1330:
261:
2286:
1737:
253:
1817:
430:), Ernie's mother Ma Keebler, young Elmer Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who wrapped the products), Sam (the peanut butter baker), Roger (the jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe supervisor), Flo (the accountant), Leonardo (the artist), Elwood (who ran through the dough), Professor, Edison, Larry and Art. Many of the Keebler commercials were narrated by the announcer
2298:
1747:
1436:
328:, England. By the 1980s, Keebler had expanded into the bagged salty snack market, launching a string of successful and innovative snack chips such as Tato Skins, O'Boisies, and Pizzarias. In 1995, United Biscuits announced plans to spin off the snack chip business, but ended up selling the entire company to a partnership between
298:
which used the
Supreme brand name. By 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing the regional brand names. In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company. Keebler did adopt
366:
for $ 1.3 billion. The acquisition is a part of
Ferrero's strategy to buy brands which have been neglected within broader food companies' portfolios. Kellogg retained the rights to other Keebler products, such as crackers, either under the Kellogg's or Sunshine names. The acquisition closed on
29:
283:, Pennsylvania, in 1853. His bakery networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America.
379:, led by "Ernest J. 'Ernie' Keebler", rank among the best-known characters from commercials. Ernie is the head elf and the friendliest of the bunch. The elves have appeared in countless
2384:
850:
615:
400:
J.J. Keebler was the original "king elf" in 1969, and was featured in a classroom film about how animated commercials are made, "Show and Sell", with J.J.'s voice performed by
1093:
573:
588:
309:
in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). By 1978, four companies were producing the cookies.
2334:
2344:
2389:
2359:
404:. Ernie Keebler became "head elf" in 1970. White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes.
2339:
1068:
832:
816:
547:
2369:
640:
387:), shown baking their unique products. In the commercials, the Keebler tree logo is often turned into the tree in which the elves reside.
2354:
1041:
321:
181:
is an
American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the
951:
772:
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1553:
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1016:
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877:"Specialty Items Dominate A Lackluster Stock Market.; A.M.C. Up 2 1/2 Over Week STOCK PRICES DIP IN SLOW TRADING"
740:
704:
930:
332:
and Artal
Luxembourg, a private equity firm. Artal Luxembourg sold its holdings in Keebler in an IPO in 1998.
286:
United
Biscuit operated regional bakeries which included not only Keebler, but also Hekman Biscuit Company of
2259:
2364:
2329:
1380:
1872:
359:. Currently, Keebler has manufacturing plants in the United States, Thailand, Indonesia, and Malaysia.
342:
In 2000, the
Keebler Company acquired a license to produce snacks based on the popular children's show
829:
1122:
1069:"Kellogg announces plans to sell Keebler and Famous Amos to Nutella-owner Ferrero for $ 1.3 billion"
362:
On April 1, 2019, Kellogg announced that it was selling
Keebler cookies and other related brands to
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Other elves were Fryer Tuck (who promoted "Munch-ems"), Ernie's nephews Zoot and J.J. (known for
998:
589:"Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $ 1.3 billion"
1887:
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93:
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434:. The first Keebler elves were drawn by children's author/illustrator and commercial artist
229:
have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom
Shutter and
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8:
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616:"Ferrero Enters U.S. Snack Aisle With $ 1.3 Billion Acquisition Of Kellogg's Brands"
2132:
1717:
1647:
1343:
686:
299:
Streitmann's Zesta saltine brand as
Keebler's national brand of saltine crackers.
244:
in 2019. The cracker lines are now marketed under the
Kellogg's or Sunshine names.
1094:"Kellogg Company Closes Sale of Keebler Cookies and Related Businesses to Ferrero"
574:"Kellogg Company Closes Sale of Keebler Cookies and Related Businesses to Ferrero"
1667:
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agency, created the elves in 1968, calling the bakery "The Hollow Tree Factory."
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Girl Scout Cookies bake up tasty treats for community, business skills for girls
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641:"Kellogg gets out of cookie business by selling Keebler, Famous Amos brands"
2122:
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2010:
1792:
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1558:
1523:
1510:
851:"Yes, the same Girl Scout cookies have different names in different places"
416:
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59:
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1897:
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1174:
Coyle, John J.; Bardi, Edward J.; Langley, C. John (1996). "15".
222:
313:
is the Keebler division still licensed to produce the cookies.
2075:
1862:
1435:
1098:
295:
226:
118:
28:
1335:
2152:
2030:
376:
269:
1761:
209:, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation,
2005:
1323:
645:
240:
sold the cookie line and the rights of the Keebler name to
1151:
What a Character! 20th Century American Advertising Icons
2385:
Companies formerly listed on the New York Stock Exchange
351:
In March 2001, The Keebler Company was acquired by the
279:
Godfrey Keebler, of German descent, opened a bakery in
775:. Time Inc. January 18, 1963 – via Google Books.
817:"Historic OTR building to get big solar installation"
166:
1178:(6th ed.). Minneapolis/St. Paul: West Pub. Co.
905:"Advertising Mascots > Keebler Elves (Kellogg's)"
669:"History of Keebler Foods Company – FundingUniverse"
761:. Time Inc. May 10, 1963 – via Google Books.
1173:
952:"United Biscuits Sells Keebler for $ 500 Million"
419:in 2007, then from 2016 to 2023 by Chicago actor
236:The cookie and cracker lines were separated when
2316:
1017:"Keebler Elves, Muppets Stroll Down Snack Aisle"
931:"Keebler's Elves Lose Appetite for Salty Snacks"
383:throughout the years (most of them animated at
16:American cookie and former cracker manufacturer
2335:Snack food manufacturers of the United States
1777:
1351:
999:"Those Shelved Brands Start to Look Tempting"
548:"Keebler Brilliant Marketing Pte Ltd Keebler"
355:. At that time, headquarters were located in
2345:Food and drink companies established in 1853
1238:
1236:
1234:
990:
542:
540:
538:
2390:American subsidiaries of foreign companies
2360:Companies based in DuPage County, Illinois
1784:
1770:
1358:
1344:
1328:
1148:
899:
897:
895:
893:
225:and Zesta Crackers, among others. Keebler
185:. Keebler had marketed its brands such as
27:
1231:
550:. Brilliant-marketing.com. Archived from
977:"Keebler shares gobbled - Jan. 28, 1998"
875:Vartan, Vartanig G. (January 26, 1974).
535:
259:
251:
1120:
890:
2340:American companies established in 1853
2317:
1066:
996:
950:Feder, Barnaby J. (November 7, 1995).
874:
848:
446:Examples of Keebler products include:
1765:
1339:
1206:
949:
787:"The Keebler Company EssayTrader.net"
454:Chips Deluxe Chocolate Lovers cookies
2297:
1746:
1554:Farley's & Sathers Candy Company
1176:The management of business logistics
441:
290:, the Strietmann Biscuit Company of
256:Keebler Chips Deluxe Rainbow cookies
2370:1853 establishments in Pennsylvania
1299:"1991 Keebler Pizzarias Commercial"
849:Winter, Emery (February 23, 2023).
13:
1149:Dotz, Warren; Morton, Jim (1996).
997:Elliot, Stuart (August 20, 2008).
466:Grasshopper Mint and Fudge cookies
407:Ernie Keebler was first voiced by
294:and the Bowman Biscuit Company of
247:
14:
2401:
2355:Food and drink introduced in 1853
1315:
586:
2296:
2285:
2284:
1815:
1745:
1736:
1735:
1434:
1123:"Kellogg closes on Keebler sale"
1121:Schultz, Clark (July 29, 2019).
1067:Hirsch, Lauren (April 1, 2019).
370:
1365:
1291:
1261:
1200:
1167:
1153:. Chronicle Books. p. 56.
1142:
1114:
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923:
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842:
823:
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779:
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1102:(Press release). July 29, 2019
1044:. Illinois.com. Archived from
741:"Home - Denver Public Library"
715:
697:
679:
661:
633:
613:
607:
580:
566:
335:The Keebler Company purchased
1:
2380:1998 initial public offerings
2375:2019 mergers and acquisitions
1791:
1021:tribunedigital-chicagotribune
528:
305:became the official baker of
1207:Cerny, JoBe (May 11, 2015).
457:Chips Deluxe Rainbow cookies
233:wrote the familiar jingle.
7:
2350:Products introduced in 1853
10:
2406:
1873:Complete Wheat Bran Flakes
907:. Tv Acres. Archived from
839:, Kathryn DeVan, Fall 2008
320:in 1974, headquartered in
66:, U.S. (July 19, 1853
2280:
2260:Kellogg's Cereal City USA
2220:
2191:
2170:
2043:
1998:
1971:
1840:
1833:
1824:
1813:
1799:
1731:
1704:
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1633:
1493:
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1373:
745:catalog.denverlibrary.org
381:television advertisements
161:
132:
114:
104:
89:
81:
55:
45:
35:
26:
2240:W. K. Kellogg Foundation
1868:Cocoa Krispies/Coco Pops
1381:Burton's Biscuit Company
886:– via NYTimes.com.
481:Keebler® Ice Cream Cones
316:Keebler was acquired by
2199:Tony the Tiger Sun Bowl
2061:Cinnamon Crunch Crispix
1913:Frosted Flakes/Frosties
673:www.fundinguniverse.com
505:Ready Crust® pie crusts
490:O’Boisies® Potato Chips
469:Frosted Animals cookies
451:100-Calorie Right Bites
217:, Sandie's Shortbread,
213:, Town House Crackers,
68:; 171 years ago
2325:Brand name snack foods
1209:"Icons of Advertising"
687:"Made In Grand Rapids"
523:Vienna Fingers cookies
288:Grand Rapids, Michigan
276:
257:
2265:2021 Kellogg's strike
2245:Snap, Crackle and Pop
2066:Disney Mickey's Magix
1494:Ferrara Candy Company
1396:Ferrara Candy Company
911:on September 13, 2012
428:Pizzarias Pizza Chips
391:Leo Burnett Worldwide
375:The animated Keebler
311:Little Brownie Bakers
263:
255:
219:Pizzarias Pizza Chips
2211:Cheez-It Citrus Bowl
2026:Rice Krispies Treats
1683:Blue Bunny Ice Cream
1279:on November 24, 2014
1048:on September 3, 2009
475:Fudge Stripe Cookies
472:Fudge Shoppe cookies
2178:John Harvey Kellogg
1918:Frosted Mini-Wheats
1269:"Keebler Munch'Ems"
514:Simply Made cookies
303:Keebler-Weyl Bakery
23:
2365:Elmhurst, Illinois
2330:Ferrero SpA brands
2183:Will Keith Kellogg
1893:Cracklin' Oat Bran
1723:Pietro Ferrero Jr.
1653:Kinder Happy Hippo
1515:Boston Baked Beans
1411:Michel et Augustin
1003:The New York Times
956:The New York Times
835:2010-06-10 at the
711:on August 6, 2012.
357:Elmhurst, Illinois
330:Flowers Industries
307:Girl Scout Cookies
277:
258:
203:E.L. Fudge Cookies
144:Flowers Industries
21:
2312:
2311:
2229:Cereal for Dinner
2166:
2165:
2148:Sunshine Biscuits
2039:
2038:
1807:Morningstar Farms
1759:
1758:
1700:
1699:
1692:Halo Top Creamery
1677:Wells Enterprises
1426:Wells Enterprises
797:on April 21, 2017
705:"Company History"
442:Selected products
337:Sunshine Biscuits
191:Sunshine Biscuits
175:
174:
2397:
2300:
2299:
2288:
2287:
2133:Puffa Puffa Rice
2118:Mother's Cookies
1838:
1837:
1831:
1830:
1819:
1818:
1786:
1779:
1772:
1763:
1762:
1749:
1748:
1739:
1738:
1718:Giovanni Ferrero
1648:Kinder Chocolate
1455:Ferrero-KĂĽsschen
1448:
1447:
1438:
1406:Mother's Cookies
1360:
1353:
1346:
1337:
1336:
1332:
1327:
1326:
1324:Official website
1309:
1308:
1295:
1289:
1288:
1286:
1284:
1275:. Archived from
1265:
1259:
1258:
1256:
1254:
1248:
1240:
1229:
1228:
1226:
1224:
1215:. Archived from
1204:
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1171:
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1146:
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939:. June 23, 1995.
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865:
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861:
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793:. Archived from
783:
777:
776:
769:
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762:
755:
749:
748:
737:
731:
730:
719:
713:
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707:. Archived from
701:
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683:
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659:
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637:
631:
630:
628:
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593:Business Insider
584:
578:
577:
576:(Press release).
570:
564:
563:
561:
559:
554:on April 2, 2010
544:
189:(which bear the
171:
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76:
74:
69:
31:
24:
20:
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2396:
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2315:
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2313:
2308:
2276:
2216:
2187:
2162:
2081:Keebler Company
2035:
1994:
1967:
1826:
1820:
1816:
1811:
1795:
1790:
1760:
1755:
1727:
1696:
1672:
1668:Kinder Surprise
1629:
1506:Atomic Fireball
1489:
1439:
1430:
1369:
1364:
1322:
1321:
1318:
1313:
1312:
1297:
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1273:snackmemory.com
1267:
1266:
1262:
1252:
1250:
1246:
1242:
1241:
1232:
1222:
1220:
1219:on June 7, 2015
1213:Screen Magazine
1205:
1201:
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948:
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936:Chicago Tribune
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847:
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837:Wayback Machine
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791:essaytrader.net
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649:. April 1, 2019
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460:Dunkin Delights
444:
436:Roger Bradfield
409:Walker Edmiston
373:
367:July 29, 2019.
353:Kellogg Company
318:United Biscuits
292:Mariemont, Ohio
250:
248:Company history
179:Keebler Company
165:
153:
148:
146:
142:
139:United Biscuits
127:Ice cream cones
125:
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107:
85:Godfrey Keebler
72:
70:
67:
50:Food processing
22:Keebler Company
17:
12:
11:
5:
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2250:Tony the Tiger
2247:
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2205:Pop-Tarts Bowl
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2101:Vienna Fingers
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2076:Hydrox/Droxies
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1923:Fruit 'n Fibre
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1712:Pietro Ferrero
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1460:Ferrero Rocher
1457:
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2192:Sponsorships
2108:Kream Krunch
2086:Chips Deluxe
2080:
2011:Gardenburger
1643:Kinder Bueno
1620:Super Bubble
1584:
1559:Fruit Stripe
1524:Butterfinger
1511:Bobs Candies
1374:Subsidiaries
1302:
1293:
1281:. Retrieved
1277:the original
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1217:the original
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322:West Drayton
315:
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281:Philadelphia
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195:Chips Deluxe
182:
178:
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94:Battle Creek
90:Headquarters
64:Pennsylvania
60:Philadelphia
36:Company type
18:
2201:(2019–2023)
2113:Mini Swirlz
2096:Famous Amos
2056:Cruncheroos
1948:Raisin Bran
1943:Nutri-Grain
1928:Honey Loops
1908:Froot Loops
1903:Crunchy Nut
1878:Corn Flakes
1853:Apple Jacks
1590:Laffy Taffy
1570:Jelly Belly
1549:Famous Amos
1416:Royal Dansk
1386:Eat Natural
1367:Ferrero SpA
653:October 13,
520:Tato Skins®
517:Sweet Spots
413:Parley Baer
411:, later by
395:advertising
364:Ferrero SpA
242:Ferrero SpA
231:Leo Burnett
207:Famous Amos
155:Ferrero SpA
152:(2001–2019)
147:(1995–1998)
141:(1974–1995)
106:Area served
2319:Categories
2255:Toucan Sam
2158:Wheatables
2128:Product 19
2091:E.L. Fudge
1933:Just Right
1827:and brands
1658:Kinder Joy
1625:Trolli USA
1575:Jujyfruits
1566:Jawbusters
1391:Fannie May
1283:August 22,
1249:. Kelloggs
1223:August 17,
1134:August 12,
1106:August 12,
529:References
463:E.L. Fudge
432:Danny Dark
339:in 1996.
215:Wheatables
110:Nationwide
73:1853-07-19
40:Subsidiary
2271:Unfrosted
2071:Hunny B's
2016:Pop-Tarts
1963:Special K
1883:Corn Pops
1858:Bran Buds
1825:Products
1800:Divisions
1793:Kellanova
1714:(founder)
1595:Lemonhead
1519:Baby Ruth
1501:100 Grand
1480:Raffaello
1465:Mon Chéri
1421:Thorntons
1253:March 19,
860:March 26,
801:April 20,
691:Pinterest
497:Pizzarias
487:Munch'Ems
326:Middlesex
238:Kellogg's
150:Kellogg's
2291:Category
2138:Ricicles
2021:Pringles
1985:Cheez-It
1972:Crackers
1848:All-Bran
1741:Category
1687:Bomb Pop
1615:Red Hots
1610:Rain-Blo
1563:Funables
1539:Chuckles
1194:33280849
1078:March 3,
1052:April 9,
982:March 3,
961:March 3,
915:April 9,
882:March 3,
855:KVUE.com
833:Archived
625:April 2,
599:April 2,
558:April 9,
509:Sandies®
385:FilmFair
274:Michigan
264:Keebler
193:brand),
187:Cheez-It
123:Crackers
115:Products
98:Michigan
46:Industry
2303:Commons
2221:Related
2213:(2023–)
2207:(2020–)
2051:Chachos
1898:Crispix
1841:Cereals
1834:Current
1751:Commons
1585:Keebler
1580:Jujubes
1529:Brach's
1485:Tic Tac
1470:Nutella
1304:YouTube
1244:"Ernie"
511:cookies
415:, then
227:slogans
223:Chachos
167:keebler
162:Website
119:Cookies
82:Founder
71: (
56:Founded
2171:People
1979:Carr's
1863:Chocos
1705:People
1635:Kinder
1544:Chunky
1534:Crunch
1444:Brands
1192:
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1099:Cision
773:"Life"
759:"Life"
620:Forbes
296:Denver
134:Parent
100:, U.S.
2153:Smorz
2143:Start
2031:Rxbar
1999:Other
1938:Krave
1600:Nerds
1247:(PDF)
393:, an
377:Elves
270:US 23
2044:Past
2006:Eggo
1981:(US)
1285:2019
1255:2013
1225:2019
1190:OCLC
1180:ISBN
1155:ISBN
1136:2019
1108:2019
1080:2020
1073:CNBC
1054:2010
1028:2017
984:2017
963:2017
917:2010
884:2017
862:2023
803:2017
655:2019
646:WXIN
627:2019
601:2019
560:2010
177:The
169:.com
2123:Pep
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