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bottles in three flavors until August 2012. According to Sorin Voinea, Director of
Marketing (Asia Pacific), Ajegroup doesn't have intentions of necessarily competing with Coca-Cola and Pepsi, but more so, to follow their accomplishments. Big Cola is not only differentiating themselves through alternative methods of endorsement but also with being caffeine-free and having lower prices. While some are skeptical that Big Cola will stand out, Ajegroup's Sorin Voinea believes that their product has enough of its own identity to be successful in the Indian soft drink market. Devendra Chawla, president of the food & fast-moving consumer goods (FMCG), says that the response to the brand has been good at Big Bazaar. “It is available at Big Bazaar in Mumbai and has done pretty well."
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plastic bottles, which provides a low-cost alternative to glass returnable bottles and has helped brands like Big Cola compete with bigger names like Pepsi and Coca-Cola. Ajegroup also utilizes lean staffing to cut costs, and modern equipment and kaizen, or continuous improvement, to help reduce the number of workers on each of the
Huejotzingo plant's seven production lines to eight, which is fewer than half that of a typical bottling facility. Ajegroup also gives deliveries to independent truckers rather than employing their own fleet of trucks and drivers, saving money on distribution. This, in addition to their minimal advertising technique, further reduces its costs. Ajegroup has had few television and billboard ads, and primarily relies on word of mouth to find customers.
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and Mexico, Ajegroup also has operations in Brazil, Costa Rica, Dominican
Republic, Ecuador, El Salvador, Nigeria, Guatemala, Honduras, India, Indonesia, Thailand, Venezuela, Vietnam, and Egypt. Its portfolio includes beverages, juices, nectars, light beverages, bottled natural water, dairy and beer.
254:
Ajegroup officially launched its flagship no-caffeine cola brand, Big Cola as a soft launch in
December 2010 in Mumbai, India. They strategically made ties with the release of the Sony Pictures movie, 'The Amazing Spider-Man', in theaters. Big Cola launched limited editions of The Amazing Spider-Man
207:
by using typical kitchen equipment and using recycled beer bottles. They first sold their drink products to their neighbors, local people, and soon the demand grew quickly and they began a leading soft drink company. Ajegroup eventually expanded to countries other than Peru. They have businesses in
224:
Ajegroup employs certain strategies to help maintain its low cost economic plan. Ajegroup has bottling plants in
Huejotzingo, Monterrey, and Guadalajara. The largest of the plants is in Huejotzingo, where production lines run for 24 hours a day, six days a week. Ajegroup therefore produces its own
281:
In 2018 Duet
Private Equity Limited announced a $ 50 million investment in AJEast. The investment led by Henry Gabay, CIO at Duet, is earmarked for expansion into additional African countries and increased market share in middle-income households in Nigeria and select West African markets.
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This situation did not allow many vehicles to access the area where the family lived and many traditional soft drink brands were not available to the customers in the area. The Añaños family saw this as a business opportunity and they developed
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Ajegroup entered the Asian market in 2006 beginning with
Thailand, which remains the center of Asian operations with Soren Lauridsen as Ajegroup's regional director for Asia and managing director of Aje Thailand since 2016.
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In 2015 Ajegroup started expansion into Africa via
Nigerian subsidiary AJEast Nigeria Limited led by Theo Williams, Country Manager Ajegroup. Despite strong opposition from entrenched brands like
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After 19 years of business AJE finally entered the market in Lima in 1999 by employing a low price strategy, keeping all products approximately 25% cheaper than competitors.
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Ajegroup has approximately 10,000 employees and operates in 22 countries across five continents, placing it 12th among Latin
American multinational companies. Besides
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company dedicated to the manufacture, distribution and sale of alcoholic and non-alcoholic beverages. The company was founded by the Añaños-Jerí Family in 1988 in
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Venezuela, Ecuador, Central
America, Brazil, Colombia, Thailand, Nigeria, Indonesia, Vietnam, and India. Ajegroup's main competitors are big companies such as
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Part of Ajegroup's success in countries like Thailand and Indonesia is due to the exclusive licensing agreement between the company and the
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In 2007, Ajegroup entered the alcohol market. It launched its beer business in Peru, later expanding to Mexico and Colombia.
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Purified water, fruit juices, carbonated drinks, energy drinks, ready-to-drink teas, grocery foods and alcoholic drinks
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owned by the Ajegroup and sold in Peru, Ecuador, Venezuela and Colombia. Cielo is sold in glass bottles of 400 ml and
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The first expansion outside of Peru was into Venezuela, followed by Mexico, Ecuador, Colombia and then Brazil.
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Cerveza Caral – Peruvian brand of beer owned by AJE. It's the company's second brand on the beer market after
746:"Business News Today: Read Latest Business news, India Business News Live, Share Market & Economy News"
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to promote in six countries across Asia (India, Thailand, Vietnam, Indonesia, Laos, Cambodia) for 2 years.
878:"AJEAST Nigeria Limited receives a boost with $ 50 million investment from UK firm duet - Ventures Africa"
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805:"Is the new AJE group's Big Cola drink a worthy opponent for Coca-Cola in Nigeria? - Ventures Africa"
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In 2011, Ajegroup took out their first bond, worth 200 million US dollars to finance future growth.
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It manages 17 trademarks in 48 different presentations of PET and glass bottles, and also cans.
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392:. Includes Volt Ginseng, Volt Maca, Volt Focus, Volt Green, Volt Coca, and Volt Agave.
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Ajegroup began in the late 1980s by the Añaños family in Ayacucho, Peru during the
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703:"Peruvian upstart AJE takes on Coke and Pepsi in Asia | Financial Times"
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278:, the initial capital investment into Nigeria was around N5 billion.
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721:"Maker of Big Cola makes Thailand its Asia centre - The Nation"
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Peru's Franca beer invests $ 6 million in the U.S. and Europe
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Caral es el nombre de la segunda cerveza de la familia Añaños
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779:"Is Indonesia a market template for AJE Group in Nigeria?"
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Peru’s Ajegroup to start operations in Brazil and India
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853:"Nigerian Beverage Company AJEast Raises $ 50 Million"
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312:bottles of 625 ml, 2-litre, 2.5-litre and 7-litre.
645:"AJE – taking on bigger rivals | Financial Times"
619:"Marketing Lessons for Coke from Peru's Big Cola"
537:"Ajegroup Lança Linha de Refrigerantes no Brasil"
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597:"In Mexico, Taking Fizz Out of the Cola Giants"
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1083:
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1190:Food and drink companies established in 1988
831:"Duet invests $ 50million in AJEAST Nigeria"
570:"FDQ: Food & drink quarterly - Articles"
507:"Peru's Ajegroup begins operations in India"
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174:. It is known for its flagship products
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200:Peru's military and terrorist conflict.
16:Peruvian beverage multinational company
1195:Peruvian companies established in 1988
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984:In Mexico, Big Cola is the real thing
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595:Dickerson, Marla (28 December 2005).
907:"Ajegroup Cielo product information"
759:Pinto, Viveat Susan (23 July 2012).
761:"Can Big Cola live up to its name?"
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513:. 15 February 2011. Archived from
447:List of beverage companies of Peru
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1205:Privately held companies of Peru
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111:Angel Añaños (Chairman and CEO)
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478:"Multinational workplace - AJE"
466:Company Overview of Ajegroup SA
304:Agua Cielo – Peruvian brand of
663:"Thailand: Beverage expansion"
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1:
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979:Kola Real Takes on Coca-Cola
260:English Football Association
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1200:1988 establishments in Peru
783:Beverage Industry News (NG)
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61:; 36 years ago
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935:. Retrieved on 25 May 2008
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388:Volt - Peruvian brand of
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113:Carlos Añaños (President)
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1185:Drink companies of Peru
1180:Multinational companies
1175:Companies based in Lima
765:Business Standard India
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667:Oxford Business Group
210:The Coca-Cola Company
150:
158:, commonly known as
607:on 15 October 2014.
385:Cool Drink Colombia
127:Number of employees
23:
931:El Comercio Peru.
851:Nsehe, Mfonobong.
651:. 7 November 2011.
576:on 23 January 2013
539:. 21 February 2011
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77:Añaños-Jerí Family
21:
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785:. 5 November 2015
669:. 23 October 2012
601:Los Angeles Times
382:AJEMAYA Guatemala
376:AJECEN Costa Rica
373:AJECUADOR Ecuador
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811:. 7 October 2015
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625:. 20 August 2014
623:INSEAD Knowledge
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572:. Archived from
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517:on 25 March 2011
511:livinginperu.com
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484:on 15 April 2015
480:. Archived from
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411:Companies portal
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367:AJETHAI Thailand
364:AJEVEN Venezuela
162:, is a Peruvian
140:www.ajegroup.com
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884:. 8 August 2018
882:Ventures Africa
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1170:Beer in Peru
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974:(in Spanish)
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915:. Retrieved
911:the original
888:27 September
886:. Retrieved
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862:27 September
860:. Retrieved
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836:27 September
834:. Retrieved
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815:27 September
813:. Retrieved
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787:. Retrieved
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730:27 September
728:. Retrieved
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673:27 September
671:. Retrieved
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629:27 September
627:. Retrieved
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605:the original
600:
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578:. Retrieved
574:the original
564:
553:
541:. Retrieved
531:
519:. Retrieved
515:the original
510:
486:. Retrieved
482:the original
472:
461:
425:Drink portal
339:Citrus Punch
319:
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151:700 ml Caral
82:Headquarters
36:Company type
18:
1139:Malta Polar
558:es:Big Cola
439:Peru portal
361:AJEPER Peru
358:INDIA*India
318:Free World
97:Area served
1159:Categories
1114:Arequipeña
1029:Brands of
725:The Nation
580:2 November
453:References
315:Free World
107:Key people
1042:Kola Real
950:Aje Group
299:Kola Real
272:Coca-Cola
205:Kola Real
176:Kola Real
101:Worldwide
1165:Ajegroup
1144:San Juan
1134:Trujillo
1124:Cusqueña
1031:Ajegroup
543:14 April
488:14 April
397:See also
342:Free Tea
292:BIG Cola
286:Products
220:Strategy
180:Big Cola
168:Ayacucho
156:Ajegroup
118:Products
50:Beverage
46:Industry
22:Ajegroup
1057:Sporade
917:12 July
521:13 June
336:Sporade
214:PepsiCo
194:History
136:Website
74:Founder
64: (
56:Founded
40:Private
946:"VOLT"
857:Forbes
350:Franca
330:Cifrut
266:Africa
131:10,000
1119:Caral
1099:Beers
333:First
320:Light
276:Pepsi
1103:Peru
1052:Pulp
919:2009
890:2018
864:2018
838:2018
817:2018
791:2018
732:2018
675:2018
631:2018
582:2012
545:2015
523:2024
490:2015
324:Pulp
274:and
246:Asia
212:and
187:Peru
178:and
172:Peru
90:Peru
86:Lima
66:1988
59:1988
1101:of
1047:Oro
327:Oro
310:PET
160:AJE
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