579:
being watched. In 1953, the company began sending out diaries to a smaller sample of homes ("Nielsen families") within the survey to have them record what they had watched. This data was put together with information from the devices. This combination of data allowed the company to statistically estimate the number of
Americans watching TV and the demographic breakdown of viewers. This became an important tool for advertisers and networks.
474:
47:
792:. The Demand Institute is a non-profit, non-advocacy organization. In July, Nielsen acquired the advertising tech company Vizu. The acquisition was made so that Nielsen can better analyze the effectiveness of online advertisement. In November, Nielsen acquired SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions. On December 17, 2012, Nielsen disclosed that it would acquire
290:
270:
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823:. Later on February 26, 2014, Nielsen acquired Nexium, a retail in-store execution and sales analytics company. On September 18, 2014 Nielsen announced the acquisition of Indicus Analytics Pvt Ltd. On October 8, 2014, Nielsen acquired Affinnova, an international media and marketing research firm. The Affinnova team joins Nielsen's legacy BASES team to form Nielsen's Innovation Practice area.
993:. Focusing instead on market research and data collection, it acquired AC Nielsen in 2001, recombining the two halves of the former Nielsen business, and added other research and data collection units including BASES, Claritas, HCI and Spectra. In 2006, the company was acquired by a consortium of six investors for €28.75 per share, a sum of €7.5 billion. In the same year, the group hired
921:
384:, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later evolved into Global Media division and the AC Nielsen later evolved into Global Connect division. The company later decided to retain its Global Media division and divested the Global Connect division (
586:". The device resembles a remote control with buttons for each individual family member and extras for guests. Viewers push a button to signify when they are in the room and push it again when they leave, even if the TV is still on. This form of measurement was intended to provide a more accurate picture of who was watching and when.
877:. On January 23, 2017, the Stagwell Group announced that it acquired Nielsen's Harris brand and the Harris Poll through its Stagwell Media LLC. On February 1, 2017, Nielsen completed its acquisition of Gracenote. On February 23, 2017, Nielsen acquired Rhiza, Inc., a Pittsburgh-based media and consumer analytics software firm.
578:
The company began measuring television audiences in 1950, at a time when the medium was just getting off the ground. Just as with radio, a sampling of homes across the U.S. was used to develop ratings. This information was collected on a device that was attached to a television that recorded what was
566:
a radio had been tuned to during the day. After tinkering with the device for a few years, the company created a national radio rating service in 1942. The company collected information on which stations radios were tuned to in one thousand homes. Then, this survey data was sold to manufacturers who
492:
The company's operations span developing and emerging markets worldwide, in more than 100 countries. According to SEC records, on
February 26, 2015, Nielsen N.V., announced that its board of directors unanimously approved a proposal that resulted in a change in the company's legal domicile, from the
831:
On
January 22, 2015, Nielsen acquired Brandbank, specialized in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms. On March 4, 2015, Nielsen announced the acquisition
589:
In July 2008, Nielsen released the first in a series of quarterly reports, detailing video and TV usage across the 'three screens' – Television, Internet and Mobile devices. The A2/M2 Three Screen Report also includes trends in timeshifted viewing behavior and its relationship to online video
508:
Company and
President and Chief Executive Officer of GE Infrastructure, the largest of six GE business units. He served as Nielsen CEO from 2006 to 2014, when he was succeeded by Mitch Barns. Barns joined Nielsen in 1997, and has held various roles in Europe, Asia, and North America leading major
444:
under the symbol "NLSN". On August 31, 2015, Nielsen N.V., a Dutch public company listed on the New York Stock
Exchange, merged with Nielsen Holdings plc, by way of a cross-border merger under the European Cross-Border Merger Directive, with Nielsen Holdings plc being the surviving company. The
848:
On March 3, 2016, Nielsen acquired
Pointlogic, in marketing decision support systems. On March 10, 2016, Nielsen acquired Mumbai-based mobile usage measurer Informate Mobile Intelligence for an undisclosed amount. On June 21, 2016, Nielsen acquired Repucom, a sports measurement, evaluation and
675:
VNU acquired a majority stake in
Buzzmetrics, a company which measures consumer-generated media online. Under the new ownership, Nielsen bought the remaining shares of the company in 2007. In the same year, Nielsen acquired Telephia, which measures mobile media, and Bilesim Medya, a Turkish
453:
On March 5, 2021, Nielsen
Holdings announced the completion of sale of Global Connect business (known as NielsenIQ, the former AC Nielsen) to private equity firm Advent International. This transaction effectively turned Nielsen into a pure-play media audience measurement and analytics firm.
808:
On June 17, 2013, Nielsen announced that Onex Corp (TSX: OCX) had completed the acquisition of
Nielsen Expositions for $ 950 million in cash consideration. Nielsen Expositions operated tradeshows in the United States. The company was renamed Emerald Expositions Inc. after the transaction.
550:. The company expanded its business in 1932 by creating a retail index that tracked the flow of food and drug purchases. This was the first retail measurement of its kind and for the first time allowed a company to determine its "share" of the market—the origination of the concept of "
649:
Nielsen was a private company from 2006 through 2011. On
January 25, 2011, the company listed itself on the New York Stock Exchange and issued an initial public offering (IPO) that raised $ 1.8 billion in the largest private equity-backed U.S. IPO since 2006.
732:, a California firm applying neuroscience brainwave techniques for consumer research. The firm was later fully acquired by Nielsen in 2011 In 2009 and 2010, Nielsen sold its business magazines; its well-known entertainment properties went to the new company
445:
merger effectively changed the place of incorporation of Nielsen's publicly traded parent holding company from the Netherlands to England and Wales, with no changes made to the business being conducted by Nielsen prior to the merger.
1295:
1345:
2500:
984:
VNU announced a heavy restructuring of its technology news portal, VNUNet, in February 2001. Ten employees were laid off due to the plan. The company disposed of its entire magazine publishing arm later in 2001 to
640:
magazine. VNU combined the Nielsen properties with other research and data collection units including BASES, Claritas, HCI and Spectra. VNU also acquired companies that added to its measurement capabilities.
832:
of Exelate, a provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. On May 27, 2015, Nielsen acquired Innerscope Research, which specialized in
485:
business. With a presence in more than 100 countries and services covering more than 90% of the globe's GDP and population, Nielsen provides clients with data about what consumers watch (programming,
522:, those TV rating services comprise approximately one-quarter of the company's business and revenues. After substantial work to simplify the company over the last several years and divestment of
504:
Jr. was Nielsen's non-executive chairman, who succeeded Dave Calhoun as Executive Chairman in January 2016. Prior to joining Nielsen as CEO in 2006, Dave Calhoun served as Vice Chairman of the
2310:
981:
for a reported price of $ 650 million. VNU merged much of the purchased Miller Freeman assets into VNU Expositions. VNU subsequently divested themselves of a few former Miller Freeman assets.
1893:
3621:
1951:
1859:
1417:
2284:
1256:
1840:
1570:
2510:
1223:
1445:
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3661:
2156:
596:
On September 9, 2016, Nielsen announced that it would retire its paper TV diaries by mid-2017 and provide all electronic measurement in its local television ratings.
3656:
1142:
909:
On March 5, 2021, Nielsen Holdings announced the completion of sale of Global Connect business (the former AC Nielsen) to private equity firm Advent International.
620:(Verenigde Nederlandse Uitgeverijen). VNU later acquired AC Nielsen and recombined the two businesses in 2001. In between, VNU sold off its newspaper properties to
957:
In 1997, VNU acquired the directory publishing business of ITT Sheraton (ITT World Directories) for $ 2.1 billion; the business was renamed VNU World Directories.
3636:
2183:
2210:
1997:
493:
Netherlands to the United Kingdom. Upon approval, the company became incorporated under English law and was registered as a public limited company to be named
465:. The Nielsen board of directors had turned down an initial $ 9 billion offer from the investment consortium. The transaction was completed in October 2022.
2010:
840:, eye tracking and facial coding. Nielsen renamed its combined offering as Nielsen Consumer Neuroscience, and named Carl Marci as Chief Neuroscientist.
616:, which was responsible for consumer shopping trends and box-office data. In 1999, Nielsen Media Research was acquired by the Dutch publishing company
1735:
Plunkett's Advertising and Branding Industry Almanac 2008: Advertising and Branding Industry Market Research, Statistics, Trends and Leading Companies
3646:
1321:
1890:
3631:
2900:
704:, as CEO. He renamed VNU as The Nielsen Company in 2007. VNU sold its business publications division for €320m (£210m) to venture capital group
3626:
912:
On July 8, 2021, Nielsen acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France, for an undisclosed amount.
91:
817:
On February 3, 2014, Nielsen announced the acquisition of Harris Interactive, Inc. (NASDAQ:HPOL). This allowed Nielsen to take ownership of
377:) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide.
1826:
1660:
1645:
Pope, Kyle. "VNU to Buy Nielsen Media for $ 2.5 Billion — Accord to Help Dutch Firm Speed Up Its Transition To Information Concern."
1359:
1177:
1083:
728:
Nielsen acquired IAG Research which measures viewer engagement with TV commercials. The same year, Nielsen made a strategic investment in
567:
were interested in the popularity of programs and demographic information about listeners for advertising purposes. This was the birth of
761:
3676:
1592:
571:
that would become the most well-known part of Nielsen's business when applied to television. Today, these are commonly referred to as "
2344:
Pope, Kyle. “VNU to Buy Nielsen Media for $ 2.5 Billion — Accord to Help Dutch Firm Speed Up Its Transition To Information Concern.”
1119:
1095:
3666:
1246:
3408:
2716:
2576:
1123:
1209:
3671:
3651:
2121:
1775:
1742:
1548:
2160:
1571:"Nielsen to Deliver All-Electronic Measurement to Local TV Markets in 2017 and Retire Paper TV Diaries in 140 Local Markets"
457:
In March 2022, Nielsen announced that it had accepted a $ 16 billion offer from a group of private equity investors led by
2470:
2232:
1938:
440:
In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, started trading on the
1873:
720:
In June, Nielsen acquired Telephia, a provider of syndicated consumer research to the telecom and mobile media markets.
2401:
Staff (31 January 2002) "New company acquires titles from CMP Media: UP Media Group acquires PCB Group from CMP Media"
617:
222:
2543:(in English, French, German, Spanish, Italian, Polish, Portuguese, Indonesian, Japanese, Chinese, Korean, and Swedish)
2603:
2443:
2071:
1973:
1521:
954:
regional newspapers, business publications in the European and North American markets, and educational publications.
1796:
1307:
1699:
1911:
1064:
2097:
515:
In September 2023, Karthik Rao was named CEO of Nielsen, succeeding David Kenny who became Executive Chairman.
2673:
2572:
2327:
2251:
2134:
2014:
458:
17:
1418:"Nielsen Company 90 Years Celebration Reception In Chicago Wednesday August 21 - And The Ordinary People Said"
2553:
2359:
2048:
960:
VNU acquired Nielsen Media Research, part of the former AC Nielsen Company, in 1999. It was the owner of the
304:
2311:"Nielsen strengthens market leading position in TV attribution and ad intelligence with acquisition of TVTY"
1043:
593:
On September 30, 2016, Nielsen made its Digital Content Ratings available in full syndication for clients.
546:
in August 1923 with the idea of selling engineering performance surveys. It was the first company to offer
462:
2501:"Nielsen to provide official market research for the FIFA Confederations Cup 2017 and 2018 FIFA World Cup"
2709:
1757:
Singer, Jason and Berman, Dennis K. "VNU Gets Board Approval for Sale To Group of Private-Equity Firms."
800:
audience measurement, for $ 1.3 billion. The successful acquisition was completed on September 30, 2013.
3591:
3565:
2035:
676:
advertising intelligence firm. VNU was acquired by a group of six private equity firms: the American
1278:
1860:"Nielsen Makes Strategic Investment in NeuroFocus, an Innovative Leader in Neuromarketing Research"
1214:
2416:
3397:
2657:
1683:
1624:
1251:
1016:. VNU sold its business publications division in 2006 for €320m (£210m) to venture capital group
677:
441:
396:
340:
173:
167:
157:
83:
1815:
2741:
2702:
2636:
2109:
1446:"Nielsen Celebrates Chicago Roots with 90th Anniversary Party - Splash Magazines - Los Angeles"
978:
894:
853:. On December 20, 2016, Nielsen announced its agreement with Tribune Media Company to purchase
681:
630:
609:
417:
381:
344:
69:
2822:
2792:
2736:
2596:
850:
833:
757:
745:
693:
526:
in 2021, Nielsen Holdings aligns its business into media audience measurement and analytics.
1814:
1596:
420:, who invented an approach to measuring competitive sales results that made the concept of "
3468:
2931:
2814:
1927:
974:
789:
785:
636:
568:
519:
389:
348:
211:
187:
31:
1716:
8:
3344:
3321:
1780:
1143:"Nielsen Announces Completion of Sale Of Global Connect Business to Advent International"
1047:
605:
429:
1891:
Zach Hofer-Shall "Nielsen Joins Forces With McKinsey For Social Intelligence Consulting"
1360:"WSJ News Exclusive | Nielsen Names a New CEO Amid Swirling Change in Media Measurement"
748:
firm headquartered in Chicago. The firm researches latent and emerging consumer demand.
1845:
1821:
1526:
898:
768:, Spain, Italy, Australia, New Zealand, China, Japan, India, Brazil, Canada and Korea.
697:
543:
161:
424:" a practical management tool. The holding company was originally incorporated in the
2725:
2683:
2678:
2259:
2188:
1738:
1367:
990:
866:
621:
539:
1678:
3605:
3064:
2746:
2662:
2589:
1219:
998:
994:
701:
685:
512:
On December 3, 2018, David Kenny was named CEO of Nielsen, succeeding Mitch Barns.
505:
282:
1619:
1493:
Basler, Barbara. "A.C. Nielsen, Who Devised System That Rates TV Programs, Dead."
534:
3570:
3549:
2751:
2388:
Staff (31 July 2000) '"VNU Acquires Miller Freeman From United News & Media"
1915:
1897:
819:
733:
572:
547:
482:
97:
3202:
3128:
3100:
2859:
1021:
940:
709:
192:
134:
1593:"Learn about the company history of D&B and where we are today at DNB.com"
653:
590:
viewing, a demographic breakdown of mobile video viewers and DVR penetration.
3615:
3554:
3479:
3422:
3006:
2905:
2631:
2451:
2263:
2110:
Nielsen buys Mumbai-based mobile usage measurer Informate Mobile Intelligence
1371:
1009:
886:
689:
563:
501:
336:
144:
77:
2482:
3144:
2421:
608:
in 1984. In 1996, D&B divided the company into two separate companies:
583:
551:
421:
1477:
Gillespie, Mary. "Nielsen makes viewers count by watching them watch TV."
1322:"Nielsen's Own Mitch Barns Will Succeed Outside Hire David Calhoun as CEO"
700:
for ÂŁ5bn. In the same year, the group hired David L. Calhoun, formerly of
582:
In the 1980s, the company launched a new measurement device known as the "
3575:
3544:
3133:
1998:
Nielsen Bolsters Shopper Marketing Credentials With Acquisition Of Nexium
1620:"VNU Could Pay up to $ 2.6 Billion For Purchase of ACNielsen Corp. - WSJ"
1346:
Industry Veteran Mitch Barns To Be Nielsen's Next Chief Executive Officer
1296:
Nielsen Proposes To Move Incorporation From Netherlands To United Kingdom
951:
628:. The company's publishing arm also owned several publications including
486:
425:
380:
For most of its history, the company was known for its two subsidiaries,
2211:"Stagwell Media LLC To Relaunch Harris Brand, Including The Harris Poll"
562:
In 1936, Arthur C. Nielsen acquired the Audimeter, which measured which
3069:
1909:
1422:
1042:
has signed up with Nielsen to provide official market research for the
943:
837:
729:
613:
400:
327:
242:
55:
966:
3536:
3210:
2652:
2626:
1392:
1059:
1020:, which then sold the UK division (VNU Business Publications Ltd) to
854:
708:, which then sold the UK division (VNU Business Publications Ltd) to
667:'s AGB Group, a European competitor which provides similar services.
664:
663:
Nielsen began a joint venture called AGB Nielsen Media Research with
523:
385:
332:
2694:
764:. NM Incite had operations in 13 global markets, including: US, UK,
3117:
2581:
2567:
1717:
Dickson, Glen and Eggerton, John. "Nielsen Closes on Telephia Deal"
947:
874:
793:
2157:"The Carlyle Group Completes Acquisition of Claritas from Nielsen"
1247:"Nielsen Completes $ 16 Billion Sale to Private Equity Consortium"
481:
Nielsen is a global, independent measurement and data company for
473:
3531:
3445:
2936:
2781:
1084:
Nielsen Names a New CEO Amid Swirling Change in Media Measurement
961:
870:
765:
554:" Arthur C. Nielsen is credited with coining this business term.
2357:
2873:
2076:
1013:
986:
625:
489:) on a global and local basis and how those choices intersect.
46:
1506:
Kaplan, Peter W. "Nielsen to Try New Audience-Survey Device."
1210:"Media measuring company Nielsen to be acquired in $ 16B deal"
2776:
2561:
1803:, CNN Money, February 20, 2008. Retrieved September 29, 2011.
1005:
893:, another former Nielsen business). The transaction includes
797:
262:
428:
and later was purchased on May 24, 2006, by a consortium of
2920:
2505:
1039:
939:, literally "United Dutch Publishers", founded 1964) was a
920:
654:
Mergers, acquisitions, strategic alliances and divestitures
2537:
2285:"Nielsen Sells Music Division To Billboard Magazine Owner"
1928:"Nielsen Acquires Vizu To Measure Online Ad Effectiveness"
885:
In December 2019, Nielsen music data business was sold to
1874:"Nielsen Pairs With McKinsey for Social Media Consulting"
1271:
1096:
Nielsen appoints Warren Jenson as Chief Financial Officer
3622:
Companies formerly listed on the New York Stock Exchange
1944:
989:
for €1.25 million, and sold its newspaper properties to
1661:"Nielsen Holdings, Demand Media Shares Gain After IPOs"
1120:"Nielsen Holdings, Inc. 2021 Annual Report (Form 10-K)"
1017:
705:
776:
In August, Nielsen acquired Marketing Analytics, Inc.
518:
While the Nielsen brand is most often associated with
359:
3589:
1841:"Nielsen's Latest Purchase is Audience Research Firm"
915:
869:
acquired Claritas from Nielsen. On January 20, 2017,
535:
Arthur C. Nielsen and the invention of "Market Share"
1700:"Nielsen to Acquire Remaining Shares of BuzzMetrics"
1301:
2471:
Apax and Cinven set to win ÂŁ1.4bn fight for VNU arm
3642:Magazine publishing companies of the United States
2550:Historical business data for Nielsen Holdings plc:
2358:Rita M. Csapo-Sweet; Ildiko Kaposi (Spring 1999).
857:, a provider of media and entertainment metadata.
3662:Research and analysis firms of the United Kingdom
2444:"Historie van de Verenigde Nederlandse Uitgevers"
3657:Research and analysis firms of the United States
3613:
2573:List of subsidiaries of The Nielsen Company B.V.
2003:
1172:
1170:
1168:
1166:
1164:
1034:
388:, the former AC Nielsen) to private equity firm
3637:Market research companies of the United States
2328:"International Directory of Company Histories"
2041:
760:to create the social media consulting company
461:subsidiary Evergreen Coast Capital Corp., and
2710:
2597:
1161:
448:
2493:
2414:
2233:"Nielsen Completes Acquisition of Gracenote"
1473:
1471:
1469:
1467:
1089:
644:
612:, which was responsible for TV ratings, and
1679:"WPP and VNU Form TV-Ratings Joint Venture"
929:
27:American media audience measurement company
2717:
2703:
2604:
2590:
2483:"VNU Changing Name to The Nielsen Company"
1549:"Nielsen Launches Digital Content Ratings"
1077:
45:
1776:Incisive to buy VNU Business Publications
1771:
1769:
1767:
1489:
1487:
1464:
1244:
946:company with products including European
3647:Holding companies based in New York City
2122:Nielsen Completes Acquisition Of Repucom
1792:
1790:
1319:
919:
744:Nielsen acquired The Cambridge Group, a
472:
3632:Marketing companies established in 1923
2181:
1732:
1697:
1522:"Whichever Screen, People Are Watching"
1519:
1289:
1207:
1124:U.S. Securities and Exchange Commission
557:
14:
3614:
2417:"VNUNet.com cuts staff in restructure"
2408:
2382:
2360:"Mass Media in Post-Communist Hungary"
2249:
1939:Nielsen, NM Incite Acquire Socialguide
1829:from the original on October 22, 2023.
1764:
1658:
1617:
1484:
468:
3627:Holding companies established in 1923
2724:
2698:
2585:
2364:International Communications Bulletin
2334:, vol. 27, St. James Press, 1999
2322:
2320:
2252:"Billboard Parent Buys Nielsen Music"
2013:. The Nielsen Company. Archived from
1812:
1787:
1357:
1259:from the original on October 11, 2022
1114:
1112:
1110:
1108:
1106:
1104:
435:
3559:Hyundai Communications & Network
2611:
1871:
1816:"Nielsen Adds to Cellphone Tracking"
1618:Deogun, Nikhil (December 18, 2000).
1208:Chapman, Michelle (March 29, 2022).
1203:
1201:
1137:
1135:
1133:
1245:Lafayette, Jon (October 11, 2022).
1226:from the original on March 30, 2022
24:
3218:International Aluminum Corporation
2415:Vickers, Amy (February 23, 2001).
2317:
2250:Steele, Anne (December 18, 2019).
2184:"NPD Buys Nielsen's Book Services"
2069:
1974:"Harris Interactive Joins Nielsen"
1797:Siklos, Richard. “Made to Measure”
1320:Thielman, Sam (November 6, 2013).
1101:
931:Verenigde Nederlandse Uitgeverijen
916:Verenigde Nederlandse Uitgeverijen
796:, a company primarily involved in
529:
399:and used to be a component of the
25:
3688:
3677:Kohlberg Kravis Roberts companies
2529:
2182:Milliot, Jim (January 20, 2017).
1858:Holmes, Gary (February 7, 2008).
1573:. Nielsen.com. September 14, 2016
1551:. Nielsen.com. September 27, 2016
1358:Flint, Joe (September 14, 2023).
1198:
1130:
599:
3599:
3271:ITS Technologies & Logistics
3023:Permian Tank & Manufacturing
2864:American Achievement Corporation
2213:. Prnewswire.com. March 16, 2017
2137:. Nielsen.com. December 20, 2016
1698:Rodgers, Zachary (May 1, 2007).
1659:Spears, Lee (January 26, 2011).
289:
288:
269:
268:
249:
248:
229:
228:
206:
205:
3667:1923 establishments in Illinois
2475:
2464:
2436:
2395:
2351:
2338:
2303:
2277:
2243:
2225:
2203:
2175:
2149:
2127:
2115:
2103:
2091:
2072:"Nielsen Doubles Down On Neuro"
2063:
2029:
1991:
1966:
1932:
1920:
1903:
1900:"Forrester Blogs" June 14, 2010
1884:
1865:
1852:
1833:
1813:Story, Louise (June 28, 2007).
1806:
1751:
1726:
1710:
1691:
1671:
1652:
1639:
1611:
1585:
1563:
1541:
1520:Stelter, Brian (July 8, 2008).
1513:
1500:
1438:
1410:
1385:
1351:
1339:
1313:
1065:Council for Research Excellence
416:Nielsen was founded in 1923 by
2674:Nielsen Broadcast Data Systems
1238:
895:Nielsen Broadcast Data Systems
849:intelligence company based in
784:In February, Nielsen launched
624:and its consumer magazines to
395:The company was listed on the
13:
1:
3672:2022 mergers and acquisitions
3652:2011 initial public offerings
1070:
1035:Corporate affairs and culture
756:In June, Nielsen paired with
459:Elliott Investment Management
316:
305:Elliott Investment Management
3541:Eastern Broadcasting Company
3248:Taylor-Wharton International
2979:Coastal Carolina Clean Power
2976:China Recycling Energy Group
2313:. nielsen.com. July 8, 2021.
2135:"Nielsen Acquires Gracenote"
2011:"Nielsen Acquires Affinnova"
1872:Kaye, Kate (June 14, 2010).
1279:"Nielsen 2015 Annual Report"
1178:"Nielsen 2015 Annual Report"
1044:2017 FIFA Confederations Cup
606:Dun & Bradstreet Company
604:Nielsen was acquired by the
463:Brookfield Business Partners
411:
7:
3274:Illinois Central School Bus
3026:Phoenix Exploration Company
2982:Cobalt International Energy
2665:(outside the United States)
2098:Nielsen Acquires Pointlogic
1952:"NIELSEN ACQUIRES ARBITRON"
1926:Ha, Anthony. July 2, 2012.
1053:
10:
3693:
3268:Connecticut Service Plazas
3035:Stallion Oilfield Services
2049:"Nielsen Acquires Exelate"
2036:Nielsen Acquires Brandbank
1737:. Plunkett Research, Ltd.
1283:Nielsen 2015 Annual Report
873:acquired the US assets of
449:2021 split and 2022 buyout
406:
29:
3509:
3456:Quorum Business Solutions
3450:Personal & Informatik
3298:
3284:
3261:
3168:
3090:
3057:
3029:Quorum Business Solutions
2945:
2906:McDonald's China & HK
2843:
2819:Diversified Machine, Inc.
2807:
2760:
2732:
2646:Former services and units
2645:
2619:
1733:Plunket, Jack W. (2008).
645:Becoming a public company
354:
326:
310:
300:
280:
260:
240:
220:
201:
180:
151:
140:
130:
112:
104:
90:
75:
65:
53:
44:
2568:Nielsen 90 Year Timeline
1914:August 18, 2010, at the
1862:. Nielsen Media Research
1721:Broadcasting & Cable
1252:Broadcasting & Cable
1027:The company was renamed
889:(then parent company of
696:, and Dutch equity firm
477:Nielsen office in Canada
30:Not to be confused with
3398:Freescale Semiconductor
3355:Offshore Incorporations
3312:AZ Electronic Materials
3242:Specialty Manufacturing
3187:China Forestry Holdings
3178:AZ Electronic Materials
3114:Concord Medical Service
3032:Red Technology Alliance
2970:CDM Resource Management
2658:National Consumer Panel
2346:The Wall Street Journal
2332:www.fundinguniverse.com
1759:The Wall Street Journal
1684:The Wall Street Journal
1647:The Wall Street Journal
1625:The Wall Street Journal
1393:"Total Media Solutions"
979:United News & Media
904:
880:
860:
843:
826:
812:
803:
779:
771:
751:
739:
723:
715:
678:Kohlberg Kravis Roberts
670:
658:
509:parts of the business.
442:New York Stock Exchange
397:New York Stock Exchange
341:AGB Nielsen Philippines
118:; 101 years ago
3413:Huaya Microelectronics
3014:Legend Natural Gas III
2670:Nielsen Business Media
2637:Nielsen Media Research
1896:June 17, 2010, at the
973:In 2000, VNU acquired
930:
925:
788:in collaboration with
758:McKinsey & Company
694:Hellman & Friedman
682:Thomas H. Lee Partners
631:The Hollywood Reporter
610:Nielsen Media Research
478:
418:Arthur C. Nielsen, Sr.
382:Nielsen Media Research
345:Nielsen Media Research
3469:SS&C Technologies
3436:Nitride Semiconductor
3011:Legend Natural Gas II
3003:International Logging
2921:NBTY(Nature's Bounty)
2793:ManTech International
2737:William E. Conway Jr.
2051:. The Nielsen Company
1006:VNU World Directories
923:
851:Stamford, Connecticut
834:consumer neuroscience
746:management consulting
476:
3251:Veyance Technologies
3221:John Maneely Company
2815:Allison Transmission
1185:Nielsen Holdings PLC
1126:. February 28, 2022.
975:Miller Freeman, Inc.
865:On January 5, 2017,
790:The Conference Board
786:The Demand Institute
569:audience measurement
558:Radio and television
495:Nielsen Holdings PLC
430:private equity firms
390:Advent International
371:Nielsen Holdings plc
349:The Demand Institute
188:Audience measurement
116:August 24, 1923
40:Nielsen Holdings plc
32:Nielsen Norman Group
3370:Command Information
3345:Booz Allen Hamilton
3318:Allsec Technologies
3111:Claris Lifesciences
2985:Collingwood Ethanol
2742:Daniel A. D'Aniello
2564:— Nielsen news blog
2513:on October 13, 2016
2291:. December 18, 2019
2256:Wall Street Journal
2163:on February 7, 2017
2017:on November 7, 2014
1781:The Daily Telegraph
1364:Wall Street Journal
1048:2018 FIFA World Cup
1029:The Nielsen Company
469:Company information
312:Number of employees
61:The Nielsen Company
41:
3453:Proteus Biomedical
3442:OpenLink Financial
3158:Proteus Biomedical
3138:LifeCare Hospitals
3080:Repco Home Finance
3058:Financial services
3050:Voice Construction
2991:Foresight Reserves
2836:United Road Towing
2489:, January 22, 2007
2403:Business Publisher
2390:Business Publisher
1846:The New York Times
1822:The New York Times
1784:, February 6, 2007
1527:The New York Times
1510:, October 16, 1985
1508:The New York Times
1495:The New York Times
1098:September 10, 2023
1086:September 14, 2023
964:business magazine
926:
698:AlpInvest Partners
544:AC Nielsen Company
520:television ratings
479:
436:Merger and listing
162:executive chairman
39:
3587:
3586:
3358:Catapult Learning
3302:business services
3044:Topaz Power Group
3041:Titan Specialties
3020:Niska Gas Storage
2994:Green Earth Fuels
2964:Bottle Rock Power
2833:United Components
2726:The Carlyle Group
2692:
2691:
2684:Nielsen VideoScan
2679:Nielsen SoundScan
2348:, August 17, 1999
2189:Publishers Weekly
2000:February 26, 2014
1941:November 12, 2012
1839:Elliott, Stuart.
1744:978-1-59392-109-5
1687:. August 6, 2004.
1649:, August 17, 1999
1479:Chicago Sun-Times
1452:. August 20, 2013
1426:. August 20, 2013
1310:February 26, 2015
1298:February 26, 2015
899:Nielsen SoundScan
897:, Music 360, and
867:The Carlyle Group
540:Arthur C. Nielsen
368:
367:
16:(Redirected from
3684:
3604:
3603:
3602:
3595:
3525:Actelis Networks
3199:General Lighting
2870:Babela's Kitchen
2789:DHS Technologies
2786:Combined Systems
2747:David Rubenstein
2719:
2712:
2705:
2696:
2695:
2663:Nielsen BookScan
2613:Nielsen Holdings
2606:
2599:
2592:
2583:
2582:
2544:
2541:
2540:
2538:Official website
2523:
2522:
2520:
2518:
2509:. Archived from
2497:
2491:
2490:
2479:
2473:
2468:
2462:
2461:
2460:
2458:
2440:
2434:
2433:
2431:
2429:
2412:
2406:
2399:
2393:
2386:
2380:
2379:
2377:
2375:
2355:
2349:
2342:
2336:
2335:
2324:
2315:
2314:
2307:
2301:
2300:
2298:
2296:
2281:
2275:
2274:
2272:
2270:
2247:
2241:
2240:
2229:
2223:
2222:
2220:
2218:
2207:
2201:
2200:
2198:
2196:
2179:
2173:
2172:
2170:
2168:
2159:. Archived from
2153:
2147:
2146:
2144:
2142:
2131:
2125:
2119:
2113:
2107:
2101:
2095:
2089:
2088:
2086:
2084:
2067:
2061:
2060:
2058:
2056:
2045:
2039:
2038:January 22, 2015
2033:
2027:
2026:
2024:
2022:
2007:
2001:
1995:
1989:
1988:
1986:
1984:
1970:
1964:
1963:
1961:
1959:
1948:
1942:
1936:
1930:
1924:
1918:
1907:
1901:
1888:
1882:
1881:
1869:
1863:
1856:
1850:
1837:
1831:
1830:
1818:
1810:
1804:
1801:Fortune Magazine
1794:
1785:
1773:
1762:
1755:
1749:
1748:
1730:
1724:
1714:
1708:
1707:
1695:
1689:
1688:
1675:
1669:
1668:
1656:
1650:
1643:
1637:
1636:
1634:
1632:
1615:
1609:
1608:
1606:
1604:
1595:. Archived from
1589:
1583:
1582:
1580:
1578:
1567:
1561:
1560:
1558:
1556:
1545:
1539:
1538:
1536:
1534:
1517:
1511:
1504:
1498:
1491:
1482:
1475:
1462:
1461:
1459:
1457:
1442:
1436:
1435:
1433:
1431:
1414:
1408:
1407:
1405:
1403:
1389:
1383:
1382:
1380:
1378:
1355:
1349:
1348:November 6, 2013
1343:
1337:
1336:
1334:
1332:
1317:
1311:
1305:
1299:
1293:
1287:
1286:
1275:
1269:
1268:
1266:
1264:
1242:
1236:
1235:
1233:
1231:
1220:Associated Press
1205:
1196:
1195:
1193:
1191:
1182:
1174:
1159:
1158:
1156:
1154:
1139:
1128:
1127:
1116:
1099:
1093:
1087:
1081:
999:General Electric
995:David L. Calhoun
933:
875:Nielsen BookScan
702:General Electric
686:Blackstone Group
506:General Electric
364:
361:
321:
318:
295:
292:
291:
285:
275:
274:US$ 10.8 billion
272:
271:
265:
255:
252:
251:
235:
232:
231:
223:Operating income
215:
209:
208:
126:
124:
119:
100:
49:
42:
38:
21:
3692:
3691:
3687:
3686:
3685:
3683:
3682:
3681:
3612:
3611:
3610:
3600:
3598:
3590:
3588:
3583:
3550:Hawaiian Telcom
3519:
3505:
3465:Rhythm NewMedia
3332:Archive Systems
3326:Applied Systems
3303:
3301:
3294:
3280:
3257:
3190:CPIC Fiberglass
3164:
3086:
3053:
3000:Hudson Products
2955:
2941:
2853:
2839:
2803:
2770:
2756:
2752:Harvey Schwartz
2728:
2723:
2693:
2688:
2641:
2615:
2610:
2558:
2542:
2536:
2535:
2532:
2527:
2526:
2516:
2514:
2499:
2498:
2494:
2481:
2480:
2476:
2469:
2465:
2456:
2454:
2442:
2441:
2437:
2427:
2425:
2413:
2409:
2405:16(12): p. 1-2;
2400:
2396:
2387:
2383:
2373:
2371:
2356:
2352:
2343:
2339:
2326:
2325:
2318:
2309:
2308:
2304:
2294:
2292:
2289:Insideradio.com
2283:
2282:
2278:
2268:
2266:
2248:
2244:
2237:www.nielsen.com
2231:
2230:
2226:
2216:
2214:
2209:
2208:
2204:
2194:
2192:
2180:
2176:
2166:
2164:
2155:
2154:
2150:
2140:
2138:
2133:
2132:
2128:
2120:
2116:
2108:
2104:
2096:
2092:
2082:
2080:
2070:Dooley, Roger.
2068:
2064:
2054:
2052:
2047:
2046:
2042:
2034:
2030:
2020:
2018:
2009:
2008:
2004:
1996:
1992:
1982:
1980:
1972:
1971:
1967:
1957:
1955:
1950:
1949:
1945:
1937:
1933:
1925:
1921:
1916:Wayback Machine
1908:
1904:
1898:Wayback Machine
1889:
1885:
1870:
1866:
1857:
1853:
1849:, April 8, 2008
1838:
1834:
1811:
1807:
1795:
1788:
1774:
1765:
1761:, March 8, 2006
1756:
1752:
1745:
1731:
1727:
1723:August 10, 2007
1715:
1711:
1696:
1692:
1677:
1676:
1672:
1657:
1653:
1644:
1640:
1630:
1628:
1616:
1612:
1602:
1600:
1599:on July 5, 2008
1591:
1590:
1586:
1576:
1574:
1569:
1568:
1564:
1554:
1552:
1547:
1546:
1542:
1532:
1530:
1518:
1514:
1505:
1501:
1492:
1485:
1481:, April 9, 1989
1476:
1465:
1455:
1453:
1444:
1443:
1439:
1429:
1427:
1416:
1415:
1411:
1401:
1399:
1391:
1390:
1386:
1376:
1374:
1356:
1352:
1344:
1340:
1330:
1328:
1318:
1314:
1306:
1302:
1294:
1290:
1277:
1276:
1272:
1262:
1260:
1243:
1239:
1229:
1227:
1206:
1199:
1189:
1187:
1180:
1176:
1175:
1162:
1152:
1150:
1149:. March 5, 2021
1141:
1140:
1131:
1118:
1117:
1102:
1094:
1090:
1082:
1078:
1073:
1056:
1037:
918:
907:
883:
863:
846:
829:
820:The Harris Poll
815:
806:
782:
774:
754:
742:
734:e5 Global Media
726:
718:
673:
661:
656:
647:
602:
573:Nielsen ratings
560:
548:market research
537:
532:
530:Company history
471:
451:
438:
414:
409:
392:in March 2021.
358:
322:(December 2021)
319:
313:
294:US$ 3.3 billion
293:
281:
273:
261:
254:US$ 963 million
253:
245:
234:US$ 872 million
233:
225:
210:
197:
172:Warren Jenson (
171:
165:
154:
122:
120:
117:
96:
80:
58:
35:
28:
23:
22:
15:
12:
11:
5:
3690:
3680:
3679:
3674:
3669:
3664:
3659:
3654:
3649:
3644:
3639:
3634:
3629:
3624:
3609:
3608:
3585:
3584:
3582:
3581:
3578:
3573:
3568:
3563:
3560:
3557:
3552:
3547:
3542:
3539:
3534:
3529:
3526:
3522:
3520:
3518:
3517:
3514:
3510:
3507:
3506:
3504:
3503:
3500:
3497:
3494:
3491:
3488:
3485:
3482:
3477:
3474:
3471:
3466:
3463:
3460:
3457:
3454:
3451:
3448:
3443:
3440:
3439:Open Solutions
3437:
3434:
3431:
3428:
3425:
3420:
3417:
3414:
3411:
3406:
3405:Great Offshore
3403:
3400:
3395:
3392:
3389:
3386:
3383:
3380:
3377:
3374:
3371:
3368:
3365:
3362:
3359:
3356:
3353:
3352:CPU Technology
3350:
3347:
3342:
3339:
3336:
3333:
3330:
3327:
3324:
3319:
3316:
3313:
3310:
3306:
3304:
3299:
3296:
3295:
3293:
3292:
3291:B&B Hotels
3288:
3286:
3282:
3281:
3279:
3278:
3275:
3272:
3269:
3265:
3263:
3262:Infrastructure
3259:
3258:
3256:
3255:
3252:
3249:
3246:
3243:
3240:
3237:
3236:Rising Sun Bio
3234:
3233:PQ Corporation
3231:
3228:
3225:
3222:
3219:
3216:
3213:
3208:
3205:
3200:
3197:
3194:
3191:
3188:
3185:
3184:China Agritech
3182:
3179:
3176:
3175:Anxin Flooring
3172:
3170:
3166:
3165:
3163:
3162:
3159:
3156:
3153:
3150:
3147:
3142:
3139:
3136:
3131:
3129:HCR Manor Care
3126:
3123:
3120:
3115:
3112:
3109:
3106:
3103:
3101:Alliance Boots
3098:
3094:
3092:
3088:
3087:
3085:
3084:
3081:
3078:
3075:
3074:Boston Private
3072:
3067:
3061:
3059:
3055:
3054:
3052:
3051:
3048:
3047:Vantage Energy
3045:
3042:
3039:
3036:
3033:
3030:
3027:
3024:
3021:
3018:
3015:
3012:
3009:
3004:
3001:
2998:
2995:
2992:
2989:
2986:
2983:
2980:
2977:
2974:
2971:
2968:
2965:
2962:
2958:
2956:
2954:
2953:
2950:
2946:
2943:
2942:
2940:
2939:
2934:
2929:
2926:
2923:
2918:
2915:
2914:Natural Beauty
2912:
2909:
2903:
2901:Mattress Giant
2898:
2895:
2892:
2889:
2886:
2883:
2880:
2877:
2871:
2868:
2865:
2862:
2860:Alliance Boots
2856:
2854:
2852:
2851:
2848:
2844:
2841:
2840:
2838:
2837:
2834:
2831:
2828:
2825:
2820:
2817:
2811:
2809:
2808:Transportation
2805:
2804:
2802:
2801:
2800:Wesco Aircraft
2798:
2795:
2790:
2787:
2784:
2779:
2773:
2771:
2769:
2768:
2765:
2761:
2758:
2757:
2755:
2754:
2749:
2744:
2739:
2733:
2730:
2729:
2722:
2721:
2714:
2707:
2699:
2690:
2689:
2687:
2686:
2681:
2676:
2671:
2668:
2667:
2666:
2660:
2649:
2647:
2643:
2642:
2640:
2639:
2634:
2629:
2623:
2621:
2617:
2616:
2609:
2608:
2601:
2594:
2586:
2580:
2579:
2570:
2565:
2559:
2557:
2556:
2551:
2547:
2545:
2531:
2530:External links
2528:
2525:
2524:
2492:
2487:hk.nielsen.com
2474:
2463:
2435:
2407:
2394:
2381:
2350:
2337:
2316:
2302:
2276:
2242:
2224:
2202:
2174:
2148:
2126:
2114:
2112:March 10, 2016
2102:
2090:
2062:
2040:
2028:
2002:
1990:
1965:
1943:
1931:
1919:
1902:
1883:
1864:
1851:
1832:
1805:
1786:
1763:
1750:
1743:
1725:
1709:
1690:
1670:
1651:
1638:
1610:
1584:
1562:
1540:
1512:
1499:
1497:, June 4, 1980
1483:
1463:
1437:
1409:
1384:
1350:
1338:
1312:
1300:
1288:
1270:
1237:
1197:
1160:
1129:
1100:
1088:
1075:
1074:
1072:
1069:
1068:
1067:
1062:
1055:
1052:
1036:
1033:
1022:Incisive Media
997:, formerly of
970:in the 1990s.
917:
914:
906:
903:
882:
879:
862:
859:
845:
842:
828:
825:
814:
811:
805:
802:
781:
778:
773:
770:
753:
750:
741:
738:
725:
722:
717:
714:
710:Incisive Media
672:
669:
660:
657:
655:
652:
646:
643:
601:
600:Private equity
598:
564:radio stations
559:
556:
536:
533:
531:
528:
470:
467:
450:
447:
437:
434:
413:
410:
408:
405:
366:
365:
356:
352:
351:
330:
324:
323:
314:
311:
308:
307:
302:
298:
297:
286:
278:
277:
266:
258:
257:
246:
241:
238:
237:
226:
221:
218:
217:
203:
199:
198:
196:
195:
193:Media research
190:
184:
182:
178:
177:
155:
152:
149:
148:
142:
138:
137:
135:Arthur Nielsen
132:
128:
127:
114:
110:
109:
106:
102:
101:
94:
88:
87:
81:
76:
73:
72:
67:
63:
62:
59:
54:
51:
50:
26:
18:Nielsen Online
9:
6:
4:
3:
2:
3689:
3678:
3675:
3673:
3670:
3668:
3665:
3663:
3660:
3658:
3655:
3653:
3650:
3648:
3645:
3643:
3640:
3638:
3635:
3633:
3630:
3628:
3625:
3623:
3620:
3619:
3617:
3607:
3597:
3596:
3593:
3579:
3577:
3574:
3572:
3569:
3567:
3564:
3561:
3558:
3556:
3555:HealthCentral
3553:
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3017:Moreno Group
2612:
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2515:. Retrieved
2511:the original
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283:Total equity
263:Total assets
141:Headquarters
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3576:Numericable
3545:Focus Media
3285:Real estate
3207:H.C. Starck
3155:PixelOptics
3134:Healthscope
3105:BioReliance
3065:Butterfield
2554:SEC filings
2517:October 24,
2392:15(1): p.1;
2167:February 6,
1978:Nielsen.com
1377:October 16,
1190:October 24,
950:magazines,
487:advertising
426:Netherlands
401:S&P 500
214:3.5 billion
158:David Kenny
86:: NLSN
3616:Categories
3361:Cellutions
3239:Sinorgchem
3181:AvanStrate
3169:Industrial
3108:Cellutions
3091:Healthcare
3070:BankUnited
2928:Philosophy
2885:Dio Coffee
2295:August 30,
2195:August 30,
1423:ChicagoNow
1402:August 29,
1308:SEC Record
1153:August 29,
1071:References
1001:, as CEO.
944:publishing
838:biometrics
730:NeuroFocus
614:AC Nielsen
243:Net income
153:Key people
123:1923-08-24
56:Trade name
3606:Companies
3537:CommScope
3490:TradeBeam
3473:SchoolNet
3388:Elitecore
3382:Orienwise
3376:CompuDyne
3349:Broadleaf
3338:Authentix
3254:Wastequip
3211:HD Supply
3161:Qualicaps
3149:MultiPlan
2876:Childcare
2827:Metaldyne
2764:Aerospace
2653:NielsenIQ
2627:Gracenote
2264:0099-9660
2055:August 4,
1954:. Nielsen
1665:Bloomberg
1456:April 12,
1430:April 12,
1372:0099-9660
1230:April 17,
1031:in 2007.
1004:In 2004,
962:Hungarian
891:Billboard
855:Gracenote
762:NM Incite
665:WPP Group
637:Billboard
524:NielsenIQ
412:Formation
386:NielsenIQ
343:, Rhiza,
333:Gracenote
78:Traded as
3580:REVShare
3566:The Mill
3493:TrenStar
3459:REVShare
3379:Covalent
3373:Companeo
3364:Centrata
3152:NeoVista
3118:Convatec
3097:Acufocus
3077:FN STARS
2925:Orizonia
2888:Ellassay
2847:Consumer
2830:TrenStar
2428:July 22,
2269:July 22,
2217:June 16,
2141:June 16,
1912:Archived
1894:Archived
1827:Archived
1603:July 29,
1577:June 16,
1555:June 16,
1450:Lasplash
1257:Archived
1224:Archived
1215:ABC News
1054:See also
1046:and the
948:consumer
794:Arbitron
181:Products
105:Industry
3571:Nielsen
3532:Com Hem
3513:Telecom
3487:Talaris
3476:Solsoft
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3394:Flexcom
3391:eScreen
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2782:AsiaSat
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2021:May 27,
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1397:Nielsen
1263:July 5,
1147:Nielsen
991:Wegener
967:Figyelő
766:Germany
622:Wegener
407:History
375:Nielsen
360:nielsen
355:Website
202:Revenue
131:Founder
121: (
113:Founded
70:Private
3592:Portal
3499:Viator
3430:Newgen
3402:Gemcom
3196:Comark
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2949:Energy
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2874:Britax
2850:Retail
2448:rtl.nl
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1878:ClickZ
1741:
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1370:
1331:May 7,
1326:AdWeek
1014:Cinven
987:Sanoma
836:using
626:Sanoma
296:(2021)
276:(2021)
256:(2021)
236:(2021)
216:(2021)
147:, U.S.
3516:Media
3484:TOPIA
3367:Sunco
3335:Arsys
3141:Marle
3125:Forba
2988:Ensus
2952:Power
2908:(20%)
2894:iTour
2823:Hertz
2797:Sequa
2777:ARINC
2620:Units
2370:(1–2)
1181:(PDF)
977:from
952:Dutch
941:Dutch
798:radio
483:media
301:Owner
108:Media
3562:kbro
3502:ZCom
3427:Ness
3409:HDFC
3385:eBis
3309:ACIS
3230:Otor
3224:Kito
2973:CNAA
2961:4Gas
2519:2016
2506:FIFA
2459:2011
2430:2019
2376:2014
2297:2024
2271:2020
2260:ISSN
2219:2017
2197:2024
2169:2017
2143:2017
2085:2015
2057:2015
2023:2015
1985:2015
1960:2013
1739:ISBN
1633:2024
1605:2008
1579:2017
1557:2017
1535:2015
1458:2016
1432:2016
1404:2024
1379:2023
1368:ISSN
1333:2016
1265:2023
1232:2022
1192:2016
1155:2024
1040:FIFA
1012:and
924:Logo
905:2021
881:2019
861:2017
844:2016
827:2015
813:2014
804:2013
780:2012
772:2011
752:2010
740:2009
724:2008
716:2007
692:and
671:2006
659:2004
634:and
373:(or
362:.com
212:US$
92:ISIN
84:NYSE
3462:RMI
3227:RHI
2879:CVC
2577:SEC
1060:NIQ
937:VNU
618:VNU
575:".
174:CFO
168:CEO
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