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711:, marketing of the arts, place marketing, as well as the challenges facing capitalism, democracy, and the common good. In 2018, he co-founded a think tank with futurist David Houle and Jason Voss called The Sarasota Institute. The TSI sponsors public meetings and publishes peer-reviewed articles in ten areas: Technology, Public Policy, Natural Resources, Marketing and Media, Intelligence, Health Care, Education, Democracy, Climate Change, and Economics.
490:
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School of
Management, Iliria University, Istanbul Ticaret University, La Sapienza University, Mackenzie University, Mediterranean University, National University of Kyiv Mohyla Academy, Nyenrode Business University, Plekhanov Russian Academy of Economics, Universidad Americana, Universidad del Pacifico, University American College, University of Bucharest, University of Stockholm, and University of Zurich).
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to a greater focus on meeting customers' needs and on the benefits received from a product or service. Third, he has broadened the concept of marketing from more selling to a general process of communication and exchange, and has shown how marketing can be extended and applied to charities, museums, performing arts organizations, political parties and many other non-commercial situations.
770:
On
February 16, 2013, he was the first recipient of the William L. Wilkie "Marketing for a Better World" award from the American Marketing Association to "honor marketers who have significantly contributed to the understanding and appreciation for marketing's potential to improve the world." Also, in
431:
First, he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more "important" work of production. Second, he continued a trend started by Peter
Drucker, shifting emphasis away from price and distribution
789:
from around the world (at
Academy of Economic Studies in Bucharest, Athens School of Economics, BI Norwegian School of Management, Budapest School of Economic Science and Public Administration, Catholic University Santo Domingo, DePaul University, Cracow School of Economics, Groupe HEC, HHL Graduate
272:
that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is
778:. WMS sponsors global conferences with top speakers discussing the latest developments in marketing and business practice that will improve commerce and the quality of life. He also established with Hermawan Kartajaya the world's first Museum of Marketing (3.0) in
440:
and government agencies. He held that marketing can be applied not only to products, services, and experiences, but also to causes, ideas, persons, and places. Thus a museum needs the marketing skills of
Product, Price, Place, and Promotion (the
608:, now in its 15th edition,{2016} and the world's most widely adopted textbook in graduate schools of business. Whereas previous marketing textbooks were highly descriptive, this text was the first to draw on
259:
Chaotics, Market Your Way to Growth, Winning Global
Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,
518:
461:, the government needs to persuade various water consumers to reduce water usage so that enough water will be available for essential uses. In 2018, Christian Sarkar and Kotler began promoting
1381:
767:
In 2007, Kotler was appointed a special
Ambassador at large for Indonesian Tourism. In May 2011, the city of Denpasar in Bali bestowed the title of honorary resident of Denpasar.
453:, which applies marketing theory to influence behavior change that would benefit consumers, their peers, and society as a whole. Kotler and Sidney Levy developed the idea of
752:
on
November 18, 2005, surveyed 1,000 executives in 25 countries about the Most Influential Business Writers/Management Gurus, and Kotler ranked fourth after Peter Drucker,
798:
Philip Kotler has two brothers, Milton and Neil Kotler, who are deceased. He met Nancy at
Radcliffe (Harvard) and they married in 1955. They have three daughters.
46:
468:
In 2021 Kotler launched the
Regenerative Marketing Institute with Christian Sarkar and Enrico Foglia. The Institute promotes the practice of regeneration of the
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688:. He was invited to be the first Legend in Marketing. His published articles are presented, analyzed, and commented on in the nine-volume
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2013 he was the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
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33:
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In 1975, Kotler was the first person to receive the "Leader in Marketing Thought" award voted on by the academic members of the
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Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
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707:, an account of his experiences from his formative years to the present, including his views on topics such as demarketing,
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aims to create an online movement of individuals and institutions interested in finding "virtuous solutions" to pressing
457:, which organizations must employ to reduce overall or selective demand when demand is too high. Thus, when water is in
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Kotler argued for "broadening the field of marketing" to cover not only commercial operations but also the operations of
296:
Philip Kotler's parents, Betty and Maurice were born in the Chernigovskaya region of Ukraine (that time occupied by the
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465:, the idea that businesses must go beyond Corporate Social Responsibility to tackle the world's most urgent problems.
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445:) if it is to be successful in attracting visitors, donors, staff members, and public support. Kotler and
304:. Philip Kotler was the oldest of their three sons; he was born in Chicago on May 27, 1931. He studied at
1416:
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In 2021, Kotler co-founded the Regenerative Marketing Institute with Enrico Foglia and Christian Sarkar.
373:
1017:
Kotler, Philip; Zaltman, Gerald (July 1971). "Social Marketing: An Approach to Planned Social Change".
514:
53:
760:. Kotler's contributions are described in at least one chapter found in every book written about the "
722:. In 2019, Sarkar and Kotler began an open-source project to model the world's most urgent problems.
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Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published
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806:"Guru" books that contain a complete chapter on Kotler's contributions include such titles as:
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386:, Northwestern University. He believed marketing was an essential part of economics and saw
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144:
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for two years and was accepted without a bachelor's degree into the Master's program at the
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Kotler, Philip; Levy, Sidney J. (November–December 1971). "Demarketing, Yes, Demarketing".
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Contemporary Authors: A Bio-bibliographical Guide to Current Authors and Their Works
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Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers
892:
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700:, an online site dedicated to sharing insights and next practices in marketing.
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Kotler is the author and co-author of over 166 published articles and 80 books.
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The Ultimate Book of Business Gurus: 110 Thinkers Who Really Made a Difference
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contentious material about living people that is unsourced or poorly sourced.
1284:“What Next?” – An Interview with Philip Kotler on the Future of Marketing" (
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333:
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in institutions, businesses, and communities. In 2023, Kotler co-authored
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as one of the 50 greatest business books of all time {December 9, 1996}
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described Kotler's three contributions to marketing and to management:
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Confronting Capitalism: Real Solutions for a Troubled Economic System
206:
1293:“Phil Kotler on the Relationship between Marketing and Capitalism" (
407:
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316:(1956), earning both degrees in economics. He studied under three
1311:“Finally, Brand Activism!” – Philip Kotler and Christian Sarkar (
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Kotler is also the founder (2011) along with Fahim Kibria of the
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16:
American marketing author, consultant, and professor (born 1931)
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regarded as "The Father of Modern Marketing" by many scholars.
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My Adventures in Marketing: The Autobiography of Philip Kotler
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My Adventures in Marketing: The Autobiography of Philip Kotler
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Prof.Kotler after a lecture on Marketing 3.0 with students at
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from the article and its talk page, especially if potentially
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1016:
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Regeneration: The Future of Community in a Permacrisis World
474:
Regeneration: The Future of Community in a Permacrisis World
225:(1962–2018). He is known for popularizing the definition of
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MIT School of Humanities, Arts, and Social Sciences alumni
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Sarkar, Christian; Kotler, Philip; Foglia, Enrico (2023).
213:; the S. C. Johnson & Son Distinguished Professor of
696:(2012). In 2016, he co-founded (with Christian Sarkar)
850:
How to Think Like the World's Greatest Marketing Minds
300:) and emigrated in 1917 as teenagers. They settled in
50:; articles should not be based solely on such sources.
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764:" of business and management (see References below).
606:
Marketing Management: Analysis, Planning, and Control
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Author, Marketing Professor, Economist and Consultant
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Marketing Management: Analysis, Planning and Control
914:"Mr. Marketing, Winter 2003, Northwestern Magazine"
847:
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648:Kotler has also written books on such subjects as
284:in 2016, "Advancing the Common Good" in 2019, and
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652:, education, environment, government marketing,
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382:Kotler began teaching marketing in 1962 at the
229:. He is the author of over 80 books, including
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1367:Fellows of the American Marketing Association
703:In 2017, Kotler published his autobiography,
1265:: CS1 maint: multiple names: authors list (
875:Kotler, Philip, Garcia-Garcia Manuel, &
390:as influenced not only by price but also by
1155:"Bali unveils marketing museum | Marketing"
1036:. Vol. 49, no. 6. pp. 74–80.
282:Democracy in Decline: Rebuilding its Future
1047:Sarkar, Christian; Kotler, Philip (2018).
1021:. Vol. 35, no. 3. pp. 3–12.
690:Legends in Marketing Series: Philip Kotler
521:about living persons that is unsourced or
479:
1205:"Awards/Honorary Degrees — Philip Kotler"
1180:"Awards/Honorary Degrees — Philip Kotler"
966:"Who Is The Father of Digital Marketing?"
736:
592:Learn how and when to remove this message
76:Learn how and when to remove this message
1241:Kotel, Philip & Cerf, Moran (2017).
1081:. Englewood Cliffs, N.J.: Prentice-Hall.
886:
871:. London: Financial Times/Prentice-Hall.
801:
624:and practice, and drew on findings from
351:
376:, 57:30, Kotler starts speaking at 3:30
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1049:Brand Activism: From Purpose to Action
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286:Brand Activism: From Purpose to Action
1302:“Can Marketing Improve Capitalism?" (
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348:at the University of Chicago (1961).
314:Massachusetts Institute of Technology
150:Massachusetts Institute of Technology
1407:Kellogg School of Management faculty
1402:American people of Ukrainian descent
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205:(born May 27, 1931) is an American
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1006:. Gale Research. pp. 33–36.
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312:(1953) and completed his PhD at
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743:American Marketing Association
714:In 2018 he and Sarkar founded
243:Marketing Insights from A to Z
1:
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54:reliable, independent sources
1377:University of Chicago alumni
499:biography of a living person
384:Kellogg School of Management
219:Kellogg School of Management
34:biography of a living person
7:
1347:American business theorists
841:. London: Century Business.
632:. On December 9, 1996, the
526:must be removed immediately
374:Chicago Humanities Festival
10:
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1357:American economics writers
705:My Adventures in Marketing
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604:In 1967, Kotler published
476:, with Sarkar and Foglia.
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854:. New York: McGraw-Hill.
438:non-profit organizations
370:Philip Kotler: Marketing
209:author, consultant, and
1077:Kotler, Philip (1967).
1034:Harvard Business Review
987:Kotler, Philip (2017).
938:Kotler, Philip (2017).
837:Kennedy, Carol (1998).
785:Kotler has received 22
672:, poverty alleviation,
480:Writings and activities
340:work in mathematics at
235:Principles of Marketing
223:Northwestern University
215:International Marketing
896:
776:World Marketing Summit
737:Honorable distinctions
692:, edited by Professor
513:Please help by adding
434:
263:Winning at Innovation.
52:Please help by adding
47:self-published sources
1313:The Marketing Journal
1286:The Marketing Journal
1243:Consumer Neuroscience
1228:For entire list, see
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881:Consumer Neuroscience
802:Selected publications
698:The Marketing Journal
674:professional services
614:organizational theory
449:created the field of
429:
416:distribution channels
352:Views about marketing
310:University of Chicago
145:University of Chicago
1019:Journal of Marketing
918:www.northwestern.edu
822:. New York: AMACOM.
640:Marketing Management
519:Contentious material
255:Marketing of Nations
231:Marketing Management
168:marketing, economics
1392:Marketing theorists
1288:), January 15, 2016
1002:Evory, Ann (1978).
944:. Idea Bite Press.
782:, Bali, Indonesia.
724:The Wicked7 Project
336:. He did a year of
239:Kotler on Marketing
1417:Business educators
1315:), January 9, 2017
1066:. IDEA BITE PRESS.
1051:. IDEA BITE PRESS.
991:. Idea Bite Press.
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716:ActivistBrands.com
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346:behavioral science
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