98:
30:
486:" search. It then tries to retain visitors with related content and social media tools. Its social media platforms get 3 billion interactions per month for clients with already well-established brands. Demand Media commissions specific website content that it then distributes to its own websites and others where it has
547:
Demand Media has attracted criticism for being one of the largest buyers of articles and videos, often commissioning low-quality articles to cut costs in an effort to mass-produce articles and videos to appear highly in Google search results, purchasing thousands of search-engine-driven content from
500:
Content is generated via a process in which Demand Media uses algorithms to generate titles, then posts the titles to a screened pool of freelance writers or video creators. The list of available titles used to be over 100,000 but was severely curtailed in the second half of 2011. Typically, writers
391:
was interested in buying Demand Media for between $ 1.5 billion and $ 2 billion. Sources close to both companies said Yahoo! executives were interested in Demand Media's advertising impressions and its ability to create niche social networks for media sites. Demand Media CEO Richard
Rosenblatt later
307:
Demand Media's
Content & Media service offering includes leading online properties that publish content in text, video, photography, and designed visual formats. This content is published across several key categories on eHow.com. It also owns and operates LEAFtv, a lifestyle resource for women
282:
The company employs an algorithm that identifies topics with high advertising potential based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to fields. It then commissions freelancers to produce corresponding text or video content. The
538:
On
December 14, 2020, the company announced the closing of its underwritten public offering of 8,216,750 shares of its common stock, including full exercise of the underwriter’s option to purchase additional shares of common stock, at a public offering price of $ 4.20 per share, receiving an
534:
On
January 12, 2011, the company announced it would price its shares between $ 14 and $ 16 each, giving it a valuation of approximately $ 1.3 billion. Questions were raised about Demand Media's claim to be profitable, given that its IPO filings had reported losses for the past several years.
526:
reported that Demand Media was planning an initial public offering of shares (IPO). The IPO filing was completed in August of that year. Shares were initially expected to be offered in
December 2010 that would give Demand Media a value of some $ 1.5 billion. However, as a result of a
345:. Colo is a financial acquisition specialist. He worked for 10 years in the private equity industry as a principal with Spectrum Equity Investors, specializing in media and communications companies. In June 2007, Demand Media hired Charles Hilliard, a former
481:
Demand Media executives say their websites are content-driven to attract visitors by showing up in multiword search-engine queries. The more words that are typed into a search engine, the more specific the search will be. This is called
413:
Since 2006, Demand Media has acquired a collection of sites and relaunched them with social networking features and video capabilities. In the company's first six months, it made nine acquisitions, including the purchase of registrars
308:
that produces short-form how-to videos. Additionally, its studioD business develops and executes content marketing strategies, and creates custom content for third-party brands, agencies and publishers.
1279:
1008:
387:
and owned 65 destination websites. It said that its 2009 revenue was nearly $ 200 million, but it was later reported that the company had never been profitable. In July 2008, it was reported that
455:
In April 2016, Demand Media announced the sale of its brand, Cracked.com, to E.W. Scripps. In May 2016, Demand Media announced the sale of its brand trails.com to LoveToKnow Corp. (owned by
1705:
1076:
501:
can claim up to ten titles and then have a week to submit the articles. Format and length are dictated by guidelines. Submitted articles go to an editor (also a freelancer), who can either
1637:
369:, for about $ 20 million. Reese became the company's chief innovation officer and developed the algorithm that the company uses to identify topics with high advertising potential.
316:
Through its
Marketplace service offering, Demand Media operates two art and design marketplaces where one can market and sell artworks or designs printed on a variety of products.
433:, a company providing social networking and commenting solutions to other websites, for a reported $ 75 million in cash. IndieClick and RSS Graffiti were acquired in August 2011.
395:
In August, 2014, Demand Media acquired online art-gallery marketplace
Saatchi Art and named the startup's top executive, Sean Moriarty, as the new CEO of Demand Media Inc.
2246:
670:
2236:
40:
633:
2256:
1019:
1178:
579:
2241:
512:
Pluck.com's content comes with advertising. The website owners get free content for their sites and split the advertising revenue with Demand Media.
862:
975:
1464:
Bambi
Francisco, Vator News, Demand Media is largest provider to YouTube, Interview with Steven Kydd, EVP of Demand Studios, October 30, 2008.
1372:
1330:
1304:
55:
941:
493:
agreements. As of 2008, Demand Media owned 135,000 videos and 340,000 articles. It was claimed to be one of the largest contributors to
1788:
319:
Society6.com, which it acquired in June 2013, provides an online commerce platform to sell images or designs on consumer products.
734:
448:
In August 2014, Demand Media announced it had successfully separated from
Rightside Group, Ltd. and its brands eNom, Name.com and
902:
2261:
392:
said that the company was not for sale. It was reported that
Rosenblatt wanted a price closer to $ 3 billion for Demand Media.
1394:
1254:
1047:
990:
863:"Matt Marshall, Silicon Beat, The Mercury News, Demand Media raises $ 120 million for a bunch of shell websites, May 2, 2006"
834:
658:
1152:
2129:
875:
1138:
782:
760:
674:
1982:
497:, uploading between 10,000 and 20,000 new videos per month and getting about 1.5 million page views per day on YouTube.
1463:
528:
898:
1227:
77:
1433:
1125:
1566:
637:
372:
In 2007, Demand Media raised more than $ 355 million in financing over its first two years from investors such as
1585:
1109:"His Companies Have Sold for Over $ 1.3 Billion: Can Demand Media's Richard Rosenblatt Do It Again with Domains?"
59:
2251:
1858:
1186:
808:
1547:
1524:
1925:
1781:
1446:
1416:
956:
505:
or request a rewrite. After writers submit a revised article, it is either accepted or rejected. Payment via
470:. In 2018, Leaf acquired the website Well+Good. In February 2019, Leaf acquired the website OnlyInYourState.
322:
SaatchiArt.com, which it acquired in August 2014, is an online art gallery for the purpose of selling works.
452:
site NameJet. As a result of the separation, Demand Media is no longer a provider of domain name services.
1753:
1209:
531:
investigation regarding the company's novel accounting for "long-lived content", the pricing was delayed.
2084:
1853:
1663:
1476:
563:
the costs of content and amortizing them over five years, giving them the appearance of profitability.
596:
715:
2122:
1774:
419:
156:
138:
1619:
2047:
1819:
1600:
1499:
373:
362:
358:
334:
256:
and distributes content with social media tools to web outlets. It is commonly known for being a
176:
442:
325:
In 2017, Leaf Group acquired Deny Designs, a modern home furnishings company based in Colorado.
1843:
1838:
876:
John Heilemann, CNNMoney.com, Giving the Audience Its Own Domain, profile of Richard Rosenblatt
701:"The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model"
886:
700:
438:
333:
Demand Media was co-founded in May 2006 by Richard Rosenblatt and Shawn Colo. Rosenblatt was
548:
low-paid freelancers to use on its websites to attract advertisers, such as Israeli startup
1811:
957:"Champion of the obscure: Richard Rosenblatt's Demand Media finds value in niche websites"
8:
2115:
1351:
1126:
Bambi Francisco, Vator News, Demand Media, profitable and still buying, November 6, 2008.
560:
384:
1434:
Bambi Francisco, Vator News, Demand Media profitable and still buying, November 6, 2008.
1886:
1503:
405:
for $ 8.50 per share in an all-cash transaction valued at approximately $ 323 million.
276:
659:
Michael LoPresti, EContent Digital Content Strategies and Resources, December 1, 2008.
1706:"Demand Media's stock has completely collapsed, closing yesterday at ~$ 5.60 a share"
1685:
1052:
839:
1077:"Leaf Group Announces Shareholder Approval of Merger Agreement with Graham Holdings"
426:
sites because the company was profitable and still had "a lot of cash in the bank".
47:
2089:
2040:
1863:
1848:
1748:
1709:
1033:
1305:"Demand Media Sells Cracked Business to The E.W. Scripps Company for $ 39 Million"
2211:
2094:
2027:
1797:
1108:
522:
490:
430:
402:
291:
194:
2033:
1868:
1014:
449:
346:
338:
261:
238:
51:
1094:
2230:
2191:
1701:
559:
Demand Media has also been criticized for its methods of accounting, such as
483:
463:
401:
On June 10, 2021, Leaf announced shareholders had approved an acquisition by
377:
366:
354:
162:
1743:
1280:"Demand Media - Demand Media Completes Tax-Free Spin-off of Rightside Group"
923:
1620:"Demand Media IPO Delayed, Tripped Up By Questionable Accounting Practices"
1525:"Demand Media Clears SEC and Prices IPO – Kara Swisher – News – AllThingsD"
1004:
502:
473:
In 2021, Leaf Group was purchased in an all-cash offer by Graham Holdings.
441:, was acquired on January 7, 2013. Society6 was acquired on June 25, 2013.
257:
249:
1738:
539:
aggregate net proceeds from the offering of approximately $ 32.0 million.
2196:
2175:
2068:
2020:
1815:
487:
456:
423:
342:
245:
242:
418:
and BulkRegister. On November 6, 2008, Shawn Colo, head of Demand Media
233:, is an American content company that operates online brands, including
1830:
1758:
142:
97:
2206:
1873:
1410:
1408:
434:
268:
264:
116:
1766:
1953:
1934:
1915:
1910:
1905:
1638:"Leaf Group Announces Closing of Public Offering of Common Stock"
1373:"Leaf Group Acquires Well+Good, Focuses On Collaborative Efforts"
553:
494:
467:
350:
284:
272:
253:
1405:
1352:"Announcement: Airliners.net has been acquired by VerticalScope"
887:
Shawn Colo, Co-Founder and Head of M&A, Demand Media profile
365:
and acquired Byron Reese's how-to website, ExpertVillage.com of
1963:
809:"Demand Media acquires e-commerce marketplace for $ 94 million"
608:
549:
506:
388:
1727:
287:
and the company's own sites, such as eHow and livestrong.com.
2107:
597:"Demand Media Corporate Profile" Retrieved February 28, 2012.
383:
By 2008, Demand Media had acquired more than 30 domain-name
2201:
2159:
2015:
1990:
1972:
1255:"Demand Media buys Saatchi Art, names Sean Moriarty as CEO"
1048:"Demand Media buys Saatchi Art, names Sean Moriarty as CEO"
835:"Demand Media buys Saatchi Art, names Sean Moriarty as CEO"
735:"Graham Holdings Co. to acquire Leaf Group Ltd. for $ 323M"
415:
234:
1944:
1896:
991:"Yahoo Takes A Gander At Demand Media To Plug Some Holes"
663:
1601:"Come On, Demand Media, Just Drop The Bogus Accounting"
215:
1331:"LoveToKnow Acquires Leading Outdoors Site Trails.com"
466:
site was acquired by VerticalScope, majority-owned by
634:"Demand Media: Search Spam or the Future of Content?"
422:, said the company would continue to buy niche, well-
376:, Spectrum Equity Investors, Generation Partners and
1153:"Demand Media Buys IndieClick, Re-Signs With Google"
948:
398:
The company changed its name to Leaf Group in 2016.
58:, and by adding encyclopedic content written from a
1095:"Ex-Vitesse Semiconductor execs indicted for fraud"
767:. United States Securities and Exchange Commission.
283:content is posted on a variety of sites, including
1447:"Demand Media Launches Deals.com - Digg for Deals"
789:. United States Securities and Exchange Commission
1686:In Demand: A week inside the future of journalism
1586:"Demand Media's IPO: Everything You Need to Know"
1567:"The nonexistent profits Demand Media lied about"
976:"The nonexistent profits Demand Media lied about"
2247:Online mass media companies of the United States
2228:
1097:. December 10, 2010 – via www.reuters.com.
408:
2237:Companies listed on the New York Stock Exchange
1201:
776:
774:
260:. Demand Media was created in 2006 by a former
1311:(Press release). Business Wire. April 12, 2016
1217:January 7, 2012. Retrieved on January 9, 2012.
982:
2123:
1782:
1395:"Leaf Group to Be Acquired for $ 323 Million"
973:
1684:Nicholas Spangler (November/December 2010).
780:
771:
758:
2257:Companies based in Santa Monica, California
1664:"Google eyes Demand Media's way with words"
1087:
954:
2130:
2116:
1789:
1775:
1139:"Demand Media Buys Pluck for $ 75 million"
1009:"Demand Media's Richard Rosenblatt Speaks"
713:
96:
1136:
988:
694:
692:
78:Learn how and when to remove this message
2242:Mass media companies established in 2006
1700:
1457:
1444:
1210:"Name.com joins the Demand Media family"
673:. Bloomberg Businessweek. Archived from
1598:
1564:
1527:. Kara.allthingsd.com. January 12, 2011
1392:
1228:"Demand Media Acquires Online Retailer"
1003:
903:U.S. Securities and Exchange Commission
671:"Company Overview of Demand Media, Inc"
361:(IPO) specialist, as its president and
2229:
1583:
1548:"Where Did Demand Media's Profits Go?"
1545:
1497:
1477:"Demand Media enlists Goldman for IPO"
732:
689:
572:
302:
39:contains content that is written like
2111:
1770:
1617:
1599:Blodget, Henry (December 23, 2010).
1414:
1252:
1179:"Demand Media Acquires RSS Graffiti"
698:
23:
1796:
1498:Olster, Scott (December 30, 2010).
1445:Cashmore, Pete (December 2, 2006).
1246:
1074:
989:Arrington, Michael (July 9, 2008).
924:"Demand Media Raises $ 100 Million"
248:and Society6. The company provides
13:
1661:
1565:Goldman, David (August 12, 2010).
1474:
1137:Schonfeld, Erick (March 4, 2008).
781:Demand Media (December 31, 2014).
759:Demand Media (December 31, 2014).
733:Foster, Richard (April 13, 2021).
707:
529:Securities and Exchange Commission
14:
2273:
1719:
1584:Hobart, Byrne (August 12, 2010).
1546:Austin, Scott (August 12, 2010).
1500:"Lack of demand for Demand Media"
1393:Chiland, Elijah (April 5, 2021).
1075:Ltd, Leaf Group (June 10, 2021).
974:David Goldman (August 12, 2010).
699:Roth, Daniel (October 19, 2009).
476:
462:In February 2017, Demand Media's
445:was acquired on August 11, 2014.
1618:Yarow, Jay (December 23, 2010).
1253:Dave, Paresh (August 11, 2014).
1185:. August 9, 2011. Archived from
294:in June 2021 for $ 323 million.
28:
1694:
1678:
1655:
1630:
1611:
1592:
1577:
1558:
1539:
1517:
1491:
1468:
1438:
1427:
1386:
1365:
1344:
1323:
1297:
1272:
1220:
1171:
1145:
1130:
1119:
1101:
1068:
1040:
1026:
997:
967:
934:
916:
891:
880:
869:
855:
827:
801:
752:
714:David Carr (February 7, 2010).
429:In 2008, Demand Media acquired
311:
2153:Content & media (selected)
2137:
1859:Kaplan International Languages
1734:Business data for Leaf Group:
1475:Li, Kenneth (April 16, 2010).
1415:Menn, Joseph (July 16, 2008).
726:
652:
626:
601:
590:
515:
1:
2262:2011 initial public offerings
1662:Li, Kenneth (June 16, 2010).
955:Joseph Menn (July 16, 2008).
716:"Plentiful Content, So Cheap"
566:
409:Acquisitions and dispositions
267:, Shawn Colo, and the former
16:American online brand company
542:
297:
290:The company was acquired by
7:
10:
2278:
2185:Former websites (selected)
1854:Kaplan Financial Education
1689:Columbia Journalism Review
328:
2184:
2168:
2152:
2145:
2077:
2061:
2003:
1981:
1962:
1943:
1924:
1895:
1882:
1829:
1804:
1417:"Champion of the obscure"
1034:"CNET News, July 9, 2008"
210:
200:
190:
182:
169:
149:
122:
112:
104:
95:
2085:Clyde's Restaurant Group
636:. gigaom. Archived from
420:mergers and acquisitions
157:Santa Monica, California
2169:Marketplaces (selected)
2048:Slate Political Gabfest
1552:The Wall Street Journal
1081:GlobeNewswire News Room
552:(now owned by Google's
374:Oak Investment Partners
363:chief financial officer
359:initial public offering
335:chief executive officer
177:Chief Executive Officer
2004:Websites and magazines
1844:Kaplan Business School
1839:Dublin Business School
250:social media platforms
186:US$ 325 million (2011)
128:; 18 years ago
2252:Web service providers
930:. September 25, 2007.
439:domain name registrar
357:senior executive and
60:neutral point of view
1883:Television stations
1812:Donald Edward Graham
1704:(October 20, 2011).
1309:www.businesswire.com
1983:Independent station
1399:LA Business Journal
899:"Demand Media, Inc"
520:In April 2010, the
349:investment banker,
303:Content & Media
202:Number of employees
92:
52:promotional content
1887:Graham Media Group
1284:ir.demandmedia.com
1189:on October 6, 2014
720:The New York Times
677:on January 1, 2009
277:Richard Rosenblatt
252:for large company
243:marketplace brands
90:
54:and inappropriate
2224:
2223:
2220:
2219:
2105:
2104:
1999:
1998:
1421:Los Angeles Times
1159:. August 10, 2011
1113:www.dnjournal.com
1056:. August 11, 2014
1053:Los Angeles Times
1022:on July 10, 2008.
961:Los Angeles Times
942:"PaidContent.org"
843:. August 11, 2014
840:Los Angeles Times
739:Virginia Business
640:on March 29, 2014
580:"DMD FY2011 10-K"
509:is twice a week.
231:Demand Media Inc.
224:
223:
88:
87:
80:
2269:
2150:
2149:
2132:
2125:
2118:
2109:
2108:
2090:Old Ebbitt Grill
1893:
1892:
1864:Kaplan Test Prep
1849:Kaplan Financial
1791:
1784:
1777:
1768:
1767:
1731:
1730:
1728:Official website
1714:
1713:
1710:Business Insider
1698:
1692:
1682:
1676:
1675:
1673:
1671:
1659:
1653:
1652:
1650:
1648:
1642:ir.leafgroup.com
1634:
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1023:
1018:. Archived from
1007:(July 9, 2008).
1001:
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341:and Chairman of
220:
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154:1655 26th Street
136:
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126:May 1, 2006
100:
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89:
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41:an advertisement
32:
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2028:The Slate Group
1995:
1977:
1958:
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1884:
1878:
1825:
1805:Corporate staff
1800:
1798:Graham Holdings
1795:
1763:
1726:
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1722:
1717:
1702:Blodgett, Henry
1699:
1695:
1683:
1679:
1669:
1667:
1660:
1656:
1646:
1644:
1636:
1635:
1631:
1624:businessinsider
1616:
1612:
1605:businessinsider
1597:
1593:
1588:. Byrne's Blog.
1582:
1578:
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1234:. June 25, 2013
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815:. June 24, 2013
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2021:Saatchi Art
1754:SEC filings
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765:www.sec.gov
584:www.sec.gov
516:Stock offer
488:advertising
457:Howard Love
343:MySpace.com
246:Saatchi Art
229:, formerly
2231:Categories
2139:Leaf Group
2011:Leaf Group
1899:affiliates
1264:August 25,
744:August 24,
567:References
424:trafficked
385:portfolios
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206:400 (2015)
171:Key people
143:California
133:2006-05-01
108:Subsidiary
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216:leafgroup
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2146:Websites
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1479:. FT.com
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1357:July 23,
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254:websites
117:Internet
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1935:KSAT-TV
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1906:KPRC-TV
1749:Reuters
1509:May 24,
1504:Fortune
1183:Reuters
813:Reuters
554:AdSense
495:YouTube
468:Torstar
351:NetZero
329:History
285:YouTube
273:MySpace
211:Website
183:Revenue
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