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with a congress for ‘modern shops and display windows’. EuroShop was founded in response to fundamental changes in retail trade. From the mid-1960s, self-service concepts became increasingly prevalent, especially in the food retail industry. Simultaneously, the first discount supermarkets, introducing new retail concepts, emerged as competitors to the traditionally brand-oriented supermarkets. To heighten their own profile, merchants were increasingly compelled to turn to new measures, especially in the area of shop fitting.
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EuroShop began as a fair for shop fitting and window displays. This can be seen in its first logo, which took the form of a stylised shop and display window. In the mid-1970s, the old logo was replaced by the bi-coloured EuroShop star, which remains the fair's trademark. The logo is derived from the
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Until 1972, EuroShop took place every two years. Because innovation in the area of shop fitting occurred in medium-term cycles, the fair was held at three-year intervals beginning in 1975. The EuroShop portfolio simultaneously underwent a transformation. Through the 1990s, further offerings emerged
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In 2015, EuroShop established its first international offshoot with C-star – Shanghai's
International Trade Fair for Solutions and Trends all about Retail. The aim of its founding was to give interested EuroShop exhibitors a forum in which to present their products and services in the Asian region.
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grounds in the
Ehrenhof. A total of 331 exhibitors from 55 countries took advantage of the new platform to present their products. The some 29,000 trade visitors who attended primarily sought information on shop fitting, the dominant subject of the initial events. The fair was held in conjunction
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The newly created EuroCIS replaced the Retail
Technology Forum. With its overhauled structure, EuroShop has grown steadily. In 2014, 2,229 companies and organisations presented their products and services in 120,603 m of exhibition space, with 109,496 visitors from 100 countries underscoring the
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Six different awards are to be given in the framework of EuroShop 2017. These include the EuroShop RetailDesign Award for the best shops with the most successful concepts, as well as the
Scientific Prize of the EHI-Stiftung and GS1 Germany, which honours outstanding academic works (bachelor's,
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that were of growing importance for retail companies. These included, among other things, promotional design, lighting design, and exhibition stand construction. Rapid developments in the information technology sector brought new offerings in such areas as IT,
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Messe Düsseldorf GmbH performs the dual role of the event organiser and host venue, and editions are spaced out every three years. Both trade visitors and the general public are admitted from 09:00 am until 18:00 pm.
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Whereas from 2002 to 2014 the fair's overall offerings were divided into the four areas of EuroSales, EuroConcept, EuroCIS, and EuroExpo, EuroShop's new format presents seven different dimensions of retail trade.
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The
Omnichannel Forum, which deals with questions of success strategies, challenges and possibilities for new technologies related to digital and classical distribution channels.
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The
Architecture & Design Forum, a presentation area for all topics relating to store design, architecture, lighting, fittings and visual merchandising.
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The EuroCIS Forum, in which developments, innovations and trends in the area of retail technology are presented on the basis of current case studies.
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In May 2016, 180 companies from 18 countries exhibited at C-star. The fair welcomed 7,600 trade visitors from 77 nations. C-star is held annually.
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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Expo & Event
Marketing (stand construction and equipment, brand communication, communication design, event technology)
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The Expo + Event Forum, a programme of presentations, best-case studies, and discussions curated by industry experts.
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for capital goods for the retail industry which has taken place since 1966. Held every three years on the grounds of
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master's, doctoral theses) and is accompanied by prize money totalling 38,000 euro.
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Visual
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This trade fair is not to be confused with the
Hamburg-based company
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EuroSales (visual merchandising, POS marketing, promotional design)
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Please help to demonstrate the notability of the topic by citing
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Shop Fitting & Store Design (fixtures and equipment,
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Triannual trade fair held in Messe Düsseldorf, Germany
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EuroShop debuted from 11 to 15 June 1966 on the old
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53:Learn how and when to remove these messages
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264:Learn how and when to remove this message
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803:"EuroShop Düsseldorf, Germany Overview"
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812:18 November
190:independent
489:Exhibitors
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309:trade fair
224:newspapers
213:"EuroShop"
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110:newspapers
99:"EuroShop"
39:improve it
369:Food Tech
335:(POP) or
188:that are
45:talk page
869:Category
829:Archived
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761:127,592
747:116,579
733:107,971
719:106,871
492:Visitors
353:Lighting
305:EuroShop
758:113,906
744:109,496
730:107,273
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427:History
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238:scholar
202:deleted
124:scholar
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409:Awards
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327:Areas
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245:JSTOR
231:books
200:, or
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