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The company started using a single-channel binding-mounting system on its 2008 models. In 2009, this system was installed on other snowboard lines. A binding system was created with this system that was designed to give the rider more control and a greater board feels. This binding system, named EST®
550:
In
December 2011, Burton named his wife, Donna Carpenter, as president of the company. In 2013, Donna Carpenter estimated that the company had 40 to 45% of the snowboarding market, which totaled $ 236 million. She said that the U.S. market constituted 35% of the company's business, with Europe making
706:
Burton created the Learn to Ride program in 1998. It was the only snowboard company to focus on instruction methods and beginner-specific equipment. Its goal was to give beginner snowboarders the best initial snowboarding experience possible, so they would continue to snowboard. Burton has teamed up
702:
Burton created the Chill program in 1995, to provide children with the opportunity to learn how to snowboard. Since its founding, Chill has provided over 12,000 underprivileged children the opportunity to learn how to snowboard. Because of the 2008 graphics controversy and concern over its effect on
601:
As well as selling Burton products, Burton stores sell several sub-brands which focus on specific market niches. These sub-brands include Anon Optics (snowboard goggles and eyewear), RED (helmets and body armor), Analog (outerwear), and Gravis (footwear, now defunct). In 2005, Four Star
Distribution
605:
The Burton line is split into four categories: freeride, for a big mountain ride; freestyle, for a versatile ride; park, for freestyle disciplines such as half-pipe and slopestyle; and carving, for carving down the sides of mountains. Each of these categories has different levels of performance and
597:
Burton is now the second-largest snowboard manufacturer in the US; and its products are marketed worldwide in over 4,348 stores, 1,536 of which are in the United States. In 2003, Burton allowed several online companies to sell Burton products over the internet. For years, Burton products had been
742:
as a winter sports destination (ahead of China's hosting the Winter
Olympics). Craig Smith, the boss of the company's China subsidiary, told the BBC Burton didn't want to "divorce" itself from the region by refusing to do business there, despite allegations of human rights abuse, including
539:
For many years, Burton and his wife—Donna Gaston
Carpenter, whom he had married in 1983—hosted the Fall Bash, to promote goodwill among company employees and friends. In 2009, the Fall Bash became the subject of controversy after the company attempted to censor the press about it.
510:
also allowed snowboarders and in 1984 hosted the US Open. In 1985, the
National Snowboarding Championships moved to Stratton Mountain and became the U.S. Open Snowboarding Championships, which was owned and operated by Burton. This competition helped legitimize the sport.
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In May 2014, Burton named Mike Rees as CEO, while remaining as founder and chairman. In
December 2015, Burton named Donna Carpenter as CEO (Mike Rees having left to be closer to family) and John Lacy as president.
1023:
566:
In 2016, in light of the company's 40th anniversary, Burton's Chief
Creative Officer, Greg Dacyshyn, stated he wished to keep both the sport and lifestyle aspect of the brand going for many years.
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available only through local stores; but the company felt that an online presence would allow buyers to have an alternate way to buy Burton products, instead of having to turn to another brand.
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602:
sold four of its snowboard brands to Burton: Forum
Snowboarding, Jeenyus, Foursquare, and Special Blend. Burton also owned surfboard manufacturer Channel Islands, but sold the brand in 2020.
1198:
472:, where he made the first Burton snowboard in his garage, by hand. Since Burton could not afford proper equipment, he applied polyurethane to the prototype. In 1978, the company moved to
668:. Burton has avoided having complete sponsorship with Burton/Burton affiliated brands. Burton has come under criticism over its choices regarding team members, such as the removal of
440:, was privately owned by Jake Burton Carpenter (also known as Jake Burton), until his death in 2019, and by his wife, Donna Carpenter, who has been active in the business since 1983.
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616:
In 2008, the snowboard equipment industry had grown to be worth $ 487 million. Burton had 40% to 70% of these sales, depending on the category. The average age of employees was 30.
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581:(Extra Sensory Technology), eliminates weight by mounting the binding to the board from the sides of the binding instead of the middle, getting rid of the middle baseplate.
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To attract rider interest, Burton
Snowboards sponsors professional riders and events. Burton's sponsored professional snowboard team includes:
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population of
Xinjiang have been used as forced labor to pick cotton has also been observed to be at odds with Burton's membership of the
675:
Burton sponsored the creation of organic terrain parks made of rocks, stumps, and logs. These parks, known as "The Stash" can be found at
499:. When resorts started to accept snowboarders on lifts, the public did too; and Burton became one of the main suppliers for snowboarders.
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The first Burton snowboard was the BB1, a narrow board consisting of single-strap bindings with a rope and handle attached to the nose.
536:
As of 2009, Burton owned ten companies that sold snowboards, outerwear, and shoes. In 2008, Burton began to make surfboards in Vermont.
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price. In 2009, Burton's line included 61 snowboards in men's, women's, and youth models. Board prices range from $ 300 to $ 1,500.
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in 1977. His co-founder, Dimitrije Milovich, was an East Coast surfer and the founder of snowboard company Winterstick. Their
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In January 2022, BBC News reported on Burton's expansion into China and highlighted the company's role in promoting
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In 2008, several complaints arose when Burton produced snowboards that had illustrations of self-mutilation and
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In 2010, Burton announced that Burton Snowboards would cease manufacturing in Vermont and move production to
522:. In 1992, the Burton factory relocated to Burlington, Vermont. In 1994, Burton opened its Japan division in
1962:
1952:
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1111:
533:. As a result, the Burton Love model was discontinued for the 2012 line and replaced by the Mr. Nice Guy.
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Jake Burton Carpenter died at his home on November 20, 2019, due to a recurrence of testicular cancer.
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1967:
1940:
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Burton factory in 2009, including double chairlift, originally used at a resort, between streetlights
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Jake Burton campaigned for local ski resorts to open their lifts to snowboard riders. In 1982, the
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758:- an industry body that aims to ensure the global cotton supply chain is free of forced labor.
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In February 2008, Burton acquired DNA Distribution, which includes the skateboard brands
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In 1982, Burton marketed its product at the National Snowboarding Championships, held at
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547:. More recently, the company has shifted some of its snowboard production to China.
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1502:"Burton Finalizes Acquisition of Forum, Jeenyus, Foursquare and Special Blend"
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In 1985, Burton established the European Division of Burton Snowboards in
1989:
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is a privately-owned snowboard manufacturing company that was founded by
1629:"Burton Love Graphics Prompt Essex CHIPS To Withdraw From CHILL Program"
1574:. United States of America Snowboard Association (USASA). Archived from
487:, was reportedly the first mountain to permit snowboarders, followed by
468:, which was created in 1965 by Sherman Poppen. In 1977, Burton moved to
1532:"Ownership of Channel Islands Surfboards Returns to the Merrick Family"
625:
526:. In 2014, there were 400 employees in Burlington and 1,000 worldwide.
436:, outerwear, and accessories. The company, whose flagship store is in
2004:
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515:
461:
67:
1698:"Winter Olympics 2022: China sells Xinjiang as a winter sports hub"
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751:
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1199:"Burton Snowboards moving production facilities out of Vermont"
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1317:"Jake Burton Carpenter who founded Burton snowboards dies"
778:. Burton Snowboards Inc. February 11, 2010. Archived from
452:
Top view of a c. 1981 Burton snowboard in museum condition
1756:
1028:
703:
youth, a local beneficiary severed its ties with Burton.
951:(Press release). Burton Snowboards. 2007. pp. 3–39.
404:
1045:"The Top Ten Important Moments in Snowboarding History"
1390:"Top Snowboard Manufacturers and Suppliers in the USA"
424:
in 1977. The company specializes in products aimed at
179:
may contain excessive or inappropriate references to
1724:
256:, and by adding encyclopedic content written from a
2242:Sporting goods manufacturers of the United States
2198:
483:Ski Area, now called Saskadena Six Ski Area, in
1412:"Jake Burton Carpenter: The King of Snowboards"
1076:Council asks Burton to discuss snowboard images
1024:"Vermont ski resort changes 'insensitive' name"
863:
1472:"Gravis Footwear Launched by Burton – Sort Of"
889:
1784:
713:Canadian Association of Snowboard Instructors
709:American Association of Snowboard Instructors
1550:"Burton Acquires Alien Workshop and Habitat"
1073:
1286:"Behind The Brand: Greg Dacyshyn of Burton"
1230:"Burton rides trends from Vermont to China"
892:"Burton rides trends from Vermont to China"
885:
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55:Learn how and when to remove these messages
1791:
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1677:"Burton Pop Up on Newbury Street - Boston"
619:
518:, Austria. In 1986, distribution began in
312:
2232:Privately held companies based in Vermont
1042:
385:Snowboard equipment, apparel, accessories
294:Learn how and when to remove this message
276:Learn how and when to remove this message
210:Learn how and when to remove this message
152:Learn how and when to remove this message
2227:Manufacturing companies based in Vermont
1342:"Vintage 1981 Burton Backhill Snowboard"
1283:
872:
844:
800:
588:
447:
2217:Clothing companies of the United States
2141:Champlain Valley National Heritage Area
1043:MacArthur, Paul J. (February 5, 2010).
961:
776:"Burton Cuts Small Percentage of Staff"
2222:Companies based in Burlington, Vermont
2212:American companies established in 1977
2199:
1227:
864:Marquardt, Katy (September 29, 2008).
715:, and major resorts around the world.
237:contains content that is written like
88:Please improve this article by adding
2146:ECHO, Leahy Center for Lake Champlain
1985:Lake Champlain Transportation Company
1772:
1692:
1690:
1631:. Transworld Business. Archived from
1596:
1400:from the original on October 4, 2021.
1352:from the original on February 5, 2015
1314:
1136:
1004:from the original on October 18, 2012
809:. No. 108. New York. p. 58.
190:by removing references to unreliable
2049:University of Vermont Medical Center
1175:. September 20, 2007. Archived from
819:
718:In December 2016, Burton launched a
221:
194:where they are used inappropriately.
163:
61:
20:
1597:Geery, Brooke (September 9, 2009).
1261:. December 21, 2015. Archived from
1169:"Burton Snowboards: Control Denied"
613:, Habitat Skateboards, and Reflex.
584:
13:
1687:
1478:. December 1, 1998. Archived from
1422:from the original on March 2, 2014
1315:Pells, Eddie (November 21, 2019).
1114:. Cisurfboards.com. Archived from
1074:Ober, Lauren (November 19, 2008).
1055:from the original on March 3, 2014
898:. Burlington, Vermont. pp. 4D
820:Shay, James D. (January 6, 2008).
14:
2253:
1720:
1284:Willmott, James (July 26, 2016).
1137:Geery, Brooke (October 4, 2009).
962:Helmich, Portland (August 2000).
890:D'Ambrosio, Dan (June 19, 2014).
456:Burton Snowboards was founded by
36:This article has multiple issues.
1925:Burlington International Airport
1800:
1741:
1727:
1205:. March 16, 2010. Archived from
994:"Burton Snowboards Inc. History"
822:"Burton's crusade could pay off"
801:Reingold, Jennifer (June 2006).
226:
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868:. U.S. News & World Report.
44:or discuss these issues on the
2207:1977 establishments in Vermont
2131:Burlington Memorial Auditorium
986:
955:
940:
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866:King of the Hill in Snowboards
813:
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16:American manufacturing company
1:
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90:secondary or tertiary sources
1953:Creston Electric Instruments
1112:"Channel Islands Surfboards"
7:
2067:Green Mountain Roller Derby
750:Allegations that the local
346:; 47 years ago
10:
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2023:Burlington School District
1599:"DCP Says YES to Hump Day"
672:and other riders in 2008.
443:
2113:
2057:
2003:
1963:Gardener's Supply Company
1941:Church Street Marketplace
1910:
1851:
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1376:January 10, 2010, at the
1255:"Burton makes CEO change"
399:
395:Over 600 U.S., 950 Global
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1078:. Burlington Free Press.
756:Better Cotton Initiative
2186:Vermont Mozart Festival
1995:Seventh Generation Inc.
1476:Transworld Snowboarding
968:Business People-Vermont
964:"Chairman of the Board"
745:genocide of the Uyghurs
670:David Carrier Porcheron
620:Marketing and promotion
2237:Snowboarding companies
2176:Religion in Burlington
2018:Burlington High School
1946:Burlington Town Center
1935:Green Mountain Transit
594:
453:
428:, such as snowboards,
377:, Founder and Chairman
307:Burton Snowboards Inc.
181:self-published sources
77:relies excessively on
2091:Vermont Lake Monsters
2086:Vermont City Marathon
2044:University of Vermont
1750:at Wikimedia Commons
1609:on September 14, 2009
1560:on February 13, 2008.
1234:Burlington Free Press
1090:"9 Men's RED Helmets"
896:Burlington Free Press
689:Killington Ski Resort
677:Northstar, California
592:
464:were inspired by the
451:
422:Jake Burton Carpenter
375:Jake Burton Carpenter
258:neutral point of view
2078:Gutterson Fieldhouse
1683:. December 20, 2016.
1446:skateboarding.com.au
1265:on December 23, 2015
1179:on November 26, 2010
1139:"Wah, Wah, Wah, Wah"
1049:Smithsonian Magazine
974:on February 14, 2012
832:on February 28, 2009
654:Ellery Hollingsworth
470:Londonderry, Vermont
2105:Vermont Lumberjacks
1968:Interstate highways
1681:newburystboston.com
1655:"Burton Snowboards"
1149:on December 5, 2009
1118:on February 8, 2014
947:"Back in the Day".
803:"Burton Snowboards"
681:Truckee, California
474:Manchester, Vermont
438:Burlington, Vermont
391:Number of employees
363:Burlington, Vermont
308:
250:promotional content
101:"Burton Snowboards"
2072:Vermont Catamounts
2013:Burlington College
1807:City of Burlington
1704:. January 19, 2022
1536:www.theinertia.com
1371:burton.kontain.com
595:
454:
306:
252:and inappropriate
2194:
2193:
2156:Island Line Trail
2033:Rock Point School
2028:Champlain College
1930:Burton Snowboards
1828:Metropolitan area
1748:Burton Snowboards
1746:Media related to
1442:"Analog Clothing"
1228:D’AMBROSIO, DAN.
928:on March 15, 2014
489:Stratton Mountain
418:Burton Snowboards
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2161:Little Jerusalem
2097:Centennial Field
1958:Dan's Chocolates
1843:Champlain Valley
1805:
1804:
1803:
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1759:
1757:Official website
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1735:Companies portal
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1605:. Archived from
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1578:on April 7, 2014
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1556:. Archived from
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1512:on April 8, 2014
1508:. Archived from
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1482:on July 23, 2013
1468:
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1448:. Archived from
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1292:. Archived from
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970:. Archived from
959:
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949:Burton Press Kit
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924:. Archived from
918:"Burton US Site"
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828:. Archived from
826:Connecticut Post
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585:Company overview
485:Pomfret, Vermont
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782:on July 8, 2011
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699:, New Zealand.
697:The Remarkables
650:Terje Haakonsen
646:Kazuhiro Kokubo
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531:Playboy bunnies
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2181:Fleming Museum
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1661:February 22,
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1649:
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786:February 22,
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780:the original
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685:Jackson Hole
674:
666:Kevin Pearce
662:Hannah Teter
642:Jeremy Jones
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551:up 30%, and
549:
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491:, and later
478:
455:
426:snowboarders
417:
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359:Headquarters
321:Company type
290:
272:
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248:by removing
244:Please help
236:
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186:Please help
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1990:Rhino Foods
1708:January 19,
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1554:PR Newswire
1506:PR Newswire
1486:November 1,
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1122:February 9,
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1008:November 2,
978:November 2,
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734:Controversy
720:pop-up shop
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687:, Wyoming;
658:Kelly Clark
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409:.com
351:1977
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105:news
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405:www
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