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Broadcast Audience Research Council

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TV viewership data, is an individual instance of viewing of the channel, even if it is a fleeting view. When a viewer cycled through the channels, Republic TV would appear twice, giving it double impressions as compared to other channels. Some cable network had set Republic TV as the default channel (i.e. landing channel) displayed whenever the TV was turned on, thereby increasing the impressions. These practices were seen as a deliberate attempt to illegally garner higher BARC India ratings and increase viewership.
256:, the industry underwent a ratings darkness period since 1 April where the old TAM software had been given up, and the new BARC India ratings software was yet to be installed. The broadcasters had a feel of these ratings a couple of weeks before the official rollout when BARC India made a presentation to share household level data. While there were no major changes, channel ranking across genres, gaps between channels widened or narrowed. 29: 271:
The age groups as a reporting parameter will be different adapting to the NCCS. Under BARC India, data would be available for age parameters like – children & tweens (2–14 years), youth (15–21 years), young adults (22–30 years), adults (31–40 years), peak (41–50 years), mature (51–60 years), and
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A deeper and broader consumer classification system called "new consumer classification system" (NCCS), replaced the existing socio-economic classification (SEC). While SEC was based on occupation of chief earner and education of chief earner, NCCS is based on education of chief earner and number of
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were not funding TAM India adequately in order to increase its scale and invest in systems, security and quality procedures. A statement in the lawsuit read: "The primary remedy (of the corrupt activities) was to increase sample size from 8,000 boxes to 30,000 boxes, immediately stopping publication
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According to the complaint, Republic Bharat had declared its genre as English news, but it was appearing in additional genres after registering itself in those genres. For example, in Delhi, the channel was appearing in both English and Hindi news category. Each "impression" that is reported in the
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BARC India's Broadcast India Survey is an annual research study that gathers specific details of households and individuals to be used together with Census data in the preparation of universe estimates for TV audience characteristics – geographic, demographic, socio-economic status, etc. The Survey
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The complainants, NBA also sought from BARC India that it withhold publishing viewership data for Republic until its unfair practices stopped. BARC India did not act on the request. Subsequently, multiple leading English-language news channels exited from the BARC India system. A news network also
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BARC (Broadcast Audience Research Council) India is an industry body set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. It currently measures TV Viewing habits of 210 million TV households in the country, using 50,000+
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Broadcast India 2016 Survey was released in February 2017. The findings of Broadcast India (BI) 2018 Survey was released in July 2018. The study is based on a sample size of 3 lakh homes in the country. As per the latest BI 2018 Survey, TV homes in the country have seen a 7.5% jump, outpacing the
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It analyses the viewership habits of over 210 million TV households (891 million TV viewers), which makes it the world's largest television audience measurement service. Its measurement system is based on a sample of 50,000+ "panel homes", which will increase to 55,000 by 2023. It launched its TV
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A research study used to gather specific details of households and individuals to be used together with Census data in the preparation of universe estimates for TV audience characteristics – geographic, demographic, socio-economic status, etc. The Establishment Survey also serves as a randomly
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The initial rollout of the new ratings included a sample size of 11,000 Bar-o-meters, and covered the towns and cities with a population of 1,00,000 or more. Although this was less than what BARC India had assured to launch with, by October 2015, the sample reporting was scaled up to 20,000
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It made use of the channel watermarking technology that video content consumption on all platforms using an encoding process that involves inserting an inaudible audio watermark into the content at the broadcaster's end from where the signal will play
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NDTV's weighty lawsuit—194 pages; targeted at over 30 companies and individuals; and $ 1.4 billion in damages—against TAM and its investors accused them of deliberately publishing corrupt and tainted data, favoring rival channels in return for bribes.
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Since the people-meters under BARC, called BAR-o-meters, were manufactured domestically, the ratings measurement system would be able to scale up faster. These meters, were available at a lower cost than those imported from various countries
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Bar-o-meters, covering all 153mn TV owning homes in India. The sample has been since scaled up to 30,000 homes. As of 1 July 2017, BARC India has stopped reporting of analogue TV homes, in line with Government of India's DAS-4 deadline.
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NDTV subsequently unsubscribed from TAM's services only to subscribe again in May 2014 citing the lack of alternate sources for such data as the TAM provided and the arrival of BARC India as a new measuring standard in the industry.
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In August 2021, Nakul Chopra, the former chairman of the joint-industry body, returned as the CEO. He took over from Sunil Lulla who had joined the organisation in 2019 following the exit of the founding CEO Partho Dasgupta.
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As per the New Universe Estimates 2020 released this year, TV Homes in India increased by 6.9% to 210 million from previous 197 million in 2018. TV viewing Individuals grew by 6.7%, effectively an increase of 56 million.
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It is a service wherein BARC India subscribers can access the data of a specific event or show, three days after it is telecast. PreView data is also released through YUMI software, which is available on subscription.
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notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement - broadcasters, advertisers, and advertising and media agencies, via their apex bodies.
366:- Process of error checking, editing, validating, weighting, projecting to universe and delivering audience estimates to BARC India clients in a form suitable for reporting, analysis and commercial use. 196:
Certification which validates representativeness of BARC India's TV Measurement Panel and by ISI, Kolkata certifies the representativeness of BARC India's Panel Design & Household Selection.
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growth of homes in India which grew at 4.5%. India currently boasts of 298 million homes, of which 197 million have a TV set, having an opportunity of almost 100mn more TV homes in the country.
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After nearly two years of being in the making (2013-2015), BARC's new ratings system formally rolled out in April 2015. Since most broadcasters had decided not to continue their subscription to
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is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest
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viewership measurement service in April 2015 covering the landscape of Urban India. In October 2015, it started measuring all India TV homes (TV viewers in urban and rural India).
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It is a visualisation tool for News broadcasters that gives the performance of News channel, News Stories, News Anchors and Other Personalities at a click of a button.
1181: 268:‘consumer durables’ owned by the family which includes a list of 11 items ranging from ‘electricity connection’ and ‘agricultural land’ to cars and air conditioners 123:
technology to measure viewership of TV channels, and it also measures time-shifted viewing and simulcasts. The company was incorporated in 2010. It is based in
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BARC India now measures and reports TV viewership that happens in social hot-spots like restaurants, pubs, and bars across 120+ Urban towns and cities.
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against Republic TV alleging that it was violating TRAI's broadcast sector regulations with its unfair practices and sought an investigation into it.
1201: 185: 372:- BARC India's desktop software application is used to report and analyse audience data in the format required by individual customer segments. 788: 839: 905: 1119: 738: 1216: 1196: 382:
also serves as a randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households.
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It is a visualisation tool for Advertisers and Media Agencies which helps brands understand their performance vis-à-vis other brands.
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The case was dismissed by the New York court on the issue of jurisdiction and asked NDTV to fight the legal battle in India.
181: 573: 892:"With 7.5 Petabytes Of Data Processed Annually Across 570 Channels, BARC Is Leveraging Analytics And ML To The Fullest" 177:
sample panel homes. This will go up to 55,000 in 2023, as mandated by the Ministry of Information & Broadcasting.
551:"BARC measures habits of 153.5 mn TV households but it's not a Census: Partho Dasgupta | Business Standard News" 433: 1144: 399: 1206: 405: 336:
selected pool of TV owning households for use in the ongoing selection and recruitment of panel households.
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approached the Delhi high court against the unfair practices by Republic TV to inflate their ratings.
220: 946:"BARC India ventures into OOH viewership measurement; Star first network to sign-up for service" 151: 1120:"The Curious Case of Republic TV's Ratings, and the Official Rating Agency's Blind Eye To It" 1010: 959: 457: 275:
The new ratings system under BARC also measured catch-up TV viewing along with linear viewer
598: 360:- Watermarking and BAR-O-Meter Technology used to identify & capture TV viewing events. 272:
seniors (61+ years). An addition in the reporting age group is 2–12 years and 13–21 years.
8: 229: 253: 208: 139: 714:"Sunil Lulla appointed BARC India CEO after Partho Dasgupta resigns - Times of India" 470:"Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey" 623: 142:, the audience measurement system put in place by the information and insights firm 354:- Supervision of panel operations with strict adherence to established standards. 348:- Selection, recruitment, meter installation & training of household members. 204: 143: 120: 434:"Broadcast Audience Research Council: Private Company Information - Bloomberg" 404:
The Telecom Regulatory Authority of India (TRAI) received complaints from the
1190: 689:"New BARC India CEO: Sunil Lulla replaces Partho Dasgupta as BARC India CEO" 526:"BARC's biggest achievement was getting the funding going: Partho Dasgupta" 233: 212: 161: 157: 840:"BARC India includes rural in all India data; major changes in viewership" 500:"TV ratings provider BARC aims to have 50,000 panel homes, make use of AI" 70: 921:"BARC India integrates OOH and TV audience measurement - ET BrandEquity" 1088:"TV homes outpaces the growth of homes in India, up 7.5%, says survey" 1036:"Number of homes with TV sets grows by 7.5% to 197 million, says BARC" 1182:
BARC India awarded the title of 'Most Innovative Company' 2018 by CII
1063:"Indians are watching TV for 3 hour 44 minutes every day: BARC India" 237:
of data until the sample size was increased to appropriate levels."
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The entire BARC India process can be broadly bucketed as follows:
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for $ 810 million for fraud and $ 580 million for negligence in a
739:"Fixing Indian TV's Audience Measurement Problems | Forbes India" 147: 160:
has been elected as the chairman of BARC India. Shashi succeeds
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Provides reports on advertising monitored spots to the agency.
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Indian Advertising Media & Marketing News – exchange4media
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BARC India was planned and implemented as an alternative to
28: 599:"Policy Guidelines for Television Rating Agencies in India" 225: 216: 764:"NDTV sues Nielsen for fraud, negligence - Times of India" 193: 864:
Malvania, Viveat Susan Pinto & Urvi (29 April 2015).
1145:"Is Republic Bharat flouting TRAI regulations for TRPs?" 986:"TV viewers in India now much more than all of Europe's" 192:
Standardisation Certificates obtained by BARC India are
638:"Nakul Chopra named CEO of BARC India - Exchange4media" 16:
Broadcast Audience Research Council India and function
789:"U.S. court asks NDTV to fight legal battle in India" 263:At launch, the following changes were introduced: 918: 152:Indian Ministry of Information & Broadcasting 1188: 400:Target rating point § TRP manipulation scam 110:Broadcast Audience Research Council (BARC) India 866:"BARC ratings expected to roll out on April 29" 731: 523: 342:- Identification of a specific sample locations 150:. It was set up according to guidelines of the 364:Processing, Audience Estimation and Reporting 180:Guided by the recommendations of the TRAI ( 27: 1113: 1111: 1109: 960:"Description Of Methodology - BARC India" 376: 324:BARC: TV audience measurement methodology 22:Broadcast Audience Research Council India 863: 497: 393: 199: 1202:Non-profit organisations based in India 1060: 983: 906:"BARC India launches 'PreView' service" 814:"Why NDTV chose to re-subscribe to TAM" 524:Kohli-Khandekar, Vanita (7 July 2015). 1189: 1106: 889: 664:"Sunil Lulla appointed BARC India CEO" 661: 571: 287: 164:who completed his tenure as chairman. 1117: 340:Panel Locations & Identification 182:Telecom Regulatory Authority of India 493: 491: 358:Measurement and Viewing Data Capture 890:Deoras, Srishti (3 December 2018). 572:Bansal, Shuchi (31 December 2015). 498:Malvania, Urvi (13 December 2018). 171: 13: 662:Tewari, Saumya (22 October 2019). 14: 1228: 1217:Organizations established in 2010 1197:Television organisations in India 1166: 624:"BARC India | People Behind BARC" 488: 1061:Laghate, Gaurav (26 July 2018). 984:Laghate, Gaurav (3 March 2017). 215:) was sued by Indian TV channel 1137: 1080: 1054: 1028: 1003: 977: 952: 938: 912: 898: 883: 857: 832: 806: 781: 756: 706: 681: 655: 630: 616: 591: 565: 543: 517: 462: 451: 426: 247: 114:television measurement science 1: 1011:"News and Media - BARC India" 419: 406:News Broadcasters Association 1212:2010 establishments in India 574:"A milestone year for media" 346:Panel Selection and Training 7: 1118:Dev, Atul; Saxena, Nikita. 49:; 14 years ago 10: 1233: 397: 818:Indian Television Dot Com 474:Indian Television Dot Com 83: 61: 43: 35: 26: 144:Nielsen and Kantar Media 1092:Business Standard India 919:www.ETBrandEquity.com. 870:Business Standard India 553:. Business-standard.com 530:Business Standard India 504:Business Standard India 377:Broadcast India Survey 333:Establishment Survey - 1040:The Financial Express 398:Further information: 394:TRP manipulation scam 200:Genesis of BARC India 1207:Audience measurement 288:BARC India products 23: 1067:The Economic Times 990:The Economic Times 948:. Television Post. 908:. Best Media Info. 768:The Times of India 718:The Times of India 693:The Economic Times 476:. 17 February 2017 228:also alleged that 140:TAM Media Research 21: 925:ETBrandEquity.com 106: 105: 1224: 1178: 1177: 1175:Official website 1160: 1159: 1157: 1155: 1141: 1135: 1134: 1132: 1130: 1115: 1104: 1103: 1101: 1099: 1084: 1078: 1077: 1075: 1073: 1058: 1052: 1051: 1049: 1047: 1032: 1026: 1025: 1023: 1021: 1007: 1001: 1000: 998: 996: 981: 975: 974: 972: 970: 956: 950: 949: 942: 936: 935: 933: 931: 916: 910: 909: 902: 896: 895: 887: 881: 880: 878: 876: 861: 855: 854: 852: 850: 844:bestmediaifo.com 836: 830: 829: 827: 825: 810: 804: 803: 801: 799: 785: 779: 778: 776: 774: 760: 754: 753: 751: 749: 735: 729: 728: 726: 724: 710: 704: 703: 701: 699: 685: 679: 678: 676: 674: 659: 653: 652: 650: 648: 634: 628: 627: 620: 614: 613: 611: 609: 595: 589: 588: 586: 584: 569: 563: 562: 560: 558: 547: 541: 540: 538: 536: 521: 515: 514: 512: 510: 495: 486: 485: 483: 481: 466: 460: 455: 449: 448: 446: 444: 430: 352:Panel Management 172:About BARC India 57: 55: 50: 31: 24: 20: 1232: 1231: 1227: 1226: 1225: 1223: 1222: 1221: 1187: 1186: 1173: 1172: 1169: 1164: 1163: 1153: 1151: 1143: 1142: 1138: 1128: 1126: 1116: 1107: 1097: 1095: 1086: 1085: 1081: 1071: 1069: 1059: 1055: 1045: 1043: 1034: 1033: 1029: 1019: 1017: 1015:barcindia.co.in 1009: 1008: 1004: 994: 992: 982: 978: 968: 966: 964:barcindia.co.in 958: 957: 953: 944: 943: 939: 929: 927: 917: 913: 904: 903: 899: 888: 884: 874: 872: 862: 858: 848: 846: 838: 837: 833: 823: 821: 812: 811: 807: 797: 795: 787: 786: 782: 772: 770: 762: 761: 757: 747: 745: 737: 736: 732: 722: 720: 712: 711: 707: 697: 695: 687: 686: 682: 672: 670: 660: 656: 646: 644: 636: 635: 631: 622: 621: 617: 607: 605: 597: 596: 592: 582: 580: 570: 566: 556: 554: 549: 548: 544: 534: 532: 522: 518: 508: 506: 496: 489: 479: 477: 468: 467: 463: 456: 452: 442: 440: 432: 431: 427: 422: 402: 396: 379: 326: 290: 250: 221:New York court. 202: 174: 121:audio watermark 116:industry body. 102: 98: 93: 86: 79: 73: 53: 51: 48: 17: 12: 11: 5: 1230: 1220: 1219: 1214: 1209: 1204: 1199: 1185: 1184: 1179: 1168: 1167:External links 1165: 1162: 1161: 1136: 1105: 1094:. 26 July 2018 1079: 1053: 1042:. 26 July 2018 1027: 1002: 976: 951: 937: 911: 897: 882: 856: 831: 805: 780: 755: 730: 705: 680: 654: 629: 615: 590: 564: 542: 516: 487: 461: 450: 424: 423: 421: 418: 395: 392: 378: 375: 374: 373: 367: 361: 355: 349: 343: 337: 325: 322: 289: 286: 285: 284: 280: 276: 273: 269: 249: 246: 207:(the owner of 201: 198: 173: 170: 104: 103: 101: 100: 95: 89: 87: 84: 81: 80: 75: 65: 63: 59: 58: 45: 41: 40: 37: 33: 32: 15: 9: 6: 4: 3: 2: 1229: 1218: 1215: 1213: 1210: 1208: 1205: 1203: 1200: 1198: 1195: 1194: 1192: 1183: 1180: 1176: 1171: 1170: 1150: 1146: 1140: 1125: 1121: 1114: 1112: 1110: 1093: 1089: 1083: 1068: 1064: 1057: 1041: 1037: 1031: 1016: 1012: 1006: 991: 987: 980: 965: 961: 955: 947: 941: 926: 922: 915: 907: 901: 893: 886: 871: 867: 860: 845: 841: 835: 819: 815: 809: 794: 790: 784: 769: 765: 759: 744: 740: 734: 719: 715: 709: 694: 690: 684: 669: 665: 658: 643: 639: 633: 625: 619: 604: 600: 594: 579: 578:livemint.com/ 575: 568: 552: 546: 531: 527: 520: 505: 501: 494: 492: 475: 471: 465: 459: 454: 439: 438:bloomberg.com 435: 429: 425: 417: 413: 409: 407: 401: 391: 387: 383: 371: 368: 365: 362: 359: 356: 353: 350: 347: 344: 341: 338: 334: 331: 330: 329: 321: 319: 315: 313: 309: 306: 302: 300: 299:BIO Advision: 296: 294: 281: 277: 274: 270: 266: 265: 264: 261: 257: 255: 245: 241: 238: 235: 231: 227: 222: 218: 214: 210: 206: 197: 195: 190: 187: 183: 178: 169: 165: 163: 159: 155: 153: 149: 145: 141: 136: 132: 130: 126: 122: 117: 115: 111: 96: 91: 90: 88: 82: 78: 72: 68: 64: 60: 46: 42: 38: 34: 30: 25: 19: 1152:. 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Index


Mumbai
Maharashtra
India
television measurement science
audio watermark
Mumbai
India
TAM Media Research
Nielsen and Kantar Media
WPP company
Indian Ministry of Information & Broadcasting
Shashi Sinha
Punit Goenka
Telecom Regulatory Authority of India
MIB
CESP
Nielsen
TAM Media
Kantar Media
NDTV
New York court.
NDTV
Nielsen
Kantar
TAM India
Target rating point § TRP manipulation scam
News Broadcasters Association
"Broadcast Audience Research Council: Private Company Information - Bloomberg"
Barc

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