.
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magazine for having 280 calories due to 67.5 grams of sugar.
167:
By 2007, Rockstar was one of the top three energy drink brands in
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420:. Both the Mayhem and Uproar events were discontinued in 2015.
42:
500 ml can of
Rockstar Energy Drink Original as sold in Germany
1063:
691:"PepsiCo signs deal to distribute Rockstar via Pepsi bottlers"
208:
In 2020, PepsiCo acquired Rockstar Energy for $ 3.85 billion.
171:, with a 155% growth in sales in 2004, reaching $ 48 million"
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of the global energy drink market, the third-highest after
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2205:
598:"Business; Energy Drinks Charm the Young and Caffeinated"
286:. If mixed with alcohol, they may also mask the level of
835:. Accessed: September 28, 2009. (Archived by WebCite at)
565:"NEO-CONSERVATIVE HOST ONCE EMBRACED THE COUNTERCULTURE"
833:
http://eatthis.menshealth.com/slide/worst-energy-drink
979:"Newsom campaign to return Rockstar CEO's donation"
773:. April 27, 2021 – via www.marketingweek.com.
282:In general energy drinks can cause jitteriness and
733:. June 24, 2020 – via www.talkingretail.com.
268:Rockstar Original was named Worst Energy Drink by
876:"Health Promotion | Brown University |"
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386:Two examples of Rockstar racing cars sponsorship
246:Rockstar products in the US have two levels of
678:PepsiCo sees $ 650 million in snacks for women
124:created in 2001, which, as of 2020, had a 10%
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435:and Pablo Quintanilla, motorcycle road racer
957:"Free Press Release Distribution - Newswire"
549:: CS1 maint: multiple names: authors list (
524:Eisen, Amelia Lucas, Sara (March 11, 2020).
731:"Rockstar terminates contract with AG Barr"
688:
592:
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306:is the son of right-wing radio personality
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916:Rockstar Demands Retraction from Gaywired
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615:"Just Browsing; Opening 13 Cans of Whoop"
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223:, caffeine, and a variety of herbs, like
2436:Companies based in Spring Valley, Nevada
632:"Coke gets in on hot energy drink market
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219:Original Rockstar Energy Drink includes
156:, the son of right-wing radio show host
785:The Story behind Rock Star Energy Drink
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2288:500 Park Avenue (Pepsi-Cola Building)
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189:Production and distribution for the
934:Glover, Katherine (July 22, 2009).
13:
2378:Produced under a partnership with
744:Lucas, Amelia (January 28, 2021).
713:"Barr renews US energy drink deal"
346:
14:
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2446:Food and drink introduced in 2001
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689:Casey, Matt (February 19, 2009).
642:Martinex, Arlene (17 April 2004)
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330:In a later interview Weiner told
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500:"Energy Drink Market Share | T4"
418:Lucas Oil Off Road Racing Series
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2308:List of assets owned by PepsiCo
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571:. July 25, 2003. Archived from
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439:(2011-2012), flat track rider
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1:
2451:2020 mergers and acquisitions
999:. Bilerico.com. July 17, 2009
804:Original Rockstar Ingredients
466:
321:During an interview with the
914:gaywired.com, June 4, 2009,
901:Should You Boycott Rockstar?
630:Leith, Scott (May 29, 2005)
596:Day, Sherri (April 4, 2004"
258:
174:Atlanta Journal-Constitution
7:
2171:D'Angelo Grilled Sandwiches
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83:; 23 years ago
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427:factory motorcycle riders
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451:, off-road truck driver
983:San Diego Union-Tribune
324:San Francisco Chronicle
312:chief financial officer
310:and because its former
304:chief executive officer
186:in the summer of 2009.
136:. Rockstar is based in
2344:Pepsi, Where's My Jet?
1021:. Domains.adrforum.com
921:June 12, 2009, at the
790:June 14, 2009, at the
16:Energy drink trademark
2293:2021 Frito-Lay strike
2196:Wilson Sporting Goods
1448:List of energy drinks
676:, February 20, 2009,
569:San Jose Mercury News
443:, rallycross drivers
392:Like its competitors
180:the Coca-Cola Company
975:The Associated Press
822:on January 31, 2008.
294:Corporate Governance
288:alcohol intoxication
2456:PepsiCo soft drinks
2018:Scott's Porage Oats
575:on December 3, 2003
195:Republic of Ireland
152:Founded in 2001 by
23:
2318:Pepsi Number Fever
619:The New York Times
602:The New York Times
197:was franchised to
138:Purchase, New York
101:rockstarenergy.com
21:
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2267:Donald M. Kendall
2176:East Side Mario's
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899:, June 11, 2009,
886:on June 16, 2009.
648:Los Angeles Times
338:Project Open Hand
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2384:Outside the U.S.
2281:Related articles
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2262:Alberto Ibargüen
2166:Chevys Fresh Mex
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882:. Archived from
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852:. Archived from
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398:Monster Energy
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264:Health Issues
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235:extract, and
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225:panax ginseng
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1993:King Vitaman
1983:Cap'n Crunch
1965:Propel Water
1915:Uncle Chipps
1878:Burger Rings
1759:Cracker Jack
1726:Sting Energy
1673:
1612:Mountain Dew
1497:subsidiaries
1287:Demon Energy
1210:
1044:
1035:
1023:. Retrieved
1013:
1001:. Retrieved
991:
969:
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929:
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693:. Bevnet.com
684:
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573:the original
568:
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494:
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445:Tanner Foust
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342:
331:
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316:Gavin Newsom
297:
281:
271:Men's Health
269:
267:
253:
245:
233:milk thistle
218:
210:
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172:
166:
151:
126:market share
122:energy drink
117:
113:
109:
108:
52:Energy drink
48:Product type
18:
2387:Distributed
2333:Pepsi Stuff
2328:Pepsi Spire
2313:Pepsi Globe
2257:Dina Dublon
2240:Indra Nooyi
2201:Yum! Brands
2105:Lebedyansky
2013:Rice-A-Roni
1975:Quaker Oats
1843:Quaker Oats
1714:Frappuccino
1709:Ethos Water
1689:Sierra Mist
1659:Ocean Spray
1417:Street King
1382:Rich Energy
1312:Hell Energy
1257:Beaver Buzz
1225:Independent
1025:October 21,
1003:October 21,
579:October 21,
461:Ryan Tuerck
449:Scott Speed
441:Bryan Smith
359:Sponsorship
154:Russ Weiner
2430:Categories
2242:(chairman)
2186:Loft, Inc.
2181:Hot 'n Now
2140:SodaStream
2125:PopCorners
1988:Honey Ohs!
1821:Lay's Stax
1774:Baconzitos
1769:Elma Chips
1627:Baja Blast
1553:Zero Sugar
1543:Real Sugar
1495:Brands and
1352:Pimp Juice
1347:Oronamin C
1342:Nae Danger
1168:Tab Energy
1163:Relentless
1128:Formula 50
1019:"Decision"
661:Fluidtrade
467:References
78:Introduced
2390:49% owned
2303:Cola wars
2236:(founder)
2216:Taco Bell
2211:Pizza Hut
2061:Tropicana
2038:Tropicana
1960:CytoSport
1905:Sun Chips
1868:Smartfood
1848:Rold Gold
1779:Fandangos
1741:Frito-Lay
1704:Starbucks
1570:Concordia
1412:Stacker 2
1327:Lipovitan
1237:Bacchus-F
1206:Kickstart
1178:Von Dutch
535:March 11,
509:April 22,
504:www.t4.ai
425:Husqvarna
259:Criticism
203:A.G. Barr
2405:Category
2380:Ekaterra
2360:Pepsiman
2323:Pepsi P1
2115:Matutano
2066:Tropolis
1952:Gatorade
1910:Tostitos
1893:Twisties
1863:Sabritas
1749:Bluebird
1674:Rockstar
1637:LiveWire
1632:Code Red
1580:Lemonade
1560:Aquafina
1367:Red Bull
1211:Rockstar
1045:fmqb.com
941:March 3,
919:Archived
860:June 17,
850:sfsu.edu
788:Archived
755:April 2,
717:BBC News
545:cite web
394:Red Bull
248:caffeine
215:Contents
162:Red Bull
130:Red Bull
120:) is an
114:ROCKST★R
110:Rockstar
22:Rockstar
2415:Commons
2130:Sandora
2046:Copella
1940:Wotsits
1935:Squares
1930:Quavers
1920:Walkers
1900:Stacy's
1883:Nobby's
1873:Smith's
1853:Ruffles
1833:Munchos
1811:Kurkure
1806:Hostess
1796:Funyuns
1764:Doritos
1754:Cheetos
1654:No Fear
1642:Voltage
1607:Mirinda
1585:Mangola
1488:PepsiCo
1337:Man-new
1272:Cocaine
1267:Carabao
1247:Battery
1188:PepsiCo
1153:RAC 124
1138:Monster
673:Reuters
333:SF Gate
284:anxiety
241:taurine
237:guarana
201:owners
199:Irn Bru
184:PepsiCo
148:History
142:PepsiCo
96:Website
86: (
68:Country
62:PepsiCo
2227:People
2100:Duyvis
1838:Oberto
1801:Gamesa
1791:Fritos
1784:Stiksy
1721:Starry
1669:Punica
1597:Lipton
1575:Duke's
1397:Semtex
1387:Rip It
1372:Reload
1307:G Fuel
1297:Emerge
1143:Mother
697:May 7,
484:Forbes
2248:(CEO)
2135:Simba
2056:Naked
2023:Toddy
2008:Quisp
1888:Toobs
1858:Sabra
1816:Lay's
1694:Slice
1684:Shani
1565:Brisk
1548:Twist
1518:Pepsi
1513:Bubly
1505:Pepsi
1437:Zevia
1432:Venom
1422:Tiger
1407:Speed
1402:Shark
1392:Rowdy
1362:Pussy
1357:Prime
1332:M-150
1317:Joose
1292:EJ-10
1282:Crunk
1262:Boost
1252:Bawls
1216:Sting
1201:Josta
1173:Vault
1158:Reign
406:metal
221:sugar
58:Owner
2366:Pilk
2206:KFC
2051:Dole
1998:Life
1731:Teem
1699:SoBe
1679:7 Up
1617:Diet
1538:Next
1528:Jazz
1523:Diet
1377:Revo
1302:Four
1242:Bang
1123:Burn
1027:2012
1005:2012
943:2024
897:Edge
862:2009
757:2021
750:CNBC
699:2009
581:2012
551:link
537:2020
530:CNBC
511:2023
459:and
447:and
414:rock
412:, a
404:, a
396:and
300:LGBT
193:and
132:and
88:2001
81:2001
1622:Amp
1592:Kas
1533:Max
1196:Amp
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340:."
182:to
116:or
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