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flavors. Flavors available for purchase in the US include chocolate chip, mint chip, coffee, strawberry, chocolate, vanilla, oat, and salted caramel. Oatly frozen desserts are available in store only, in the United States. Oatgurt, a substitute yoghurt, is made with oats and does not contain any dairy. The product contains active and live cultures. Flavors of oatgurt available in the US include plain, strawberry, peach, black cherry, and mixed berry.
211:
191:
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36:
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573:(ASA), a private regulatory body. The ASA did not dispute Oatly's claim that a vegan diet would reduce greenhouse gas emissions. But the ASA found consumers could confuse claims for Oatly Barista Edition with its other products, and that a study comparing the meat and dairy industry to the transportation industry did not compare the two equally.
486:
The only nutritional difference between Oatly's original oat milk and barista edition oat milk is fat content. The barista edition contains doubled amount of fat compared to the original version (3% versus 1.5%). The higher fat content allows the oat milk to perform better when steamed, frothed, and
482:
Internationally, Oatly also offers on the go, single-serve beverages packaged in silver containers that resemble cans, but are made of recyclable paper. Varieties include chocolate oat milk, cold brew latte, organic matcha latte, and organic mocha latte. Additionally, both boxed oat drink and boxed
425:
Oatly took a small
British firm, Glebe Farm Foods, to court, alleging it had infringed Oatly's trademark by selling cartons of an oat-based drink called "PureOaty". In August 2021, the judge dismissed Oatly's case at London's High Court, concluding there was only a "very modest level of similarity"
2030:
However the ASA did not uphold complaints against a further claim that 'If everyone in the world adopted a vegan diet, it would reduce food's annual greenhouse emissions by 6.6bn metric tons (a 49% reduction)', which the advertising regulator said was substantiated by Mr Poore's analysis and by a
348:
and his brother Björn Öste. The parent company of Oatly AB is Ceba AB, which was founded by
Rickard Öste, Ingegerd Sjöholm, Inger Ahlden and Lennart Lindahl together with the cereals company Skånska Lantmännen on February 17, 1994 Oatly Group changed its name from Havre Global AB on 1 March 2021.
449:
In the US, Oatly's oat beverages, frozen desserts, and "oatgurt" are offered. Varieties of oat milk available in the US include the following: barista edition, original, chocolate, full fat, and low-fat oat milk. Oatly also offers a nondairy frozen dessert, similar to an ice cream, in several
446:, ice cream, cold coffee, yoghurt substitutes, cooking cream, spread, custard and mayonnaise. All products are certified kosher and vegan and are non-GMO project verified. All US Oatly products are certified gluten free. However, in Europe and Asia, Oatly's products are not gluten free.
553:, which seeks to ban non-dairy products from using "dairy-based descriptors" such as "dairy", "creamy", "yoghurt-style dessert" or "does not contain milk" and could be interpreted to ban "packaging designs that call to mind dairy products, such as yoghurt pots or milk cartons" and ban
507:
produced a series of adverts to discourage people from buying vegan alternatives to cow's milk and used a fake brand 'Pjölk' which was similar to Oatly. In response, Oatly trademarked the fictitious brands Pjölk, Brölk, Sölk, and Trölk and began using them on their packaging.
542:. The commercial, called "Wow, No Cow", featured CEO Toni Petersson singing a jingle in an oat field. The ad was originally aired in Sweden in 2014, which got banned due to a lawsuit from LRF Mjölk that sued Oatly for using the phrase "Milk, but made for humans".
1327:
Spruce Point's 124-slide presentation largely questions both management's execution as well as the businesses' broader sustainability claims — and even includes some documents and data uncovered through
Freedom of Information Act requests. Here are the
557:
comparisons. Campaigners — and one focus group member — argued that
Amendment 171 would make it harder for the EU to meet its goal of increasing plant-based food consumption. Amendment 171 was approved by majority vote in the
1446:
487:
paired with espresso for coffee drinks, hence the name "barista edition". It also makes for a richer and more pleasant flavor complement to teas in tea lattes and is commonly used as a milk alternative for matcha lattes.
412:
Spruce Point
Capital published a report questioning Oatly's management and sustainability. Spruce Point alleged that Oatly overstated revenue and margins, among other accounting issues, and accused the company of
511:
The
Swedish dairy lobby LRF Mjölk successfully sued Oatly for using the phrase "Milk, but made for humans." In response to the lawsuit, Oatly published the text of the lawsuit leading to an increase in sales.
417:
for understating water usage, and for not having a waste-water treatment facility. After the announcement Oatly's stock briefly went below IPO, resulting in several class-action lawsuits. Glenn
Vanzura of
1311:
422:
stated that it is common in other industries that after a short-seller targets a company to drive down stock price, a class action lawsuit is filed, noting that such lawsuits are often dismissed.
566:
negotiations in late
January 2021. On 25 May 2021 the EU withdrew Amendment 171, thus allowing plant-based dairy companies to use words like "buttery" or "creamy" to describe their products.
1097:
549:
testing, showing people recognising which products do and do not contain dairy, irrespective of packaging, and directing viewers to a petition against "Amendment 171", supported by the
1367:
379:
In 2018 the company was publicly criticized for supporting a local pig farm to which it sold the residue of its manufacturing process. The company said it would "re-visit the issue."
297:. The company's products were available in 60,000 retail stores and 32,200 coffee shops around the world as of 31 December 2020. Oatly is available in 11,000 coffee and tea shops in
1908:
870:
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where they would play at all 120 teams of the MiLB. They said they were going to be known as the 121st team of the MiLB, known as the "Malmo Oat
Milkers".
390:, as well as driving road development into the depths of the jungle for export of foodstuffs, angered consumers and led to a backlash against the company.
397:
under the ticker symbol "OTLY". When the company set terms for its initial public offering, its potential value was estimated at more than $ 10 billion.
1498:
616:
1284:
1180:
570:
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364:(a conglomerate owned by the Chinese state), Industrifonden, Östersjöstiftelsen, and the employees. The group also included celebrities such as
1447:"And now the lawsuits… Oatly hit with shareholder class actions following short seller report, such suits becoming more common, says attorney"
1232:
1988:
1934:
1549:
751:
642:
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1962:
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and Credit Suisse were the underwriters. OTLY stock was priced at $ 17 but had its first public trade at $ 22.12 on the first day.
1803:
777:
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601:
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532:
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545:
Later that month, Oatly launched its first Europe-wide advertising campaign called "Are You Stupid?", showing results from
2537:
2396:
2043:
2240:
933:
1181:"Oatly vegan milk faces activist anger after Trump-supporting billionaire Schwarzman's Blackstone acquired a stake"
725:
1154:
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914:
1524:
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1128:
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834:
1912:
550:
528:
1837:
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99:
1909:"Vegan 'dairy' products face EU ban from using milk cartons and yoghurt pots: The UK could be next"
1312:"Wild Oats? Inside Spruce Point's 124-Page Attack Alleging Mismanagement And False Claims At Oatly"
110:
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563:
520:
22:
2507:
2215:
986:"I've tried a lot of popular oat-milk brands out there — here's why I think Oatly is the best"
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896:
577:
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383:
353:
149:
8:
2421:
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1719:
699:
559:
336:
1368:"Inside Spruce Point's 124-Page Attack Alleging Mismanagement And False Claims At Oatly"
985:
2245:
2076:
1129:"A Top Financier of Trump and McConnell Is a Driving Force Behind Amazon Deforestation"
871:"Oatly IPO: 5 things to know about the plant-based dairy company before it goes public"
133:
1342:"Oatly accused of overstating revenue and greenwashing by activist short Spruce Point"
2416:
1045:
939:
387:
259:
64:
1098:"Plant Based Brand Oatly Addresses Controversy Over Selling Oat Residue To Pig Farm"
617:"Dairy-free Oatly labels to include climate footprint figure to encourage milk swap"
2112:
1038:"Oat-Milk Company Oatly Draws Investment From Blackstone-Led Group Including Oprah"
203:
434:
2467:
2452:
2386:
2140:
1774:"See Oatly bring a 2014 ad banned in Sweden to the U.S. for its Super Bowl debut"
458:
361:
271:
1155:"Activists sour on Oatly vegan milk after stake sold to Trump-linked Blackstone"
345:
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2184:
2147:
398:
373:
294:
46:
1499:"Oatly reveals plans to open factory in the UK to meet rapidly growing demand"
1011:
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467:
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2250:
2220:
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2013:
1394:"Oatly shares fall after short seller Spruce Point claims overstated revenue"
1049:
673:
539:
365:
302:
54:
1668:
959:
382:
In 2020, Oatly's sale of a US$ 200-million stake to investors including the
2290:
2255:
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2205:
2126:
414:
409:
402:
326:
2431:
2179:
2132:
1285:"Oatly Stock Is Flying off the Shelves After its Initial Public Offering"
643:"Oatly pushes coffee drinkers away from dairy with 'Ditch Milk' creative"
546:
419:
2426:
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2270:
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1932:
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In the beginning of 2022, several Oatly ads were banned by the
British
504:
279:
160:
386:, which has financed companies driving extensive deforestation in the
2406:
2401:
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306:
1871:"Oatly takes on European Parliament with 'Are you stupid?' campaign"
1804:"Oatly launches first European-wide creative in UK: Are You Stupid?"
1473:"Oatly loses trademark fight against British family firm Glebe Farm"
1233:"Oatly sets IPO terms, to value the company at up to $ 10.1 billion"
2355:
2325:
2225:
2174:
1939:
1550:"Oatly milks demand for plant-based offerings with vegan ice cream"
443:
267:
1935:"What is Amendment 171 and how could it affect plant-based foods?"
1610:
275:
93:
2335:
2300:
2260:
2169:
1012:"How the Co-Founder of Oatly Is Shaking Up the Beverage Industry"
935:
The Dynamics of Innovation Clusters: A Study of the Food Industry
330:
322:
290:
1989:"Oatly ads banned by UK watchdog over 'misleading' green claims"
1746:"Oatly's CEO Wrote That Song in the Brand's First Super Bowl Ad"
1638:
1525:"Oatly's Path to Alt-Milk World Domination Starts in New Jersey"
1392:
Sampath, Uday; Carew, Sinead; Dasgupta, Shounak (14 July 2021).
2340:
2285:
1778:
1750:
1036:
Dummett, Ben; Gottfried, Miriam; Chung, Juliet (14 July 2020).
535:
using the "Milk, but made for humans" slogan banned in Sweden.
394:
301:, and at more than 6,000 retail and specialty shops across the
286:
60:
2391:
2280:
2265:
2101:
1259:"Oprah-backed Oatly seeks $ 10 billion valuation in U.S. IPO"
516:
369:
298:
183:
35:
1933:
European Alliance for Plant-Based Foods (5 October 2020).
1797:
1795:
1793:
1791:
1789:
515:
In 2018, Oatly spent £700,000 on advertising in the UK on
2092:
2014:"Oatly ads banned over 'misleading' environmental claims"
1575:
1573:
1571:
804:"Oatly: 'We're Seeing a Post Milk Generation Taking Shape
724:
McMorris-Santoro, Evan; Kipnis, Valerie (22 March 2019).
263:
317:
2061:
1786:
1206:"Swedish oat milk producer Oatly eyes $ 10 billion IPO"
1863:
1861:
1859:
1832:
1830:
1828:
1826:
1824:
1568:
723:
1907:
Bonadio, Enrico; Borghini, Andrea (26 January 2021).
1633:
1631:
1420:"Speculation Turns to Consternation With Oatly Stock"
1072:"Oatly Group Reveals $ 60 Million Loss in IPO Filing"
1035:
270:. Oatly was formed in the 1990s using research from
1902:
1900:
1898:
1896:
1894:
1391:
915:"How Oat Milk Could Change the Way You Drink Coffee"
344:
Oatly was founded in 1993 or 1994 by food scientist
236:
1963:"Cheesed off? Controversial bill withdrawn from EU"
1856:
1821:
1869:
1628:
483:chocolate oat drink are available outside the US.
1891:
1523:Shanker, Deena; Rolander, Niclas (31 July 2019).
2499:
2031:report from the Institute for Climate Economics.
1720:"Sweden's 'Milk War' is getting udderly vicious"
1257:Balu, Nivedita; Syamnath, Devika (11 May 2021).
778:"Oatly has sights set on great march into China"
700:"Sweden's 'Milk War' is getting udderly vicious"
576:In 2024, Oatly announced a partnership with the
538:In February 2021, the company advertised during
499:Oatly advertisement on the Stockholm Metro, 2016
1906:
1663:
1661:
1659:
1522:
598:"Oatly Group AB 2022 Annual Report (Form 20-F)"
1212:. Stockholm. Agence France-Presse. 11 May 2021
752:"Oatly and the quest for the perfect alt-milk"
2077:
426:between the Glebe Farm branding and Oatly's.
1656:
1256:
952:
667:
665:
663:
340:Oatly Salty Caramel Hazelnut vegan ice cream
1605:
1603:
1601:
1417:
1282:
894:
393:In 2021, Oatly applied to be listed on the
278:and a production and development center in
2084:
2070:
814:(Interview). Interviewed by Clarkson, Emma
109:
98:
34:
1867:
1743:
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775:
660:
442:Oatly has a range of products including:
1717:
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1470:
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494:
433:
335:
316:
258:is a Swedish food company that produces
1309:
1230:
1179:Nagarajan, Shalini (3 September 2020).
1152:
1069:
1009:
640:
602:U.S. Securities and Exchange Commission
519:and on billboards in train stations in
2500:
1986:
1801:
1744:Lundstrom, Kathryn (7 February 2021).
1444:
868:
671:
614:
2065:
1960:
1868:McGonagle, Emmet (15 February 2021).
1339:
983:
864:
862:
860:
832:
749:
674:"Why Sweden Is Terrified of Oat Milk"
1771:
1153:Helmore, Edward (2 September 2020).
1126:
1096:Chiorando, Maria (6 February 2018).
845:from the original on 6 December 2019
835:"Sweden Is Waging a War on Oat Milk"
697:
2046:. Minor League Baseball. 2 May 2023
1718:Goldberg, Jacob (4 December 2019).
1365:
1070:Goldman, M. Corey (20 April 2021).
1010:Koenigs, Mike (12 September 2019).
932:Lagnevik, Magnus (1 January 2003).
895:Lewitschnik, Liv (15 August 2019).
672:Webber, Jemima (10 December 2019).
13:
2523:Food and drink companies of Sweden
1802:Briggs, Fiona (15 February 2021).
1418:Blankenhorn, Dana (30 July 2021).
857:
802:Petersson, Toni (12 August 2019).
776:Whitehead, Richard (29 May 2019).
14:
2554:
1772:Wohl, Jessica (7 February 2021).
1471:Ackerman, Naomi (6 August 2021).
1283:Blankenhorn, Dana (21 May 2021).
726:"Oat Milk Is Coming To Your Town"
2484:
2483:
1987:Sweney, Mark (27 January 2022).
1497:Chiorando, Maria (28 May 2019).
833:Kibbe, Kayla (5 December 2019).
750:Sugar, Rachel (14 August 2019).
466:
457:
325:, oat drinks for sale: Regular,
210:
209:
190:
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168:
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2006:
1980:
1954:
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1765:
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1464:
1445:Watson, Elaine (28 July 2021).
1438:
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1333:
1310:Sorvino, Chloe (15 July 2021).
1303:
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869:Garcia, Tonya (21 April 2021).
826:
641:Glenday, John (20 March 2019).
615:Watson, Imogen (1 April 2019).
571:Advertising Standards Authority
372:, as well as Starbucks founder
247:Footnotes / references
2533:Companies listed on the Nasdaq
1340:Lucas, Amelia (14 July 2021).
795:
769:
743:
717:
691:
634:
608:
590:
562:in October 2020 and went into
490:
476:Oatly Barista Edition oat milk
1:
2528:2021 initial public offerings
1961:Barry, Sinead (28 May 2021).
1231:Kilgore, Tomi (11 May 2021).
1127:Grim, Ryan (27 August 2019).
984:Bakst, Danny (26 June 2019).
583:
1639:"Frequently Asked Questions"
1611:"Frequently Asked Questions"
356:(7%), Verlinvest, 45,9% via
274:. Oatly has headquarters in
7:
938:. Edward Elgar Publishing.
429:
352:Oatly is now part-owned by
76:; 30 years ago
10:
2559:
1913:City, University of London
551:European Dairy Association
312:
20:
2481:
2458:Oatmeal cookie (cocktail)
2440:
2369:
2193:
2157:
2099:
503:The Danish dairy company
438:Oatly chocolate ice cream
305:, including thousands of
245:
231:
221:
201:
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158:
139:
129:
119:
88:
70:
52:
42:
33:
2538:Companies based in Malmö
2091:
1838:"Oatly: Are You Stupid?"
285:Oatly's key markets are
21:Not to be confused with
16:Swedish vegan food brand
2351:Stornoway black pudding
1503:Vegan Food & Living
358:Nativus Company Limited
23:Oatley (disambiguation)
1554:Retail Insight Network
1529:Bloomberg Businessweek
500:
439:
341:
333:
2543:Economy of Landskrona
2346:Staffordshire oatcake
2311:Oatmeal raisin cookie
2105:species and cultivars
1694:"Oatgurt Plain- 24oz"
578:Minor League Baseball
498:
437:
339:
320:
260:alternatives to dairy
964:Food's Future Global
354:The Blackstone Group
2513:Food product brands
1042:Wall Street Journal
897:"Against the grain"
560:European Parliament
223:Number of employees
30:
2158:Basic preparations
2044:"MiLB Partnership"
1556:. 12 December 2019
1108:on 2 February 2020
501:
440:
408:On July 14, 2021,
342:
334:
134:Dairy alternatives
28:
2495:
2494:
2417:Oatmeal Creme Pie
2382:It's-It Ice Cream
2020:. 26 January 2022
1844:. 15 October 2021
945:978-1-78100-861-4
730:VICE News Tonight
698:Goldberg, Jacob.
253:
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2113:Avena abyssinica
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1366:Sorvino, Chloe.
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1185:Business Insider
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1104:. Archived from
1102:Plant Based News
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604:. 20 April 2023.
594:
470:
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384:Blackstone Group
241:
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216:
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196:
195:US$ 1.23 billion
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2547:
2498:
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2496:
2491:
2477:
2468:Oat sensitivity
2453:Oat beta-glucan
2436:
2387:Macroom Oatmeal
2365:
2189:
2153:
2141:Avena byzantina
2095:
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921:. 8 March 2018.
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903:. No. 126.
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362:China Resources
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215:US$ 791 million
214:
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2276:Hobnob biscuit
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2241:fermented soup
2238:
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2195:
2194:Culinary usage
2191:
2190:
2188:
2187:
2185:Steel-cut oats
2182:
2177:
2172:
2167:
2161:
2159:
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2148:Avena strigosa
2144:
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2097:
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1451:Food Navigator
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976:
960:"Rickard Öste"
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782:Dairy Reporter
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555:climate impact
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399:Morgan Stanley
374:Howard Schultz
314:
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262:products from
256:Oatly Group AB
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2361:White pudding
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2316:Oatmeal stout
2314:
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2306:Oatmeal Crisp
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2221:Black pudding
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540:Super Bowl LV
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2411:
2291:Oatmeal ball
2256:Gomme (food)
2236:Dock pudding
2206:Atholl brose
2146:
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2127:Avena sativa
2125:
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2100:
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2038:
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1993:The Guardian
1992:
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1970:. Retrieved
1966:
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1938:
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1881:. Retrieved
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1808:Retail Times
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1477:The Standard
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1159:The Guardian
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1136:. Retrieved
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1106:the original
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1016:Entrepreneur
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525:King's Cross
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266:, including
255:
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246:
227:2,009 (2022)
204:Total equity
184:Total assets
107:Sweden
89:Headquarters
43:Company type
18:
2432:Uncle Tobys
2422:Quaker Oats
2180:Rolled oats
2133:Kherson oat
1946:16 February
1918:16 February
1883:16 February
1848:16 February
1813:16 February
1724:The Outline
1590:29 December
1534:29 December
1508:29 December
1328:highlights.
1237:MarketWatch
1190:3 September
1164:6 September
1055:6 September
1021:29 December
995:29 December
875:MarketWatch
849:29 December
812:Vegconomist
787:29 December
761:29 December
709:29 December
704:The Outline
683:29 December
652:29 December
626:29 December
547:focus group
491:Advertising
420:Mayer Brown
403:J.P. Morgan
309:locations.
152:722 million
121:Area served
2502:Categories
2427:Ready Brek
2377:Cool-A-Coo
2271:Havreflarn
2120:Avena nuda
2024:28 January
1998:27 January
1757:8 February
1669:"Products"
1581:"Products"
1403:13 January
1377:13 January
1351:13 January
1289:nasdaq.com
1112:5 February
839:InsideHook
678:LiveKindly
584:References
533:Shoreditch
505:Arla Foods
360:a part of
280:Landskrona
161:Net income
2407:Mornflake
2402:McOatmeal
2331:Rock cake
2296:Oat bread
2231:Cranachan
2050:10 August
1643:Oatly.com
1585:Oatly.com
1210:France 24
1138:27 August
1076:TheStreet
1050:0099-9660
307:Starbucks
55:Traded as
2489:Category
2397:McCann's
2356:Throdkin
2326:Porridge
2246:Flapjack
2226:Brenntar
2175:Oat milk
2018:BBC News
1972:8 August
1967:euronews
1940:Politico
1877:Campaign
1842:The Drum
1729:27 April
1703:22 March
1678:22 March
1648:22 March
1620:22 March
1482:8 August
1456:4 August
1430:4 August
1081:23 April
969:12 April
880:23 April
843:Archived
647:The Drum
621:The Drum
564:trilogue
444:oat milk
430:Products
293:and the
268:oat milk
130:Products
2441:Related
2336:Skirlie
2301:Oatcake
2261:Granola
2216:Bannock
2170:Oatmeal
1398:Reuters
1321:21 July
1263:Reuters
901:Monocle
735:4 April
521:Brixton
331:Barista
327:Organic
323:Finland
313:History
291:Germany
232:Website
140:Revenue
79: (
71:Founded
63::
2370:Brands
2341:Sowans
2321:Parkin
2286:Muesli
1779:Ad Age
1751:Adweek
1698:OATLY!
1673:OATLY!
1615:OATLY!
1424:NASDAQ
1372:Forbes
1316:Forbes
1295:23 May
1268:16 May
1242:16 May
1216:16 May
1048:
942:
531:, and
395:Nasdaq
388:Amazon
329:, and
287:Sweden
217:(2022)
197:(2022)
176:(2022)
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47:Public
2412:Oatly
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2281:Kasha
2266:Gruel
2211:Avena
2165:Groat
2102:Avena
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517:All 4
370:Jay-Z
299:China
276:Malmö
237:oatly
94:Malmö
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2093:Oats
2052:2024
2026:2022
2000:2022
1974:2021
1948:2021
1920:2021
1885:2021
1850:2021
1815:2021
1759:2021
1731:2022
1705:2021
1680:2021
1650:2021
1622:2021
1592:2019
1562:2024
1536:2019
1510:2019
1484:2021
1458:2021
1432:2021
1405:2023
1379:2023
1353:2023
1346:CNBC
1323:2021
1297:2021
1270:2021
1244:2021
1218:2021
1192:2020
1166:2020
1140:2019
1114:2020
1083:2021
1057:2020
1046:ISSN
1023:2019
997:2019
971:2021
940:ISBN
919:Time
882:2021
851:2019
820:2024
789:2019
763:2019
737:2024
711:2019
685:2019
654:2019
628:2019
368:and
264:oats
239:.com
150:US$
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
