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Data streams are used to choose respective user segments (e.g., people interested in the automotive industry) and use them in an online campaign. Segments are enriched with more user characteristics out of data stream and then sent to
245:). For example, timestamps, cookie occurrences or analysis of data points are used within the scoring system to detect fraud or to make sure that a message receiver is not a bot (so-called Non-Human Traffic).
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is a tag that collects information about a certain action, performed by a user on a website. Data points exists in two types, the values of which are used to create appropriate audiences. Those are:
328:(CMS) integration, Data Stream is used to identify the users and personalize their visit, even if it's their first one. By data analysis, the actual content of the website is adapted to the user.
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Information gathered out of websites are based on user behavior. Data providers deliver both personal or non-personal information. There are two types of user data available in data stream:
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277:– raw data is a source of information for BI systems, used for enriching user profiles with detailed information about them, e.g., purchase path or geodata. This information is used for
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447:(PII) – information that allows clearly or by combining with data identification methods identify a person. Examples of PII are: insurance ID, email address, phone number,
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335:(DSP) within programmatic advertising ecosystem. Parties (e.g., advertisers) can exchange the users' IDs and concatenate with them existing profiles.
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is used for profiling and personalization to customize user profiles and divide them for segmentation, e.g., per gender or location (based on
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461:(non-PII) is information that can't be used to identify a person or to track a location. A cookie or a device ID is an example of non-PII.
318:(DMP) to enrich users' profiles with external data. It is possible to expand the knowledge about existing users by using external sources.
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Data streams are used to enrich business intelligence systems and make analysis more precise and conclusions more accurate.
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system. CRM integration allows to fill the gaps in users' profiles with demographic data, interests or buying intentions.
193:– each attribute of the data stream represents a certain type of data, e.g. segment / data point ID, timestamp, geodata.
359:– when a user uses a mobile browser to explore, it has narrow screen resolution and mobile app version, respectively;
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This article is about the more general meaning of the term "data stream". For the UK-specific DSL technology, see
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287:– processed data by data scientists improve online campaigns and is used for reaching the target audience.
406:'event' with information about occurrences of the specific event (e.g., click on a link or displaying ad)
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is a data that has been prepared (somehow modified, validated or cleaned), to be used for future actions.
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includes information straight from the data provider without being processed by an algorithm nor human.
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In a data stream it is visible what device has been used by the user side – it is visible on
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is a logical statement, built on specific Data Points using AND, OR or NOT operators.
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Data Stream contains different sets of data, that depend on the chosen data format.
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781:"What is personally identifiable information (PII)? How to protect it under GDPR"
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733:"The 6 types of user segmentation and what they mean for your product"
643:"BEHAVIORAL PROFILING AND PERSONALIZATION: CUSTOMER EXPERIENCE FIRST"
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253:– raw data is treated like a train set and a test set during AI and
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Data streaming has become ubiquitous. Anything transmitted over the
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59:. Typically, the transmitted symbols are grouped into a series of
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is an encoded-by-algorithm ID, that has been extracted out of a
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to have a conversation transmits the sound as a data stream.
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Actual URL to the visited website, where an event occurred
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The following information is shared out of used device:
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There are various areas where data streams are used:
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409:'attribute' with numerical or alphanumerical values.
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attribute helps to identify when an event occurred.
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314:(CDP), customer relationship management (CRM) or
310:Data streams are integrated with systems such as
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426:– is a set of information about a particular
243:data analysis techniques for fraud detection
306:Core integrations with data streams are:
70:is transmitted as a data stream. Using a
703:"What is Data Stream and how to use it"
459:Non-personally identifiable information
343:
809:
82:In a formal way, a data stream is any
623:from the original on August 13, 2017
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791:from the original on April 24, 2019
761:from the original on April 24, 2019
713:from the original on April 24, 2019
683:from the original on April 24, 2019
653:from the original on April 24, 2019
593:from the original on April 24, 2019
583:"What constitutes data processing?"
563:from the original on April 24, 2019
533:from the original on April 24, 2019
503:from the original on April 13, 2007
444:Personally identifiable information
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101:
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613:"Non-Human Traffic [NHT]"
331:Data streams are integrated with
41:connection-oriented communication
751:"What is hybrid data management"
295:customer-relationship management
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673:"What is Targeting – Meaning"
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239:Fraud detection & scoring
16:Digitally encoded information
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110:{\displaystyle (s,\Delta )}
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170:is a sequence of positive
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326:content management system
53:digitally encoded signals
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430:that has been visited.
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281:and predictive research.
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28:Not to be confused with
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163:{\displaystyle \Delta }
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312:customer data platform
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817:Computing terminology
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344:Data sources visible
333:demand side platform
257:algorithms building.
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757:. January 2, 2018.
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30:Stream (computing)
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133:{\displaystyle s}
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793:. Retrieved
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737:uxdesign.cc
553:"Attribute"
495:data stream
419:Hybrid data
380:Geolocation
302:Integration
57:information
45:data stream
811:Categories
479:References
449:IP address
399:data point
376:User Agent
350:user agent
267:data point
205:Subject ID
191:Attributes
55:to convey
23:Datastream
795:April 24,
765:April 24,
717:April 24,
687:April 24,
657:April 24,
627:April 24,
597:April 24,
567:April 24,
537:April 24,
285:Targeting
198:Timestamp
158:Δ
102:Δ
34:Bitstream
822:Big data
789:Archived
759:Archived
711:Archived
681:Archived
651:Archived
621:Archived
591:Archived
561:Archived
531:Archived
507:April 4,
501:Archived
466:See Also
262:Raw data
216:Raw Data
142:sequence
68:Internet
755:ibm.com
414:Segment
392:Formats
363:desktop
182:Content
117:where:
61:packets
47:is the
357:mobile
209:cookie
146:tuples
230:Usage
140:is a
797:2019
767:2019
719:2019
689:2019
659:2019
629:2019
599:2019
569:2019
539:2019
509:2007
434:GDPR
424:URLs
387:(IP)
339:DSP.
172:real
43:, a
428:URL
148:and
144:of
39:In
32:or
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