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Pizzarias were made in a novel process from fresh pizza dough and were available in three flavors: Cheese Pizza, Pizza
Supreme, and Zesty Pepperoni. Launched in 1991, Pizzarias were reported to be the most successful snack food launch in Keebler's history, earning wholesale revenue of $ 75 million in
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Pizzarias was supported by an extensive marketing campaign, including a series of three television commercials introducing the first teenage
Keebler Elves, JJ. and Zoot, with slang catchphrases such as "Radical grub!" and the tagline: "Tastes like real pizza, only louder."
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their first year. Due to the success of the
Pizzarias launch, Keebler was named "New Product Marketer of the Year" in 1992 by the American Marketing Association. Pizzarias also earned a Gold Edison award from the AMA for marketing excellence.
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Although the brand was ultimately discontinued after the sale and breakup of
Keebler in the late 1990s, Pizzarias developed a cult following. At least two Pizzarias fan groups on
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In 2017, The Daily Meal included
Pizzarias in its list of the most popular snack foods in the last ten decades.
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and "rank high on the list of snack foods that still haunt ’90s kids as adults."
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244:"The Chicago Tribune, March 10, 1992: Prime Time for a TV Guide Redo"
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Totally
Radical Keebler Pizzarias Pizza Chips Commercial, 1991
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Keebler "New!" Pizzarias "Radical" TV Ad - 1989/1990
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270:"Bring back Pizzaria Chips made by Keebler"
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109:Learn how and when to remove this message
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195:"Do you Remember Keebler Pizzarias?"
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407:Keebler Pizzarias
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