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made from the base ingredients. Once the alcoholate is ready, it is then added into a mixture of alcohol, sugar and water. This mixture is then tested to ensure it fits the secret recipe’s parameters.
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The family estate, named Quinta do Meiral, was bought by
Carranca Redondo in 1970. The Licor Beirão headquarters, factory and family residence are all located within it. The land, which is over 12
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The use of natural plants and herbs is one of this liqueur’s main distinctive factors, since it doesn’t make use of essences and artificial aromas — rather, the aroma used is produced locally, an
257:, wearing very short and tight red T-shirt and breeches, and showing her belly, had to be withdrawn because it was not well accepted due to the girl's unorthodox lack of clothing.
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After being bottled, the liqueur is dispatched and distributed to
Portugal and to all foreign markets (which make up about 25% of the sales share), always from Quinta do Meiral.
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The liqueur is still produced and bottled at Quinta do Meiral, according to the original secret recipe, by double distillation of 13 different aromatic seeds, herbs and spices.
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These first billboards, picturing a simple sign-board with "Licor Beirão, the liqueur of
Portugal" on a country landscape, became an icon of Portuguese advertising.
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In 1940 the factory and the secret recipe were bought by José Carranca
Redondo (1921-2005). In the 1960s Redondo drove Beirão to a nationwide success.
243:- he used to say that "after laying an egg, the hen clucks" – so he launched the first Portuguese advertising campaign using
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The liqueur was produced in the 19th century as a medicinal product for stomach aches by a pharmacy in
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After being weighed out and mixed, the plants and herbs are mixed with alcohol, and remain in
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for a minimum of about twenty to twenty five days. The resulting contents are then twice
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in size, produces some of the ingredients used in the liqueur's secret recipe, namely
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of
Portugal. Originating in the 19th century, it is the most consumed
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Licor Beirão tem segredo mais bem guardado do que a Coca Cola
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in
Portugal, currently contained within the country's
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397:"O dono do licor mais irreverente de Portugal - DN"
135:, in the Beira region, from where it got its name (
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253:A later billboard, picturing an American style
139:means "from Beira"). It is made from a double
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425:"O Licor Beirão mudou! Mas só por fora..."
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266:The one from Beira which everybody likes
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372:Fabrico Nacional - Ep. 13 Licor Beirão
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231:Advertisement on a
161:Portuguese colonies
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79:Alcohol by volume
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183:Beirão is a
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141:distillation
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122:Beira region
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107:Licor Beirão
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72:19th Century
59:Beira region
45:Manufacturer
20:Licor Beirão
241:advertising
233:Lisbon tram
223:Advertising
511:2019-12-18
487:2019-12-18
460:2019-12-18
434:2019-12-18
407:2019-12-18
383:2019-12-18
345:References
339:alcoholate
330:in copper
324:maceration
303:Production
245:billboards
185:Portuguese
115:Portuguese
69:Introduced
401:www.dn.pt
328:distilled
274:New State
255:majorette
169:Sri Lanka
120:from the
547:Category
481:archived
332:alembics
290:lavender
157:lavender
153:cardamom
149:cinnamon
63:Portugal
454:PÚBLICO
264:(port.
217:Beirão.
207:History
118:liqueur
113:, is a
93:Website
39:Liqueur
368:RTP -
171:, and
165:Brazil
137:Beirão
111:Beirão
81:
313:Lousã
286:acres
213:Lousã
189:Beira
173:India
133:Lousã
294:mint
292:and
179:Name
155:and
145:mint
85:22%
35:Type
163:of
87:ABV
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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