202:
penciled out, rapidly, about 36 of those ingredients," leaving the 5 ingredients in the current formulation of
Protandim. In March 2009, former LifeLine Therapeutics executive, Paul Myhill stated, "We initially decided to hide that fact for marketing purposes and instead rely on the impeccable background of Dr. McCord." In April, 2005, Myhill produced a signed letter from McCord in which McCord stated, "I do not honestly feel that I have made contributions to the intellectual property, up to this point, that would qualify me as an inventor...I must congratulate you and Paul for having framed the concept of Protandim so close to its final embodiment, prior to the beginnings of our association."
182:, served as a spokesperson for Protandim and was responsible for distributor training and product research. Under the terms of his 2011 employment agreement, McCord received $ 529,994 in direct compensation as well as a 50-cent commission on every bottle of Protandim sold. McCord served as LifeVantage's Chief Scientific Officer from June 2011 until September 2012, and then became a member of its science advisory board. LifeVantage announced McCord's retirement in June 2013. Under the terms of the separation agreement, McCord was to receive a payment of $ 1.7
359:
prospects. Specifically, the case alleged that the defendants made false and/or misleading statements and/or failed to disclose that: (i) LifeVantage lacked effective internal financial controls; (ii) as a result, the
Company had improperly accounted for sales in certain international markets, along with associated revenue and income tax accruals; and (iii) as a result of the foregoing, LifeVantage's public statements were materially false and misleading at all relevant times. The case was dismissed in June 2017.
151:; however, in 2009, after several consecutive years of multimillion-dollar losses, the company, which by then was doing business under the name LifeVantage, stopped marketing it through retailers and switched to multi-level marketing, selling it instead through a network of commissioned independent distributors. According to LifeVantage, the move from retail to multi-level marketing was prompted by the January 2008 hiring of David W. Brown, (formerly CEO and president of
103:, under the brand name "Protandim" (also sometimes referred to at that time as "Rholen," "Rejuven8r" and "ependymin"). CereMedix was a ten percent owner of Lifeline and members of the CereMedix management board served on Lifeline's board of directors. CMX-1152 was claimed to upregulate the production of the endogenous antioxidant enzymes
193:), who served as the company's chief science officer until being relieved of his duties in June 2015 and replaced in August 2015 by Natalie Chevreau, who was hired as the company's senior vice president of research and development and is credited with the invention of the company's TruScience skin care product.
201:
As recently as July 21, 2011, LifeVantage credited McCord as the creator of
Protandim on its website. At a 2011 conference for LifeVantage distributors, McCord stated, "I was presented with a list of 41 potential ingredients for a product they wanted to call Protandim, and I went through the list and
146:
Like CMX-1152, the herbal mixture known as
Protandim that supplanted it was marketed by Lifeline as an "anti-aging" supplement that increases the body's antioxidant defenses by upregulating superoxide dismutase, catalase, and glutathione peroxidase. According to the company, the product was initially
386:
announced on
October 29, 2013, that it had partnered with LifeVantage for a long-term, multimillion-dollar jersey-front sponsorship. The partnership was set to formally go into effect on January 1, 2014, with the LifeVantage logo appearing on the Real Salt Lake jersey starting in the next season. In
142:
was invented following "months of extensive research and development" by
Lifeline employees Paul Myhill and William Driscoll (a former oil company executive), who together hold the patent on the product, and it was launched in February 2005. Myhill and Driscoll resigned from the company later that
317:
In
December 2012, LifeVantage issued a voluntary recall of select lots (ten lots in total comprising 247,896 bottles) of Protandim due to potential health risks arising from the possible inclusion of small metal fragments in the final product. In February 2013, the company announced that it was
358:
In
September 2016, a class action lawsuit was filed against LifeVantage in Utah alleging that the company and its executive Darren Jensen and Mark Jaggi made false and/or misleading statements, as well as failed to disclose material adverse facts about the Company's business, operations, and
330:
by the U.S. Food and Drug
Administration (FDA) regarding illegal advertising claims on the company's websites suggesting that Protandim can play a role in helping to cure various ailments, including cancer and diabetes. The claims were deemed to be in violation of Section 201(g)(1)(B) of the
437:
347:, based on allegations that LifeVantage had conspired with former Zrii executives to "ruin the company" and take it over “on the cheap” following a "mass exodus". The case was closed in December 2009 following LifeVantage's settlement payment of $ 400,000 to Zrii.
362:
In
January 2018, a class action lawsuit was filed against LifeVantage in Connecticut alleging that the company and its chief executive officer Darren Jensen, chief sales officer Justin Rose, and chief marketing officer Ryan Goodwin were operating an illegal
162:
of Colorado Springs, Colorado. In July 2008, LifeVantage entered into a new manufacturing agreement with Cornerstone Research & Development to produce Protandim, and with Wasatch Product Development to produce a Protandim-based skin cream
125:
pill in June 2004 after completing human clinical trials. However, plans to market the CMX-1152 version of Protandim fell through and in April 2004 Lifeline Therapeutics announced that it would instead be marketing a different (non-peptide)
1074:
350:
On October 14, 2011, Burke Hedges, a former LifeVantage distributor (hired for his background as a speaker and trainer) filed a lawsuit with the Utah District Court against LifeVantage and its executives, seeking $
295:
that "we simply don't know enough at this point to recommend Protandim for treatment or prevention of any disease, for anti-aging, for making people feel healthier or more energetic, or for anything else".
1154:
1078:
733:
1510:
1318:
Velmurugan, Kalpana; Alam, Jawed; McCord, Joe M.; Pugazhenthi, Subbiah (2009). "Synergistic induction of heme oxygenase-1 by the components of the antioxidant supplement Protandim".
1353:
304:
According to the manufacturer, Protandim can cause allergic responses, gastrointestinal disturbances (stomach ache, diarrhea, vomiting), headache, and a rash on the hands and feet.
130:
under the name "Protandim CF" (to distinguish it from the peptide version initially developed by Cermedix). The new version of Protandim, a combination of five common
974:
435:, Myhill, Paul R. & Driscoll, William J., "Composition for alleviating inflammation and oxidative stress in a mammal.", issued 10 July 2007
95:
licensing and marketing company, entered into an agreement with Massachusetts biotechnology company CereMedix for the rights to market CMX-1152, an experimental
83:(FDA) regarding illegal advertising claims on the company's websites suggesting that Protandim can help to cure various ailments, including cancer and diabetes.
2327:
67:
mix of five herbal ingredients and sold by LifeVantage Corporation (formerly LifeLine Therapeutics, Lifeline Nutraceuticals, and Yaak River Resources, Inc), a
1641:
660:
1238:
1128:
868:
1685:
1559:"Supplement company Zrii settles suits against rebellious ex-managers: LifeVantage pays $ 400,000 in dispute stemming from failed takeover attempt"
821:
404:
1769:
1489:"LifeVantage Corporation Announces Voluntary Recall and Replacement of Select Lots of Protandim® Dietary Supplement Due to Potential Health Risk"
1711:
743:
526:
75:
company. The manufacturers of Protandim make no claims that it can prevent or cure any medical conditions. In 2017, LifeVantage was issued a
2191:
1357:
1686:"Sommers Schwartz, P.C. Announces the Filing of a Securities Class Action Claims Against LifeVantage Corp. and Certain of its Executives"
2337:
1252:
1277:
975:"Dr. Joe M. Mccord Joins Lifeline Therapeutics, Inc. Board of Directors. | Business News and Press Releases from AllBusiness.com"
1224:
607:
2322:
1790:
1053:
392:
175:
318:
extending the recall to include additional lots of the product, estimating the total cost of the recall at $ 5.9 million.
817:"Paul R. Myhill. RE: Resignation from the Board of Directors and Executive Committee of Lifeline Therapeutics, Inc (Form 8-K)"
816:
578:
978:
843:
2332:
1616:
899:
477:
332:
1762:
702:
1049:
1514:
80:
1421:
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1425:
291:
1876:
554:
878:
2342:
1755:
1002:
2120:
764:
685:
279:
174:
joined the LifeVantage board of directors as the company's director of science. McCord, who is listed by the
1297:
210:
Protandim consists mainly of a blend of five herbal ingredients (amounts per caplet listed in parentheses):
2317:
1866:
1596:"Rosen Law Firm Announces Filing of Securities Class Action Lawsuit Against LifeVantage Corporation – LFVN"
869:"LifeVantage Corporation Appoints Industry Veteran David Brown as President & CEO (LFVN press release)"
495:
2216:
1075:"Dr. Joe McCord, LifeVantage Corporation's First Chief Science Officer, Retires from Company Nasdaq:LFVN"
496:"Real Salt Lake: RSL jersey sponsor LifeVantage in hot water with FDA over supplement's treatment claims"
343:
In 2009, LifeVantage was sued by Utah-based Zrii LLC, a marketer of nutritional fruit drinks endorsed by
1354:"Illegal Cancer Treatments: FDA Warning – Fraudulent Claims of Diagnosis, Treatment, Prevention or Cure"
34:
2276:
1896:
1742:
432:
2206:
30:
1663:
1535:
789:
637:
63:
marketed with unsupported claims that it can treat a number of medical conditions. The product is a
1132:
927:
2246:
2110:
2100:
1976:
1926:
1886:
1664:"Zhang v Lifevantage et al: Memorandum decision and order granting defendants' motion to dismiss"
794:
1461:
355:
million in punitive damages over allegations of wrongful termination and tortious interference.
282:
is of poor quality, casting doubt on its usefulness for drawing any conclusions about efficacy.
2036:
1466:
112:
1583:, United States District Court for the District of Utah: Civil No. 110918424, October 14, 2011
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2226:
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72:
2201:
2196:
1981:
104:
1155:"LifeVantage Corporation Appoints Shawn Talbott Ph.D. as New Global Chief Science Officer"
949:
8:
2125:
1203:"Patent WO 2015164504 A1: Topical compositions and methods for reducing oxidative stress"
379:
1331:
615:
2166:
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1402:
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127:
76:
60:
1202:
2271:
2251:
2081:
1406:
1394:
1335:
1232:
499:
100:
1253:"The History of Free Radical Biology, Dr. Joe McCord [Filed 17 August 2011]"
2066:
1961:
1861:
1488:
1384:
1327:
1177:
214:
119:
1747:
1389:
1372:
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2011:
586:
473:
388:
286:
224:
179:
64:
1712:"Real Salt Lake unveils new long-term jersey-front partnership with LifeVantage"
915:
David Brown, President of LifeVantage Network, recognized Protandim's potential.
903:
158:
Beginning in 2005, Protandim was produced under a manufacturing agreement with
1951:
1901:
1851:
1795:
383:
364:
1129:"Three Cortislim Defendants to Give up $ 4.5 Million in Cash and Other Assets"
2311:
2211:
2186:
2171:
2115:
2041:
1996:
1986:
1846:
1298:"McCord Rejects Credit for Inventing Protandim [Filed 29 March 2005]"
1102:
344:
171:
92:
1595:
2145:
2051:
1826:
1398:
1339:
1278:"Inside Protandim: The Paul Myhill Interview [Filed 09 March 2009]"
707:
371:, federal securities laws, and the Connecticut Unfair Trade Practices Act.
2286:
2056:
1921:
1856:
1558:
738:
148:
2231:
2181:
1971:
275:
152:
122:
1536:"LIFEVANTAGE CORP, Form 8-K, Current Report, Filing Date Feb 13, 2013"
950:"LIFEVANTAGE CORP, Form 10-K, Annual Report, Filing Date Sep 28, 2011"
2291:
2266:
2026:
2001:
1946:
1906:
734:"Denver Businessmen Gamble on Selling Fountain of Youth in Pill Form"
530:
244:
190:
139:
844:"Protandim to be Available at General Nutrition Center (GNC) Stores"
527:"FDA warns RSL kit sponsor LifeVantage over cancer treatment claims"
189:
In January 2014, McCord was replaced by Shawn Talbott (developer of
2221:
2150:
2135:
2021:
1991:
1956:
1931:
1916:
1911:
1891:
1816:
1006:
452:
409:
368:
254:
135:
108:
395:
to have bought a 5.1 percent ownership stake in LifeVantage.
2256:
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2016:
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1881:
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920:
873:
159:
96:
1446:
1831:
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131:
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942:
91:
In 2003, Lifeline Therapeutics, a privately held Denver-based
2296:
2281:
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1966:
1871:
1836:
1811:
1528:
2092:
2006:
68:
928:"LIFEVANTAGE CORP, Form 10KSB/A, Filing Date Jan 26, 2006"
1642:"LifeVantage Announces Dismissal of Class Action Lawsuit"
478:"Protandim Update: New Studies and an FDA Warning Letter"
1225:"Scientific Breakthrough. [Filed 21 July 2011]"
321:
270:
Marketing claims that Protadim can prevent or treat
1777:
1617:"Zhang v LifeVantage et al: Case 2:16-cv-00965-BCW"
579:"Lifeline Nutraceuticals, CereMedix sign agreement"
1370:
1290:
1270:
1245:
1217:
571:
703:"Scientist returns to build long-life pill plant"
278:by the FDA. Research into use as a treatment for
2309:
1237:: CS1 maint: bot: original URL status unknown (
1175:
822:United States Securities and Exchange Commission
667:. Archived from the original on December 4, 2004
405:List of unproven and disproven cancer treatments
1511:"Enforcement Report – Week of January 16, 2013"
997:
995:
1593:
1377:Amyotroph Lateral Scler Frontotemporal Degener
1195:
1042:
608:"The Uncertain Antiaging Pill (press release)"
431:
307:
2328:Multi-level marketing companies based in Utah
1763:
1227:. Archived from the original on 21 July 2011.
727:
725:
635:
600:
312:
251:) extract (98% polyphenols, 45% EGCG) (75 mg)
2192:European Grouping of Marketing Professionals
1097:
1095:
992:
861:
652:
489:
487:
326:On April 17, 2017, LifeVantage was issued a
1587:
1169:
697:
695:
15:
1770:
1756:
1634:
1453:
1121:
1050:"Employment agreement with Dr. Joe McCord"
1003:"MCCORD JOE M ALL SEC FILINGS - SEC Watch"
722:
524:
444:
374:
16:
1972:Juice Plus AKA National Safety Associates
1704:
1388:
1092:
892:
757:
549:
547:
484:
427:
425:
1678:
809:
692:
24:This is an accepted version of this page
1581:Burke Hedges V. Lifevantage Corporation
1346:
1147:
1067:
1054:U.S. Securities and Exchange Commission
1020:
494:Kamrani, Christopher (April 26, 2017).
493:
393:U.S. Securities and Exchange Commission
176:U.S. Securities and Exchange Commission
14:
2310:
1656:
1609:
1573:
1556:
1311:
731:
544:
472:
466:
422:
155:) as the company's CEO and president.
118:CMX-1152 was due to be marketed as an
53:American multi-level marketing company
1751:
1594:Rosen Law Firm (September 16, 2016).
765:"Some days it's just hard to believe"
629:
520:
518:
516:
221:) extract (70–80% Silymarin) (225 mg)
147:sold through retail channels such as
1714:. RealSaltLake.com. October 29, 2013
1550:
1459:
1422:"Pursued by Protandim Proselytizers"
1419:
1356:. FDA. 25 April 2017. Archived from
333:Federal Food, Drug, and Cosmetic Act
196:
1332:10.1016/j.freeradbiomed.2008.10.050
1157:. LifeVantage, Inc. January 7, 2014
848:Lifeline Therapeutics press release
836:
790:"Lifeline Therapeutics CEO resigns"
782:
732:Austin, Marsha (December 8, 2003).
525:Montgomery, Matt (April 26, 2017).
231:) extract (45% bacosides) (150 mg)
115:, and to offset the aging process.
48:
1743:Pursued by Protandim Proselytizers
1460:Hall, Harriet (December 5, 2017).
1176:Shawn M. Talbott (July 13, 2015).
902:. LifeVantage, Inc. Archived from
877:. January 14, 2008. Archived from
658:
614:. December 1, 2004. Archived from
585:. December 1, 2003. Archived from
513:
274:are unproven and have been deemed
49:
2354:
2338:Companies based in Salt Lake City
1730:
1515:U.S. Food and Drug Administration
1420:Hall, Harriet (11 October 2011).
1320:Free Radical Biology and Medicine
555:"2017 – Lifevantage Corp 4/17/17"
322:FDA Warning for illegal marketing
81:U.S. Food and Drug Administration
1491:(Press release). 5 December 2012
1373:"ALSUntangled No. 31: Protandim"
387:July 2015, Real Salt Lake owner
265:
261:) extract (95% curcumin) (75 mg)
1739:, the manufacturer of Protandim
1644:. Lifevantage. October 10, 2017
1503:
1481:
1439:
1413:
1364:
1103:"Form 8-K for LifeVantage Corp"
967:
636:Alison McCook (February 2006).
299:
2323:Multi-level marketing products
1182:Shawn M. Talbott Personal Blog
661:"The Uncertain Antiaging Pill"
205:
13:
1:
1462:"I Was Wrong about Protandim"
1390:10.3109/21678421.2015.1088707
415:
280:amyotrophic lateral sclerosis
1877:Discount Home Shoppers' Club
1867:Crowd Sourcing International
1028:"LifeVantage Corp 10-K 2011"
7:
2333:2003 establishments in Utah
2217:International Heritage Inc.
1371:ALSUntangled Group (2015).
398:
308:Legal and regulatory issues
10:
2359:
2277:United Sciences of America
2121:Nature's Sunshine Products
1897:Fuel Freedom International
1557:Harvey, Tom (2009-12-23).
638:"Your Money for Your Life"
313:Protandim voluntary recall
186:million from the company.
86:
2207:Fortune Hi-Tech Marketing
2159:
2090:
1804:
1786:
684:: CS1 maint: unfit URL (
480:. Science-Based Medicine.
1133:Federal Trade Commission
338:
31:latest accepted revision
2111:LifeVantage Corporation
1927:The Longaberger Company
1887:Forever Living Products
1737:LifeVantage Corporation
900:"The LifeVantage Story"
795:Denver Business Journal
450:LifeVantage Corporation
375:Promotional sponsorship
2037:Southwestern Advantage
1467:Science Based Medicine
1426:Science-Based Medicine
1030:. sec.edgar-online.com
292:Science-Based Medicine
134:ingredients including
113:glutathione peroxidase
2343:Health fraud products
2227:Koscot Interplanetary
2177:Black Oxygen Organics
2141:Usana Health Sciences
2077:World Financial Group
1842:Arbonne International
1779:Multi-level marketing
73:multi-level marketing
2202:Excel Communications
2197:European Home Retail
1982:North American Power
1977:Neal's Yard Remedies
1622:. September 15, 2018
1135:. September 21, 2005
583:Nutraceuticals World
453:"FAQs – LifeVantage"
391:was reported by the
367:in violation of the
287:Harriet A. Hall
170:In 2006, biochemist
105:superoxide dismutase
2318:Dietary supplements
2126:Nu Skin Enterprises
1692:. February 19, 2018
1561:. Salt Lake Tribune
825:. November 11, 2005
771:. November 17, 2005
711:. November 17, 2003
618:on January 25, 2005
380:Major League Soccer
180:insider shareholder
160:The Chemins Company
21:Page version status
2167:Aman Futures Group
2062:Usborne Publishing
2047:Success University
1205:. October 29, 2015
239:Withania somnifera
172:Joe M. McCord
128:dietary supplement
61:dietary supplement
27:
2305:
2304:
2272:The Trump Network
2252:Royal Tongan Limu
2082:YTB International
1538:. secdatabase.com
1360:on 24 April 2018.
955:. secdatabase.com
930:. secdatabase.com
659:Bailey, Patrick.
589:on April 13, 2016
500:Salt Lake Tribune
249:Camellia sinensis
241:) powder (150 mg)
197:Product invention
178:as a LifeVantage
18:
2350:
2067:Vector Marketing
1962:Modi Enterprises
1772:
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1449:. protandim.com.
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1305:
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1255:. Archived from
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1077:. Archived from
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1005:. Archived from
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977:. Archived from
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746:on June 10, 2013
742:. Archived from
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219:Silybum marianum
185:
120:over the counter
39:2 September 2024
2358:
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2349:
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2262:Sunshine Empire
2155:
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1666:. June 15, 2017
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2057:Tiens Group
1922:LegalShield
1857:Blyth, Inc.
1431:12 November
1113:10 November
739:Denver Post
559:www.fda.gov
235:Ashwagandha
206:Composition
165:TrueScience
2312:Categories
2232:Metabolife
2182:BurnLounge
1565:6 November
1495:7 December
1379:(Review).
1304:2012-08-13
1283:2012-08-13
1263:2012-08-13
1085:2014-09-22
1060:2014-09-21
1013:2011-02-16
985:2014-09-22
910:2012-08-24
885:2012-08-24
854:2012-08-19
829:2012-08-20
802:2012-08-20
775:2012-08-19
750:2012-08-20
715:2012-08-20
671:2004-11-29
622:2012-08-19
593:2012-08-19
564:2017-04-25
433:US 7241461
416:References
289:wrote for
276:fraudulent
153:Metabolife
123:anti-aging
2292:WakeUpNow
2267:Telexfree
2131:Protandim
2027:SeneGence
2002:Primerica
1947:Mannatech
1907:Herbalife
1781:companies
1718:April 27,
1696:April 27,
1670:April 27,
1648:April 27,
1626:April 27,
1601:April 27,
1520:10 August
1407:207664215
1107:Yahoo.com
769:Footnoted
680:cite news
536:April 27,
531:SB Nation
505:April 26,
285:In 2011,
245:Green tea
191:CortiSlim
140:green tea
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2222:Kleeneze
2151:Younique
2136:Sunrider
2022:Scentura
1992:Oriflame
1957:Medifast
1932:Longrich
1917:Mary Kay
1912:Isagenix
1892:FreeLife
1817:ACN Inc.
1473:June 26,
1399:26414415
1340:19056485
1233:cite web
1209:July 14,
1187:July 14,
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648:(3): 33.
410:Quackery
399:See also
369:RICO Act
255:Turmeric
136:turmeric
109:catalase
101:compound
65:patented
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2237:MonaVie
2187:Equinox
2160:Defunct
2106:doTerra
2072:ViSalus
2032:Shaklee
2017:Scentsy
1942:Lyoness
1937:LuLaRoe
1882:Eqology
1822:Alticor
1542:May 15,
959:May 15,
934:May 15,
874:Reuters
99:-based
97:peptide
87:History
79:by the
71:-based
1832:Amsoil
1805:Active
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458:4 July
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225:Bacopa
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132:herbal
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2282:Vemma
2242:NXIVM
1967:Monat
1872:Cutco
1837:Amway
1812:5Linx
1620:(PDF)
1447:"FAQ"
1403:S2CID
953:(PDF)
382:team
339:Other
2101:ASEA
2093:Utah
2007:Qnet
1791:List
1720:2017
1698:2018
1672:2018
1650:2018
1628:2018
1603:2018
1567:2011
1544:2018
1522:2013
1497:2012
1475:2018
1433:2011
1395:PMID
1336:PMID
1239:link
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1036:2015
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686:link
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507:2017
460:2014
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