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In 2020, Léger acquired SmartPoint
Research; a Toronto-based market research firm specialized in the consumer and healthcare sectors. This strategic acquisition enabled Léger to increase the size of its Léger Opinion (LEO) panel, supplement its patient and healthcare professional panels, and broaden
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In 2010, Jean-Marc Léger became founding president of WIN, a worldwide association of polling firms that includes 75 major independent research firms from 73 countries. After making several acquisitions to provide Léger
Marketing with the technological innovations needed to raise the Quebec company
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In 2012, Léger became a majority shareholder in
Agility Metrics, a Montreal-based company built around a cloud computing application for measuring customer experience. Agility Metrics later became Léger Metrics. In the same year, Léger – Recherche Stratégie Conseil announced that it had acquired
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In 2018, Léger launched its Léger
Analytiques division. In 2019, Leger completed the acquisition of Vancouver-based National Research Group (NRG), the largest company in Western Canada with offices in Vancouver, Calgary, and Winnipeg. In the same year, Legerweb becomes LEO (Léger Opinion), the
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In 1995, Léger & Léger repositioned itself in marketing research and became Léger
Marketing. In 2000, the polling firm announced the acquisition of Criterion Research Corporation of Toronto. It then expanded westward with the acquisition of Criterion (Edmonton) in 2005 and Claros Research
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In 2014, Léger became a minority shareholder and strategic partner of imarklab, positioned as the
Canadian leader in interactive marketing intelligence. By combining traditional marketing research efforts with neuroscience, the imarklab-Léger partnership facilitates better understanding and
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Researchology, a
Toronto-based marketing research firm specializing in pharmaceutical research. In 2013, Léger acquired Ifop North America (located in Toronto), with marketing research experience in the pharmaceutical and consumer goods sectors.
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to a world-class position, its founder Jean-Marc Léger feels ready to take the next step: Léger
Marketing becomes Léger (Research – Strategy – Consulting) and expands its offer in strategic consulting and advanced statistical analysis.
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In
November 2021, Léger acquired Insights West; a Vancouver-based market research and analytics firm. This was Leger’s second acquisition in less than a month after acquiring digital agency Ressac and its 12th acquisition in total.
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is the largest
Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. The company was founded in 1986 by the father and son duo
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597:"imarklab partners with Leger and consolidates its leadership position as expert on digital and multichannel consumers | News release | Press room | HEC Montréal"
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In October 2021, Léger acquired Ressac, a digital performance agency based in Montreal and specializing in media strategy and branded content activation.
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In 2007, Léger Marketing entered the American market by acquiring ARC Research, a Philadelphia-based firm.
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In 2005, Léger conducted the first online surveys in Canada with its Leger Web division.
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471:"Léger Marketing : une acquisition dans le secteur des logiciels"
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largest Canadian online panel with over 400,000 panelists.
521:"Leger picks up pharma specialist Researchology | News"
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422:"WIN reelects Jean-Marc Leger as president | News"
349:"Léger Marketing poursuit sa conquête de l'ouest"
173:its healthcare research service offering.
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266:: CS1 maint: bot: original URL status unknown (
621:"LesAffaires.com Profil de l'entreprise: Léger"
373:"Sondages Internet: une participation payante?"
246:"Leger Marketing Changes Name (press release)"
143:. To date, Léger has acquired 12 companies.
497:"Leger Marketing acquires Agility Metrics"
581:CS1 maint: multiple names: authors list (
544:Group, Leger, The Research Intelligence.
331:"Grande entrevue! Un homme de son temps!"
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694:"Leger Acquires Ressac"
452:(in French). 2014-05-24
379:(in French). 2016-03-23
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55:neutral point of view
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198:"About"
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