Knowledge

Strategic design

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123:"To survive in today’s rapidly changing world, products and services must not only anticipate change, but drive it. Businesses that don’t will lose market share to those that do. There have been many examples of strategic design breakthroughs over the years and in an increasingly competitive global market with rapid product cycles, strategic design is becoming more important". 62:, allowing ideas to become practical and profitable applications "that can be managed effectively, acquired, used and/or consumed by target audiences." Strategic design draws from the body of literature that emerged in recent years, which outline strategic design principles that provide insights and new methods in the areas of 38:'s innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments. 58:. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions." The traditional concept of design is mainly associated with artistic work. The addition of the term strategic expands such conception so that creativity is linked with 172:'s global design division is focused most intently on designs that simplify technology experiences. This leads to lower manufacturing costs at a time when CEO Mark Hurd is pushing for cost-cutting.) Mark Hurd discussed HP's design strategy for determining environmental footprint of their supply chain. 179:, developed the core brand-design principle ″Balance of Reason & Feeling″ for Samsung Electronics, together with rational and emotional attributes, to guide design language within a comprehensive brand-design program that inspired differentiation and elevated the company's global image.) 46:"Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design is about applying some of the principles of traditional design to "big picture" systemic challenges like business growth, 92:
Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline. Its applications are varied, yet often aim to strengthen one of the following: product
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it can be used to manage risks by providing a structure that offers opportunities for collaboration, innovation and the creation of a mechanism to meaningfully address problems.
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that its disposable cameras were not intended to replace traditional cameras, but instead to meet specific needs, like weddings, underwater photography and others)
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Strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today's global and fast-paced marketplace.
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Identifying the most important questions that a company's products and services should address (Example: John Rheinfrank of Fitch Design showed
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Strategic Design MA course description, SRH Berlin University of Applied Science (former Design Akademie Berlin)
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Prioritizing the order in which a portfolio of products and services should be launched (Example:
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it creates meaning, by effectively making the customer understand the product and its value; and,
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Krishnan, R.; Kumar, K., ″Capturing Value in Global Markets: The Case of Samsung Electronics″,
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Chung, K.; Freeze, K., "Design Strategy at Samsung Electronics: Becoming a Top-Tier Company″,
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it offers a way for firms to differentiate their products and services from the competition;
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turn an understanding of college students into a dorm room line designed by Todd Oldham)
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Strategic design can play a role in helping to resolve the following common problems:
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Integrating design as a fundamental aspect of strategic brand intent (Example:
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it affects consumer behavior through motivation by creating a perceptual value;
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The Strategic Designer: Tools & Techniques for Managing the Design Process
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ecosystem slowly over time, rather than launching all of its pieces at once)
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Design Management Institute Case Study - Harvard Business School Publishing
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Connecting design efforts to an organization's business strategy (Example:
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http://www.hp.com/hpinfo/globalcitizenship/08gcreport/pdf/hp_fy06_gcr.pdf
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Advertising Research: The Internet, Consumer Behavior, and Strategy
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SCMS Journal of Indian Management - Indian Institute of Management
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Translating insights into actionable solutions (Example:
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Strategic design as described by Tim Brown, CEO of IDEO
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Chung, K.; Hardy, T.; So, S., ″Strategic Realization″
319: 247: 2340: 297:. Chicago: Marketing Classics Press. p. 5. 458: 272:. New York: Palgrave Macmillan. p. 4. 465: 451: 359:Silicon Valley / San Jose Business Journal 267: 1982:Good Design Award (Museum of Modern Art) 433:Definition of strategic design by INDEX: 357:Duan. M., ″Getting jump on good ideas″, 351: 317: 14: 2341: 292: 30:is the application of future-oriented 2027: 1987:Good Design Award (Chicago Athenaeum) 1730: 1175: 502: 446: 268:Holland, Ray; Lam, Busayawan (2014). 388: 401: 375: 34:principles in order to increase an 24: 2028: 1931:American Institute of Graphic Arts 25: 2360: 1941:Design and Industries Association 421: 326:. Avon, MA: Simon and Schuster. 503: 87: 1936:Chartered Society of Designers 1176: 364: 340: 311: 286: 261: 13: 1: 2007:Prince Philip Designers Prize 650:Architectural lighting design 257:. Helsinki Design Lab, Sitra. 240: 41: 1813:Electronic design automation 1796:Virtual home design software 768:Automotive suspension design 177:Tom Hardy, Design Strategist 7: 672:Environmental impact design 255:"What is Strategic Design?" 183: 10: 2365: 1951:International Forum Design 1321:Engineering design process 472: 398:, October - December 2005. 2286: 2034: 2023: 1964: 1923: 1866: 1756: 1752: 1726: 1182: 1171: 1073:Integrated circuit design 1008: 995:Stage/set lighting design 927: 884:Hardware interface design 843: 800:Hardware interface design 751: 633: 513: 509: 498: 480: 412:Design Management Journal 270:Managing Strategic Design 1908:Industrial design rights 1896:Fashion design copyright 1808:Design quality indicator 1257:Creative problem-solving 1048:Electrical system design 904:Sonic interaction design 815:Photographic lens design 689:Healthy community design 2104:New product development 2069:Enterprise architecture 1997:IF Product Design Award 1956:Design Research Society 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1105:Nucleic acid design 1053:Experimental design 606:Traffic sign design 99:product development 2119:Process simulation 2094:Intelligent design 1418:Intelligence-based 1413:Integrated topside 1343:Framework-oriented 1028:Behavioural design 899:Information design 577:Information design 361:, 12 January 2007. 103:corporate identity 2336: 2335: 2282: 2281: 2049:Conceptual design 2019: 2018: 2015: 2014: 2002:James Dyson Award 1858:Website wireframe 1848:Technical drawing 1722: 1721: 1570:Transgenerational 1311:Ecological design 1187:Activity-centered 1167: 1166: 1163: 1162: 1145:Spacecraft design 939:Public art design 877:Video game design 855:Experience design 825:Production design 805:Motorcycle design 763:Automotive design 667:Ecological design 545:Film title design 210:Industrial design 195:Design management 190:Experience design 16:(Redirected from 2356: 2328: 2321: 2314: 2307: 2300: 2293: 2025: 2024: 1902:Geschmacksmuster 1876:Community design 1754: 1753: 1728: 1727: 1488:Process-centered 1284:Design–bid–build 1252:Cradle-to-cradle 1232:Concept-oriented 1173: 1172: 1150:Strategic design 1120:Processor design 1095:Mechanism design 1063:Geometric design 1023:Algorithm design 963:Jewellery design 894:Immersive design 788:Furniture design 733:Landscape design 511: 510: 500: 499: 467: 460: 453: 444: 443: 415: 405: 399: 392: 386: 379: 373: 368: 362: 355: 349: 347:Strategic Design 344: 338: 337: 325: 315: 309: 308: 290: 284: 283: 265: 259: 258: 251: 115:service delivery 28:Strategic design 21: 2364: 2363: 2359: 2358: 2357: 2355: 2354: 2353: 2339: 2338: 2337: 2332: 2326: 2319: 2312: 2305: 2298: 2291: 2278: 2079:Futures studies 2030: 2011: 1960: 1919: 1868: 1862: 1748: 1747: 1718: 1624:Value sensitive 1614:User innovation 1493:Public interest 1458:Object-oriented 1178: 1159: 1140:Software design 1130:Research design 1083:Physical design 1038:Database design 1012: 1010: 1004: 980:Property design 975:Game art design 929: 923: 846: 839: 754: 747: 704:Interior design 655:Building design 636: 629: 516: 505: 494: 476: 471: 424: 419: 418: 406: 402: 393: 389: 380: 376: 369: 365: 356: 352: 345: 341: 334: 316: 312: 305: 291: 287: 280: 266: 262: 253: 252: 248: 243: 205:Design thinking 186: 170:Hewlett-Packard 144:Jump Associates 111:business models 90: 44: 23: 22: 18:Design strategy 15: 12: 11: 5: 2362: 2352: 2351: 2334: 2333: 2331: 2330: 2323: 2316: 2309: 2302: 2295: 2287: 2284: 2283: 2280: 2279: 2277: 2276: 2271: 2266: 2261: 2256: 2251: 2246: 2241: 2236: 2231: 2226: 2221: 2216: 2211: 2206: 2201: 2196: 2191: 2186: 2181: 2180: 2179: 2174: 2164: 2159: 2154: 2147: 2146: 2144:Wicked problem 2141: 2136: 2131: 2126: 2121: 2116: 2111: 2106: 2101: 2096: 2091: 2086: 2081: 2076: 2071: 2066: 2061: 2056: 2051: 2046: 2041: 2035: 2032: 2031: 2029:Related topics 2021: 2020: 2017: 2016: 2013: 2012: 2010: 2009: 2004: 1999: 1994: 1989: 1984: 1979: 1974: 1968: 1966: 1962: 1961: 1959: 1958: 1953: 1948: 1946:Design Council 1943: 1938: 1933: 1927: 1925: 1921: 1920: 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neutral 1313: 1308: 1303: 1298: 1297: 1296: 1286: 1281: 1276: 1275: 1274: 1272:Design fiction 1264: 1259: 1254: 1249: 1244: 1239: 1234: 1229: 1224: 1219: 1214: 1209: 1204: 1199: 1194: 1189: 1183: 1180: 1179: 1169: 1168: 1165: 1164: 1161: 1160: 1158: 1157: 1155:Systems design 1152: 1147: 1142: 1137: 1132: 1127: 1125:Protein design 1122: 1117: 1115:Process design 1112: 1107: 1102: 1097: 1092: 1091: 1090: 1085: 1080: 1078:Circuit design 1070: 1065: 1060: 1055: 1050: 1045: 1040: 1035: 1030: 1025: 1019: 1017: 1006: 1005: 1003: 1002: 1000:Textile design 997: 992: 987: 982: 977: 972: 967: 966: 965: 960: 958:Costume design 953:Fashion design 950: 941: 935: 933: 925: 924: 922: 921: 916: 911: 906: 901: 896: 891: 886: 881: 880: 879: 874: 864: 863: 862: 851: 849: 841: 840: 838: 837: 835:Service design 832: 830:Sensory design 827: 822: 820:Product design 817: 812: 807: 802: 797: 796: 795: 785: 780: 775: 770: 765: 759: 757: 749: 748: 746: 745: 740: 738:Spatial design 735: 730: 729: 728: 718: 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design 595: 593: 590: 588: 585: 583: 580: 578: 575: 573: 570: 566: 563: 561: 558: 556: 553: 552: 551: 548: 546: 543: 541: 538: 536: 533: 531: 528: 526: 523: 522: 520: 518: 515:Communication 512: 508: 501: 497: 491: 488: 486: 483: 482: 479: 475: 468: 463: 461: 456: 454: 449: 448: 445: 439: 436: 434: 431: 429: 426: 425: 413: 409: 404: 397: 391: 384: 378: 372: 367: 360: 354: 348: 343: 335: 333:9781600617997 329: 324: 323: 314: 306: 304:9781613112717 300: 296: 289: 281: 279:9781137325945 275: 271: 264: 256: 250: 246: 236: 233: 231: 228: 226: 223: 221: 218: 216: 213: 211: 208: 206: 203: 201: 198: 196: 193: 191: 188: 187: 178: 174: 171: 167: 164: 160: 157:laid out the 156: 152: 149: 145: 141: 138: 134: 133: 132: 129: 128: 124: 121: 118: 116: 112: 108: 104: 100: 96: 82: 79: 76: 73: 72: 71: 69: 65: 64:merchandising 61: 57: 53: 49: 39: 37: 33: 29: 19: 2129:STEAM fields 2099:Lean startup 2084:Indie design 1900: 1867:Intellectual 1619:Value-driven 1597:Use-centered 1503:Regenerative 1483:Policy-based 1443:Mind mapping 1348:For assembly 1289:Design–build 1207:By committee 1192:Adaptive web 1149: 990:Sound design 948:glass design 946: / 931:applied arts 872:Level design 743:Urban design 694:Hotel design 645:Architecture 620:Video design 613: / 604: / 572:Illustration 565:Print design 535:Brand design 411: 403: 395: 390: 382: 377: 366: 358: 353: 342: 321: 313: 294: 288: 269: 263: 249: 130: 126: 125: 122: 119: 91: 88:Applications 45: 36:organization 27: 26: 2167:competition 2124:Slow design 2074:Form factor 2044:Concept art 1853:HTML editor 1533:Sustainable 1368:For testing 1212:By contract 1068:Work design 1043:Drug design 1015:engineering 889:Icon design 867:Game design 845:Interaction 793:Sustainable 726:Sustainable 615:Type design 592:Photography 587:News design 530:Book design 525:Advertising 504:Disciplines 48:health care 2327:Wiktionary 2320:Wikisource 2274:technology 2244:principles 1843:Storyboard 1669:management 1664:leadership 1629:Privacy by 1468:Parametric 1438:Metadesign 1408:Integrated 1398:High-level 1383:Generative 1378:Functional 1247:Continuous 1242:Contextual 1217:C-K theory 1177:Approaches 919:Web design 773:CMF design 753:Industrial 611:Typography 241:References 155:Apple Inc. 60:innovation 42:Definition 2313:Wikiquote 2299:Wikibooks 2249:rationale 2214:knowledge 2189:education 2109:OODA loop 1833:Prototype 1818:Flowchart 1776:Blueprint 1644:computing 1580:Universal 1528:Safe-life 1433:Low-level 1423:Iterative 1403:Inclusive 1388:Geodesign 1279:Defensive 1227:Co-design 1197:Affective 107:operating 68:consuming 52:education 2343:Category 2306:Wikinews 2239:paradigm 2219:language 2199:engineer 2194:elements 2184:director 1869:property 1714:thinking 1704:strategy 1689:research 1649:controls 1607:Empathic 1538:Systemic 1498:Rational 1453:New Wave 1267:Critical 490:Designer 184:See also 127:Examples 95:branding 2292:Commons 2264:studies 2209:history 2177:student 2162:classic 2150:Design 2064:.design 1992:Graphex 1694:science 1684:pattern 1679:methods 1654:culture 1637:Design 1448:Modular 1301:Diffuse 1222:Closure 944:Ceramic 602:Signage 485:Outline 385:, 2008. 146:helped 2349:Design 2269:studio 2254:review 2234:museum 2157:change 1965:Awards 1838:Sketch 1823:Mockup 1803:CAutoD 1744:Awards 1709:theory 1699:sprint 1674:marker 1639:choice 1013:& 1011:design 847:design 755:design 637:design 555:Motion 517:design 474:Design 330:  301:  276:  163:iTunes 148:Target 113:, and 54:, and 32:design 2152:brief 2039:Agile 1758:Tools 1735:Tools 1373:For X 1009:Other 928:Other 137:Kodak 2229:load 2224:life 2204:firm 1791:CAID 1659:flow 1575:TRIZ 1463:Open 328:ISBN 299:ISBN 274:ISBN 159:iPod 109:and 1786:CAD 1766:AAD 1543:SOD 1523:RWD 1393:HCD 860:EED 709:EID 2345:: 410:, 117:. 101:, 97:, 66:, 50:, 466:e 459:t 452:v 336:. 307:. 282:. 161:+ 20:)

Index

Design strategy
design
organization
health care
education
climate change
innovation
merchandising
consuming
branding
product development
corporate identity
operating
business models
service delivery
Kodak
Jump Associates
Target
Apple Inc.
iPod
iTunes
Hewlett-Packard
Tom Hardy, Design Strategist
Experience design
Design management
Design methods
Design thinking
Industrial design
Instructional design
Product design

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