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reported that security researcher Anurag Sen had found an unsecured BlueKai database accessible on the open
Internet. The database held billions of records containing names, home addresses, email addresses, and web browsing activity like purchases and newsletter unsubscribes. TechCrunch reported that
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application suite. Companies use Oracle
Marketing to run marketing campaigns and manage related data from the web, social media, mobile, and email. In October 2014, it was integrated with Oracle’s cross-channel marketing product suite. This allowed marketers to anonymize customer behavioral data,
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Additional acquisitions that have been integrated into Oracle
Marketing include Eloqua, Responsys, DataFox, Maxymiser, Compendium, and Infinity from
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After the 2014 Oracle acquisition, BlueKai’s data management platform became part of Oracle
Marketing, which is part of the
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on
February 24, 2014, for approximately $ 400 million, and was renamed Oracle BlueKai Data Management Platform (DMP).
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603:"Oracle acquires DataFox, a developer of 'predictive intelligence as a service' across millions of company records"
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BlueKai was created in 2008 by Omar
Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech
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integrate it with DMP’s third-party data, and create specific audience models for retargeting.
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Please help update this article to reflect recent events or newly available information.
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448:"Cleared your browser cookies? It won't stop ad company using Verizon tracking header"
341:"BlueKai Founder Omar Tawakol Parts Ways With Oracle, Datalogix's Eric Roza Steps Up"
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which is a part of Oracle
Marketing that enables the personalization of
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628:"Oracle's BlueKai tracks you across the web. That data spilled online"
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553:"Oracle buys BlueKai to build out new cloud tools for marketers"
422:"Omar Tawakol, CEO of BlueKai, on using Big Data to target ads"
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578:"Oracle's Maxymiser Acquisition Is All About The Competition"
503:"Why Oracle's Marketing Cloud is integral to its growth"
311:"CONFIRMED: Oracle Buys Marketing Tech Startup BlueKai"
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371:"Oracle integrates BlueKai with Marketing Cloud"
285:Oracle Advertising and Customer Experience (CX)
253:Oracle Advertising and Customer Experience (CX)
197:users' data to enhance ad marketing for their
528:"Webtrends CEO out after sale, CFO steps up"
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670:Technology companies established in 2008
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446:Constantine, Lucian (15 January 2015).
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224:using BlueKai's services have included
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53:Oracle BlueKai Data Management Platform
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551:Novet, Jordan (2014-02-24).
501:Shields, Anne (2014-12-30).
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121:Austin, Texas, United States
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685:Digital marketing companies
339:Sluis, Sarah (2016-09-27).
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189:services. BlueKai collects
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474:"BlueKai Partner Program"
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149:data management platform
70:Data Management Platform
317:. Business Insider News
426:San Jose Mercury News
400:San Jose Mercury News
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178:. It was acquired by
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92:Cupertino, California
273:California state law
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660:Computing platforms
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107:Alexander Hooshmand
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118:Headquarters
104:Omar Tawakol
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582:AdExchanger
557:VentureBeat
483:22 February
478:Bluekai.com
458:22 February
431:22 February
405:22 February
345:AdExchanger
321:22 February
234:Walmart.com
146:cloud-based
654:Categories
612:2022-06-03
607:TechCrunch
587:2022-06-03
562:2022-06-03
537:2022-06-03
512:2022-06-15
454:. NetWorld
380:2022-06-15
350:2022-06-03
296:References
268:TechCrunch
195:smartphone
110:Grant Ries
261:Webtrends
238:Vimeo.com
209:details,
207:financial
174:based in
166:Biography
160:campaigns
279:See also
246:eBay.com
226:Live.com
217:issues.
172:start-up
66:Industry
58:Formerly
638:21 June
199:clients
144:, is a
142:BlueKai
98:Founder
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61:BlueKai
31:updated
271:under
244:, and
215:health
180:Oracle
155:, and
222:sites
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640:2020
485:2015
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