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Brazilian Institute of Public Opinion and Statistics

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system. But companies TIM and VIVO denied the Institute of Public Opinion in a statement to Rede Record, which was most harmed by the fact happened. Since then, the television station determined on its department of communication not to disclose their numbers over the station's audience, as they say in their research methodologically.
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Moreover, IBOPE has major stakes in two companies: IBOPE Nielsen Online and Millward Brown do Brasil. IBOPE Nielsen Online is a joint venture between IBOPE Media and Nielsen, that details the behavior of internet users. Millward Brown do Brasil is a partnership between IBOPE and Millward Brown, Inc.,
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In 2009, the IBOPE was under suspicion of a possible blackout in its system on 22 November 2009 at 9:40 at night. At that time, the device that measures real-time audience numbers stopped working, and the Institute accused mobile operators that they were responsible for the alleged breakdown in the
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IBOPE Inteligência provides market, behavior, brand, public opinion and internet research, used by clients to develop business strategies in organization, marketing and products development. Additionally, many organizations use research to broaden innovation. Research by IBOPE Inteligência gets at
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In 1977, Paulo de Tarso Montenegro became the president of the company. One year later, he invited his children, Carlos Augusto Montenegro and Luís Paulo Montenegro, to join the company. IBOPE carried out the first voting intention polls, anticipating with extreme precision the outcome of electoral
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IBOPE Group is composed of four major businesses: IBOPE Media, IBOPE Inteligência, IBOPE Educação and IBOPE Ambiental. Additionally, IBOPE Group works together with partners through strategic partnerships. IBOPE Media is responsible for media research, advertising investment and consumption habits
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In Argentina, IBOPE is also under suspicion, regarding its research methodology. The government of President Cristina Kirchner plans to launch a state system of measuring television audience in the country (similar to British BARB), in a clear challenge to IBOPE, which now dominates the Argentine
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Even respecting the client's rights, IBOPE disagreed with these critics made, considering it was a momentary problem. The company's research follows the code of self-regulation and ethics of the ESOMAR - The World Association of Research Professionals, and also follows the code of ethics of
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In every city where the audience is measured, IBOPE choose a group of homes at random to represent the population. With the authorization of the family members, each television is equipped with a device called peoplemeter, which identifies and records which channels are being watched.
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However, the work of IBOPE in the area of media research is audited by independent firms, hired by a committee formed by the clients of this service. In Argentina, the audit is made by the Cámara de Control de Medición de Audiencia (CCMA - Chamber of Control of Audience Measurement).
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When he measured the radio audience in São Paulo, Auricélio proved that Radio Kosmos wasn't among the most listened to stations. Therefore, he would dedicate himself exclusively to research. In 1950, Penteado leaves the presidency of the company in charge to a group of directors.
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IBOPE Educação is in the market of executive education, training professionals involved in strategic decision making. It integrates in its academic content current and exclusive information from the Group, maximizing the potential of contributions to achieving results.
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The Group is a collaborator with Instituto Paulo Montenegro, created in 2000 in honor of one of the founders of IBOPE. The Institute develops and runs educational projects, using the knowledge gathered through research in the 69-year history of IBOPE.
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the root of issues, offering clients customized and attractive solutions to any business challenge. In addition to Brazil, the company has offices in Argentina, Chile, México, Puerto Rico and the United States, where IBOPE acquired the American company
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And IBOPE Ambiental is a business unit performing in the environmental area with services aimed at environmental sustainability, was recently launched. The company’s headquarters is in Brazil, but it works in countries in Latin America and Africa.
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The device sends, by cell phone system, the information of all changes made by the viewer channel to a central collection of indices that processes, analyzes and distributes to customers.
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a WPP Group company, the world leader in advertising, branding and marketing. Millward Brown do Brasil expertise is on demand research for building and maintaining strong brand identity.
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and offers a broad product line that meets the needs of media, advertising agencies and advertisers in 14 Latin American countries.
1649: 1659: 1654: 1116: 1295: 1224: 951: 238: 1174: 1270: 1156: 1023: 998: 1321:"Folha Online - Ilustrada - Maior audiência da TV, "Belíssima" quer bater recorde de ibope no final - 05/07/2006" 297:
In January 2021, when the rights to use the IBOPE name expired, the institute founders and directors founded the
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This table lists all the TV shows with the highest average household IBOPE rating for each television season.
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In 2014, the IBOPE Media division (measuring media audience and advertising investment) was sold to the
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Associação Brasileira das Empresas de Pesquisa (ABEP - Brazilian Association of Research Companies)
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The system of television audience measurement in real time is used in Brazil, Chile and Argentina.
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Market. According to the government of the country, the work of IBOPE is not checked by anyone.
670: 229:. In that year, he decided to apply research methodologies he had learned while studying in the 202: 45: 1518:"Com maior audiência da TV no ano, final de 'Avenida Brasil' para a cidade - Brasil - Estadão" 597: 419: 17: 1040:"Ipec realiza pesquisas eleitorais em domicílio: entenda a metodologia usada pelo instituto" 730: 930: 642: 522: 310: 110: 106: 78: 8: 839: 831: 745: 627: 210: 155: 700: 974: 102: 685: 1371: 1019: 994: 477: 194:, branding and other issues as required by clients in Brazil and other countries in 449: 187: 1299: 835: 179: 371: 183: 791: 347:
Two or more programs tie for highest average IBOPE rating in the same season
280:. From these partnerships, the company begins to supply consolidated data for 1623: 1274: 537: 287:. Currently, in addition to Brazil, the company has offices in 14 countries. 281: 234: 230: 195: 241:, in order to quantify the size of the audience of his broadcast in Brazil. 1139:"Aguinaldo Silva divulga lista das novelas com maior audiência da história" 1095:"Aguinaldo Silva divulga lista das novelas com maior audiência da história" 888: 760: 291: 55: 226: 74: 1453:""Viver a Vida" tem pior audiência da década e recorde de merchandising" 1595:"Operadoras desmentem Ibope sobre falha em medição - Famosos e TV - R7" 715: 552: 377: 808: 337:
The program with the all-time highest average rating is in bold text
277: 261: 191: 1532:"Com beijo gay, último capítulo de Amor à Vida quebra tabu na Globo" 1614: 1501:"Fórum UOL Esporte - Futebol, Fórmula 1, Tênis, Volêi, Basquete..." 284: 257: 138: 612: 309:
IBOPE was the first company worldwide to offer the service of TV
265: 1472:"R7 - Últimas notícias, vídeos, esportes, entretenimento e mais" 1221:"HISTÓRIA: "Renascer" estreou com média de 58,8 pontos no Ibope" 253: 209:
is listed in the Brazilian dictionary as a synonym of audience
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Novo Aurélio Século XXI: o dicionário da língua portuguesa
970:"Brazilians turn to lynchings to fight soaring crime rate" 1360:"Audiência da Globo cai 29% nos jogos da Copa do Mundo" 1097:(in Portuguese). Revista Quem Acontece. Archived from 1171:""Rainha da Sucata" estreia em janeiro no canal Viva" 1412:""Mulheres Apaixonadas" quer bater "Roque Santeiro"" 963: 961: 148:
Brazilian Institute of Public Opinion and Statistics
1136: 1092: 252:In the 1990s, IBOPE partners with entrepreneurs in 221:IBOPE was created in 1942 by the radio broadcaster 1466: 1464: 1462: 299:Inteligência em Pesquisa e Consultoria Estratégica 958: 1621: 1428: 1393:"Ibope de novelas desaba na Globo; veja a queda" 1390: 1345:"Ibope de novelas desaba na Globo; veja a queda" 1342: 294:, which changed its name to Kantar Ibope Media. 1459: 1409: 1196:"Audiência Detalhada - "O Dono do Mundo" - RD1" 894:Brazilian Institute of Geography and Statistics 342:Sports programs have italicized rating numbers 1547:"Gabriel Farac: Império – Audiência Detalhada" 203:Honomichl Top 25 Global Research Organizations 1450: 1077: 1014:Ferreira, Aurélio Buarque de Holanda (1999). 1559: 1080:"Confira as 10 novelas mais vistas da Globo" 1065:"Confira as 10 novelas mais vistas da Globo" 842:was subsequently closed at the end of 2012. 1376:: CS1 maint: numeric names: authors list ( 1113:"As 10 novelas de maior audiência da Globo" 967: 1018:. Rio de Janeiro: Editora Nova Fronteira. 33: 201:Established in 1942, it is listed in the 1589: 1587: 1446: 1444: 1357: 1013: 1141:. Revista Quem Acontece. Archived from 991:Dicionário Houaiss da Língua Portuguesa 988: 182:company. IBOPE provides data on media, 14: 1622: 1429:Feltrin, Ricardo (18 September 2008). 1391:Feltrin, Ricardo (18 September 2008). 1343:Feltrin, Ricardo (18 September 2008). 1338: 1336: 1334: 1093:Redação Quem Online (March 10, 2009). 1584: 1441: 1137:Redação Quem Online (10 March 2009). 326: 313:in real time from São Paulo in 1988. 993:. Rio de Janeiro: Editora Objetiva. 239:American Institute of Public Opinion 1635:Market research companies of Brazil 1410:Redação Estadão (10 October 2003). 1331: 1157:"Relembrando: Média geral de Tieta" 24: 1645:Privately held companies of Brazil 1562:"IBOPE Zogby Utica office closing" 1431:"Ibope de novelas desaba na Globo" 25: 1671: 1630:Public opinion research companies 1608: 1560:Steve Hughes (13 November 2012). 1544: 1271:"Poucas e Boas - Isabela Boscov" 1082:(in Portuguese). Terra Diversão. 1078:Redação Terra (April 25, 2009). 1553: 1538: 1524: 1510: 1493: 1422: 1403: 1384: 1351: 1313: 1288: 1263: 1246:"Audiência Detalhada: Renascer" 1238: 1213: 1188: 1163: 1149: 1130: 1105: 94:Carlos Augusto Montenegro (CEO) 1086: 1071: 1057: 1032: 1007: 982: 968:Alan Riding (April 15, 1984). 944: 915: 861: 527: 304: 13: 1: 1660:Companies established in 1942 1655:1942 establishments in Brazil 899: 1650:Companies based in São Paulo 1451:Mattos, Laura (9 May 2010). 952:"Dúvidas frequentes - IBOPE" 820: 381: 249:contests in the late 1970s. 7: 882: 750: 632: 225:, owner of Radio Kosmos in 178:statística) is a Brazilian 10: 1676: 376: 216: 989:Houaiss, Antônio (2001). 765: 190:, consumption, behavior, 134: 124: 116: 98: 88: 70: 62: 51: 41: 32: 1504:forum.esporte.uol.com.br 120:U$ 216 milhões (2007) 46:Privately held company 1599:entretenimento.r7.com 1325:www1.folha.uol.com.br 237:, the founder of the 1640:Audience measurement 1416:O Estado de S. Paulo 643:Mulheres Apaixonadas 311:audience measurement 111:Advertising research 107:Audience measurement 1572:on 17 February 2013 832:Zogby International 746:2010 FIFA World Cup 628:2002 FIFA World Cup 156:Portuguese language 126:Number of employees 29: 1615:Kantar Ibope Media 1159:. 7 November 2010. 975:The New York Times 731:Caminho das Índias 657:Senhora do Destino 327:Top-rated programs 223:Auricélio Penteado 139:Kantar Ibope Media 103:Marketing research 27: 1101:on March 4, 2016. 927:www4.ibope.com.br 818: 817: 478:Pedra sobre Pedra 205:rating. The name 144: 143: 16:(Redirected from 1667: 1603: 1602: 1591: 1582: 1581: 1579: 1577: 1568:. Archived from 1566:Observer-Dispatc 1557: 1551: 1550: 1545:Farac, Gabriel. 1542: 1536: 1535: 1528: 1522: 1521: 1514: 1508: 1507: 1497: 1491: 1490: 1488: 1487: 1478:. Archived from 1468: 1457: 1456: 1448: 1439: 1438: 1426: 1420: 1419: 1407: 1401: 1400: 1388: 1382: 1381: 1375: 1367: 1355: 1349: 1348: 1340: 1329: 1328: 1317: 1311: 1310: 1308: 1307: 1298:. Archived from 1292: 1286: 1285: 1283: 1282: 1273:. Archived from 1267: 1261: 1260: 1258: 1257: 1248:. Archived from 1242: 1236: 1235: 1233: 1232: 1223:. Archived from 1217: 1211: 1210: 1208: 1207: 1198:. Archived from 1192: 1186: 1185: 1183: 1182: 1173:. Archived from 1167: 1161: 1160: 1153: 1147: 1146: 1145:on 4 March 2016. 1134: 1128: 1127: 1125: 1124: 1115:. Archived from 1109: 1103: 1102: 1090: 1084: 1083: 1075: 1069: 1068: 1061: 1055: 1054: 1052: 1051: 1036: 1030: 1029: 1011: 1005: 1004: 986: 980: 979: 965: 956: 955: 948: 942: 941: 939: 938: 929:. Archived from 919: 701:Paraíso Tropical 598:Laços de Família 518:A Próxima Vítima 450:Rainha da Sucata 350: 349: 346: 341: 336: 188:voting intention 37: 30: 26: 21: 1675: 1674: 1670: 1669: 1668: 1666: 1665: 1664: 1620: 1619: 1611: 1606: 1593: 1592: 1585: 1575: 1573: 1558: 1554: 1543: 1539: 1530: 1529: 1525: 1516: 1515: 1511: 1499: 1498: 1494: 1485: 1483: 1476:noticias.r7.com 1470: 1469: 1460: 1455:. Folha Online. 1449: 1442: 1437:. Uol Notícias. 1427: 1423: 1408: 1404: 1389: 1385: 1369: 1368: 1356: 1352: 1347:. Uol Notícias. 1341: 1332: 1319: 1318: 1314: 1305: 1303: 1294: 1293: 1289: 1280: 1278: 1269: 1268: 1264: 1255: 1253: 1244: 1243: 1239: 1230: 1228: 1219: 1218: 1214: 1205: 1203: 1194: 1193: 1189: 1180: 1178: 1169: 1168: 1164: 1155: 1154: 1150: 1135: 1131: 1122: 1120: 1111: 1110: 1106: 1091: 1087: 1076: 1072: 1063: 1062: 1058: 1049: 1047: 1038: 1037: 1033: 1026: 1012: 1008: 1001: 987: 983: 966: 959: 950: 949: 945: 936: 934: 921: 920: 916: 902: 885: 864: 836:Utica, New York 823: 686:Páginas da Vida 523:Explode Coração 520: 464:O Dono do Mundo 344: 343: 339: 338: 334: 329: 307: 301:(Ipec) group,. 219: 180:market research 127: 109: 105: 91: 23: 22: 15: 12: 11: 5: 1673: 1663: 1662: 1657: 1652: 1647: 1642: 1637: 1632: 1618: 1617: 1610: 1609:External links 1607: 1605: 1604: 1583: 1552: 1537: 1523: 1509: 1492: 1458: 1440: 1421: 1402: 1383: 1358:R7 Televisão. 1350: 1330: 1312: 1296:"Veja on-line" 1287: 1262: 1237: 1212: 1187: 1162: 1148: 1129: 1104: 1085: 1070: 1056: 1031: 1024: 1006: 999: 981: 957: 943: 913: 912: 911: 907: 906: 901: 898: 897: 896: 891: 884: 881: 863: 860: 822: 819: 816: 815: 812: 805: 799: 798: 795: 788: 782: 781: 778:Avenida Brasil 774: 768: 767: 764: 757: 753: 752: 749: 742: 738: 737: 734: 727: 723: 722: 719: 712: 708: 707: 704: 697: 693: 692: 689: 682: 678: 677: 674: 667: 663: 662: 659: 654: 650: 649: 646: 639: 635: 634: 631: 624: 620: 619: 616: 609: 605: 604: 601: 594: 590: 589: 586: 579: 575: 574: 571: 568:Torre de Babel 564: 560: 559: 556: 549: 545: 544: 541: 534: 530: 529: 526: 515: 511: 510: 507: 502: 498: 497: 494: 489: 485: 484: 481: 474: 470: 469: 466: 461: 457: 456: 453: 446: 442: 441: 438: 431: 427: 426: 423: 416: 412: 411: 408: 403: 399: 398: 395: 393:Selva de Pedra 390: 386: 385: 380: 375: 372:Roque Santeiro 368: 364: 363: 360: 357: 354: 328: 325: 306: 303: 218: 215: 184:public opinion 142: 141: 136: 132: 131: 128: 125: 122: 121: 118: 114: 113: 100: 96: 95: 92: 89: 86: 85: 72: 68: 67: 64: 60: 59: 53: 49: 48: 43: 39: 38: 9: 6: 4: 3: 2: 1672: 1661: 1658: 1656: 1653: 1651: 1648: 1646: 1643: 1641: 1638: 1636: 1633: 1631: 1628: 1627: 1625: 1616: 1613: 1612: 1600: 1596: 1590: 1588: 1571: 1567: 1563: 1556: 1548: 1541: 1533: 1527: 1519: 1513: 1505: 1502: 1496: 1482:on 2013-01-01 1481: 1477: 1473: 1467: 1465: 1463: 1454: 1447: 1445: 1436: 1432: 1425: 1417: 1413: 1406: 1398: 1394: 1387: 1379: 1373: 1365: 1361: 1354: 1346: 1339: 1337: 1335: 1326: 1322: 1316: 1302:on 2011-11-14 1301: 1297: 1291: 1277:on 2013-10-28 1276: 1272: 1266: 1252:on 2013-07-01 1251: 1247: 1241: 1227:on 2013-08-25 1226: 1222: 1216: 1202:on 2014-01-07 1201: 1197: 1191: 1177:on 2014-01-07 1176: 1172: 1166: 1158: 1152: 1144: 1140: 1133: 1119:on 2015-03-23 1118: 1114: 1108: 1100: 1096: 1089: 1081: 1074: 1066: 1060: 1045: 1041: 1035: 1027: 1025:85-209-1010-6 1021: 1017: 1010: 1002: 1000:85-7302-383-X 996: 992: 985: 977: 976: 971: 964: 962: 953: 947: 933:on 2013-07-20 932: 928: 924: 918: 914: 909: 908: 904: 903: 895: 892: 890: 887: 886: 880: 876: 872: 868: 859: 855: 851: 847: 843: 841: 837: 833: 827: 813: 811: 810: 806: 804: 801: 800: 796: 794: 793: 789: 787: 784: 783: 780: 779: 775: 773: 770: 769: 763: 762: 758: 755: 754: 748: 747: 743: 740: 739: 735: 733: 732: 728: 725: 724: 720: 718: 717: 713: 710: 709: 705: 703: 702: 698: 695: 694: 690: 688: 687: 683: 680: 679: 675: 673: 672: 668: 665: 664: 660: 658: 655: 652: 651: 647: 645: 644: 640: 637: 636: 630: 629: 625: 622: 621: 617: 615: 614: 610: 607: 606: 602: 600: 599: 595: 592: 591: 587: 585: 584: 580: 577: 576: 572: 570: 569: 565: 562: 561: 557: 555: 554: 550: 547: 546: 542: 540: 539: 538:O Rei do Gado 535: 532: 531: 525: 524: 519: 516: 513: 512: 508: 506: 503: 500: 499: 495: 493: 490: 487: 486: 482: 480: 479: 475: 472: 471: 467: 465: 462: 459: 458: 454: 452: 451: 447: 444: 443: 439: 437: 436: 432: 429: 428: 424: 422: 421: 417: 414: 413: 409: 407: 404: 401: 400: 396: 394: 391: 388: 387: 384: 379: 374: 373: 369: 366: 365: 361: 358: 355: 352: 351: 348: 332: 324: 321: 318: 314: 312: 302: 300: 295: 293: 288: 286: 283: 282:Latin America 279: 275: 271: 267: 263: 259: 255: 250: 246: 242: 240: 236: 235:George Gallup 232: 231:United States 228: 224: 214: 212: 208: 204: 199: 197: 196:Latin America 193: 189: 185: 181: 177: 173: 169: 166:rasileiro de 165: 161: 157: 154:based on the 153: 149: 140: 137: 133: 129: 123: 119: 115: 112: 108: 104: 101: 97: 93: 87: 84: 80: 76: 73: 69: 65: 61: 57: 54: 50: 47: 44: 40: 36: 31: 19: 1598: 1574:. 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Retrieved 931:the original 926: 923:"GIRO IBOPE" 917: 889:Kantar Media 877: 873: 869: 865: 856: 852: 848: 844: 828: 824: 807: 790: 776: 761:Fina Estampa 759: 744: 729: 714: 699: 684: 669: 656: 641: 626: 611: 596: 583:Terra Nostra 581: 566: 551: 536: 521: 517: 505:Pátria Minha 504: 491: 476: 463: 448: 433: 418: 405: 392: 382: 370: 333: 330: 322: 319: 315: 308: 296: 292:Kantar Group 289: 251: 247: 243: 220: 206: 200: 175: 171: 167: 163: 159: 151: 147: 145: 71:Headquarters 56:Media market 42:Company type 862:Instability 834:, based in 792:Amor à Vida 305:Measurement 28:Grupo IBOPE 1624:Categories 1486:2013-06-06 1435:Portal Uol 1306:2013-06-07 1281:2013-06-07 1256:2013-06-07 1231:2013-06-07 1206:2013-06-07 1181:2013-06-07 1123:2015-03-01 1050:2023-10-25 937:2017-06-03 900:References 716:A Favorita 553:A Indomada 213:research. 90:Key people 58:(research) 1044:InfoMoney 910:Principal 821:Divisions 420:Vale Tudo 278:Argentina 262:Venezuela 227:São Paulo 192:marketing 174:ública e 162:nstituto 79:São Paulo 75:São Paulo 1576:22 March 1372:cite web 883:See also 838:. IBOPE 756:2011-12 741:2010-11 726:2009-10 711:2008-09 696:2007-08 681:2006-07 666:2005-06 653:2004-05 638:2003-04 623:2002-03 608:2001-02 593:2000-01 578:1999-00 563:1998-99 548:1997-98 533:1996-97 514:1995-96 501:1994-95 492:Renascer 488:1993-94 473:1992-93 460:1991-92 445:1990-91 430:1989-90 415:1988-89 402:1987-88 389:1986-87 367:1985-86 359:Network 356:Program 285:cable TV 258:Colombia 99:Products 52:Industry 809:Império 803:2014-15 786:2013-14 772:2012-13 671:América 613:O Clone 406:O Outro 362:Rating 353:Season 266:Ecuador 217:History 211:ratings 170:pinião 135:Website 117:Revenue 63:Founded 1022:  997:  345:  340:  335:  254:Mexico 233:under 158:name, 83:Brazil 905:Notes 840:Zogby 814:32.6 797:36.0 766:39.0 751:38.0 736:38.8 721:39.5 706:43.8 691:46.8 676:49.4 661:50.4 648:46.6 633:45.0 618:47.0 603:45.0 588:44.0 573:44.0 558:48.0 543:52.0 509:45.0 483:57.0 435:Tieta 378:Globo 274:Chile 207:IBOPE 152:IBOPE 130:3,500 18:IBOPE 1578:2013 1378:link 1020:ISBN 995:ISBN 276:and 270:Peru 146:The 66:1942 528:47 496:61 468:47 455:59 440:63 425:56 410:57 397:60 1626:: 1597:. 1586:^ 1564:. 1474:. 1461:^ 1443:^ 1433:. 1414:. 1395:. 1374:}} 1370:{{ 1364:R7 1362:. 1333:^ 1323:. 1042:. 972:. 960:^ 925:. 383:67 272:, 268:, 264:, 260:, 256:, 198:. 186:, 81:, 77:, 1601:. 1580:. 1549:. 1534:. 1520:. 1506:. 1489:. 1418:. 1399:. 1380:) 1366:. 1327:. 1309:. 1284:. 1259:. 1234:. 1209:. 1184:. 1126:. 1067:. 1053:. 1028:. 1003:. 978:. 954:. 940:. 176:E 172:P 168:O 164:B 160:I 150:( 20:)

Index

IBOPE

Privately held company
Media market
São Paulo
São Paulo
Brazil
Marketing research
Audience measurement
Advertising research
Kantar Ibope Media
Portuguese language
market research
public opinion
voting intention
marketing
Latin America
Honomichl Top 25 Global Research Organizations
ratings
Auricélio Penteado
São Paulo
United States
George Gallup
American Institute of Public Opinion
Mexico
Colombia
Venezuela
Ecuador
Peru
Chile

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