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They however remained anonymous and when asked if
Rakuten would name vendors Mikitani stated, "1 month of suspension is too strict (for sellers) We're not the police and we think we do not have that right" 18 Rakuten employees were later revealed to have pressed the idea of inflated prices to vendors. The company issued an apology and vowed to create a monitoring team to prevent similar incidents.
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1437:(EIA) named the company as the world's biggest online retailer of whale meat and elephant ivory, calling on the company to stop selling the items. As a result of this, in April 2014, Rakuten announced that it was ending all online sales of whale and dolphin meat by the end of the month. In July 2017, Rakuten announced that it was also banning ivory sales on its sites.
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nearly 40% of
Rakuten's revenue was from financial services, as it was operating Japan's largest Internet bank and third-largest credit company. Rakuten card holders are part of a point-based membership programme and can use those points to make purchases on the Internet mall. In 2016, the company introduced Rakuten Pay, an app-based smartphone payment system.
1336:, mandated that all business, from official meetings to internal emails, be written in English. Corporate officers that do not become proficient in English in two years were to be fired. At the time, only an estimated 10% of the Japanese staff could function in English, with the mandate facing criticism from other CEOs at the time.
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product reviews for the first time in its history. A Rakuten spokesman stated "In order to avoid confusion we will re-enable reviews after this issue is resolved. We do not plan to delete negative reviews. As a special case out of special cases, it was unavoidable that we took this action." However in opposition on July 27 CEO
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standards such pricing was illegal. Rakuten initially denied liability and stated it was the actions of individual vendors but 3 of the 20 who had hiked prices were revealed to have received checks and approval from
Rakuten employees. 17 out of the 20 offending vendors were given 1-month suspensions.
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championship win
Rakuten initiated a site-wide sale, with some vendors advertising 77% off their products. The company had claimed the sale would be a heavy financial burden but would consider it a "marketing cost." By 11/7 2013, it was revealed that 20 vendors and up to 1000 products were implicated
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By late 2012, Rakuten had moved into online retail in
Austria, Canada, Spain, Taiwan and Thailand and the online travel markets in France—with Voyager Moins Cher.com—and China, Hong Kong, Korea and Taiwan—with its Tokyo-based international Rakuten Travel platform. In North America, Rakuten Golf made
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In
September 2004, Rakuten grew its financial services businesses by acquiring consumer finance company Aozora Card Co., Ltd., later renaming it Rakuten Card Co., Ltd. The company began offering a Rakuten credit card in 2005. By November 2016, the Rakuten card was held by over 13 million people, and
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of items. During sales e-commerce consultants reported that high numbers of consumers took advantage of sales and coupons. In turn, they recommended "multiply the MSRP" and have a 50% off sale to appeal to consumers. A drinks vendor was reportedly told to hike prices by 5x. Dummy product pages with
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The new policy resulted in the resignation of some staff. Eventually, Rakuten decided to provide free
English classes, offered time to study, and made clear that learning English was a part of employees' jobs. In light of Japan ranking 14th globally with "moderate proficiency" in the global English
1003:, one of the most successful football teams in Europe. The agreement would see Rakuten become FC Barcelona's main global partner beginning with the 2017-18 season, with its name appearing on match-day jerseys. The deal was worth at least €220 million and includes an option for a one-year extension.
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were trying to do with similar services, by offering empowerment to merchants rather than trying to tightly control the virtual storefront. The service was offered for a smaller fee than the larger
Internet malls were charging, and merchants were given more control, such as the ability to customize
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On July 19 2012, the Kobo e-bookstore launched. Advertising pamphlets for the Kobo Touch claimed a library of 30,000 Japanese titles when in reality only 19,164 were available. On July 27 2012, after criticism about Kobo's available book selection, Mikitani vowed to "exceed 30,000 (books) within
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eReader was launched in Japan to widespread criticism. The client app and networking were inoperational and devices could not be activated after purchase. A wave of 1-star reviews on
Rakuten such as "my expectations were betrayed" were posted by angry consumers, after which the company disabled
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that
Rakuten would allot more than 8 per cent stake to Japan Post Holdings for 150 billion yen, accepting Japan Post Holdings as the third-largest shareholder after the Mikitani family in the first-ever major capital tie-up for Rakuten, to be financially equipped to spend billions on installing
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booking tee times online possible. To increase its global competitiveness, and to better incorporate non-Japanese speakers, Rakuten decided to adopt English as the company's official language starting in 2012. By 2016, nearly 40% of the company's engineers in Japan were non-Japanese.
726:, and Japan's fourth-most used mobile carrier, Rakuten Mobile. Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, and its revenues totalling US $ 12.8 billion as of 2021. Rakuten was the official sponsor of the Spanish football club
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stated that Mikitani's promises and company marketing violated product misrepresentation laws and exerted pressure on the company. Rakuten issued an apology shortly after. The Kobo e-bookstore also included a repackaged version of 500 Knowledge articles with a new
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In July 2020, Rakuten announced that it would be closing its online shop/marketplace in the United States, which formerly went under the name Buy.com. The marketplace closed to new orders on 15 September and shut down after all remaining orders had been fulfilled.
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payments-processing startup Bitnet Technologies. Rakuten has been a strong supporter of Bitcoin's potential and was one of the first major companies to accept Bitcoin for payment. In 2015, Rakuten relocated its corporate headquarters from
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On September 24, 2020, Rakuten announced that they would shut down their online marketplace in Germany. As of October 15, 2020, they no longer accept new orders while all orders before that date were to be fulfilled.
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In 2016, Rakuten shut down retailing websites in the UK, Spain, Austria, Singapore, Indonesia and Malaysia. In that year, the company lost its long status as the largest e-commerce site in Japan to Amazon Japan.
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In April 2002, a new system was introduced for merchants, combining monthly fixed fees with commissions on sales. That November, the Rakuten Super Point Program, a membership loyalty program, was introduced.
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in violation of Creative Commons license standards. Mikitani's tweet announcing its inclusion attracted criticism on the internet. The ISBN was later changed to a product code and the DRM was removed.
1029:, which can be played across any device and on any platform, and Rakuten will tap into its worldwide database of 114 million online shoppers. Rakuten plans to integrate R Games into its messaging app
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An example of official meetings held in English is "Asakai". It is a morning company-wide meeting that started on Saturdays but is now on Monday mornings at 8:00 am (JST).
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network in some areas of Japan after it started 4G services in April. The company named its network technology the Rakuten Communications Platform (RCP) which makes use of
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Rakuten has made several acquisitions since its inception in 1997. It began in the e-commerce field but made acquisitions in the fields of sports, banking, and insurance.
1006:
In February 2017, Ebates and Rakuten acquired Shopstyle and its influencer marketing group, Collective, to extend into fashion curation, discovery and product search.
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market on April 19, 2000. At the time, the online marketplace had 2,300 stores and 95 million page views per month, making it one of the most popular sites in Japan.
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In September 2014, Rakuten bought Ebates for $ 1 billion to enter online shopping membership rewards in Canada, China, Russia, South Korea, and the United States.
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whose pre-sale price was listed as 43,3915 yen. A 10-pack of cream puffs previously sold for 2525 yen was advertised as 12,000 yen but 77% off (2500 yen). Under
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In a joint venture in February 2008, Rakuten and President Chain Store established Rakuten's first e-commerce site outside of Japan with Rakuten Ichiba Taiwan.
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In September 2017, Rakuten signed a three-year, $ 60 million deal to become the official sponsor for the jersey patch on the front of the uniforms for the
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2634:"Supermicro and Rakuten Symphony Extend Their Collaboration and Offer Complete 5G, Telco, and Edge Solutions For Cloud Based Open RAN Mobile Networks"
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While claiming it a success in 2012, it was not until 2015 that the average employee score on the Test of English for International Communication, or
975:
In March 2015, Rakuten announced that it would begin accepting Bitcoin across its global marketplaces, shortly after investing in San Francisco–based
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stated company practices violated product misrepresentation laws and requested the prevention of further incidents. Rakuten later issued an apology.
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Rakuten introduced the English-only policy, dubbed "Englishnization," as part of Mr Mikitani's push to "globalize" the company and its employees.
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Proficiency Index behind South Korea and ahead of Portugal, it also introduced difficulty in hiring staff with both Japanese and English skills.
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July" and "make 60,000 available by August." In reality, those marks were met on August 27 and September 24, respectively. In response, the
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to launch an online social gaming platform called R Games in April 2017, going live with 15 free games optimized for smartphones, including
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In December 2005, Rakuten established the Rakuten Institute of Technology in Tokyo as its department in charge of research and development.
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875:-educated former banker Mikitani envisioned the site as an online shopping mall, offering the opposite of what the larger companies like
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for twenty Bay Area children. Curry posed as a team shop employee during the event and helped find sports gear around the store.
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Around 2011, Rakuten started heavily expanding outside of Japan, with prominent moves including a stake in Canadian e-book maker
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to lower the price and started sales activity abroad, gaining at least fifteen international customers by the spring of 2021.
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in 1997. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing
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In June 2018 Ebates and Rakuten acquired Curbside to accelerate its online-to-offline offering to members and merchants.
2806:"Language and Globalization: 'Englishnization' at Rakuten (A) - Case - Faculty & Research - Harvard Business School"
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inflated MSRP's were found to have passed Rakuten's inspection, hypothetically clearing it to be listed for sale. The
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Rakuten, Inc. has more than 70 services operating via the three segments: Internet Services, FinTech, and Mobile.
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The Sociocultural Activity of High Stakes Standardised Language Testing: TOEIC Washback in a South Korean Context
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in March. In May 2018, Rakuten announced the fourth wireless mobile network in Japan, named Rakuten Mobile.
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on high-performing Open RAN technologies and storage systems for operators of cloud-based mobile services.
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In March 2021, Rakuten announced at a joint press conference attended by CEO Mikitani and the President of
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later stated "Bad feedback is misinformation so we'll remove them and reinstate them after close review."
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was officially launched on May 1, 1997. The company had six employees and the website had 13 merchants.
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2917:, English Language Education, vol. 12, Cham: Springer International Publishing, pp. 19–35,
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Rainer, R. Kelly; Prince, Brad; Watson, Hugh J.; Chircu, Alina M.; Marabelli, Marco (February 2019).
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In September 2019, negotiations successfully closed to acquire the Taiwanese baseball team, the
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On November 16, 2016, Rakuten announced it had agreed to a four-year partnership with the
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This article is about the Rakuten holding company. For the mobile network operator, see
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telecommunications infrastructure across Japan in competition with rival Amazon Japan.
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team. Terms of the deal were not disclosed. The team name was formally changed to the
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On 3 2014 it was reported that Rakuten was ordering vendors to artificially hike the
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1125:, now partially owned by Rakuten, also took stakes of 3.65% and 0.9% respectively.
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3441:"These are the best companies to work for in Japan in 2019, according to LinkedIn"
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In March 2001, the online hotel reservation service Rakuten Travel was launched.
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3337:"Stephen Curry And Rakuten Partner To Create The Perfect Day For Bay Area Youth"
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donated ¥1 billion ($ 8.7 million) to humanitarian actions in Ukraine amid the
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2486:"Rakuten is shuttering the online shop formerly known as Buy.com – TechCrunch"
2153:"Rakuten Buys Japanese Soccer Team Vissel Kobe, Mirroring Recent Alibaba Move"
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2016:"As War for Web Messaging Users Grows, Rakuten Buys Viber for $ 900 Million"
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2072:"Rakuten to make English official language inside company by end of 2012"
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on 7 February 1997. The online shopping marketplace Rakuten Shopping Mall
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2559:"Rakuten zieht bei deutschem E-Commerce-Marktplatz den Stecker (German)"
714:, digital content and communications services such as the messaging app
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3032:"Negative Kobo reviews will be deleted - asking Rakuten's Mikitani CEO"
2535:"Rakuten counts 15 international customers for communications platform"
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The services constitute the Internet Services segment are as follows:
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2585:"Rakuten lands $ 2bn in capital from Tencent, Walmart and Japan Post"
2415:"Rakuten buys Taiwan baseball team, will officially run it next year"
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on 17 December 2019. New uniforms, similar in design to those of the
988:, to consolidate its Tokyo offices and to accommodate future growth.
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In October 2004, Rakuten Baseball was created, and the baseball team
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1878:"E-Commerce Lessons From The Early Days Of 'Virtual Shopping Malls'"
1618:"Rakuten set to launch a wireless mobile network in Japan - Tamebay"
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In January 2015, Rakuten entered the sport of football by acquiring
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In September 2020, Rakuten launched its wireless carrier service's
1069:. With the sale, Rakuten became the first foreign company to own a
383:
1997:"Profile: Rakuten, Inc."Rakuten abandonne la marque PriceMinister"
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3301:"Japan's biggest online retailer, Rakuten, ends whale meat sales"
1207:
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In 2005, Rakuten started expanding outside Japan, mainly through
872:
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2364:"Japanese e-commerce giant buys Palo Alto retail pickup startup"
852:
The name was changed to Rakuten in June 1999. The Japanese word
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2830:"How "Englishnization" Changed Rakuten's Business | Technology"
1920:"Japan's Highly Popular Rakuten Plans IPO Despite Shaky Market"
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2464:"Japanese owners rename Taoyuan baseball team Rakuten Monkeys"
2183:"Rakuten to Move Corporate Headquarters to Accommodate Growth"
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In 2011, Rakuten launched Indonesia's Rakuten Belanja Online.
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2224:"Rakuten ups its brand game with €220m Barcelona sponsorship"
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in 2023 on a one-day shopping spree at the Warriors Shop in
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TOEIC does face criticism, though, concerning its validity.
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2309:
2111:"Why a Japanese E-Tailer Requires Workers to Speak English"
2033:""Rakuten to hold all formal internal meetings in English""
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in January 2018. The company announced plans to launch its
782:
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2980:"Rakuten's 20th Anniversary: Our unique corporate culture"
2756:"The Japanese company that ordered staff to speak English"
2306:"Warriors sign jersey-patch advertising deal with Rakuten"
2207:"Amazon's scale in Japan challenges rivals and regulators"
1764:"Why did Rakuten invest so much in Pinterest? Integration"
2609:"Founder of Rakuten Viber donates almost $ 9M to Ukraine"
2091:"Japan's Rakuten Set to Buy U.S. Shopping Website Ebates"
1823:"The History of Rakuten, Japan's Largest E-Commerce Site"
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2781:"Rakuten's decision on English not welcomed by everyone"
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Telecommunications network & sale of mobile devices
2035:. 18 May 2010. Archived from the original on 2016-03-26
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The FinTech segment operates the following businesses:
1094:
745:
Some past significant investments include Buy.com (now
4535:
Companies with an annual revenue of over US$ 4 billion
2952:"'TOEIC unsuitable for civil service exam applicants'"
3248:""1万2000円のシュークリーム"は楽天が価格チェック済みだった 「ルール甘かった」と三木谷社長が陳謝"
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The services operating under the Mobile segment are:
2259:"Japan's Rakuten seeks reboot through online gaming"
1787:"The World's Biggest Public Companies: #855 Rakuten"
1542:
1530:
174:, and by adding encyclopedic content written from a
2909:Booth, Dawn Karen (2018), Booth, Dawn Karen (ed.),
2438:"Lamigo Monkeys officials discuss post-sale future"
2324:"Walmart Makes a Late Entry into the E-Book Market"
1726:"Pinterest on Wish List of Rakuten, Japan's Amazon"
1694:"Gross Merchandise Sales & Number of Employees"
1594:
Earnings Release for Q4 of FY2021 Financial Results
1527:
2462:Hsieh, Ching-wen; Yeh, Joseph (17 December 2019).
1469:Linkedin Best companies to work for in Japan 2019
4864:
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2052:: CS1 maint: bot: original URL status unknown (
777:. The company also holds and has held stakes in
738:as of 2022. It is sometimes referred to as the "
853:
842:
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4908:Multinational companies headquartered in Japan
3319:"Japan's Rakuten retail site bans ivory sales"
3275:"これで幕引き?楽天日本一セール問題 "超高値"のiPhone、シュークリームはお咎めなし"
1979:"Rakuten Banks on Credit-Card Business Growth"
1842:
1472:Forbes World's Most Innovative Companies 2017
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259:
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2350:"Rakuten to launch e-commerce cryptocurrency"
2241:"Ebates Acquires ShopStyle From PopSugar Inc"
1707:"Napster Partners With Japan's Rakuten Music"
1416:in artificial price hikes. Products included
4893:Companies listed on the Tokyo Stock Exchange
4523:
3334:
1854:Jeffrey's Japanese English Dictionary Server
1359:
27:. For the defunct U.S. e-commerce site, see
3272:
3110:"楽天koboストアが配信するKnowledge人物記事にライセンス違反の疑いが浮上"
3029:
2883:
1744:"Rakuten abandonne la marque PriceMinister"
753:(France, now Rakuten.fr), Ikeda, Tradoria,
681:
72:Learn how and when to remove these messages
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1460:Ground-breaking Virtualization Initiative
1229:Internet portal and digital content sites
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2886:"Rakuten's English Policy: Just Speak It"
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1937:“Rakuten agrees to purchase Aozora Card,”
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212:Learn how and when to remove this message
194:Learn how and when to remove this message
128:Learn how and when to remove this message
23:. For the cashback shopping service, see
2461:
2280:"Rakuten wants to disrupt the App Store"
2083:
2005:
1977:Alexander Martin and Takashi Mochizuki,
1953:Kiyoe Minami and Chana R. Schoenberger,
1009:Rakuten partnered with California-based
813:
4898:Internet properties established in 1997
2858:"'Englishnization' Advances at Rakuten"
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1964:
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4923:Internet technology companies of Japan
4883:Japanese companies established in 1997
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2683:"Rakuten Joins Open Invention Network"
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821:, founder, chairman and CEO of Rakuten
155:contains content that is written like
105:It just dumps info all over the place.
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3385:"2021 Glotel Awards winners unveiled"
3359:"2021 Glotel Awards winners unveiled"
2908:
2884:Wakabayashi, Daisuke (29 June 2012).
2879:
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2128:"Rakuten Buys Ebates For $ 1 Billion"
1761:
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1463:Forbes Top 100 Digital Companies 2019
1376:
675:
4918:Retail companies established in 1997
2435:
2386:
1798:
1327:
1071:Chinese Professional Baseball League
139:
78:
37:
31:. For other Rakuten businesses, see
2681:Bureau, Telecomdrive (2020-03-28).
2511:"Rakuten is off to a slow 5G start"
2436:Shan, Shelley (20 September 2019).
2412:
2387:Shan, Shelley (19 September 2019).
1466:Forbes Top Regarded Companies 2019
888:The company went public through an
13:
3403:
2874:
2508:
2166:"Rakuten Starts Accepting Bitcoin"
1577:
1435:Environmental Investigation Agency
1128:In February 2022, Rakuten founder
14:
4934:
4240:Sumitomo Realty & Development
3460:
3335:Brett Siegel (28 February 2023).
3222:"楽天「77%OFF」そもそも無理だった? 出店者だけが悪いのか"
3005:"「大きなミスを犯してしまった」――楽天koboに何が起きたのか"
2413:Yeh, Joseph (19 September 2019).
984:to the Tamagawa neighbourhood of
53:This article has multiple issues.
4315:
3543:
3466:
3273:Toyo Keizai (12 November 2013).
3116:(in Japanese). 20 September 2012
2856:Martin, Alexander (8 May 2015).
1523:
1428:
1139:In 2023, Rakuten partnered with
1134:2022 Russian invasion of Ukraine
531:
530:
510:
509:
489:
488:
469:
468:
446:
445:
144:
83:
42:
4913:Retail companies based in Tokyo
3699:Rakuten Institute of Technology
3439:Gilchrist, Karen (2019-04-02).
3432:
3377:
3351:
3328:
3312:
3293:
3266:
3240:
3214:
3184:
3154:
3128:
3102:
3076:
3058:"楽天が消費者庁から行政指導--koboの書籍点数を過大表示"
3050:
3023:
2997:
2944:
2902:
2822:
2798:
2773:
2748:
2719:
2674:
2640:
2626:
2601:
2577:
2551:
2527:
2502:
2478:
2455:
2429:
2406:
2380:
2356:
2341:
2322:Corkery, Michael (2018-01-26).
2315:
2298:
2251:
2233:
2217:
2199:
2175:
2158:
2155:, TechCrunch, December 7, 2014.
2145:
2120:
2065:
2025:
1990:
1947:
1929:
1867:
1828:
1780:
1755:
1394:
1153:List of acquisitions by Rakuten
880:their storefronts on the site.
61:or discuss these issues on the
3228:(in Japanese). 8 November 2013
3136:"楽天「割引偽装」社員が指示 元値つり上げさせ二重価格表示"
3064:(in Japanese). 25 October 2012
2650:Management Information Systems
2348:Malik, David (March 2, 2018).
2080:, July 1, 2010 (archived 2010)
1825:, Tech In Asia, June 13, 2011.
1737:
1699:
1663:
1639:
1610:
1515:
1411:On 11/3 2017 to commemorate a
1332:In 2010, the founder and CEO,
730:from 2017 until 2022, and the
668:Rakuten Gurūpu kabushikigaisha
276:Rakuten Group kabushiki kaisha
1:
4888:2000 initial public offerings
3645:Tohoku Rakuten Golden Eagles
3198:(in Japanese). Archived from
3168:(in Japanese). Archived from
2636:(Press release). PR Newswire.
2389:"Taoyuan Lamigo Monkeys sold"
1624:. 17 May 2018. Archived from
1571:
1160:
3030:Toyo Keizai (27 July 2012).
1955:"A Taste of What's in Store"
1836:"Our History - Rakuten, Inc"
1493:Tohoku Rakuten Golden Eagles
1457:Best Operator 5G Innovation
1433:In March 2014, the UK-based
1413:Tohoku Rakuten Golden Eagles
1322:
1255:Marketing and data analysis
1079:Tohoku Rakuten Golden Eagles
916:Nippon Professional Baseball
912:Tohoku Rakuten Golden Eagles
7:
4100:Mitsubishi Heavy Industries
3508:
2923:10.1007/978-3-319-70446-3_3
1476:
1147:Acquisitions and investment
854:
843:
667:
103:. The specific problem is:
16:Japanese e-commerce company
10:
4939:
3704:Rakuten Travel Experiences
1150:
804:
245:Headquarters in Tamagawa,
18:
4809:
4703:
4642:
4540:
4533:
4470:
4454:
4414:
4374:
4330:
4323:
3922:
3894:Sumitomo Mitsui Financial
3761:
3691:
3663:
3635:
3617:
3559:
3552:
3541:
3525:
3518:
1360:Disabling product reviews
1121:, the previous owners of
1025:. The games are based on
861:
837:
698:is a Japanese technology
661:
639:
591:
581:
542:
522:
500:
480:
460:
441:
431:
411:
401:
379:
369:
351:
330:
301:
288:
280:
267:
260:
253:
238:
229:
1508:
1084:
938:
883:
407:30 countries and regions
322:TOPIX Large 70 Component
2653:. John Wiley and Sons.
2170:The Wall Street Journal
2115:The Wall Street Journal
2095:The Wall Street Journal
2077:The Mainichi Daily News
1984:The Wall Street Journal
1924:The Wall Street Journal
1521:English pronunciation:
1445:Rakuten partnered with
1422:Consumer Affairs Agency
1406:Consumer Affairs Agency
1384:Consumer Affairs Agency
1047:Rakuten partnered with
825:Rakuten was founded as
810:Early years (1997–1999)
4852:Warner Bros. Discovery
4375:No longer manufactured
3864:Seven & i Holdings
3819:Mitsubishi Corporation
3162:"楽天社員が偽装指示 77%オフ不当セール"
2834:The ORIENTAL ECONOMIST
1441:Recognition and awards
1278:Banking and securities
914:was formed and joined
822:
357:; 26 years ago
4235:Sumitomo Mitsui Trust
4230:Sumitomo Metal Mining
3970:Chugai Pharmaceutical
3955:Bandai Namco Holdings
2466:. Central News Agency
2417:. Central News Agency
2312:, September 12, 2017.
1364:On July 17 2012, the
1307:Rakuten Mobile Phones
1038:Golden State Warriors
972:team formed in 1995.
947:and an investment in
817:
732:Golden State Warriors
284:MDM, Inc. (1997–1999)
176:neutral point of view
4324:eReaders and tablets
4220:Sumitomo Corporation
4015:Japan Exchange Group
3945:Asahi Group Holdings
3475:at Wikimedia Commons
3339:. Sports Illustrated
2230:, November 16, 2016.
2097:, September 7, 2014.
2022:, February 14, 2014.
1987:, November 10, 2016.
1240:(formerly Aquafadas)
355:7 February 1998
343:Financial technology
110:improve this article
99:to meet Knowledge's
4842:Paramount Streaming
4175:Renesas Electronics
4090:Mitsubishi Electric
4085:Mitsubishi Chemical
4020:Japan Post Holdings
2890:Wall Street Journal
2862:Wall Street Journal
2731:Nikkei Asian Review
2565:. 24 September 2020
2368:www.bizjournals.com
2264:Nikkei Asian Review
2247:. 24 February 2017.
2164:Takashi Mochizuki,
1259:Rakuten Advertising
1110:Japan Post Holdings
1051:for a late push on
656:Rakuten Group, Inc.
583:Number of employees
562:Japan Post Holdings
226:
225:Rakuten Group, Inc.
168:promotional content
4685:Oracle Corporation
4471:Involved companies
4343:Aura H2O Edition 2
4150:Ono Pharmaceutical
3706:(formerly Voyagin)
3391:. 23 November 2021
3365:. 23 November 2021
2711:has generic name (
2615:. 26 February 2022
2328:The New York Times
2285:2017-08-19 at the
2134:. 9 September 2014
2117:, October 2, 2016.
2020:The New York Times
1944:, August 30, 2004.
1935:Michiyo Nakamoto,
1904:The New York Times
1752:, November 6, 2019
1731:The New York Times
1675:Rakuten Group, Inc
1651:Rakuten Group, Inc
1503:Yukihiro Matsumoto
1377:e-book advertising
869:means 'optimism'.
823:
677:[ɾakɯ̥teɴ]
420:(Chairman and CEO)
224:
170:and inappropriate
4860:
4859:
4491:
4490:
4450:
4449:
4283:
4282:
4225:Sumitomo Electric
4095:Mitsubishi Estate
3753:100 companies of
3717:
3716:
3713:
3712:
3665:Telecommunication
3592:Rakuten Linkshare
3560:Internet services
3539:
3538:
3471:Media related to
2932:978-3-319-70446-3
2613:www.ukrinform.net
2172:, March 16, 2015.
2109:Patience Haggin,
1926:, April 18, 2000.
1900:"Online Overseas"
1898:Stephanie Strom,
1886:, March 19, 2013.
1724:Evelyn M. Rusli,
1599:(Report). Rakuten
1328:Corporate culture
1312:Rakuten Mini C330
1214:Online cash-back
653:
652:
574:
566:
558:
552:
549:Hiroshi Mikitani
515:¥16,831.2 billion
222:
221:
214:
204:
203:
196:
138:
137:
130:
101:quality standards
92:This article may
76:
4930:
4721:Booking Holdings
4518:
4511:
4504:
4495:
4494:
4462:Michael Serbinis
4328:
4327:
4310:
4303:
4296:
4287:
4286:
3744:
3737:
3730:
3721:
3720:
3557:
3556:
3547:
3530:Hiroshi Mikitani
3523:
3522:
3512:
3503:
3496:
3489:
3480:
3479:
3470:
3455:
3454:
3452:
3451:
3436:
3430:
3429:
3427:
3426:
3412:
3401:
3400:
3398:
3396:
3381:
3375:
3374:
3372:
3370:
3355:
3349:
3348:
3346:
3344:
3332:
3326:
3316:
3310:
3309:, April 4, 2014.
3299:Justin McCurry,
3297:
3291:
3290:
3288:
3286:
3270:
3264:
3263:
3261:
3259:
3244:
3238:
3237:
3235:
3233:
3218:
3212:
3211:
3209:
3207:
3188:
3182:
3181:
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3177:
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3045:
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2995:
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2964:
2963:
2948:
2942:
2941:
2940:
2939:
2906:
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2899:
2897:
2896:
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2868:
2853:
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2841:
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2802:
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2793:
2792:
2777:
2771:
2770:
2768:
2767:
2752:
2746:
2745:
2743:
2742:
2733:. Archived from
2723:
2717:
2716:
2710:
2706:
2704:
2696:
2694:
2693:
2678:
2672:
2671:
2669:
2667:
2644:
2638:
2637:
2630:
2624:
2623:
2621:
2620:
2605:
2599:
2598:
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2581:
2575:
2574:
2572:
2570:
2555:
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2545:
2531:
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2524:
2522:
2521:
2506:
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2497:
2496:
2482:
2476:
2475:
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2471:
2459:
2453:
2452:
2450:
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2433:
2427:
2426:
2424:
2422:
2410:
2404:
2403:
2401:
2399:
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2378:
2377:
2375:
2374:
2360:
2354:
2353:
2345:
2339:
2338:
2336:
2334:
2319:
2313:
2302:
2296:
2295:, April 5, 2017.
2292:Business Insider
2277:
2268:
2267:, April 4, 2017.
2255:
2249:
2248:
2237:
2231:
2221:
2215:
2214:
2203:
2197:
2196:
2194:
2193:
2179:
2173:
2162:
2156:
2149:
2143:
2142:
2140:
2139:
2124:
2118:
2107:
2098:
2089:Mayumi Negishi,
2087:
2081:
2069:
2063:
2057:
2051:
2043:
2041:
2040:
2029:
2023:
2009:
2003:
1994:
1988:
1975:
1962:
1961:, July 11, 2008.
1951:
1945:
1933:
1927:
1916:
1907:
1896:
1887:
1874:Hiroshi Mikitani
1871:
1865:
1864:
1862:
1860:
1846:
1840:
1839:
1832:
1826:
1819:
1796:
1784:
1778:
1777:
1775:
1774:
1762:Reisinger, Don.
1759:
1753:
1741:
1735:
1734:, July 12, 2012.
1722:
1716:
1703:
1697:
1691:
1685:
1684:
1682:
1681:
1671:"Financial Data"
1667:
1661:
1660:
1658:
1657:
1643:
1637:
1636:
1634:
1633:
1614:
1608:
1607:
1605:
1604:
1598:
1590:
1565:
1560:
1555:
1554:
1551:
1550:
1547:
1544:
1541:
1538:
1535:
1532:
1529:
1519:
1371:Hiroshi Mikitani
1334:Hiroshi Mikitani
1199:Rakuten Delivery
1130:Hiroshi Mikitani
868:
866:
865:
857:
848:
846:
840:
839:
831:Hiroshi Mikitani
819:Hiroshi Mikitani
708:Hiroshi Mikitani
697:
695:
692:
689:
686:
683:
679:
674:
670:
664:
663:
649:
648:
572:
564:
556:
555:Haruko Mikitani
550:
537:
534:
533:
527:
518:
516:
513:
512:
505:
495:
492:
491:
475:
472:
471:
463:Operating income
455:
454:1,681.76 billion
449:
448:
427:
421:
417:Hiroshi Mikitani
374:Hiroshi Mikitani
365:
363:
358:
263:
262:
243:
234:
227:
223:
217:
210:
199:
192:
188:
185:
179:
157:an advertisement
148:
147:
140:
133:
126:
122:
119:
113:
87:
86:
79:
68:
46:
45:
38:
33:Category:Rakuten
4938:
4937:
4933:
4932:
4931:
4929:
4928:
4927:
4903:Japanese brands
4863:
4862:
4861:
4856:
4805:
4699:
4680:Microsoft Azure
4643:Cloud computing
4638:
4536:
4529:
4522:
4492:
4487:
4466:
4446:
4410:
4370:
4319:
4314:
4284:
4279:
3918:
3829:Mitsui & Co
3757:
3748:
3718:
3709:
3687:
3659:
3655:Rakuten Monkeys
3631:
3613:
3567:Rakuten Rewards
3548:
3535:
3514:
3510:
3507:
3463:
3458:
3449:
3447:
3437:
3433:
3424:
3422:
3414:
3413:
3404:
3394:
3392:
3383:
3382:
3378:
3368:
3366:
3357:
3356:
3352:
3342:
3340:
3333:
3329:
3325:, July 7, 2017.
3317:
3313:
3298:
3294:
3284:
3282:
3271:
3267:
3257:
3255:
3246:
3245:
3241:
3231:
3229:
3220:
3219:
3215:
3205:
3203:
3192:"消費者庁からの要請について"
3190:
3189:
3185:
3175:
3173:
3160:
3159:
3155:
3145:
3143:
3134:
3133:
3129:
3119:
3117:
3108:
3107:
3103:
3093:
3091:
3084:"消費者庁からの指導について"
3082:
3081:
3077:
3067:
3065:
3056:
3055:
3051:
3041:
3039:
3028:
3024:
3014:
3012:
3003:
3002:
2998:
2989:
2987:
2978:
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2945:
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2812:
2804:
2803:
2799:
2790:
2788:
2779:
2778:
2774:
2765:
2763:
2760:Financial Times
2754:
2753:
2749:
2740:
2738:
2725:
2724:
2720:
2708:
2707:
2698:
2697:
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2372:
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2362:
2361:
2357:
2346:
2342:
2332:
2330:
2320:
2316:
2304:Darren Rovell,
2303:
2299:
2287:Wayback Machine
2278:
2271:
2256:
2252:
2239:
2238:
2234:
2228:Financial Times
2222:
2218:
2205:
2204:
2200:
2191:
2189:
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2176:
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2159:
2150:
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2031:
2030:
2026:
2010:
2006:
1995:
1991:
1976:
1965:
1952:
1948:
1941:Financial Times
1934:
1930:
1917:
1910:
1906:, June 7, 2000.
1897:
1890:
1872:
1868:
1858:
1856:
1848:
1847:
1843:
1834:
1833:
1829:
1820:
1799:
1785:
1781:
1772:
1770:
1760:
1756:
1742:
1738:
1723:
1719:
1715:, May 31, 2017.
1704:
1700:
1692:
1688:
1679:
1677:
1669:
1668:
1664:
1655:
1653:
1645:
1644:
1640:
1631:
1629:
1616:
1615:
1611:
1602:
1600:
1596:
1592:
1591:
1578:
1574:
1569:
1568:
1558:
1526:
1522:
1520:
1516:
1511:
1488:Rakuten Monkeys
1479:
1443:
1431:
1397:
1379:
1362:
1330:
1325:
1315:Rakuten Hand 5G
1268:Rakuten insight
1218:Rakuten Rewards
1204:Travel booking
1163:
1155:
1149:
1099:cloud computing
1087:
1081:were released.
1075:Rakuten Monkeys
1011:Blackstorm Labs
941:
886:
858:
834:
812:
807:
693:
690:
687:
684:
672:
658:
644:
643:
635:
584:
577:
536:¥629.01 billion
535:
523:
514:
508:
501:
494:¥−135.8 billion
493:
485:
474:¥−194.7 billion
473:
465:
450:
436:Online shopping
426:(Vice Chairman)
425:
424:
423:Masayuki Hosaka
422:
419:
418:
414:
404:
397:
391:
361:
359:
356:
347:
326:
306:
273:
256:
249:
247:Setagaya, Tokyo
218:
207:
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200:
189:
183:
180:
161:
149:
145:
134:
123:
117:
114:
107:
88:
84:
47:
43:
36:
25:Rakuten Rewards
17:
12:
11:
5:
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4798:
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4783:
4778:
4773:
4768:
4763:
4758:
4753:
4748:
4743:
4738:
4733:
4728:
4723:
4718:
4713:
4707:
4705:
4701:
4700:
4698:
4697:
4692:
4687:
4682:
4677:
4672:
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4662:
4657:
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4409:
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4387:
4384:
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4372:
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4369:
4368:
4365:
4362:
4359:
4356:
4353:
4350:
4347:
4344:
4341:
4338:
4337:Aura Edition 2
4334:
4332:
4325:
4321:
4320:
4313:
4312:
4305:
4298:
4290:
4281:
4280:
4278:
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4267:
4262:
4257:
4252:
4247:
4242:
4237:
4232:
4227:
4222:
4217:
4212:
4210:Sompo Holdings
4207:
4202:
4197:
4192:
4187:
4182:
4177:
4172:
4167:
4162:
4157:
4152:
4147:
4142:
4137:
4132:
4127:
4122:
4117:
4112:
4107:
4105:Mitsui Fudosan
4102:
4097:
4092:
4087:
4082:
4077:
4072:
4067:
4062:
4057:
4052:
4047:
4042:
4037:
4032:
4027:
4022:
4017:
4012:
4007:
4002:
4000:Fast Retailing
3997:
3992:
3987:
3982:
3977:
3972:
3967:
3962:
3957:
3952:
3947:
3942:
3937:
3932:
3926:
3924:
3920:
3919:
3917:
3916:
3911:
3909:Tokyo Electron
3906:
3901:
3896:
3891:
3886:
3884:SoftBank Group
3881:
3876:
3871:
3866:
3861:
3856:
3851:
3846:
3841:
3836:
3831:
3826:
3821:
3816:
3811:
3806:
3801:
3796:
3791:
3786:
3781:
3776:
3774:Daiichi Sankyo
3771:
3765:
3763:
3759:
3758:
3747:
3746:
3739:
3732:
3724:
3715:
3714:
3711:
3710:
3708:
3707:
3701:
3695:
3693:
3689:
3688:
3686:
3685:
3680:
3678:Rakuten Mobile
3675:
3669:
3667:
3661:
3660:
3658:
3657:
3652:
3647:
3641:
3639:
3633:
3632:
3630:
3629:
3623:
3621:
3615:
3614:
3612:
3611:
3606:
3605:
3604:
3602:Rakuten Sports
3594:
3589:
3584:
3579:
3577:Rakuten France
3574:
3569:
3563:
3561:
3554:
3550:
3549:
3542:
3540:
3537:
3536:
3534:
3533:
3526:
3520:
3516:
3515:
3506:
3505:
3498:
3491:
3483:
3477:
3476:
3462:
3461:External links
3459:
3457:
3456:
3431:
3402:
3376:
3350:
3327:
3311:
3292:
3265:
3239:
3213:
3183:
3153:
3140:Sponichi Annex
3127:
3114:Gadget Tsushin
3101:
3075:
3049:
3022:
2996:
2968:
2943:
2931:
2901:
2873:
2845:
2821:
2797:
2787:. 19 July 2010
2772:
2747:
2727:"Rakuten, Inc"
2718:
2673:
2659:
2639:
2625:
2600:
2576:
2550:
2526:
2509:Morris, Iain.
2501:
2477:
2454:
2428:
2405:
2379:
2355:
2340:
2314:
2297:
2269:
2257:Shotaro Tani,
2250:
2232:
2216:
2198:
2174:
2157:
2144:
2119:
2099:
2082:
2064:
2062:, May 18, 2010
2024:
2012:Hiroko Tabuchi
2004:
1989:
1963:
1946:
1928:
1918:Phred Dvorak,
1908:
1888:
1866:
1841:
1827:
1797:
1779:
1754:
1736:
1717:
1705:Andy Gensler,
1698:
1686:
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1609:
1575:
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1513:
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1396:
1393:
1378:
1375:
1361:
1358:
1329:
1326:
1324:
1321:
1320:
1319:
1318:Rakuten Big 5G
1316:
1313:
1304:
1303:
1302:
1301:
1300:Rakuten Mobile
1291:
1290:
1288:Digital wallet
1285:
1284:Life insurance
1282:
1279:
1272:
1271:
1270:
1269:
1265:Online Survey
1263:
1262:
1261:
1253:
1252:
1251:
1246:
1241:
1235:
1227:
1226:
1225:
1212:
1211:
1210:
1202:
1201:
1200:
1196:Food delivery
1194:
1193:
1192:
1186:Messaging app
1184:
1183:
1182:
1179:
1176:
1175:Rakuten Ichiba
1162:
1159:
1151:Main article:
1148:
1145:
1086:
1083:
1067:Lamigo Monkeys
1057:cryptocurrency
1022:Space Invaders
999:football club
940:
937:
927:joint ventures
885:
882:
844:Rakuten Ichiba
811:
808:
806:
803:
651:
650:
641:
637:
636:
634:
633:
628:
623:
618:
616:Rakuten Mobile
613:
608:
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601:Rakuten France
597:
595:
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582:
579:
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559:
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268:
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257:
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236:
235:
220:
219:
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172:external links
152:
150:
143:
136:
135:
91:
89:
82:
77:
51:
50:
48:
41:
21:Rakuten Mobile
15:
9:
6:
4:
3:
2:
4935:
4924:
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4787:
4784:
4782:
4779:
4777:
4774:
4772:
4769:
4767:
4764:
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4761:Mercado Libre
4759:
4757:
4754:
4752:
4749:
4747:
4744:
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4739:
4737:
4734:
4732:
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4683:
4681:
4678:
4676:
4673:
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4668:
4666:
4663:
4661:
4658:
4656:
4655:Alibaba Cloud
4653:
4651:
4648:
4647:
4645:
4641:
4635:
4632:
4630:
4627:
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4622:
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4608:
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4507:
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4469:
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4460:
4459:
4457:
4453:
4443:
4440:
4437:
4434:
4431:
4429:
4426:
4423:
4421:Wi Fi eReader
4420:
4419:
4417:
4413:
4406:
4404:
4401:
4399:
4396:
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4388:
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4297:
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4288:
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4231:
4228:
4226:
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4218:
4216:
4213:
4211:
4208:
4206:
4203:
4201:
4198:
4196:
4193:
4191:
4190:Sekisui House
4188:
4186:
4183:
4181:
4178:
4176:
4173:
4171:
4168:
4166:
4163:
4161:
4158:
4156:
4155:Oriental Land
4153:
4151:
4148:
4146:
4143:
4141:
4138:
4136:
4133:
4131:
4128:
4126:
4123:
4121:
4118:
4116:
4113:
4111:
4108:
4106:
4103:
4101:
4098:
4096:
4093:
4091:
4088:
4086:
4083:
4081:
4078:
4076:
4073:
4071:
4068:
4066:
4063:
4061:
4058:
4056:
4053:
4051:
4048:
4046:
4043:
4041:
4038:
4036:
4033:
4031:
4028:
4026:
4023:
4021:
4018:
4016:
4013:
4011:
4008:
4006:
4003:
4001:
3998:
3996:
3993:
3991:
3988:
3986:
3983:
3981:
3978:
3976:
3975:Dai-ichi Life
3973:
3971:
3968:
3966:
3963:
3961:
3958:
3956:
3953:
3951:
3948:
3946:
3943:
3941:
3938:
3936:
3933:
3931:
3928:
3927:
3925:
3921:
3915:
3912:
3910:
3907:
3905:
3902:
3900:
3897:
3895:
3892:
3890:
3887:
3885:
3882:
3880:
3877:
3875:
3872:
3870:
3867:
3865:
3862:
3860:
3857:
3855:
3852:
3850:
3847:
3845:
3842:
3840:
3837:
3835:
3832:
3830:
3827:
3825:
3822:
3820:
3817:
3815:
3812:
3810:
3807:
3805:
3802:
3800:
3797:
3795:
3792:
3790:
3787:
3785:
3782:
3780:
3777:
3775:
3772:
3770:
3767:
3766:
3764:
3760:
3756:
3752:
3745:
3740:
3738:
3733:
3731:
3726:
3725:
3722:
3705:
3702:
3700:
3697:
3696:
3694:
3690:
3684:
3681:
3679:
3676:
3674:
3671:
3670:
3668:
3666:
3662:
3656:
3653:
3651:
3648:
3646:
3643:
3642:
3640:
3638:
3634:
3628:
3625:
3624:
3622:
3620:
3616:
3610:
3607:
3603:
3600:
3599:
3598:
3595:
3593:
3590:
3588:
3587:Rakuten.co.uk
3585:
3583:
3580:
3578:
3575:
3573:
3570:
3568:
3565:
3564:
3562:
3558:
3555:
3551:
3546:
3531:
3528:
3527:
3524:
3521:
3517:
3513:
3504:
3499:
3497:
3492:
3490:
3485:
3484:
3481:
3474:
3469:
3465:
3464:
3446:
3442:
3435:
3421:
3417:
3411:
3409:
3407:
3390:
3386:
3380:
3364:
3360:
3354:
3338:
3331:
3324:
3320:
3315:
3308:
3307:
3302:
3296:
3281:(in Japanese)
3280:
3276:
3269:
3254:(in Japanese)
3253:
3252:IT Media News
3249:
3243:
3227:
3223:
3217:
3202:on 2016-03-04
3201:
3197:
3196:Rakuten Group
3193:
3187:
3172:on 2014-03-23
3171:
3167:
3166:Nikkan Sports
3163:
3157:
3142:(in Japanese)
3141:
3137:
3131:
3115:
3111:
3105:
3090:(in Japanese)
3089:
3088:Rakuten Group
3085:
3079:
3063:
3059:
3053:
3038:(in Japanese)
3037:
3033:
3026:
3011:(in Japanese)
3010:
3009:IT Media News
3006:
3000:
2985:
2984:Rakuten Today
2981:
2975:
2973:
2957:
2953:
2947:
2934:
2928:
2924:
2920:
2916:
2912:
2905:
2891:
2887:
2880:
2878:
2863:
2859:
2852:
2850:
2835:
2831:
2825:
2811:
2807:
2801:
2786:
2782:
2776:
2761:
2757:
2751:
2737:on 2020-06-19
2736:
2732:
2728:
2722:
2714:
2702:
2688:
2687:Telecom Drive
2684:
2677:
2662:
2660:9781119588610
2656:
2652:
2651:
2643:
2635:
2629:
2614:
2610:
2604:
2590:
2586:
2580:
2564:
2560:
2554:
2540:
2539:Light Reading
2536:
2530:
2516:
2515:Light Reading
2512:
2505:
2491:
2487:
2481:
2465:
2458:
2443:
2439:
2432:
2416:
2409:
2394:
2390:
2383:
2369:
2365:
2359:
2351:
2344:
2329:
2325:
2318:
2311:
2307:
2301:
2294:
2293:
2288:
2284:
2281:
2276:
2274:
2266:
2265:
2260:
2254:
2246:
2245:Bloomberg.com
2242:
2236:
2229:
2225:
2220:
2212:
2208:
2202:
2188:
2184:
2178:
2171:
2167:
2161:
2154:
2151:Jon Russell,
2148:
2133:
2129:
2123:
2116:
2112:
2106:
2104:
2096:
2092:
2086:
2079:
2078:
2073:
2068:
2061:
2055:
2049:
2034:
2028:
2021:
2017:
2013:
2008:
2002:
1998:
1993:
1986:
1985:
1980:
1974:
1972:
1970:
1968:
1960:
1956:
1950:
1943:
1942:
1938:
1932:
1925:
1921:
1915:
1913:
1905:
1901:
1895:
1893:
1885:
1884:
1879:
1875:
1870:
1855:
1851:
1845:
1837:
1831:
1824:
1818:
1816:
1814:
1812:
1810:
1808:
1806:
1804:
1802:
1794:
1793:
1788:
1783:
1769:
1765:
1758:
1751:
1750:
1745:
1740:
1733:
1732:
1727:
1721:
1714:
1713:
1708:
1702:
1695:
1690:
1676:
1672:
1666:
1652:
1648:
1642:
1628:on 2020-06-16
1627:
1623:
1619:
1613:
1595:
1589:
1587:
1585:
1583:
1581:
1576:
1563:
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1553:
1518:
1514:
1504:
1501:
1499:
1496:
1494:
1491:
1489:
1486:
1484:
1481:
1480:
1471:
1468:
1465:
1462:
1459:
1456:
1455:
1454:
1452:
1448:
1447:Stephen Curry
1438:
1436:
1429:Sale of ivory
1426:
1423:
1419:
1414:
1409:
1407:
1402:
1392:
1390:
1385:
1374:
1372:
1367:
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1314:
1311:
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1254:
1250:
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1245:
1242:
1239:
1236:
1234:
1231:
1230:
1228:
1223:
1219:
1216:
1215:
1213:
1209:
1206:
1205:
1203:
1198:
1197:
1195:
1191:
1188:
1187:
1185:
1180:
1178:Rakuten.co.uk
1177:
1174:
1173:
1171:
1170:
1169:
1166:
1158:
1154:
1144:
1142:
1137:
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1131:
1126:
1124:
1120:
1116:
1111:
1106:
1102:
1100:
1096:
1091:
1082:
1080:
1076:
1072:
1068:
1063:
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