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The early part of the company's history was dominated by developing new items and acquiring established brands from other smaller companies. Many of the products and their names are similar to those of their largest competitor, the
National Biscuit Company. For example, Nabisco's first individually
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Loose-Wiles never registered its
Sunshine brand name and therefore spent much effort in the first forty years trying to dissuade other companies from using the word "sunshine" or any related word on their product or in their advertising. Since Loose-Wiles' claim was not based on a registered mark,
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They made a snack cracker line called
American Heritage, Cherry Coolers, Fig Bars (not Fig Newtons), and International Snacks, a line of sandwich cookies with two flavors of creme in every cookie. Shredded Wheat was produced at the Sayreville, New Jersey, facility and distributed only east of the
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they often had to investigate when and where the other company first used the word to determine which company had first claim so as not to lose their right to the name "Sunshine" for their own products. Finally in 1946, the Loose-Wiles
Company officially changed its name to Sunshine Biscuit, Inc.
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In 1890, a group of 33 Midwest and
Western bakers combined to form the American Biscuit & Manufacturing Company. This was to compete with United States Baking Company, another Midwest group and the New York Biscuit Company, an East Coast conglomerate. Soon the American Biscuit and New York
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Until the late 19th century, the biscuit and cracker industry was made up of small independent local bakeries preparing products and selling them in bulk. The barrels and crates of biscuits were delivered by horse and wagon, set out in the grocery store and sold to the consumer by the measure.
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in 2014; Lemon
Coolers cookies, trademarked by Texan Foods LLC in 2016; Yum Yums coconut caramel cookies, trademarked by Texan Foods LLC in 2016; Hi Ho Crackers, trademarked by Texan Foods LLC in 2016; and Sunshine Nut Sundaes marshmallow cookies.
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snack crackers. However, six well-known
Sunshine products were discontinued after the merger with Keebler: Chip-A-Roos, Chocolate Nugget cookies, Chocolate Fudge Cookies, Lemon Coolers, Golden Raisin Biscuits (through 1996, similar to
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Biscuit groups were opening bakeries and lowering prices in each other's area in an attempt to eliminate the competition. Finally in
February 1898, the competing groups combined 114 factories and formed the
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neighborhood of New York City, which remained the largest bakery building in the world until 1955. The plant was closed in 1965 and the production was moved to
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purchased the company in 1966. It was then sold to G. F. Industries, a privately held
California company, and finally merged with the Keebler Company in 1996.
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462:. They envisioned a factory filled with sunlight and so they adopted the name Sunshine. Soon they began expanding and opened new plants in
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After
Kellogg's took over Keebler, including crackers bearing the Sunshine name, the Sunshine brand was replaced by the Kellogg's brand.
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chocolate sandwich cream cookie, before it was discontinued in 1999. They were reintroduced in 2015, and are now made by
458:, and John H. Wiles, liquidated their holdings in National Biscuit Company and formed the Loose-Wiles Biscuit Company in
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490:. Loose-Wile's cracker was "Takhoma". Loose-Wiles made "Trumps Cookies". Nabisco produced "Aces". Sunshine Biscuit had "
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At the time of its purchase by Keebler, Sunshine Biscuits was the third-largest cookie baker in the United States.
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Joseph Loose was a member of Nabisco's Board of Directors, and in 1902, he, his brother
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338:. The company, which became a brand on a few products such as
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in 2001. Around then, Sunshine Biscuits was headquartered in
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Manufacturing companies based in Kansas City, Missouri
667:"Kellogg's Krispy Original Saltine Crackers, 16 oz"
530:cookies, which were eventually branded as Keebler.
369:The former "Thousand Window" bakery became part of
56:. Unsourced material may be challenged and removed.
526:), and Golden Fruit Biscuits. Sunshine originated
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737:Food and drink companies disestablished in 1996
517:. Sunshine is best known as the brand name of
687:Snack food manufacturers of the United States
583:"Those Shelved Brands Start to Look Tempting"
732:Food and drink companies established in 1902
707:Companies based in DuPage County, Illinois
602:"Look Who's Leaping From That Hollow Tree"
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116:Learn how and when to remove this message
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354:, where Keebler was located until 2001.
635:"Oreos to Hydrox: Resistance Is Futile"
326:, was an independent American baker of
727:American companies established in 1902
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552:chocolate sandwich cookies, sold to
54:adding citations to reliable sources
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747:1996 disestablishments in Illinois
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581:Elliot, Stuart (August 20, 2008).
449:National Biscuit Company (Nabisco)
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600:King, Sharon (January 25, 1998).
203:, as Loose-Wiles Biscuit Company)
620:"Keebler adds Sunshine business"
346:in 1996, which was purchased by
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19:For the Australian company, see
742:1902 establishments in Missouri
324:The Loose-Wiles Biscuit Company
41:needs additional citations for
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16:Defunct American snack company
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752:1996 mergers and acquisitions
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21:Sunshine Biscuits (Australia)
410:; 122 years ago
194:; 122 years ago
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722:Products introduced in 1946
717:Products introduced in 1890
509:Sunshine Biscuits made the
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486:packaged cracker was named
371:LaGuardia Community College
227:; 28 years ago
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633:Lukas, Paul (March 1999).
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548:Former products include
499:American Tobacco Company
537:snack crackers, Krispy
129:Sunshine Biscuits, Inc.
476:Sayreville, New Jersey
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533:Current products are
460:Kansas City, Missouri
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149:Sunshine Biscuits at
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322:, formerly known as
50:improve this article
647:on 20 February 2002
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342:, was purchased by
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65:"Sunshine Biscuits"
712:Elmhurst, Illinois
692:Brand name cookies
606:The New York Times
587:The New York Times
524:Garibaldi biscuits
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352:Elmhurst, Illinois
267:Elmhurst, Illinois
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390:(Keebler Company)
378:Sunshine Biscuits
320:Sunshine Biscuits
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643:. Archived from
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106:December 2019
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67: –
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61:Find sources:
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39:This article
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649:. Retrieved
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640:Business 2.0
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262:Headquarters
162:Company type
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48:Please help
43:verification
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554:Leaf Brands
515:Leaf Brands
456:Jacob Loose
311:Ferrero SpA
281:Area served
214:Jacob Loose
186:Kansas City
681:Categories
651:20 January
568:References
436:Nationwide
405:Introduced
285:Nationwide
76:newspapers
466:and then
256:Kellogg's
248:Successor
535:Cheez-It
519:Cheez-It
505:Products
340:Cheez-It
332:crackers
290:Products
243:Acquired
208:Founders
190:Missouri
172:Industry
433:Markets
427:Keebler
413: (
395:Country
361:History
336:cereals
328:cookies
252:Keebler
230: (
222:Defunct
197: (
182:Founded
90:scholar
550:Hydrox
511:Hydrox
488:Uneeda
464:Boston
334:, and
301:Parent
294:Snacks
166:Public
92:
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383:Owner
192:(1902
97:JSTOR
83:books
653:2020
497:The
415:1902
408:1902
399:U.S.
273:U.S.
240:Fate
232:1996
225:1996
199:1902
69:news
153:in
52:by
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