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166:, the key ingredient used to thicken traditional custard. The Birds continued to serve egg-based custard to dinner guests, until one evening when the egg-free custard was served instead, either by accident or design. The dessert was so well received by the other diners that Alfred Bird put the recipe into wider production.
173:
businessman who co-founded Monk and Glass, which made custard powder and jelly. Glass represented his business partner
Frederick Thomas Glasscock. Monk and Glass custard was made in Clerkenwell and sold in the home market, and exported to the Empire and to America. Glasscock retired when the business
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In some regions, such as
Australia and the United Kingdom, the popularity of this type of dessert is such that it is simply known as "custard". In such cases, general usage of the word may be more likely to refer to the "Bird's" custard rather than to the traditional egg-based variety.
186:"Instant" versions (containing powdered milk and sugar and requiring only hot water) and ready-made custard in tins, plastic pots and cartons have also become popular.
261:, a product now banned in some countries due to health concerns relating to heart disease. Since then, all Bird's custards have moved to unhydrogenated vegetable oil.
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The company was one of the early users of promotional items and colourful advertising campaigns. The 'three bird' logo was introduced 1929.
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The original custard factory has long ceased to exist, but the larger factory Bird's opened in Gibb Street remains (production was
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231:. The Bird's Custard product remains as a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to
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demonstrated dilatancy dramatically by filling a swimming pool with this mixture and having presenter
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are the generic product names for similar and competing products. The product is a powder, based on
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In 1958, the company acquired Monk and Glass, a rival custard powder manufacturer based in London.
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in 1964, along with the factory gates, featuring the company logo), and has been adapted as the
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saw rationing and serious production limits. Shortly after the war, Bird's was purchased by the
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Until 2009, many Bird's products, including the instant custard powder, contained partially
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and, by 1844, was promoting custard powder nationally. By 1895, the company was producing
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in 1837 at his chemist shop in
Birmingham. He developed the recipe because his wife was
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After he discovered his custard was popular, Bird formed Alfred Bird and Sons Ltd. in
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506:, manchesteronline.co.uk. Article dated 9 December 2004, retrieved 14 March 2006.
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A tin of Bird's
Custard powder and prepared custard in a measuring jug
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BRAINIAC Science Abuse - John Tickle Walks On
Custard (25 June 2008)
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was acquired by its rival Bird's
Custard in the early 20th century.
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210:, Bird's Custard was supplied to the British armed forces.
533:"The Custodian's Tale – Books by John and Nancy Eckersley"
522:. Article dated 10 December 2004, retrieved 14 March 2006.
289:) in water, with the proper proportions, has the opposite
198:. By 1843, the company was also making the newly invented
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when under pressure. This suspension is sometimes termed
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154:Bird's Custard was first formulated and cooked by
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402:Workers on the Move: The Sociology of Relocation
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504:"Delight as Premier gets the cream of custard"
458:"King Arthur, Attila the Hun and BobMonkhouse"
126:for the original powdered, egg-free imitation
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929:Companies based in Birmingham, West Midlands
555:"Deadly fats: why are we still eating them?"
535:. Johneckersley.wordpress.com. 15 April 2011
305:and often used in science demonstrations of
206:powder, jelly powder and egg substitute. In
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169:John Monkhouse (1862–1938) was a prosperous
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293:property: it is negative thixotropic, or
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84:Cornflour, salt, colouring, flavouring
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374:. Harvard University Press. p.
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516:"Premier gobbles up Bird's Custard"
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431:"Obituary: Bob Monkhouse"
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221:General Foods Corporation
190:Alfred Bird and Sons Ltd.
109:Media: Bird's Custard
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98:Cookbook: Custard Powder
669:Instant mashed potatoes
405:. CUP Archive. p.
312:Brainiac: Science Abuse
710:Quaker Instant Oatmeal
561:. London. 10 June 2008
140:instant custard powder
370:Eyewitness to Science
130:powder, now owned by
949:Premier Foods brands
366:Carey, John (1997).
307:non-Newtonian fluids
243:relocated to Banbury
919:Brand name desserts
870:List of dried foods
845:Coconut milk powder
803:Chocolate beverages
482:Dyer, Peter (2005)
464:. Independent (The)
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437:. 29 December 2003
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275:thixotropic
253:Ingredients
229:Kraft Foods
208:World War I
156:Alfred Bird
75:Alfred Bird
913:Categories
823:Swiss Miss
766:Cup-a-Soup
351:References
317:Jon Tickle
279:suspension
204:blancmange
196:Birmingham
124:brand name
71:Created by
65:Birmingham
835:Drink mix
791:Beverages
441:31 August
171:Methodist
144:cornflour
898:Category
818:Ovaltine
565:26 April
539:12 March
520:BBC News
494:; p. 360
468:26 April
435:BBC News
323:See also
295:dilatant
283:uncooked
160:allergic
813:Nesquik
705:Oatmeal
586:YouTube
303:oobleck
299:viscous
150:History
128:custard
122:is the
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567:2010
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411:ISBN
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
