149:, a device is attached to the TV set in a few thousand viewers' houses to measure impressions. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. Using a device, a special code is telecasted during the programme, which records the time and the programme that a viewer watches on a particular day. The average is taken for a 30-day period, which gives the viewership status for the particular channel. This has an average limit between 0-3.0.
161:
of a particular advertisement. Outside of television, TRPs are calculated using the denominator as the total target audience, and the numerator as the total impressions delivered to this audience x 100. (As in 1,000,000 impressions among the target audience / 10,000,000 people in total in the target audience x 100 = 10 TRPs). TRPs are often added up by week, and presented in a flowchart so a marketer can see the amount of impressions delivered to the target audience from each media channel.
25:
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meter the information of TV channel or programme for one minute is carried out by the INTAM a monitoring team, i.e., Indian
Television Audience measurement. After analysing the information, the team decides what is the TRP of the channel or programme. Or we can say that this data is later analysed by the agency to create a national TRP data of various TV channels and TV programmes.
160:
For example, if an advertisement appears more than once, the entire gross audience, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audiences. The TRP and GRP metrics are both critical components for determining the potential marketing reach
218:
The police conducted an audit into the accounts of the ARG Outlier Media Pvt Ltd accounts. It showed that the TRPs (TV rating points) and viewership of its Hindi channel
Republic Bharat, were high from the first month of its launch in 2016. The police alleged that the channel inflated its ratings by
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People meters device is installed in some places or set in selected homes to calculate the TRP. In this way, some thousand viewers are surveyed in the form of justice and sampling. These gadgets record data about the channel or programme watched by the family members or selected people. Through this
289:
These WhatsApp conversations have gone viral on gregarious media with people expressing shock and dismay at the alleged connivance between Partho
Dasgupta and Arnab Goswami to manipulate the system. Additionally, the alleged claims made by Arnab Goswami over his reach and influence with the regime
245:
On 5 November 2020, Hansa Group has moved the Bombay High Court against Crime Branch and seeking transfer of the probe into the TRP scam to CBI, citing that Mumbai Police Crime Branch have been adopting pressure tactics to coerce its employees to issue a statement that a document flashed as Hansa
219:
bribing low-income individuals, including people who did not comprehend
English, to keep their televisions turned on and tuned to Republic TV. With an inflated TRP ARG Outlier Media (the company which owns Republic TV and Republic Bharat) was able to bargain for higher revenue from advertisers.
270:
and former CEO of
Broadcast Audience Research Council (BARC) Partho Dasgupta, which were leaked into the public forum, has brought to the fore evidence of alleged collusion to influence TV ratings. The purported WhatsApp conversations between the two, which are a component of the charge-sheet
246:
Report by
Republic TV is a fake document. Plea states that the petitioners are continuously held at the Crime Branch for long hours and threatened with arrest and are repeatedly pressed to make a false statement. Police officers were listed as respondents in the petition.
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In the purported conversations, the ex-CEO of BARC is visually perceived not just guiding Arnab on how to consolidate the position of
Republic TV and Republic Bharat, but withal seeking favours in reciprocation in the form of "media advisor kind of position with the
185:
Second method is known as picture matching, where the people meter records a small portion of the picture that is being watched on the TV. This data is collected from a set of homes in the form of pictures and later on is analysed to calculate the
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and his conspicuously discernible misuse of this to further his business fascinates have evoked vigorous reactions on social media and in the political spectrum. Allegations of
Goswami having prior knowledge of the
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751:
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TRPs can also be calculated as 100 x reach x frequency, where reach is the percent of the target audience with at least one impression and frequency is the average number of impressions.
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242:) was fined 5 lakh by BARC for viewership manipulation. Bombay High Court directed TV Today Network to Pay 5 lakh fine, or face coercive steps by BARC Disciplinary Council (BDC).
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The TRP scam came to light in
October last year when BARC filed a complaint through Hansa Research Group, alleging that certain television channels, including
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submitted by the police in the court, reveal conspicuously discernible misuse of official position by Partho
Dasgupta to avail his "friend" Arnab Goswami.
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Target rating points quantify the gross rated points achieved by an advertisement or campaign among targeted individuals within a larger population.
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857:"Arnab Goswami: TRP scam: Shock, outrage on social media over Arnab Goswami and ex-BARC CEO's WhatsApp chats | India News - Times of India"
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On 21 October, the investigation became a country-wide case, potentially covering every news channel in India with the involvement of the
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and using this knowledge for viewership gain have also caused controversy, prompting Maharashtra authorities to launch an investigation.
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denied rejected the plea from the channel to protect its employees from arrest. On 13 December Republic TV CEO was arrested in Mumbai.
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denied the allegations and accused the Mumbai Police of retaliating against the channel's recent criticism of their activities.
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related to busting a scam to manipulate TRP ratings and in turn advertising revenue, an investigation has been launched into
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accusing some channels of fraudulently inflating their viewership ratings. On 8 October 2020, following an announcement by
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771:"TRP scam: Hansa Research moves Bombay HC, claims harassment by Crime Branch to make false statements against Republic TV"
733:"Pay 5 lakh fine if you want interim protection: Bombay High Court directs TV Today Network in plea against BARC order"
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752:"Bombay High Court Directs TV Today Network To Deposit Rs.5 Lakh To Grant Interim Protection In Plea Against BARC"
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829:"WhatsApp chats of Arnab, BARC ex-CEO reveal fraud, raise national security questions: Congress"
612:"Why Big Bollywood has launched a potentially damaging battle against Times Now and Republic TV"
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422:"Republic's TRPs high from 1st month, used to get revenue: Cops | India News - Times of India"
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472:"TRP scam: IT panel, I&B Ministry agree that changes needed in legislation, say reports"
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907:"'NSA, PMO hooked to Republic' — Arnab Goswami 'WhatsApp chats' give TRP scandal new twist"
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8:
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endorses the definitions, purposes, and constructs of classes of measures that appear in
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630:"34 Bollywood Producers Move HC Against Irresponsible Remarks by Republic TV, Times Now"
882:"TRP Scam: WhatsApp Messages Reveal Arnab Goswami's 'Collusion' With Former BARC Chief"
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931:"Maharashtra govt mulls action against Arnab Goswami over info on Balakot airstrike"
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498:"TRP case: Issue summons to Arnab before arraigning him, HC tells Mumbai Police"
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Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010).
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to compare target audience impressions of a campaign or advertisement through a
803:"Republic TV CEO Vikas Khanchandani Arrested In Mumbai In Fake TV Ratings Scam"
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.
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relative to the target audience population size. In the particular case of
556:"Mumbai cops take first step in probe against Arnab Goswami's Republic TV"
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263:
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675:"CBI Moves To Investigate Fake Ratings Case As Complaint Is Filed In UP"
340:"The Manipulation of Television Rating Points: How TRPs work, the scam"
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584:"Republic TV CFO Summoned By Mumbai Police Tomorrow Over Ratings Scam"
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134:
714:"TRP Scam: India Today's confirms, 'BARC imposed fine of Rs 5 lakh'"
24:
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582:
Singh, Sunilkumar M (9 October 2020). Roy, Divyanshu Dutta (ed.).
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In India, two electronic methods are there for calculating TRP:
700:"Republic Media Network gets another notice from Mumbai Police"
230:. The case now potentially covers every news channel in India.
588:
518:; Kumar, Hari; Bhagat, Shalini Venugopal (9 October 2020).
211:. Fakt Marathi, and Box Cinema TV were also charged in the
649:"Twist in TRP case: UP Police file own FIR; case with CBI"
520:"Indian Police Accuse Popular TV Station of Ratings Fraud"
673:
Gunasekar, Arvind; Jain, Sreenivasan (21 October 2020).
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Upper Saddle River, New Jersey: Pearson Education, Inc.
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Tiwary, Deeptiman; Gokhale, Omkar (21 October 2020).
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49:. Unsourced material may be challenged and removed.
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195:In October 2020, a complaint was filed with the
789:"TRP case: Hansa moves HC against Crime Branch"
378:Marketing Accountability Standards Board (MASB)
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109:Learn how and when to remove this message
447:"What is TRP scam: All you need to know"
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133:for televisions) is a metric used in
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750:Kashyap, Nitish (October 23, 2020).
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386:Common Language in Marketing Project
47:adding citations to reliable sources
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554:Pathak, Manish K (9 October 2020).
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278:, were rigging their TRP numbers.
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775:Bar and Bench - Indian Legal news
737:Bar and Bench - Indian Legal news
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319:Republic TV TRP manipulation scam
153:Target rating points construction
399:"Media Math Formula Cheat Sheet"
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16:TV viewership measurement metric
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34:needs additional citations for
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338:Kaushik, Krishn (2020-10-16).
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905:Phadke, Manasi (2021-01-16).
496:Gokhale, Omkar (2020-10-20).
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254:Leaked WhatsApp Conversation
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384:as part of its ongoing
131:television rating point
262:conversations between
248:Supreme court of India
191:TRP Manipulation scams
304:Frequency (marketing)
58:"Target rating point"
962:Audience measurement
232:TV Today Network Ltd
143:communication medium
43:improve this article
791:. November 5, 2020.
720:. October 10, 2020.
702:. October 31, 2020.
314:Reach (advertising)
123:target rating point
935:The Indian Express
861:The Times of India
833:The Indian Express
809:. 13 December 2020
653:The Indian Express
610:Ramnath, Nandini.
525:The New York Times
516:Gettleman, Jeffrey
502:The Indian Express
451:The Times of India
426:The Times of India
345:The Indian Express
309:Gross rating point
209:viewership ratings
769:Emmanuel, Meera.
478:. 16 October 2020
453:. 16 October 2020
382:Marketing Metrics
292:Balakot airstrike
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939:. Retrieved
937:. 2021-01-23
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41:Please help
36:verification
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967:Advertising
813:13 December
431:23 December
276:Republic TV
264:Republic TV
240:India Today
205:Republic TV
139:advertising
956:Categories
941:2021-01-25
916:2021-01-20
891:2021-01-20
867:2021-01-20
839:2021-01-20
718:News Track
684:22 October
658:22 October
482:2020-10-22
457:2020-10-22
351:2020-10-22
325:References
147:television
69:newspapers
616:Scroll.in
595:9 October
567:9 October
539:9 October
534:0362-4331
476:Scroll.in
135:marketing
911:ThePrint
886:The Wire
807:NDTV.com
634:The Wire
298:See also
260:WhatsApp
236:Aaj Tak
129:; also
83:scholar
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376:. The
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402:(PDF)
186:TRPs.
90:JSTOR
76:books
815:2020
686:2020
679:NDTV
660:2020
597:2020
589:NDTV
569:2020
541:2020
530:ISSN
433:2020
370:ISBN
258:The
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213:FIR
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127:TRP
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