142:, Geraldo said that the initial repercussion was negative, but that was soon reversed. He also commented: "There is already a radio station from Canada wanting to find Luiza by any means because the Canadian government is after her." After the video went viral, Geraldo confirmed that Luiza had already received proposals from several companies to star in television commercials. He later commented that he decided to anticipate the daughter's return to
146:, which was originally going to take place on the 29th: "This is an avalanche, the family got together and thought it was better to anticipate her return to Brazil. She will arrive in the country later this week and needs to be supported by her family at this time. I couldn't imagine that a simple commercial could have all these repercussions. We just want to be on her side." In response, users created a
125:, who commented before starting a performance: "How wonderful, everyone is here, boy. Only Luiza is not here, because she is in Canada." The phrase was used in songs and parodies of scenes from movies or other famous videos. Companies have also quoted the meme. Decolar launched the promotion "How about a visit to Luiza who is in Canada?" and
233:
with the origin of the meme, mentioning, for example, that she did jobs involving exchange programs and websites. She commented, laughing: "Everything came up, from participating in a music video to being the advertising girl of a butcher shop. What do I have to do with a butcher shop?" Luiza won a short time later a course in
224:
commentary had wide repercussions on social networks: "Luiza has already returned from Canada and we have been more intelligent." When asked about the statement, Geraldo said, "I respect him as a professional, but we can't take everything seriously. There have to be jokes too. I think he was on a bad day."
245:
Being anonymous is much better. I couldn't take all this exposure anymore. It wasn't a bad phase, it was different, but I always worked for this to have a beginning, middle, and end. There was never this desire to be famous, an actress, a presenter. The phrase is more famous than my image. I was more
219:
mayoralty. Later, the profile published a public apology. The employee posted on the wrong account - he wanted to post on his personal profile. The profile was the fourth most accessed in the country, after the publication. Later, Serra stated: "I accept the apology for what happened on
Twitter. The
168:
region; she stated that she hadn't come back yet so as not to cause a commotion. She commented: " if I told you that I was coming back, it would be more turmoil than it already is, which neither I nor my parents wanted." She was relatively nervous about coming back and anxious about the repercussion
52:
Luiza returned to Brazil on
January 17, expressing her anxiety and nerves. Subsequently, she filmed a new commercial to replace the previous one. Following this, an official government network sparked controversy by quoting the meme in a joke. Years later, Luiza expressed a preference for anonymity,
281:
of the year 2012. It appeared in lists of best memes of the year by Super and
Techtudo, and appeared retrospectively in the lists "25 memes that formed the character of the Brazilian internet" by Tecmundo, "Ten memes that were successful in the beginning of social networks" by Techtudo, "10 YouTube
232:
In an interview for UOL in 2017, Luiza said that, despite profiting from the meme's success, her father "managed everything." She says that the success helped her father, who was going through a "difficult phase in his career." After the commercial was aired, Luiza also accepted jobs that had to do
150:
event to celebrate Luiza's return, and almost 8,000 people confirmed their "presence", and the number soon grew to 12,000. Luiza, who was in Canada, replied, "It's very strange, but I'm taking everything in jest. People I had never seen in my life, that I had never talked to in my life, talking and
223:
Journalist Carlos
Nascimento, anchor of Jornal do SBT, used the opening of the January 19, 2012 edition to criticize the engagement around the meme, saying that he did not believe it was possible that "two such futile issues can draw the attention of an entire country." The final sentence of the
256:
In July 2020, Luiza had already graduated and revealed that she was about to get married: "I practice my profession with a lot of love." On May 31, 2021, Luiza announced that she had married the businessman David Lira. According to news reports at the time, Luiza has her own dental practice in
80:
in Canada. In the video, she is represented in photos on the picture frames. According to
Geraldo, since the Rabello family was well known in Paraíba, viewers would notice the absence of the teenager, causing the producers of the commercial to add such statement.
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account. According to a publication on the 19th, Luiza had not yet been recognized on the streets or at the hotel. After her return, Luiza starred in her own ad, replacing the previous one starring
Geraldo. Luiza also participated in
799:
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of the advertisement; " was pretty impactful." Luiza declared that she found out that it was popular on the
Internet through Facebook and two friends who showed her the meme, causing her to get scared and consider deleting her
437:
104:
The information about Luiza being in Canada was considered completely unnecessary in the ad, making it popular on the
Internet. Shortly after the airing of the ad, it became the most talked about subject on
984:
64:
As of
January 11, 2012, a thirty-second television ad, about the luxury real estate development Boulevard Saint Germain, by Construtora Água Azul, of the Conserpa Group, began airing in
72:
Alberto Arcela, Geraldo
Rabello invites his wife and two children to comment on the condominium, and says, "That's why I made a point of gathering my family, except Luiza, who is in
636:
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49:, quickly becoming one of the most talked about topics on the social networks. The phrase was quoted by celebrities and companies, and inspired the creation of a game.
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quoted: "Everybody is participating in the Desafio Claro. Except for Luiza, who is in Canada." Other companies that quoted the meme were Pontofrio, CVC, and
241:. During the 2016 vacation, she stayed for 20 days in Canada. In 2017, when this interview was published, Luiza was in her penultimate semester of college.
37:, the Boulevard Saint Germain, aired in January 2012. In the ad, Geraldo Rabello invites the family to talk about the development, "except Luiza, who is in
607:
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53:
despite her success benefiting her father. Shortly after the incident, she took on roles related to the meme's origin and pursued studies in dentistry.
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me not understanding why." The impact on the company was also positive, helping to sell eight apartments worth about 700,000 reais in just over a week.
552:
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After Luiza's return, the Presidency's press profile, via Twitter, published a joke with the meme: "With Luiza's return, who's going to Canada is
237:, from an exchange school, staying there for 40 days with her brother. When she returned, already less popular, she passed the entrance exam for
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talked about than seen, I wasn't even in advertising. Everybody remembers the meme. If there is not this connection, I go unnoticed.
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109:, topping the national Trending Topics with the hashtag #LuizaEstanoCanada and becoming popular with several montages on
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985:"Protagonista do meme 'Luiza, que está no Canadá' hoje é dentista, casada e atua na linha de frente contra a Covid"
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56:"Luiza, who is in Canada" was considered the first meme of 2012 and entered several lists of best memes in Brazil.
182:
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800:"Carlos Nascimento critica repercussão na internet: "Luiza já voltou do Canadá e nós já fomos mais inteligentes"
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videos that became national phenomena" by GZH, and "national webcelebrities that fell into oblivion" by
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author recognized the mistake and there is no reason to fire him. End of conversation."
826:""Luiza já voltou do Canadá, e nós já fomos mais inteligentes", diz Carlos Nascimento"
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Luiza returned to Brazil on the 17th and was confined for two days in a hotel in the
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page was also created specifically for the meme. The meme was quoted by the singer
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692:"'Luíza está no Canadá' vira hit na web e família antecipa volta dela ao Brasil"
76:, to recommend this development." At the time, Luiza Rabello was a 17 years old
1167:"'Luiza do Canadá' é incluída em livro dos maiores memes da internet no Brasil"
879:"Jornalista Carlos Nascimento dá resposta ao meme daquela que estava no Canadá"
138:
130:
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637:"Comercial vira hit na web com a expressão "Menos Luiza, que está no Canadá""
438:"Pai de Luiza, que está no Canadá, diz que menina volta ao país nesta semana"
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663:"Antes de voltar do Canadá, Luíza tem várias propostas de trabalho, diz pai"
467:"Luiza, que estava no Canadá, lembra meme e propostas estranhas após 5 anos"
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852:"Carlos Nascimento critica discussões em torno do BBB e 'Luiza no Canadá'"
527:"Por onde anda? Luíza, que estava no Canadá, agora é dentista e vai casar"
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553:"Luiza está no Canadá: conheça o novo meme que está bombando na internet"
176:
86:
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The other news mentioned was the alleged rape case that happened during
608:"'É estranho, mas levo na brincadeira', diz Luíza, que está no Canadá"
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34:
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133:. The meme inspired the creation of the online game Luiza no Canadá.
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906:""Cala a boca, Nascimento!", diz pai de Luiza, que voltou do Canadá"
721:"Há dois dias no Brasil, Luíza se diz assustada com sucesso na web"
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1141:"Lista reúne webcelebridades nacionais que caíram no esquecimento"
959:"Luiza, do Canadá, se casa nove anos após virar meme em comercial"
496:"Lembra dela? Luiza, do meme 'Luiza, que está no Canadá', se casa"
773:"Piada com Serra em twitter oficial gera demissão na Presidência"
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1115:"Veja 10 vídeos do YouTube que se tornaram fenômenos nacionais"
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1089:"Dez memes que fizeram sucesso no início das redes sociais"
372:"Luiza, que estava no Canadá, substituirá pai em comercial"
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Other sources mention the 3rd of January (see reference 1).
747:"De volta ao Brasil, Luiza estrela seu próprio comercial"
1063:"25 memes que formaram o caráter da internet brasileira"
99:
932:"'Luiza que está no Canadá' se casa com empresário"
1194:Os 198 Maiores Memes Brasileiros que Você Respeita
288:Os 198 Maiores Memes Brasileiros que Você Respeita
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85:I didn't talk with the expectation of it going
1196:(in Portuguese). Editora Abril. p. 113.
89:, I went with the script that was sent to me.
1011:"O melhor do ano: 10 melhores memes de 2012"
1037:"Confira os memes de maior sucesso em 2012"
207:story mentioning that José Serra, from the
261:and was acting on the front line against
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405:"Entenda o meme Luiza está no Canadá"
251:Luiza in an interview for UOL in 2017
41:". The phrase soon became popular on
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1121:(in Portuguese). 28 February 2015
957:Olímpio, Victória (2 June 2021).
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286:. The meme is quoted in the book
100:Initial repercussion and response
858:(in Portuguese). 20 January 2012
832:(in Portuguese). 20 January 2012
779:(in Portuguese). 19 January 2012
727:(in Portuguese). 19 January 2012
698:(in Portuguese). 17 January 2012
669:(in Portuguese). 18 January 2012
614:(in Portuguese). 19 January 2012
444:(in Portuguese). 18 January 2012
411:(in Portuguese). 17 January 2012
378:(in Portuguese). 23 January 2012
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195:Repercussion after the return
183:Encontro com Fátima Bernardes
1173:(in Portuguese). 3 July 2017
938:(in Portuguese). 1 June 2021
533:(in Portuguese). 8 July 2020
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177:Jornal Hoje
1217:Categories
346:References
166:Ibirapuera
995:13 August
883:Tecnoblog
830:NaTelinha
239:dentistry
217:São Paulo
205:fake news
189:Esquenta!
155:Aftermath
70:publicist
1151:24 April
1093:TechTudo
1067:Tecmundo
1041:TechTudo
916:2 August
889:2 August
862:2 August
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810:2 August
641:TechTudo
583:TechTudo
557:Tecmundo
531:iG Gente
409:TechTudo
337:Globo TV
305:Senhora?
294:See also
263:COVID-19
249:—
148:Facebook
111:Facebook
92:—
47:Facebook
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203:..." a
171:Twitter
115:YouTube
107:Twitter
66:Paraíba
43:Twitter
35:Paraíba
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1145:O Povo
910:Yahoo!
856:Yahoo!
284:O Povo
269:Legacy
235:London
213:Canada
144:Brazil
123:Lenine
119:Tumblr
74:Canada
60:Origin
39:Canada
1015:Super
376:Exame
311:Notes
201:Serra
127:Claro
87:viral
1198:ISBN
1179:2021
1153:2021
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1101:2021
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997:2021
971:2021
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