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212:, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads. DSPs track frequency information, several forms of
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The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising or television and radio, where the advertising constitutes a one-to-many approach.
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Many third parties are integrating with DSPs to provide better tracking. In addition, DSPs use advanced price reduction algorithms, commonly known as bid shading, to help advertisers procure ad impressions for a lower CPM in the first-price auction.
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All these features are collected in a single system, which gives advertisers a unique opportunity to fully control the course of an advertising campaign and maximize its impact on the audience.
160:: the campaign progress report is reflected with a delay of only a few seconds, which allows you to quickly reduce the cost of inefficient traffic sources;
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is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the agency/advertiser.
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is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the DSP platform.
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227:, as it is able to see a large volume of inventory in order to recognize an ad call with a user that an advertiser is trying to reach.
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448:
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423:
147:, which identifies target groups for a specific task with dynamically changing criteria during an advertising campaign;
467:"Demand-Side Platform – инструмент закупки рекламных мест: Основные функции, архитектура, принципы и типы работы DSP"
272:
547:
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Much like Paid Search, using DSPs allows users to optimize based on set Key
Performance Indicators such as
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offering for sale advertising inventory of networks and independent platforms, which means unprecedented
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181:, including automatically. This is especially interesting in the case of buying up "residual traffic".
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141:— by socio-demographic, geographical, temporal, behavioral characteristics, interests, etc. and
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of the previous generation and has brought a lot of new things to the advertising industry:
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with the dashboard, where the advertiser can manage their campaign using by defining the
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on each display, reflecting all the sites involved and the results of their work;
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113:— DSP allows agencies and advertisers to make transactions in real time;
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Real time bidding, price floor, select group of advertisers
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DSPs incorporate many of the facets previously offered by
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Real time bidding, variable CPM, open to all advertisers
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493:"Evolution of TV: The Promise of Programmatic TV"
449:"Evolution of TV: The Promise of Programmatic TV"
424:"Demand Side Platform (DSP): An Easy Explanation"
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46:) to automate the process of buying and selling
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230:
409:"How an ad is served with real-time bidding"
65:about ad impressions and audience behavior.
275:(formerly Efficient Frontier and TubeMogul)
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249:No auction, set CPM, guaranteed inventory
491:Rany Ng; Anish Kattukaran (March 2015).
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14:
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101:DSP has absorbed the features of the
38:) is a concept that combines various
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311:(Google Display Network, DV360)
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411:. Internet Advertising Bureau.
216:ads, and some video metrics.
27:Automated advertising software
13:
1:
527:. You can help Knowledge by
7:
367:
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223:DSPs are commonly used for
10:
600:
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253:Private marketplace (PMP):
243:, non-guaranteed inventory
231:Types of programmatic buys
79:There are 2 types of DSP:
309:Google Marketing Platform
74:effective cost per action
473:(in Russian). 2023-08-23
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247:Programmatic guaranteed:
189:Functionality of the DSP
70:effective cost per click
179:optimize the DSP budget
523:-related article is a
315:Groundhog Technologies
201:
273:Adobe Media Optimizer
196:
97:Properties of the DSP
55:advertising inventory
579:Marketing techniques
379:Supply-side platform
210:advertising networks
53:It provides digital
44:advertising agencies
42:for advertisers (or
32:demand-side platform
18:Demand side platform
158:Realtime statistics
574:Online advertising
259:Open exchange buy:
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198:Online advertising
119:audience targeting
111:speed of operation
584:Advertising stubs
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497:Think with Google
453:Think with Google
421:'Nishant Kadian,
144:lateral targeting
103:real-time bidding
16:(Redirected from
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50:in real time.
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455:. March 2015.
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529:expanding it
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432:. Retrieved
430:. 2020-05-05
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72:(eCPC), and
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521:advertising
374:Ad exchange
225:retargeting
164:Interaction
568:Categories
477:2023-04-18
434:2023-04-18
428:Medium.com
384:Ad serving
358:(formerly
348:(formerly
304:Demandbase
291:(Owned by
214:rich media
336:RTB House
331:Quantcast
138:targeting
76:(eCPA).
471:Cossa.ru
368:See also
360:AppNexus
325:ZoomInfo
266:Examples
132:vertical
63:feedback
40:software
293:Comcast
289:Beeswax
320:InMobi
299:Criteo
284:Amazon
279:Adform
126:direct
519:This
395:Notes
356:Xandr
346:Yahoo
116:Wide
525:stub
168:SSPs
129:(or
241:CPM
36:DSP
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34:(
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