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900:(now Kantar's Health Division) provides data, analytics, and research to the life sciences industry. As of December 2020, Cerner announced that it will acquire Kantar Health, acquisition is expected to close in the first half of 2021. On 1 April 2021 Cerner completed the acquisition of Kantar's Health Division and has re-branded to Cerner Enviza.
850:
Brown
Analytics. Kantar Millward Brown, now part of Kantar's Insights Division, is a global research agency specialising in advertising, marketing communications, media and brand equity research. Kantar Millward Brown works across a range of industries and categories, and has a number of specialist practices.
736:
Media Group in a £70 Million deal. In the same year, Kantar Media acquired IBOPE Media, the main TV audience and ad investment measurement company in Brazil. Kantar Media has within it organizational subsidiaries, such as Kantar Media North
America, which are legal corporate entities in their own right.
824:
firm established in 1970 that offers a range of syndicated data and customized research services. With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $ 187 million. As the oldest extant market research company in
735:
Kantar Media (now Kantar's Media division) analyses of print, radio, TV, internet, cinema, mobile, social and outdoor media. Kantar Media was formed from WPP Group's acquisition of TNS Media and KMR Group in 2010. In 2014, Kantar Media acquired a majority stake in the issued share capital of
Precise
849:
Millward Brown was founded in
Leamington Spa, England in 1973 and acquired by WPP Group in 1990. In 2004, WPP backed Millward Brown acquired strategic marketing research and consulting firm, MaPS - Marketing and Planning Systems based at Boston In 2015, the experts from MaPS were moved to Millward
929:
British Market
Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016. The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009.
888:
In 2014, Millward Brown acquired
EffectiveBrands Holding B.V., a marketing strategy consulting firm headquartered in Amsterdam. Millward Brown merged EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer.
760:(formerly TNS Worldpanel) runs continuous consumer panels and specializes in shopper behavior. The Worldpanel division measures and advises on consumer and shopper behaviour, offering insight-based consulting on clients' marketing and business strategies.
870:
In
October 2004, three Kantar companies – Added Value, Icon Brand Navigation and Diagnostic Research – combined under the "Added Value" name. Kantar Added Value focused on brand marketing, consumer insight, innovation and communications optimisation.
916:
on the delivery of public policy, programmes, services and communications to the public. In May 2022, Kantar announced the sale of Kantar Public businesses to private equity firm
Trilantic Europe. From 9 November 2023, Kantar Public became known as
798:
In 2019, Kantar brought its global panels and sample offer together into a new respondent network, Kantar
Profiles Network. In 2023 as a part of its Health assets sale to M3 Global Research, Kantar also sold Kantar Profiles –Health division.
993:
In Jan 2023, Kantar Group announced the creation of a new group company, Vivvix by unifying the advertising intelligence businesses of Kantar and
Numerator. The independent company was led by former Nielsen CRO Andrew Feigenson as CEO.
879:
Kantar Futures offered subscription services and consulting regarding future trends. Formerly known as The Futures Company, Kantar Futures was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and TRU.
941:'s Data Investment Management division. In February 2020, Colmar Brunton in Australia was fully integrated into Kantar, with the Colmar Brunton brand being retired in Australia. The following year, Kantar acquired Colmar Brunton's
642:
is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance,
1874:
727:
merged its media and advertising subsidiary GroupM with Kantar to form a global Insights division. Following similar exercises across the globe, Kantar reduced the sub brands from 18 to 9 by 2019.
973:
In May 2022, Kantar announced it had acquired Qmee. In August 2022, Kantar announced the acquisition of StepUp RGM to strengthen its existing XTEL division, revenue management solutions provider.
743:
acquired Kantar Reputation Intelligence, a media monitoring and analysis subsidiary of Kantar. The deal was finalized on Dec 31, 2021 and the merged company will operate under the name Onclusive.
1622:
776:
services, specializing in using the Internet as a data collection platform to provide research through building and maintaining panels subject to quality and representative sampling standards.
700:
In October 2020, Kantar announced the appointment of Alexis Nasard as chief executive officer, effective 30 December 2020. Nasard subsequently stepped down as CEO of Kantar on 27 April 2021.
1965:
1995:
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795:, family and more. Kantar Profiles also provides custom panels to address specific client needs. In 2007, it conducted over 20 million online surveys for clients.
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Kantar has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil. Their global headquarters is in
2018:
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In October 2022, Kantar reorganized to create a combined Creative & Media Solutions and appointed Steven Silvers to lead the newly created division.
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system and the first radio panel in the country. IMRB International's specialized areas are consumer markets, industrial marketing, business-to-
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
1961:
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In Dec 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Salama had been with Kantar since it was bought by WPP in 1988.
1526:
1373:
715:. In April 2019, Kantar unified all its legacy brands, such as Kantar TNS, Kantar Millward Brown, Kantar Media and Kantar Worldpanel.
1114:
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Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed.
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In 2008, Kantar TNS (Taylor Nelson Sofres) was acquired by WPP and included in Kantar. In February 2009, Kantar merged TNS and
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In July 2021, Kantar completed the acquisition of its U.S. based rival Numerator (valued at $ 1.5 Billion) from
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and Advertising Intelligence divisions with US and Canada in focus. The terms of deal were not disclosed.
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2261:"MediaRadar Acquires Kantar Group's Vivvix to Offer a Comprehensive View of the Advertising Industry"
1939:
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In Nov 2023, Vivvix was acquired by ad sales intelligence firm MediaRadar led by CEO Todd Krizelman.
740:
703:
In July 2021, Chris Jansen was appointed to replace Alexis Nasard as CEO, effective 1 November 2021.
422:
299:
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1744:
1089:"WPP will sell stake in market research unit to Bain Capital in deal valuing Kantar at $ 4 billion"
812:
Kantar IMRB (formerly "IMRB International" and "Indian Market Research Bureau") is a multi-country
723:
By 2019, Kantar merged the operations of IMRB, Millward Brown and TNS, and Kantar's parent company
176:
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2019:"EXCLUSIVE Britain's Kantar nears $ 1.5 billion deal to buy Vista-backed Numerator, sources say"
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Kantar Public conducts research and evaluations and advises governments, the public sector,
1502:"Symphony Technology Group acquires Kantar's Reputation Intelligence, PRgloo and Onclusive"
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830:
788:
2044:"Kantar acquisition of Numerator completes, creating a global leader in shopper behaviour"
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1727:"Daily Research News Online no. 20454 - US Launch for New Millward Brown Analytics Unit"
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In June 2023, Kantar sold its Media Healthcare Research (KMHR) to M3 Global Research.
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sold a 60% stake of the company for $ 3.1 billion, at a valuation of $ 4.0 billion.
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1871:"Kantar announces agreement for sale of Kantar Public business to Trilantic Europe"
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Kantar Profiles (formerly Lightspeed) was founded in 2000 and is headquartered in
655:
effectiveness, consumer and shopper behaviour,design strategy and public opinion.
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543:
2235:"Kantar rebrands media intelligence unit, which now includes Numerator elements"
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In January 2022, Kantar announced it had acquired MindIT, a spin-out from the
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1560:"M3 Acquires Kantar Profiles – Health and Kantar Media Healthcare Research"
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970:-based marketing measurement and optimization company, Blackwood Seven.
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In December 2019, the Kantar Group acquired the market research company
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1962:"Kantar announces strategic steps to scale client impact in Australia"
1799:"Two leading research consultancies merge to form The Futures Company"
976:
In Jan 2023, Kantar announced the acquisition of Kauza to augment its
2480:
2452:
2392:
1917:
1752:"TNS and Research International combine strengths in custom research"
825:
India, IMRB has been responsible for establishing the first and only
780:
604:
1030:"WSJ News Exclusive | Kantar Hires Chris Jansen as Its New CEO"
65:
1527:"Steve Silvers joins Kantar to lead Creative & Media Solutions"
1322:
2179:"Kantar acquires Kauza to expand shopper expertise in the Nordics"
553:
1992 (as the Market Research, Insight and Consultancy division of
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Please help to demonstrate the notability of the topic by citing
1615:"Kantar appoints Guillaume Bacuvier to lead Worldpanel Business"
1392:
2417:
1265:"WSJ News Exclusive | Kantar Hires Chris Jansen as Its New CEO"
918:
712:
565:
1474:
Fry, Erika (1 February 2018). "Super Bowl Ads Can't Save TV".
1047:
1488:...explains Manish Bhatia, CEO of Kantar Media North America.
2317:
2547:
2094:"Kantar grows AI capabilities with new acquisition | News"
1176:"Kantar appoints Ian Griffiths as chief financial officer"
1115:"WPP board approves plan to sell its Kantar data division"
1297:
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that specializes in machine-learning algorithms and AI.
1449:"Kantar, do grupo WPP, adquire controle do Ibope Media"
1202:"Kantar appoints ex-ITV chief Adam Crozier as chairman"
779:
Specialty panels range across industry sectors such as
2270:
689:
In January 2020, Ian Griffiths (former CFO and COO at
693:) was named Chief Financial Officer of Kantar, while
400:
notability guidelines for companies and organizations
1701:"Millward Brown acquires US marketing research firm"
1427:"WPP's Kantar buys Precise Media Group in £70m deal"
1151:"Kantar chief to step down after surviving stabbing"
966:
In April 2022, Kantar announced it had acquired the
249:, and by adding encyclopedic content written from a
90:. Unsourced material may be challenged and removed.
2069:"Kantar acquires Italian AI company MindIT | News"
1897:"Kantar Public rebrands globally to become Verian"
2583:Research and analysis firms of the United Kingdom
2017:Barbaglia, Pamela; Holton, Kate (19 April 2021).
2554:
1062:"Simon Bailey joins Kantar UK as Senior Partner"
683:board approved the plans to sell Kantar Group.
2578:Market research companies of the United Kingdom
2119:"Kantar follows Public sale with Qmee purchase"
2016:
1455:(in Brazilian Portuguese). G1. 17 December 2014
347:for grammar, style, cohesion, tone, or spelling
2286:
679:On 24 October 2018 it was announced that the
2153:"Kantar completes acquisition of StepUp RGM"
1374:"Kantar merges all brands under single name"
1932:
1645:"Kantar launches 'Kantar Profiles Network'"
53:Learn how and when to remove these messages
2293:
2279:
1015:"Chris Jansen to join Kantar as Group CEO"
523:
1424:
503:Learn how and when to remove this message
485:Learn how and when to remove this message
371:Learn how and when to remove this message
269:Learn how and when to remove this message
203:Learn how and when to remove this message
150:Learn how and when to remove this message
1774:"Angus Porter to head Added Value – WPP"
844:
2573:Marketing companies established in 1992
1499:
1478:(print mail distribution): ppg. 10–11.
1235:"KANTAR CEO TO LEAVE AFTER FOUR MONTHS"
2555:
1402:. WPP. 25 January 2010. Archived from
1262:
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1027:
230:contains content that is written like
2568:British companies established in 1992
2274:
1988:"Kantar and Colmar Brunton Integrate"
1676:"TAM, IMRB to jointly launch TeleWeb"
1554:
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1998:from the original on 26 January 2023
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1625:from the original on 30 January 2022
772:, United States. It provides online
752:
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88:adding citations to reliable sources
59:
18:
1968:from the original on 2 October 2022
1500:Sanchez, Sabrina (5 January 2022).
1473:
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13:
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1425:Armstrong, Ashley (10 June 2014).
1400:"Kantar is launching Kantar Media"
1210:. 11 February 2020. Archived from
763:
718:
14:
2599:
2541:
1655:from the original on 21 July 2023
1570:from the original on 21 July 2023
1537:from the original on 21 July 2023
1263:Bruell, Alexandra (1 July 2021).
1149:Barker, Alex (10 December 2019).
883:
874:
34:This article has multiple issues.
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2408:Quinn Gillespie & Associates
2133:from the original on 7 July 2022
1877:from the original on 2 June 2022
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75:needs additional citations for
42:or discuss these issues on the
16:British market research company
2205:"Vivvix | You Don't Need Data"
1873:. Kantar Public. 10 May 2022.
1194:
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1113:Crisp, Wil (24 October 2018).
1106:
1087:Graham, Megan (12 July 2019).
1080:
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937:as part of its acquisition of
807:
658:Kantar's majority is owned by
1:
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7:
1964:. Kantar. 4 February 2020.
1233:Kay, Liam (27 April 2021).
952:, aiming to strengthen its
660:Bain Capital Private Equity
298:to comply with Knowledge's
10:
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2338:Design Bridge and Partners
1940:"TGI (Target Group Index)"
943:New Zealand parent company
669:
407:reliable secondary sources
396:The topic of this article
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1298:"Kantar UK & Ireland"
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741:Symphony Technology Group
697:was appointed chairman.
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398:may not meet Knowledge's
2467:Former/defunct divisions
2373:Hill+Knowlton Strategies
2323:Bates CHI & Partners
1674:Dasgupta, Pritha Mitra.
935:Colmar Brunton Australia
311:may contain suggestions.
296:may need to be rewritten
2333:Burson Cohn & Wolfe
2300:
1821:"Clinical Publications"
1243:Market Research Society
829:, the first television
535:Private Limited Company
175:Some of this article's
2588:Bain Capital companies
2423:Sudler & Hennessey
860:Research International
662:since July 2019, when
591:Management consultancy
1621:. 14 September 2021.
1619:The Financial Express
1354:(in European Spanish)
961:University of Bologna
950:Vista Equity Partners
845:Kantar Millward Brown
841:and rural marketing.
251:neutral point of view
2548:Kantar Group Website
2413:Scholz & Friends
2209:info.kantarmedia.com
1048:"Vivvix | Home"
831:audience measurement
822:business consultancy
789:business-to-business
84:improve this article
1269:Wall Street Journal
1214:on 12 February 2020
1034:Wall Street Journal
519:
243:promotional content
2476:J. Walter Thompson
2448:Wunderman Thompson
2343:Dewey Square Group
2328:Blue State Digital
2263:. 2 November 2023.
1992:Kantar New Zealand
1680:The Economic Times
1564:M3 Global Research
1533:. 6 October 2022.
866:Kantar Added Value
835:business marketing
770:Warren, New Jersey
578:Chris Jansen (CEO)
517:
402:
351:You can assist by
245:and inappropriate
2538:
2537:
2388:Landor Associates
2378:Hogarth Worldwide
2363:Grey Global Group
2358:Glover Park Group
2241:. 18 January 2023
2185:. 31 January 2023
1846:"Health Division"
1594:Kantar Worldpanel
1590:"Consumer Panels"
1453:Midia e Marketing
1406:on 19 August 2014
758:Kantar Worldpanel
753:Kantar Worldpanel
739:In January 2022,
640:Kantar Group Ltd.
637:
636:
518:Kantar Group Ltd.
513:
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469:
397:
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2211:. Archived from
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1994:. 30 June 2021.
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1182:. 7 January 2020
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980:in the Nordics.
839:social marketing
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589:Data investment
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2215:on 21 July 2023
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2159:. 3 August 2022
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2129:. 17 May 2022.
2127:Consultancy.org
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1920:. Kantar Public
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345:copy editing
343:may require
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237:Please help
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77:verification
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808:Kantar IMRB
785:health care
653:advertising
411:independent
361:August 2024
317:August 2024
180:may not be
2557:Categories
2486:Superunion
2458:24/7 Media
2453:VMLY&R
2353:FGS Global
2137:31 January
2078:17 January
2053:29 January
2028:29 January
2002:28 January
1972:1 December
1918:"About us"
1881:31 January
1855:29 January
1736:29 January
1711:29 January
1685:30 January
1629:30 January
1511:29 January
1327:kantar.com
1248:31 January
1160:29 January
1134:29 October
1098:29 January
1001:References
978:Worldpanel
968:Copenhagen
954:Worldpanel
854:Kantar TNS
793:automotive
783:services,
707:Operations
675:Leadership
574:Key people
445:newspapers
419:redirected
353:editing it
239:improve it
110:newspapers
39:improve it
2481:Wunderman
2438:Wavemaker
2393:MindShare
2048:Numerator
1830:26 August
1805:19 August
1758:15 August
1484:0015-8259
1410:15 August
1277:0099-9660
1129:0307-1235
781:financial
605:WPP Group
475:June 2024
409:that are
309:talk page
193:July 2017
140:July 2017
45:talk page
2530:Category
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2103:26 April
1996:Archived
1966:Archived
1875:Archived
1653:Archived
1623:Archived
1568:Archived
1535:Archived
1433:23 March
584:Products
540:Industry
182:reliable
2563:WPP plc
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2189:21 July
2163:21 July
2023:Reuters
1946:16 June
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1506:PR Week
1476:Fortune
1459:7 April
1207:Reuters
939:WPPAUNZ
670:History
629:.kantar
622:Website
550:Founded
459:scholar
423:deleted
124:scholar
2495:People
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2398:Ogilvy
2239:Ad Age
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2157:Kantar
1902:26 May
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1348:"Home"
1323:"Home"
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1093:CNBC
1074:2023
914:NFPs
912:and
910:NGOs
820:and
631:.com
438:news
103:news
2433:UWG
2403:PSB
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2302:WPP
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